Latest / Connor with Honor: AI, Real Estate and Real Life / Zilltor versus Realtor who will be the last standing if that is indeed the endgame of the real estate battles

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Zilltor versus Realtor who will be the last standing if that is indeed the endgame of the real estate battles · Connor with Honor: AI, Real Estate and Real Life

• 0:00
  SPEAKER_00: This is a complete hypothetical, but what about Zillow's Endgame?
• 0:05
  SPEAKER_00: From Realtor to Zilltor.
• 0:07
  SPEAKER_00: I'm Connor with Honor.
• 0:08
  SPEAKER_00: Here's the point.
• 0:09
  SPEAKER_00: State licensing is the law.
• 0:11
  SPEAKER_00: Realtor membership is optional.
• 0:13
  SPEAKER_00: You might not know this, but consumers really don't care about our memberships.
• 0:16
  SPEAKER_00: They care about speed, trust, and results.
• 0:19
  SPEAKER_00: Zillow already owns consumer attention.
• 0:22
  SPEAKER_00: If they badge a new class of agent, call it Zilltor certified, they're not going to need to change the law or even fight the MLS.
• 0:29
  SPEAKER_00: They go straight to the public, licensed by the state, verified by Zillow, backed by AI.
• 0:34
  SPEAKER_00: That would be the message.
• 0:35
  SPEAKER_00: Consumers follow that badge, and agents will follow those consumers.
• 0:40
  SPEAKER_00: The MLS becomes secondary if buyers live on Zillow.
• 0:44
  SPEAKER_00: Reciprocity rules don't matter if the traffic is captive.
• 0:47
  SPEAKER_00: Zillow can run a parallel track, direct broker feeds, AI curated listings, response time guarantees, crapped fee menus, and one-click pre-approval through their lending arm.
• 0:58
  SPEAKER_00: That is the real play, not commissions.
• 1:00
  SPEAKER_00: Lifetime lending in refines is what really is going to make the money for them.
• 1:04
  SPEAKER_00: The sale is a lead in.
• 1:06
  SPEAKER_00: The mortgage is the annuity.
• 1:08
  SPEAKER_00: Wrap in title, insurance, home equity, renovation loans, and predictive AI, that would be the stack.
• 1:14
  SPEAKER_00: So what do we do?
• 1:15
  SPEAKER_00: Well, you need to own your data as a real estate agent and your direct response.
• 1:20
  SPEAKER_00: Your phone, your brand, your AI assistant answering in under 60 seconds, 24-7.
• 1:25
  SPEAKER_00: You need to be that local authority.
• 1:26
  SPEAKER_00: The platform can't be hyper local truth video, weekly market receipts and real negotiation outcomes.
• 1:33
  SPEAKER_00: And of course, control your pipeline, email, SMS list, retargeting, and community.
• 1:38
  SPEAKER_00: Don't rent your future from a portal.
• 1:41
  SPEAKER_00: Price transparency on your terms, offer options, full service, capped fee, performance tiered, beat the headline before it beats you.
• 1:49
  SPEAKER_00: And of course, partner where it helps, not where it hooks.
• 1:52
  SPEAKER_00: Syndicate for reach, never for dependency.
• 1:55
  SPEAKER_00: If Zillow launches Zilltour, if that's actually going to be a thing, consumers will believe it unless you're already the trusted local source.
• 2:03
  SPEAKER_00: When the relationship before the platform brands it for you, I'm Connor with Honor.
• 2:08
  SPEAKER_00: Let's move.