What The PBM Industry Should Focus On In 2025 | with Julie Wasserman
"If you know how a PBM gets paid, that's the best transparency you can ask for.” - Julie Wasserman
Julie Wasserman, VP of Sales for VerusRx, joined me this week to discuss the PBM industry in 2025. If you’re a PBM, how do you gain trust with employers and build plans that work for them? We talk about what every PBM should be doing for their employers, what true transparency looks like, how to reach employees directly through software, and how GLP1s are changing the industry.
If you’re a PBM or work with them, or are just curious about one of the biggest industries in healthcare, make sure to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.