The Dog Ate My Contract
Who really invented the Taco Bell Chihuahua? Two guys from Michigan say they pitched Taco Bell a cartoon called Psycho Chihuahua more than a year before the famous ads aired, and nobody ever signed a contract. Joel and Maggie follow the dog from a New York trade show to a Michigan jury, a fight with Taco Bell's own insurers, and a lawsuit against its ad agency, plus what every restaurant should know about advertising injury coverage.
The skinny
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