Latest / The Pricing Marketing Podcast with Fexingo: Price Anchoring, Bundling, and Conversion Pricing
The Psychology of Payment Friction
Most pricing strategies focus on the number itself. But what happens after the customer decides to buy? In this episode, we explore payment friction—the subtle design choices that can kill a conversion rate even when the price is right. We look at how major streaming services and retailers have reduced abandonment by simplifying checkout flows, removing unnecessary form fields, and leveraging one-click purchasing. Lucas and Luna break down why saving two seconds at checkout matters more than dropping the price by five percent, using data from recent e-commerce trends and behavioral economics…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.