Show, Don’t Sell: Developing Leads Into Referral Relationships (with Michael Alberico) – Episode 70
VettedVA Mortgage Broker Michael Alberico is a Broker’s Broker. He keeps it simple, leans into what works, and makes sure not to waste his time and resources. He does some marketing, stays up to date on guidelines, and becomes an advisor to his clients, making sure to never over complicate the process for himself or his borrowers.
A good name out the gate, like Raleigh Mortgage Group, definitely helps when it comes to google and SEO, but marketing only brings people in the door. It’s how Mike develops leads into relationships that has helped make Raleigh Mortgage Group a referral based…
The skinny
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