Latest / CEO Daily Brief with Dr. Jessica Kriegel
Customer vs Buyer
In today’s episode:
Executive leaders are having a hard time differentiating between their customer and their buyer.
A company's impact on the customer can be incredible and inspirational--but the buyer (like a CFO) cares about the business results.
That's why Culture Partners tends to do well--it's a company that sells culture consulting, but highlights the results that a better culture produces.
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The skinny
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