245. Osman Khan, Co-founder & CEO of Squared Circles
Today, I'm joined by Osman Khan, co-founder & CEO of Squared Circles, a venture studio for health and wellness brands.
Squared Circles redesigns everyday products to be better for people and planet. Pushing innovation, its portfolio includes MUD\WTR and Algae Cooking Club.
In this episode, we discuss the company's approach to ideating, validating, and launching consumer products.
We also cover:
• Using science and AI to vet ideas
• Building for the conscious consumer
• Untapped opportunities within wellness
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The skinny
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