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The Stories That Hold Us: Why Capturing Memory Is a Strategic Act of Care
In this episode, we’re joined by Andrea Lekushoff, founder and CEO of CONTEXT Studios, where personal stories become powerful tools for connection, continuity, and leadership. We talk about the invisible value of lived experience, how one person’s reflections can clarify identity, honour legacy, and even shape culture across generations. What does it mean to “be seen” by the people who come after you? How do stories become more than memories, and why is capturing them now, not later, a strategic decision?
Andrea shares how stories of struggle, resilience, and values often told too late can…
The skinny
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