Your Website Is the New Sales Agent | AJ Goyal, Fibr AI
AI agents are starting to change how marketing teams turn digital traffic into revenue.
In this episode of Terminal Value, Nik Singh sits down with AJ Goyal, co-founder and CEO of Fibr AI, to unpack why web conversion is still so manual — and how agentic AI could reshape the workflow between paid traffic, websites, experiments, and revenue.
For years, marketing teams have gotten increasingly sophisticated at targeting ads, segmenting audiences, and optimizing acquisition. But once that traffic reaches the website, the experience often becomes static, generic, and dependent on analysts…
The skinny
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