Authenticity, The Cult of SEO and Failure | The Systems of Busines Podcast - Episode 7

Systems of Business Podcast · Oct 6, 2026 · 31m

Welcome to Episode Seven of the Systems of Business Podcast

This week, Tony & Damon discuss:

The difference between authenticity, sincerity and credibility

How AI is changing business communication and marketing

The cult of SEO and the spread of confidently incorrect advice

Owning mistakes and learning from failed ventures

What makes someone credible, and how can business owners tell the difference between genuine expertise and advice that merely sounds convincing?

Tony and Damon discuss the difficult conversations that come with running a business, the risks of replacing your natural voice…