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Performance Marketing: Why Human Expertise Outperforms Automation with Ben Faw
In this episode of The Growth Class, host Phil Masiello interviews Ben Faw, co-founder of AdVon Commerce and partner at Dynamism Capital.
A West Point graduate, U.S. Army veteran, and seasoned technology entrepreneur, Ben shares lessons from building and scaling BestReviews into a business acquired for a combined valuation of $160 million. He explores the fundamentals of e-commerce growth, performance marketing, and customer acquisition, explaining why skilled human oversight and strong data workflows can outperform automated advertising tools.
Ben also highlights the power of strategic…
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