Latest / The Retention Marketing Podcast with Fexingo: Email, SMS, and Loyalty for Repeat Customers
How Retailers Use Returnless Refunds to Save Profit
Episode 176 digs into the counterintuitive strategy of returnless refunds, where retailers like Amazon and Target intentionally let customers keep defective or unwanted items instead of processing the logistics of a return. We break down the math behind why shipping costs, restocking fees, and damaged inventory often outweigh the product's retail value. Lucas and Luna explore how this decision impacts customer lifetime value versus short-term margin erosion, using specific case examples from fashion and electronics sectors. We also look at the hidden data signals that trigger these…
The skinny
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