148. Rob Wenger, CEO of Higher Logic, on Online Communities, AI, and Associations as the Future of Knowledge Creation
How can associations remain relevant and valuable in an AI-driven world? How do associations create new knowledge while serving as the second source of truth in a world when search is dominated by AI engines?
In this episode of Associations Thrive, host Joanna Pineda interviews Rob Wenger, CEO of Higher Logic. Rob discusses:
Why people are prioritizing human connections over content at conferences, and how associations can support meaningful, year-round engagement.
How Higher Logic’s Thrive platform integrates community, mentoring, volunteering, and marketing in a single ecosystem.
Why…
The skinny
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