Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
How Sephora Maps the In-Store Digital Handoff
Sephora’s Beauty Insider program is a masterclass in bridging physical and digital touchpoints, yet most brands still treat them as separate silos. In this episode of Customer Journey with Fexingo, Lucas and Luna break down how Sephora uses its mobile app to capture in-store behavior—specifically the Scan-to-Go feature—and turns that data into hyper-personalized product recommendations. We explore why the handoff between a sales associate’s tablet and a customer’s smartphone creates more loyalty than either channel could alone, and what other retailers can learn from their $2 billion annual…
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