The Grammy Power Play: AI, Ownership & Artist Leverage
This week on Music Business, Morgan Perry unpacks entertainment’s power players, from Grammy voting and billion-dollar AI startups to Taylor Swift’s fan-driven influence and Joe Rogan’s massive media deals. We explore intellectual property, master ownership, music licensing, streaming economics, and how creators turn cultural influence into business leverage. As the Grammys expand into new categories and streaming platforms, we examine independent music, genre-blending, and why artistic excellence shouldn’t depend on major-label backing. The takeaway for independent artists: followers don’t…
The skinny
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