Latest / CEO Insights - w/ Nas Vou
Before You Chase New Leads, Start Here | Jeff Kruszyna
Are you chasing new leads while overlooking people who have already bought from you?
Jeff Kruszyna joins Nas Vou on CEO Insights to discuss a practical starting point for growth: reconnect with past customers, ask what could be better and use that feedback to improve your next offer. They explore testing on a small scale, combining direct mail with digital channels, and giving people a clear reason to respond.
Jeff draws on his experience in direct response marketing, political fundraising and nonprofit work. The second half broadens into brand values and American politics: the “Patriot…
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