Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Lego Saved Itself From Bankruptcy
In 2003, Lego was nearly bankrupt, bleeding cash on failed video games and theme parks while ignoring its core brick. Under Jørgen Vig Knudstorp, the company slashed three thousand products, licensed Star Wars, and doubled down on what it did best: the plastic brick. This episode traces how that radical simplification turned a toy maker into a global entertainment powerhouse, proving that sometimes survival means doing less, not more.
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