Generative artificial intelligence in creative contexts: a systematic review and future research agenda — Heigl (2026)

1 More Paper · Sep 18, 2026 · 1h 21m · transcript

Abstract Generative artificial intelligence (GenAI) has recently attracted attention from literature and organisations, especially due to advances in machine learning techniques. However, research on GenAI in creative contexts remains in its early stages, with few attempts made to assess the current body of research or synthesise the existing knowledge in this area. To address this gap, this paper employs a systematic literature review of 64 studies to identify methods, research trends and key thematic insights shaping the current understanding of GenAI in creative contexts. The findings of…