Cannes 2026: Optimizing Publisher Monetization and Eliminate Programmatic Ad Bloat | Robin de Wit, Refinery89 , Product Marketing Director
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Many independent web publishers experience steep profit margin declines because they rely on heavy programmatic setups that slow page load times and trigger user ad fatigue.
Robin de Wit, Director of Product Marketing at Refinery89, breaks down how to construct lightweight supply-side infrastructure to protect user load velocities while maximizing impression value.
He shares his operational playbook for navigating the shift toward agency disintermediation, using data tools to…
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