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The SaaS Growth Playbook: PLG, Self-Service & Activation | Sanjay Sarathy | 390
If your SaaS product delivers genuine value fast, growth takes care of itself. That's the core thesis Sanjay Sarathy has spent 8+ years proving at Cloudinary, where he oversees a self-service business representing nearly a third of the company's revenue across 11,000+ paying customers in 150+ countries — without feet on the ground in most of them.
In this episode, Sanjay breaks down what product-led growth actually looks like when it's executed well: not just free trials and clever onboarding flows, but building such a frictionless, valuable experience that developers naturally tell other…
The skinny
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