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Retail Sales Are Vanity. Retail Profit Is Sanity
A retailer I once worked with was selling children's clothes by the hundred. When we finally costed everything properly, she was making about 50 pence an item.
Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly.
Most of us build a product business the sensible way round — get trading first, worry about the back end later. And that is the right instinct at the start. But somewhere along the way the sales data ends up living in Shopify, the stock data lives somewhere else entirely, the costs live in your accountant's software, and when you finally put the three side…
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