Albert Heijn’s Sjoerd Holleman on AI Shopping Assistants and the Future of Grocery CX | Groceryshop 2026

Omni Talk Retail · Sep 23, 2026 · 14m

Live from the Vusion podcast studio at booth 913 at Groceryshop 2026 in Las Vegas, Ben Miller connects with Sjoerd Holleman, Chief Product and AI Officer at Albert Heijn, to explore how AI is reshaping the shopping experience.

Sjoerd shares lessons from Albert Heijn’s AI shopping assistant Steijn, including what shoppers are using and how those learnings can translate beyond the Dutch market. The conversation also looks at the growing role of personal AI agents, the future of customer experience through AI and how Ahold Delhaize is using AI assistants internally to support store associates…