Latest / MC Fireside Chats, an Outdoor Hospitality Podcast / MC Fireside Chats - February 18th, 2026

Transcript

MC Fireside Chats - February 18th, 2026 · MC Fireside Chats, an Outdoor Hospitality Podcast

• 0:45
  Brian Searl: Another
• 0:46
  Brian Searl: episode
• 0:46
  Brian Searl: of
• 0:46
  Brian Searl: MC
• 0:46
  Brian Searl: Fireside
• 0:46
  Brian Searl: Chats.
• 0:47
  Brian Searl: Back
• 0:47
  Brian Searl: from
• 0:47
  Brian Searl: my
• 0:47
  Brian Searl: deathly
• 0:48
  Brian Searl: illness
• 0:48
  Brian Searl: that
• 0:48
  Brian Searl: I
• 0:48
  Brian Searl: was
• 0:48
  Brian Searl: suffering
• 0:49
  Brian Searl: from
• 0:49
  Brian Searl: last
• 0:49
  Brian Searl: week.
• 0:50
  Brian Searl: Appreciate
• 0:50
  Brian Searl: Joe
• 0:50
  Brian Searl: Duemig
• 0:50
  Brian Searl: filling
• 0:51
  Brian Searl: in
• 0:51
  Brian Searl: for
• 0:51
  Brian Searl: me
• 0:51
  Brian Searl: as
• 0:51
  Brian Searl: the
• 0:51
  Brian Searl: guest
• 0:51
  Brian Searl: host
• 0:52
  Brian Searl: there.
• 0:52
  Brian Searl: I
• 0:52
  Brian Searl: haven’t
• 0:52
  Brian Searl: had
• 0:52
  Brian Searl: a
• 0:53
  Brian Searl: chance
• 0:53
  Brian Searl: to
• 0:53
  Brian Searl: watch
• 0:53
  Brian Searl: the
• 0:53
  Brian Searl: whole
• 0:53
  Brian Searl: thing
• 0:53
  Brian Searl: but
• 0:54
  Brian Searl: did
• 0:54
  Brian Searl: catch
• 0:54
  Brian Searl: a
• 0:54
  Brian Searl: little
• 0:54
  Brian Searl: bit
• 0:54
  Brian Searl: of
• 0:54
  Brian Searl: it
• 0:54
  Brian Searl: on
• 0:55
  Brian Searl: LinkedIn
• 0:55
  Brian Searl: Live.
• 0:56
  Brian Searl: Sounded
• 0:56
  Brian Searl: like
• 0:56
  Brian Searl: a
• 0:56
  Brian Searl: much
• 0:56
  Brian Searl: greater
• 0:57
  Brian Searl: discussion
• 0:57
  Brian Searl: than
• 0:57
  Brian Searl: would
• 0:58
  Brian Searl: have
• 0:58
  Brian Searl: happened
• 0:58
  Brian Searl: if
• 0:58
  Brian Searl: I
• 0:58
  Brian Searl: was
• 0:59
  Brian Searl: present,
• 0:59
  Brian Searl: as
• 0:59
  Brian Searl: always.
• 1:00
  Brian Searl: But
• 1:00
  Brian Searl: excited
• 1:00
  Brian Searl: to
• 1:01
  Brian Searl: be
• 1:01
  Brian Searl: back
• 1:01
  Brian Searl: with
• 1:01
  Brian Searl: you
• 1:01
  Brian Searl: guys.
• 1:01
  Brian Searl: I
• 1:02
  Brian Searl: have
• 1:02
  Brian Searl: a
• 1:02
  Brian Searl: couple
• 1:02
  Brian Searl: of
• 1:02
  Brian Searl: recurring
• 1:03
  Brian Searl: guests
• 1:03
  Brian Searl: here.
• 1:03
  Brian Searl: Sandy
• 1:03
  Brian Searl: stuck
• 1:04
  Brian Searl: in
• 1:04
  Brian Searl: during
• 1:04
  Brian Searl: the
• 1:04
  Brian Searl: intro.
• 1:05
  Brian Searl: Welcome,
• 1:05
  Brian Searl: Sandy.
• 1:06
  Brian Searl: Mike
• 1:06
  Brian Searl: Harrison,
• 1:06
  Brian Searl: Robert
• 1:06
  Brian Searl: Preston.
• 1:07
  Brian Searl: We’re
• 1:07
  Brian Searl: missing
• 1:07
  Brian Searl: a
• 1:07
  Brian Searl: couple
• 1:07
  Brian Searl: people
• 1:08
  Brian Searl: this
• 1:08
  Brian Searl: week
• 1:08
  Brian Searl: who
• 1:08
  Brian Searl: didn’t
• 1:08
  Brian Searl: cancel
• 1:09
  Brian Searl: on
• 1:09
  Brian Searl: us,
• 1:09
  Brian Searl: so
• 1:09
  Brian Searl: we’re
• 1:09
  Brian Searl: just
• 1:09
  Brian Searl: gonna
• 1:10
  Brian Searl: kind
• 1:10
  Brian Searl: of
• 1:10
  Brian Searl: maybe
• 1:10
  Brian Searl: stare
• 1:11
  Brian Searl: into
• 1:11
  Brian Searl: the
• 1:11
  Brian Searl: camera
• 1:11
  Brian Searl: and
• 1:11
  Brian Searl: give
• 1:11
  Brian Searl: them
• 1:11
  Brian Searl: a
• 1:12
  Brian Searl: sad
• 1:12
  Brian Searl: face.
• 1:13
  Brian Searl: We’re
• 1:13
  Brian Searl: not
• 1:13
  Brian Searl: doing
• 1:13
  Brian Searl: it.
• 1:13
  Brian Searl: No.
• 1:13
  Brian Searl: And
• 1:14
  Brian Searl: then
• 1:14
  Brian Searl: we
• 1:14
  Brian Searl: have
• 1:14
  Brian Searl: Saurav,
• 1:15
  Brian Searl: am
• 1:15
  Brian Searl: I
• 1:15
  Brian Searl: pronouncing
• 1:15
  Brian Searl: that
• 1:16
  Brian Searl: right?
• 1:16
  Saurav Ghosal: Yeah,
• 1:17
  Saurav Ghosal: my
• 1:17
  Saurav Ghosal: name’s
• 1:17
  Saurav Ghosal: Saurav.
• 1:18
  Brian Searl: Saurav.
• 1:18
  Brian Searl: Okay.
• 1:19
  Brian Searl: All
• 1:19
  Brian Searl: right.
• 1:19
  Brian Searl: I
• 1:19
  Brian Searl: won’t
• 1:19
  Brian Searl: forget
• 1:20
  Brian Searl: it
• 1:20
  Brian Searl: again.
• 1:20
  Brian Searl: Saurav
• 1:21
  Brian Searl: from
• 1:21
  Brian Searl: Sojourn
• 1:22
  Brian Searl: Lodging
• 1:22
  Brian Searl: is
• 1:23
  Brian Searl: here
• 1:23
  Brian Searl: as
• 1:23
  Brian Searl: one
• 1:23
  Brian Searl: of
• 1:23
  Brian Searl: our
• 1:23
  Brian Searl: special
• 1:24
  Brian Searl: guests.
• 1:24
  Brian Searl: So
• 1:24
  Brian Searl: welcome,
• 1:24
  Brian Searl: sir.
• 1:25
  Brian Searl: We
• 1:25
  Brian Searl: were
• 1:25
  Brian Searl: also
• 1:25
  Brian Searl: supposed
• 1:26
  Brian Searl: to
• 1:26
  Brian Searl: have
• 1:26
  Brian Searl: two
• 1:26
  Brian Searl: other
• 1:26
  Brian Searl: special
• 1:27
  Brian Searl: guests
• 1:27
  Brian Searl: who
• 1:27
  Brian Searl: did
• 1:27
  Brian Searl: not
• 1:28
  Brian Searl: show
• 1:28
  Brian Searl: up
• 1:28
  Brian Searl: either.
• 1:29
  Brian Searl: So
• 1:29
  Brian Searl: today
• 1:29
  Brian Searl: is
• 1:29
  Brian Searl: just
• 1:30
  Brian Searl: the
• 1:30
  Brian Searl: Wednesday
• 1:30
  Brian Searl: for
• 1:31
  Brian Searl: nobody
• 1:32
  Brian Searl: keeping
• 1:32
  Brian Searl: their
• 1:32
  Brian Searl: commitment
• 1:32
  Brian Searl: to
• 1:32
  Brian Searl: the
• 1:32
  Brian Searl: show,
• 1:33
  Brian Searl: but
• 1:33
  Brian Searl: we’re
• 1:33
  Brian Searl: gonna
• 1:33
  Brian Searl: have
• 1:33
  Brian Searl: a
• 1:33
  Brian Searl: good
• 1:33
  Brian Searl: discussion
• 1:34
  Brian Searl: anyway.
• 1:34
  Brian Searl: So
• 1:35
  Brian Searl: excited
• 1:35
  Brian Searl: to
• 1:35
  Brian Searl: have
• 1:35
  Brian Searl: you
• 1:35
  Brian Searl: all
• 1:36
  Brian Searl: of
• 1:36
  Brian Searl: you
• 1:36
  Brian Searl: guys
• 1:36
  Brian Searl: here.
• 1:36
  Brian Searl: Do
• 1:36
  Brian Searl: you
• 1:36
  Brian Searl: want
• 1:36
  Brian Searl: to
• 1:36
  Brian Searl: briefly
• 1:37
  Brian Searl: go
• 1:37
  Brian Searl: around
• 1:37
  Brian Searl: the
• 1:37
  Brian Searl: room
• 1:37
  Brian Searl: and
• 1:37
  Brian Searl: just
• 1:38
  Brian Searl: introduce
• 1:39
  Brian Searl: ourselves?
• 1:39
  Brian Searl: Mike,
• 1:39
  Brian Searl: do
• 1:39
  Brian Searl: you
• 1:39
  Brian Searl: want
• 1:39
  Brian Searl: to
• 1:40
  Brian Searl: start?
• 1:41
  Mike Harrison: Sure.
• 1:42
  Mike Harrison: Mike
• 1:42
  Mike Harrison: Harrison
• 1:43
  Mike Harrison: with
• 1:43
  Mike Harrison: CRR
• 1:43
  Mike Harrison: Hospitality.
• 1:44
  Mike Harrison: We
• 1:44
  Mike Harrison: own
• 1:45
  Mike Harrison: and
• 1:45
  Mike Harrison: operate
• 1:45
  Mike Harrison: and
• 1:46
  Mike Harrison: consult
• 1:46
  Mike Harrison: on
• 1:47
  Mike Harrison: luxury
• 1:47
  Mike Harrison: RV
• 1:48
  Mike Harrison: resorts,
• 1:49
  Mike Harrison: parks,
• 1:49
  Mike Harrison: glamping,
• 1:50
  Mike Harrison: manufactured
• 1:50
  Mike Harrison: home,
• 1:51
  Mike Harrison: storage,
• 1:51
  Mike Harrison: and
• 1:52
  Mike Harrison: hotels.
• 1:53
  Brian Searl: Awesome.
• 1:54
  Brian Searl: Thanks
• 1:54
  Brian Searl: for
• 1:54
  Brian Searl: being
• 1:54
  Brian Searl: here,
• 1:54
  Brian Searl: Mike,
• 1:54
  Brian Searl: as
• 1:55
  Brian Searl: always.
• 1:55
  Brian Searl: Robert?
• 1:56
  Robert Preston: Hey,
• 1:56
  Robert Preston: good
• 1:57
  Robert Preston: afternoon,
• 1:57
  Robert Preston: everyone.
• 1:57
  Robert Preston: Robert
• 1:57
  Robert Preston: Preston
• 1:58
  Robert Preston: with
• 1:58
  Robert Preston: Unhitched
• 1:58
  Robert Preston: RV.
• 1:59
  Robert Preston: We
• 2:00
  Robert Preston: own,
• 2:00
  Robert Preston: operate
• 2:01
  Robert Preston: RV
• 2:02
  Robert Preston: parks
• 2:02
  Robert Preston: and
• 2:02
  Robert Preston: campgrounds.
• 2:04
  Brian Searl: I
• 2:04
  Brian Searl: think
• 2:04
  Brian Searl: you’re
• 2:04
  Brian Searl: underselling
• 2:04
  Brian Searl: yourself
• 2:04
  Brian Searl: a
• 2:05
  Brian Searl: little
• 2:05
  Brian Searl: bit,
• 2:05
  Brian Searl: Robert,
• 2:05
  Brian Searl: but
• 2:05
  Brian Searl: that’s
• 2:06
  Brian Searl: okay.
• 2:06
  Brian Searl: All
• 2:06
  Brian Searl: right.
• 2:06
  Brian Searl: Sandy,
• 2:06
  Brian Searl: you
• 2:06
  Brian Searl: want
• 2:07
  Brian Searl: to
• 2:07
  Brian Searl: go?
• 2:08
  Sandy Ellingson: I’m
• 2:08
  Sandy Ellingson: Sandy
• 2:08
  Sandy Ellingson: Ellingson.
• 2:09
  Sandy Ellingson: I
• 2:09
  Sandy Ellingson: named
• 2:10
  Sandy Ellingson: myself
• 2:10
  Sandy Ellingson: an
• 2:10
  Sandy Ellingson: RV
• 2:11
  Sandy Ellingson: industry
• 2:11
  Sandy Ellingson: and
• 2:12
  Sandy Ellingson: campground
• 2:12
  Sandy Ellingson: advocate
• 2:13
  Sandy Ellingson: because
• 2:13
  Sandy Ellingson: I
• 2:13
  Sandy Ellingson: sold
• 2:13
  Sandy Ellingson: a
• 2:13
  Sandy Ellingson: technology
• 2:14
  Sandy Ellingson: company
• 2:15
  Sandy Ellingson: and
• 2:16
  Sandy Ellingson: then
• 2:16
  Sandy Ellingson: started
• 2:17
  Sandy Ellingson: working
• 2:17
  Sandy Ellingson: with
• 2:17
  Sandy Ellingson: campgrounds
• 2:18
  Sandy Ellingson: just
• 2:18
  Sandy Ellingson: on
• 2:18
  Sandy Ellingson: the
• 2:18
  Sandy Ellingson: side
• 2:18
  Sandy Ellingson: because
• 2:19
  Sandy Ellingson: I
• 2:19
  Sandy Ellingson: loved
• 2:19
  Sandy Ellingson: it
• 2:19
  Sandy Ellingson: and
• 2:20
  Sandy Ellingson: kind
• 2:20
  Sandy Ellingson: of
• 2:20
  Sandy Ellingson: fell
• 2:20
  Sandy Ellingson: into
• 2:20
  Sandy Ellingson: this
• 2:21
  Sandy Ellingson: job.
• 2:21
  Sandy Ellingson: And
• 2:21
  Sandy Ellingson: so
• 2:22
  Sandy Ellingson: I
• 2:22
  Sandy Ellingson: just
• 2:22
  Sandy Ellingson: get
• 2:22
  Sandy Ellingson: to
• 2:22
  Sandy Ellingson: do
• 2:22
  Sandy Ellingson: what
• 2:23
  Sandy Ellingson: I
• 2:23
  Sandy Ellingson: love
• 2:23
  Sandy Ellingson: to
• 2:23
  Sandy Ellingson: do,
• 2:24
  Sandy Ellingson: you
• 2:24
  Sandy Ellingson: know,
• 2:24
  Sandy Ellingson: every
• 2:25
  Sandy Ellingson: day,
• 2:25
  Sandy Ellingson: just
• 2:25
  Sandy Ellingson: working
• 2:25
  Sandy Ellingson: between
• 2:26
  Sandy Ellingson: the
• 2:26
  Sandy Ellingson: two,
• 2:26
  Sandy Ellingson: the
• 2:26
  Sandy Ellingson: industry
• 2:27
  Sandy Ellingson: and
• 2:27
  Sandy Ellingson: the
• 2:27
  Sandy Ellingson: RV...
• 2:27
  Sandy Ellingson: and
• 2:28
  Sandy Ellingson: campgrounds.
• 2:28
  Brian Searl: And
• 2:29
  Brian Searl: you
• 2:29
  Brian Searl: evolve
• 2:29
  Brian Searl: a
• 2:29
  Brian Searl: lot,
• 2:29
  Brian Searl: right,
• 2:29
  Brian Searl: Sandy?
• 2:30
  Brian Searl: So
• 2:30
  Brian Searl: you’re
• 2:30
  Brian Searl: preparing
• 2:30
  Brian Searl: for
• 2:30
  Brian Searl: the
• 2:31
  Brian Searl: AI
• 2:31
  Brian Searl: future
• 2:31
  Brian Searl: and
• 2:31
  Brian Searl: all
• 2:31
  Brian Searl: that
• 2:32
  Brian Searl: stuff.
• 2:32
  Brian Searl: Do
• 2:32
  Brian Searl: you
• 2:32
  Brian Searl: imagine
• 2:32
  Brian Searl: that
• 2:32
  Brian Searl: there’ll
• 2:33
  Brian Searl: be
• 2:33
  Brian Searl: a
• 2:33
  Brian Searl: time
• 2:33
  Brian Searl: where
• 2:34
  Brian Searl: you
• 2:34
  Brian Searl: teach
• 2:34
  Brian Searl: robots
• 2:34
  Brian Searl: how
• 2:35
  Brian Searl: to
• 2:35
  Brian Searl: walk
• 2:35
  Brian Searl: through
• 2:35
  Brian Searl: campgrounds?
• 2:36
  Brian Searl: Like,
• 2:36
  Brian Searl: you’re
• 2:36
  Brian Searl: like,
• 2:36
  Brian Searl: "Mimic
• 2:36
  Brian Searl: me,
• 2:37
  Brian Searl: watch
• 2:37
  Brian Searl: me"?
• 2:38
  Sandy Ellingson: I
• 2:38
  Sandy Ellingson: think
• 2:38
  Sandy Ellingson: I’m
• 2:38
  Sandy Ellingson: already
• 2:39
  Sandy Ellingson: doing
• 2:39
  Sandy Ellingson: that.
• 2:39
  Brian Searl: All
• 2:40
  Brian Searl: right.
• 2:41
  Sandy Ellingson: I
• 2:41
  Sandy Ellingson: learn
• 2:41
  Sandy Ellingson: from
• 2:42
  Sandy Ellingson: the
• 2:42
  Sandy Ellingson: best,
• 2:42
  Sandy Ellingson: Brian.
• 2:43
  Sandy Ellingson: I’m
• 2:43
  Sandy Ellingson: ahead
• 2:43
  Sandy Ellingson: of...
• 2:43
  Sandy Ellingson: I’m
• 2:43
  Sandy Ellingson: right
• 2:43
  Sandy Ellingson: there
• 2:44
  Sandy Ellingson: with
• 2:44
  Sandy Ellingson: you.
• 2:45
  Brian Searl: Saurav...
• 2:46
  Brian Searl: I
• 2:46
  Brian Searl: almost
• 2:46
  Brian Searl: pronounced
• 2:47
  Brian Searl: it
• 2:47
  Brian Searl: wrong.
• 2:47
  Brian Searl: Saurav.
• 2:48
  Brian Searl: Please,
• 2:49
  Brian Searl: introduce
• 2:49
  Brian Searl: yourself.
• 2:50
  Saurav Ghosal: Yeah,
• 2:50
  Saurav Ghosal: so
• 2:50
  Saurav Ghosal: as
• 2:51
  Saurav Ghosal: I
• 2:51
  Saurav Ghosal: mentioned,
• 2:51
  Saurav Ghosal: my
• 2:51
  Saurav Ghosal: name
• 2:51
  Saurav Ghosal: is
• 2:52
  Saurav Ghosal: Saurav.
• 2:52
  Saurav Ghosal: I’m
• 2:52
  Saurav Ghosal: with
• 2:53
  Saurav Ghosal: Sojourn
• 2:53
  Saurav Ghosal: Lodging.
• 2:54
  Saurav Ghosal: So
• 2:54
  Saurav Ghosal: I’m
• 2:54
  Saurav Ghosal: the
• 2:54
  Saurav Ghosal: owner
• 2:54
  Saurav Ghosal: and
• 2:55
  Saurav Ghosal: property
• 2:55
  Saurav Ghosal: manager.
• 2:55
  Saurav Ghosal: It’s
• 2:56
  Saurav Ghosal: like
• 2:56
  Saurav Ghosal: a
• 2:56
  Saurav Ghosal: family
• 2:56
  Saurav Ghosal: kind
• 2:56
  Saurav Ghosal: of
• 2:57
  Saurav Ghosal: owned
• 2:57
  Saurav Ghosal: and
• 2:57
  Saurav Ghosal: operated
• 2:57
  Saurav Ghosal: business.
• 2:58
  Saurav Ghosal: We
• 2:58
  Saurav Ghosal: have
• 2:58
  Saurav Ghosal: 40
• 2:59
  Saurav Ghosal: tiny
• 2:59
  Saurav Ghosal: home
• 2:59
  Saurav Ghosal: units
• 3:00
  Saurav Ghosal: in
• 3:00
  Saurav Ghosal: Sevierville...
• 3:01
  Saurav Ghosal: Sevierville,
• 3:01
  Saurav Ghosal: kind
• 3:01
  Saurav Ghosal: of
• 3:01
  Saurav Ghosal: Gatlinburg
• 3:02
  Saurav Ghosal: area.
• 3:03
  Saurav Ghosal: And
• 3:03
  Saurav Ghosal: we
• 3:04
  Saurav Ghosal: have
• 3:04
  Saurav Ghosal: some
• 3:04
  Saurav Ghosal: nice
• 3:04
  Saurav Ghosal: on-site
• 3:05
  Saurav Ghosal: amenities
• 3:05
  Saurav Ghosal: as
• 3:05
  Saurav Ghosal: well,
• 3:06
  Saurav Ghosal: like
• 3:06
  Saurav Ghosal: pickleball
• 3:06
  Saurav Ghosal: court,
• 3:07
  Saurav Ghosal: welcome
• 3:07
  Saurav Ghosal: center,
• 3:08
  Saurav Ghosal: and
• 3:08
  Saurav Ghosal: whatnot.
• 3:08
  Saurav Ghosal: But
• 3:08
  Saurav Ghosal: we’re...
• 3:09
  Saurav Ghosal: we’re
• 3:09
  Saurav Ghosal: kind
• 3:09
  Saurav Ghosal: of
• 3:09
  Saurav Ghosal: new
• 3:09
  Saurav Ghosal: to
• 3:10
  Saurav Ghosal: the
• 3:10
  Saurav Ghosal: glamping
• 3:10
  Saurav Ghosal: space.
• 3:11
  Saurav Ghosal: And
• 3:11
  Saurav Ghosal: so
• 3:11
  Saurav Ghosal: we’re
• 3:12
  Saurav Ghosal: kind
• 3:12
  Saurav Ghosal: of
• 3:12
  Saurav Ghosal: building
• 3:13
  Saurav Ghosal: this
• 3:13
  Saurav Ghosal: business
• 3:13
  Saurav Ghosal: out.
• 3:14
  Brian Searl: Awesome.
• 3:15
  Brian Searl: Excited
• 3:15
  Brian Searl: to
• 3:15
  Brian Searl: have
• 3:15
  Brian Searl: you
• 3:15
  Brian Searl: here
• 3:15
  Brian Searl: and
• 3:15
  Brian Searl: learn
• 3:16
  Brian Searl: more
• 3:16
  Brian Searl: about
• 3:16
  Brian Searl: Sojourn
• 3:16
  Brian Searl: and
• 3:16
  Brian Searl: what
• 3:17
  Brian Searl: you
• 3:17
  Brian Searl: guys
• 3:17
  Brian Searl: have
• 3:17
  Brian Searl: going
• 3:17
  Brian Searl: on
• 3:17
  Brian Searl: there.
• 3:18
  Brian Searl: As
• 3:18
  Brian Searl: we
• 3:18
  Brian Searl: typically
• 3:19
  Brian Searl: do
• 3:19
  Brian Searl: for
• 3:19
  Brian Searl: our
• 3:19
  Brian Searl: recurring
• 3:19
  Brian Searl: guests
• 3:20
  Brian Searl: here,
• 3:20
  Brian Searl: is
• 3:20
  Brian Searl: there
• 3:20
  Brian Searl: anything
• 3:20
  Brian Searl: that
• 3:20
  Brian Searl: you
• 3:21
  Brian Searl: guys
• 3:21
  Brian Searl: have
• 3:21
  Brian Searl: seen
• 3:21
  Brian Searl: come
• 3:22
  Brian Searl: across
• 3:22
  Brian Searl: your
• 3:22
  Brian Searl: desk
• 3:22
  Brian Searl: in
• 3:22
  Brian Searl: the
• 3:23
  Brian Searl: month
• 3:23
  Brian Searl: or
• 3:23
  Brian Searl: so
• 3:23
  Brian Searl: since
• 3:23
  Brian Searl: we’ve
• 3:24
  Brian Searl: all
• 3:24
  Brian Searl: been
• 3:24
  Brian Searl: together
• 3:25
  Brian Searl: that
• 3:25
  Brian Searl: you
• 3:25
  Brian Searl: guys
• 3:25
  Brian Searl: think
• 3:26
  Brian Searl: we
• 3:26
  Brian Searl: should
• 3:26
  Brian Searl: be
• 3:26
  Brian Searl: talking
• 3:26
  Brian Searl: about?
• 3:29
  Brian Searl: Robert
• 3:29
  Brian Searl: or
• 3:29
  Brian Searl: Mike
• 3:29
  Brian Searl: or
• 3:29
  Brian Searl: Sandy?
• 3:32
  Robert Preston: I
• 3:32
  Robert Preston: think,
• 3:33
  Robert Preston: you
• 3:33
  Robert Preston: know,
• 3:33
  Robert Preston: kind
• 3:33
  Robert Preston: of
• 3:33
  Robert Preston: some
• 3:34
  Robert Preston: interesting
• 3:34
  Robert Preston: big
• 3:34
  Robert Preston: news
• 3:34
  Robert Preston: for
• 3:34
  Robert Preston: the
• 3:35
  Robert Preston: industry,
• 3:35
  Robert Preston: the
• 3:35
  Robert Preston: portfolio
• 3:36
  Robert Preston: closed
• 3:37
  Robert Preston: that
• 3:38
  Robert Preston: John
• 3:38
  Robert Preston: She
• 3:39
  Robert Preston: put
• 3:39
  Robert Preston: together.
• 3:39
  Robert Preston: That
• 3:39
  Robert Preston: was
• 3:39
  Robert Preston: kind
• 3:40
  Robert Preston: of
• 3:40
  Robert Preston: some
• 3:40
  Robert Preston: cool,
• 3:41
  Robert Preston: cool
• 3:41
  Robert Preston: stuff.
• 3:42
  Robert Preston: 1,500...
• 3:42
  Brian Searl: The
• 3:42
  Brian Searl: Blue
• 3:42
  Brian Searl: Metric?
• 3:43
  Robert Preston: Yeah,
• 3:43
  Robert Preston: Blue
• 3:44
  Robert Preston: Metric.
• 3:46
  Brian Searl: Yeah.
• 3:47
  Robert Preston: 1,500
• 3:47
  Robert Preston: sites.
• 3:48
  Robert Preston: What
• 3:48
  Robert Preston: was
• 3:48
  Robert Preston: it?
• 3:48
  Robert Preston: 97
• 3:48
  Robert Preston: million?
• 3:49
  Robert Preston: Pretty
• 3:49
  Robert Preston: interesting.
• 3:50
  Brian Searl: Yeah,
• 3:50
  Brian Searl: I
• 3:50
  Brian Searl: think
• 3:50
  Brian Searl: it
• 3:50
  Brian Searl: was
• 3:50
  Brian Searl: 97
• 3:51
  Brian Searl: million.
• 3:51
  Brian Searl: I
• 3:51
  Brian Searl: don’t
• 3:51
  Brian Searl: know
• 3:51
  Brian Searl: the
• 3:51
  Brian Searl: site
• 3:52
  Brian Searl: number,
• 3:52
  Brian Searl: but
• 3:52
  Brian Searl: it
• 3:52
  Brian Searl: was
• 3:52
  Brian Searl: 97
• 3:52
  Brian Searl: million.
• 3:54
  Robert Preston: It’s
• 3:54
  Robert Preston: interesting...
• 3:55
  Brian Searl: Go
• 3:55
  Brian Searl: ahead,
• 3:55
  Brian Searl: please.
• 3:56
  Robert Preston: No,
• 3:56
  Robert Preston: no,
• 3:56
  Robert Preston: just
• 3:57
  Robert Preston: something
• 3:57
  Robert Preston: we
• 3:57
  Robert Preston: can
• 3:57
  Robert Preston: discuss
• 3:58
  Robert Preston: and
• 3:58
  Robert Preston: chat
• 3:58
  Robert Preston: about.
• 3:58
  Robert Preston: That’s
• 3:58
  Robert Preston: certainly
• 3:59
  Robert Preston: a
• 3:59
  Robert Preston: data
• 3:59
  Robert Preston: point
• 4:00
  Robert Preston: for
• 4:00
  Robert Preston: us
• 4:00
  Robert Preston: all
• 4:00
  Robert Preston: to
• 4:00
  Robert Preston: think
• 4:00
  Robert Preston: about.
• 4:01
  Brian Searl: Yeah,
• 4:01
  Brian Searl: I’m
• 4:02
  Brian Searl: interested
• 4:02
  Brian Searl: to
• 4:02
  Brian Searl: see
• 4:02
  Brian Searl: how
• 4:03
  Brian Searl: much
• 4:04
  Brian Searl: I
• 4:04
  Brian Searl: think
• 4:04
  Brian Searl: acquisitions
• 4:05
  Brian Searl: pick
• 4:05
  Brian Searl: up
• 4:06
  Brian Searl: more...
• 4:06
  Brian Searl: acquisition
• 4:07
  Brian Searl: opportunities
• 4:08
  Brian Searl: pick
• 4:08
  Brian Searl: up
• 4:08
  Brian Searl: more
• 4:08
  Brian Searl: in
• 4:09
  Brian Searl: the
• 4:09
  Brian Searl: back
• 4:09
  Brian Searl: half
• 4:09
  Brian Searl: of
• 4:09
  Brian Searl: 2026
• 4:10
  Brian Searl: leading
• 4:10
  Brian Searl: into
• 4:10
  Brian Searl: 2027.
• 4:11
  Brian Searl: What
• 4:11
  Brian Searl: do
• 4:11
  Brian Searl: you
• 4:11
  Brian Searl: think,
• 4:12
  Brian Searl: Robert?
• 4:13
  Robert Preston: Yeah,
• 4:14
  Robert Preston: I
• 4:14
  Robert Preston: think,
• 4:14
  Robert Preston: well,
• 4:14
  Robert Preston: and
• 4:15
  Robert Preston: then
• 4:16
  Robert Preston: also
• 4:16
  Robert Preston: interesting
• 4:17
  Robert Preston: fact,
• 4:17
  Robert Preston: right?
• 4:17
  Robert Preston: Just
• 4:17
  Robert Preston: got
• 4:17
  Robert Preston: an
• 4:18
  Robert Preston: email
• 4:18
  Robert Preston: this
• 4:18
  Robert Preston: morning
• 4:18
  Robert Preston: from
• 4:19
  Robert Preston: a
• 4:20
  Robert Preston: lender
• 4:20
  Robert Preston: that’s
• 4:20
  Robert Preston: in
• 4:20
  Robert Preston: the
• 4:20
  Robert Preston: space
• 4:21
  Robert Preston: that
• 4:21
  Robert Preston: does
• 4:21
  Robert Preston: a
• 4:21
  Robert Preston: lot
• 4:22
  Robert Preston: of
• 4:22
  Robert Preston: lending.
• 4:22
  Robert Preston: And,
• 4:23
  Robert Preston: you
• 4:24
  Robert Preston: know,
• 4:24
  Robert Preston: basically
• 4:24
  Robert Preston: the
• 4:24
  Robert Preston: email
• 4:24
  Robert Preston: says,
• 4:25
  Robert Preston: "We’re
• 4:25
  Robert Preston: getting
• 4:25
  Robert Preston: ready
• 4:25
  Robert Preston: to
• 4:25
  Robert Preston: take
• 4:26
  Robert Preston: back
• 4:26
  Robert Preston: an
• 4:26
  Robert Preston: asset.
• 4:26
  Robert Preston: Who’s
• 4:27
  Robert Preston: interested
• 4:27
  Robert Preston: in
• 4:28
  Robert Preston: buying
• 4:28
  Robert Preston: it?"
• 4:29
  Brian Searl: Yes.
• 4:30
  Robert Preston: So
• 4:30
  Robert Preston: I
• 4:30
  Robert Preston: think
• 4:30
  Robert Preston: we’re
• 4:30
  Robert Preston: gonna
• 4:30
  Robert Preston: see
• 4:30
  Robert Preston: a
• 4:30
  Robert Preston: lot
• 4:30
  Robert Preston: of
• 4:31
  Robert Preston: that.
• 4:31
  Robert Preston: And
• 4:31
  Robert Preston: I
• 4:31
  Robert Preston: think
• 4:31
  Robert Preston: we’re
• 4:31
  Robert Preston: gonna
• 4:32
  Robert Preston: see...
• 4:33
  Robert Preston: well,
• 4:33
  Robert Preston: I
• 4:33
  Robert Preston: think...
• 4:33
  Robert Preston: I
• 4:34
  Robert Preston: think
• 4:34
  Robert Preston: deal
• 4:34
  Robert Preston: flow
• 4:34
  Robert Preston: will
• 4:34
  Robert Preston: pick
• 4:34
  Robert Preston: up,
• 4:35
  Robert Preston: but
• 4:35
  Robert Preston: I
• 4:35
  Robert Preston: think
• 4:35
  Robert Preston: it’s
• 4:35
  Robert Preston: gonna
• 4:35
  Robert Preston: be
• 4:35
  Robert Preston: probably
• 4:36
  Robert Preston: more
• 4:36
  Robert Preston: creative
• 4:37
  Robert Preston: distressed
• 4:38
  Robert Preston: stuff
• 4:38
  Robert Preston: than
• 4:38
  Robert Preston: the
• 4:39
  Robert Preston: typical
• 4:39
  Robert Preston: on-market.
• 4:40
  Robert Preston: That’s
• 4:40
  Robert Preston: my
• 4:41
  Robert Preston: hunch.
• 4:41
  Brian Searl: Yeah,
• 4:41
  Brian Searl: I
• 4:42
  Brian Searl: think
• 4:42
  Brian Searl: that’s
• 4:42
  Brian Searl: why
• 4:42
  Brian Searl: it’s
• 4:42
  Brian Searl: gonna
• 4:42
  Brian Searl: pick
• 4:43
  Brian Searl: up
• 4:43
  Brian Searl: back
• 4:43
  Brian Searl: half
• 4:43
  Brian Searl: of
• 4:43
  Brian Searl: 2026.
• 4:44
  Brian Searl: Like,
• 4:44
  Brian Searl: I...
• 4:45
  Brian Searl: I
• 4:45
  Brian Searl: hope
• 4:45
  Brian Searl: that
• 4:46
  Brian Searl: what
• 4:46
  Brian Searl: I’m
• 4:46
  Brian Searl: seeing
• 4:46
  Brian Searl: in
• 4:46
  Brian Searl: the
• 4:46
  Brian Searl: economy
• 4:47
  Brian Searl: flips
• 4:47
  Brian Searl: around
• 4:47
  Brian Searl: and
• 4:48
  Brian Searl: changes,
• 4:48
  Brian Searl: but
• 4:48
  Brian Searl: like,
• 4:48
  Brian Searl: you’ve
• 4:48
  Brian Searl: seen...
• 4:50
  Brian Searl: and
• 4:50
  Brian Searl: I
• 4:50
  Brian Searl: don’t
• 4:50
  Brian Searl: know
• 4:50
  Brian Searl: if...
• 4:50
  Brian Searl: I
• 4:50
  Brian Searl: don’t
• 4:50
  Brian Searl: know
• 4:50
  Brian Searl: if
• 4:50
  Brian Searl: you’ve
• 4:50
  Brian Searl: seen
• 4:50
  Brian Searl: this,
• 4:50
  Brian Searl: but
• 4:51
  Brian Searl: ELS
• 4:51
  Brian Searl: reported
• 4:52
  Brian Searl: in
• 4:52
  Brian Searl: their
• 4:52
  Brian Searl: reports
• 4:53
  Brian Searl: that
• 4:53
  Brian Searl: they’re
• 4:53
  Brian Searl: expec...
• 4:54
  Brian Searl: expecting,
• 4:54
  Brian Searl: based
• 4:54
  Brian Searl: on
• 4:54
  Brian Searl: advanced
• 4:55
  Brian Searl: reservations,
• 4:55
  Brian Searl: down
• 4:56
  Brian Searl: 13%
• 4:56
  Brian Searl: year
• 4:57
  Brian Searl: over
• 4:57
  Brian Searl: year
• 4:57
  Brian Searl: at
• 4:57
  Brian Searl: their
• 4:57
  Brian Searl: properties.
• 4:57
  Brian Searl: Now
• 4:58
  Brian Searl: ELS
• 4:58
  Brian Searl: is
• 4:58
  Brian Searl: a
• 4:58
  Brian Searl: different
• 4:58
  Brian Searl: type
• 4:59
  Brian Searl: of
• 4:59
  Brian Searl: animal
• 4:59
  Brian Searl: than
• 4:59
  Brian Searl: most
• 4:59
  Brian Searl: small
• 5:00
  Brian Searl: mom
• 5:00
  Brian Searl: and
• 5:00
  Brian Searl: pops.
• 5:01
  Brian Searl: That’s
• 5:01
  Brian Searl: obviously
• 5:02
  Brian Searl: macro,
• 5:02
  Brian Searl: it’s
• 5:02
  Brian Searl: not
• 5:03
  Brian Searl: micro.
• 5:04
  Brian Searl: It’s
• 5:04
  Brian Searl: gonna
• 5:04
  Brian Searl: be
• 5:04
  Brian Searl: different
• 5:04
  Brian Searl: everywhere
• 5:05
  Brian Searl: and
• 5:05
  Brian Searl: it’s
• 5:05
  Brian Searl: still
• 5:05
  Brian Searl: really,
• 5:06
  Brian Searl: really
• 5:06
  Brian Searl: early
• 5:06
  Brian Searl: with
• 5:06
  Brian Searl: a
• 5:06
  Brian Searl: really
• 5:07
  Brian Searl: shortened
• 5:07
  Brian Searl: booking
• 5:07
  Brian Searl: window.
• 5:08
  Brian Searl: So
• 5:08
  Brian Searl: like,
• 5:08
  Brian Searl: nobody
• 5:08
  Brian Searl: should
• 5:09
  Brian Searl: panic.
• 5:09
  Brian Searl: But
• 5:10
  Brian Searl: there
• 5:10
  Brian Searl: are
• 5:11
  Brian Searl: going
• 5:11
  Brian Searl: to
• 5:11
  Brian Searl: be
• 5:11
  Brian Searl: certainly
• 5:11
  Brian Searl: cases
• 5:12
  Brian Searl: like
• 5:12
  Brian Searl: that,
• 5:12
  Brian Searl: I
• 5:12
  Brian Searl: think,
• 5:12
  Brian Searl: that
• 5:13
  Brian Searl: there...
• 5:14
  Brian Searl: people...
• 5:14
  Brian Searl: a
• 5:14
  Brian Searl: lot
• 5:14
  Brian Searl: of
• 5:14
  Brian Searl: people
• 5:15
  Brian Searl: overbuilt
• 5:15
  Brian Searl: and
• 5:15
  Brian Searl: overpaid
• 5:16
  Brian Searl: during
• 5:16
  Brian Searl: 2021,
• 5:16
  Brian Searl: 2022.
• 5:17
  Brian Searl: And
• 5:17
  Brian Searl: I
• 5:18
  Brian Searl: think
• 5:19
  Brian Searl: those
• 5:19
  Brian Searl: opportunities
• 5:19
  Brian Searl: are
• 5:19
  Brian Searl: gonna
• 5:20
  Brian Searl: come
• 5:20
  Brian Searl: to
• 5:20
  Brian Searl: fruition
• 5:20
  Brian Searl: for
• 5:20
  Brian Searl: people
• 5:21
  Brian Searl: like
• 5:21
  Brian Searl: you,
• 5:21
  Brian Searl: Robert,
• 5:22
  Brian Searl: or
• 5:22
  Brian Searl: other,
• 5:22
  Brian Searl: you
• 5:22
  Brian Searl: know,
• 5:23
  Brian Searl: like
• 5:23
  Brian Searl: to
• 5:23
  Brian Searl: manage
• 5:24
  Brian Searl: properties
• 5:24
  Brian Searl: that
• 5:25
  Brian Searl: are
• 5:25
  Brian Searl: just
• 5:25
  Brian Searl: not
• 5:25
  Brian Searl: doing
• 5:26
  Brian Searl: as
• 5:26
  Brian Searl: well
• 5:26
  Brian Searl: as
• 5:26
  Brian Searl: they
• 5:27
  Brian Searl: once
• 5:28
  Brian Searl: did.
• 5:29
  Robert Preston: Right.
• 5:29
  Brian Searl: Or
• 5:29
  Brian Searl: lived
• 5:29
  Brian Searl: up
• 5:29
  Brian Searl: to
• 5:29
  Brian Searl: their
• 5:30
  Brian Searl: potential.
• 5:31
  Brian Searl: So
• 5:31
  Brian Searl: yeah,
• 5:31
  Brian Searl: it’ll
• 5:31
  Brian Searl: be
• 5:31
  Brian Searl: interesting
• 5:32
  Brian Searl: to
• 5:32
  Brian Searl: watch
• 5:32
  Brian Searl: that.
• 5:32
  Brian Searl: Mike,
• 5:33
  Brian Searl: anything
• 5:33
  Brian Searl: on
• 5:33
  Brian Searl: your...?
• 5:35
  Mike Harrison: Yeah,
• 5:36
  Mike Harrison: we’re
• 5:36
  Mike Harrison: seeing
• 5:37
  Mike Harrison: similar.
• 5:37
  Mike Harrison: I
• 5:37
  Mike Harrison: think
• 5:38
  Mike Harrison: Q4
• 5:38
  Mike Harrison: was
• 5:38
  Mike Harrison: quieter
• 5:40
  Mike Harrison: just
• 5:40
  Mike Harrison: in
• 5:40
  Mike Harrison: terms
• 5:40
  Mike Harrison: of
• 5:40
  Mike Harrison: volume
• 5:41
  Mike Harrison: and
• 5:41
  Mike Harrison: inquiries
• 5:42
  Mike Harrison: and
• 5:44
  Mike Harrison: transactions
• 5:44
  Mike Harrison: and,
• 5:45
  Mike Harrison: you
• 5:45
  Mike Harrison: know,
• 5:45
  Mike Harrison: heading
• 5:45
  Mike Harrison: into
• 5:45
  Mike Harrison: January,
• 5:45
  Mike Harrison: I
• 5:45
  Mike Harrison: had
• 5:45
  Mike Harrison: three
• 5:46
  Mike Harrison: separate
• 5:46
  Mike Harrison: consultants
• 5:47
  Mike Harrison: reach
• 5:47
  Mike Harrison: out
• 5:47
  Mike Harrison: to
• 5:47
  Mike Harrison: me
• 5:47
  Mike Harrison: and
• 5:47
  Mike Harrison: say,
• 5:47
  Mike Harrison: "Hey,
• 5:49
  Mike Harrison: you
• 5:49
  Mike Harrison: know,
• 5:49
  Mike Harrison: do
• 5:49
  Mike Harrison: you
• 5:49
  Mike Harrison: have
• 5:49
  Mike Harrison: business?"
• 5:50
  Mike Harrison: You
• 5:50
  Mike Harrison: know,
• 5:50
  Mike Harrison: we
• 5:50
  Mike Harrison: refer
• 5:51
  Mike Harrison: a
• 5:51
  Mike Harrison: lot
• 5:51
  Mike Harrison: of
• 5:51
  Mike Harrison: business
• 5:51
  Mike Harrison: out
• 5:51
  Mike Harrison: to
• 5:52
  Mike Harrison: consultants
• 5:52
  Mike Harrison: that
• 5:52
  Mike Harrison: we
• 5:52
  Mike Harrison: don’t
• 5:52
  Mike Harrison: want
• 5:53
  Mike Harrison: to,
• 5:53
  Mike Harrison: you
• 5:53
  Mike Harrison: know,
• 5:54
  Mike Harrison: handle
• 5:54
  Mike Harrison: from
• 5:54
  Mike Harrison: our
• 5:54
  Mike Harrison: side.
• 5:55
  Mike Harrison: And
• 5:55
  Mike Harrison: then
• 5:56
  Mike Harrison: I
• 5:56
  Mike Harrison: would
• 5:56
  Mike Harrison: say
• 5:56
  Mike Harrison: the
• 5:56
  Mike Harrison: last
• 5:56
  Mike Harrison: three
• 5:57
  Mike Harrison: or
• 5:57
  Mike Harrison: four
• 5:57
  Mike Harrison: weeks,
• 5:57
  Mike Harrison: the
• 5:57
  Mike Harrison: volume
• 5:58
  Mike Harrison: has
• 5:58
  Mike Harrison: picked
• 5:58
  Mike Harrison: up
• 5:58
  Mike Harrison: considerably.
• 5:59
  Mike Harrison: And
• 6:00
  Mike Harrison: some
• 6:00
  Mike Harrison: portfolio,
• 6:01
  Mike Harrison: you
• 6:02
  Mike Harrison: know,
• 6:02
  Mike Harrison: perspectives
• 6:02
  Mike Harrison: as
• 6:03
  Mike Harrison: well
• 6:03
  Mike Harrison: as,
• 6:03
  Mike Harrison: you
• 6:03
  Mike Harrison: know,
• 6:04
  Mike Harrison: some
• 6:04
  Mike Harrison: of
• 6:04
  Mike Harrison: these
• 6:04
  Mike Harrison: other
• 6:04
  Mike Harrison: types
• 6:05
  Mike Harrison: that
• 6:05
  Mike Harrison: Robert’s,
• 6:05
  Mike Harrison: you
• 6:06
  Mike Harrison: know,
• 6:06
  Mike Harrison: mentioning.
• 6:07
  Mike Harrison: You
• 6:07
  Mike Harrison: know,
• 6:07
  Mike Harrison: we’ve...
• 6:07
  Mike Harrison: we’ve
• 6:07
  Mike Harrison: been
• 6:08
  Mike Harrison: predicting
• 6:08
  Mike Harrison: this
• 6:08
  Mike Harrison: for
• 6:08
  Mike Harrison: a
• 6:09
  Mike Harrison: while
• 6:09
  Mike Harrison: that,
• 6:10
  Mike Harrison: you
• 6:10
  Mike Harrison: know,
• 6:10
  Mike Harrison: the
• 6:10
  Mike Harrison: properties
• 6:11
  Mike Harrison: that
• 6:11
  Mike Harrison: were
• 6:11
  Mike Harrison: built
• 6:12
  Mike Harrison: or
• 6:12
  Mike Harrison: acquired
• 6:13
  Mike Harrison: in
• 6:13
  Mike Harrison: ’21,
• 6:13
  Mike Harrison: ’22
• 6:14
  Mike Harrison: and
• 6:14
  Mike Harrison: then
• 6:14
  Mike Harrison: over
• 6:14
  Mike Harrison: proforma’d
• 6:15
  Mike Harrison: that
• 6:15
  Mike Harrison: either
• 6:16
  Mike Harrison: opened
• 6:16
  Mike Harrison: ’23,
• 6:16
  Mike Harrison: ’24,
• 6:16
  Mike Harrison: ’25,
• 6:18
  Mike Harrison: you
• 6:18
  Mike Harrison: know,
• 6:19
  Mike Harrison: for
• 6:19
  Mike Harrison: sure
• 6:20
  Mike Harrison: are
• 6:20
  Mike Harrison: missing
• 6:20
  Mike Harrison: their
• 6:20
  Mike Harrison: numbers,
• 6:21
  Mike Harrison: for
• 6:21
  Mike Harrison: sure
• 6:21
  Mike Harrison: are
• 6:21
  Mike Harrison: missing
• 6:21
  Mike Harrison: DSCR.
• 6:22
  Mike Harrison: And,
• 6:23
  Mike Harrison: you
• 6:23
  Mike Harrison: know,
• 6:24
  Mike Harrison: either
• 6:24
  Mike Harrison: gonna
• 6:24
  Mike Harrison: have
• 6:24
  Mike Harrison: to
• 6:24
  Mike Harrison: go
• 6:25
  Mike Harrison: back
• 6:25
  Mike Harrison: to
• 6:25
  Mike Harrison: the
• 6:25
  Mike Harrison: bank
• 6:25
  Mike Harrison: or,
• 6:26
  Mike Harrison: you
• 6:26
  Mike Harrison: know,
• 6:26
  Mike Harrison: need
• 6:26
  Mike Harrison: to
• 6:26
  Mike Harrison: have
• 6:26
  Mike Harrison: new
• 6:26
  Mike Harrison: management
• 6:27
  Mike Harrison: come
• 6:27
  Mike Harrison: in
• 6:27
  Mike Harrison: and
• 6:27
  Mike Harrison: long
• 6:27
  Mike Harrison: term,
• 6:27
  Mike Harrison: whatever
• 6:28
  Mike Harrison: it
• 6:28
  Mike Harrison: might
• 6:28
  Mike Harrison: be.
• 6:29
  Mike Harrison: You
• 6:29
  Mike Harrison: know,
• 6:29
  Mike Harrison: and
• 6:29
  Mike Harrison: so
• 6:29
  Mike Harrison: we
• 6:30
  Mike Harrison: certainly
• 6:30
  Mike Harrison: saw
• 6:30
  Mike Harrison: that
• 6:30
  Mike Harrison: back
• 6:31
  Mike Harrison: half
• 6:31
  Mike Harrison: of
• 6:31
  Mike Harrison: last
• 6:31
  Mike Harrison: year,
• 6:31
  Mike Harrison: but
• 6:32
  Mike Harrison: that’s
• 6:32
  Mike Harrison: also
• 6:32
  Mike Harrison: now
• 6:32
  Mike Harrison: continuing
• 6:34
  Mike Harrison: into
• 6:34
  Mike Harrison: this
• 6:34
  Mike Harrison: year.
• 6:34
  Mike Harrison: So,
• 6:35
  Mike Harrison: I
• 6:35
  Mike Harrison: mean,
• 6:35
  Mike Harrison: good
• 6:35
  Mike Harrison: and
• 6:35
  Mike Harrison: bad.
• 6:36
  Mike Harrison: You
• 6:37
  Mike Harrison: know,
• 6:37
  Mike Harrison: bad
• 6:37
  Mike Harrison: for
• 6:37
  Mike Harrison: the,
• 6:38
  Mike Harrison: you
• 6:38
  Mike Harrison: know,
• 6:38
  Mike Harrison: current
• 6:39
  Mike Harrison: owner/seller,
• 6:40
  Mike Harrison: but,
• 6:40
  Mike Harrison: you
• 6:41
  Mike Harrison: know,
• 6:41
  Mike Harrison: it
• 6:41
  Mike Harrison: does
• 6:41
  Mike Harrison: spur
• 6:42
  Mike Harrison: growth.
• 6:43
  Mike Harrison: You
• 6:43
  Mike Harrison: know,
• 6:43
  Mike Harrison: hotel
• 6:44
  Mike Harrison: industry
• 6:44
  Mike Harrison: has
• 6:44
  Mike Harrison: been
• 6:44
  Mike Harrison: through
• 6:45
  Mike Harrison: numer...
• 6:45
  Mike Harrison: this
• 6:45
  Mike Harrison: is
• 6:45
  Mike Harrison: probably
• 6:45
  Mike Harrison: one
• 6:45
  Mike Harrison: of
• 6:46
  Mike Harrison: the
• 6:46
  Mike Harrison: first
• 6:46
  Mike Harrison: ones
• 6:46
  Mike Harrison: for
• 6:46
  Mike Harrison: the
• 6:47
  Mike Harrison: RV
• 6:47
  Mike Harrison: industry,
• 6:47
  Mike Harrison: but
• 6:47
  Mike Harrison: hotels
• 6:48
  Mike Harrison: been
• 6:48
  Mike Harrison: through
• 6:48
  Mike Harrison: this
• 6:48
  Mike Harrison: cycle
• 6:48
  Mike Harrison: numerous
• 6:49
  Mike Harrison: times.
• 6:50
  Mike Harrison: You
• 6:50
  Mike Harrison: know,
• 6:50
  Mike Harrison: it’s
• 6:50
  Mike Harrison: always
• 6:50
  Mike Harrison: a
• 6:50
  Mike Harrison: good
• 6:50
  Mike Harrison: thing.
• 6:51
  Mike Harrison: It
• 6:51
  Mike Harrison: just
• 6:51
  Mike Harrison: spurs
• 6:52
  Mike Harrison: continued
• 6:52
  Mike Harrison: growth
• 6:53
  Mike Harrison: afterwards
• 6:53
  Mike Harrison: because
• 6:54
  Mike Harrison: usually
• 6:54
  Mike Harrison: capital
• 6:54
  Mike Harrison: reinvestment,
• 6:55
  Mike Harrison: it’s
• 6:55
  Mike Harrison: usually
• 6:56
  Mike Harrison: more
• 6:56
  Mike Harrison: sophisticated
• 6:57
  Mike Harrison: buyers,
• 6:58
  Mike Harrison: you
• 6:58
  Mike Harrison: know,
• 6:58
  Mike Harrison: it’s
• 6:58
  Mike Harrison: always
• 6:58
  Mike Harrison: a
• 6:59
  Mike Harrison: lift
• 6:59
  Mike Harrison: when
• 6:59
  Mike Harrison: you
• 6:59
  Mike Harrison: get
• 7:00
  Mike Harrison: through
• 7:00
  Mike Harrison: some
• 7:00
  Mike Harrison: of
• 7:00
  Mike Harrison: these...
• 7:01
  Mike Harrison: these
• 7:01
  Mike Harrison: transition
• 7:02
  Mike Harrison: periods.
• 7:02
  Brian Searl: You
• 7:03
  Brian Searl: have
• 7:03
  Brian Searl: to
• 7:04
  Brian Searl: imagine
• 7:04
  Brian Searl: there’ll
• 7:04
  Brian Searl: be
• 7:04
  Brian Searl: some
• 7:04
  Brian Searl: properties
• 7:05
  Brian Searl: though
• 7:05
  Brian Searl: that
• 7:05
  Brian Searl: should
• 7:05
  Brian Searl: just
• 7:06
  Brian Searl: never
• 7:06
  Brian Searl: have
• 7:06
  Brian Searl: been
• 7:06
  Brian Searl: built,
• 7:06
  Brian Searl: right?
• 7:08
  Mike Harrison: Oh,
• 7:08
  Mike Harrison: of
• 7:08
  Mike Harrison: course.
• 7:08
  Brian Searl: Yeah.
• 7:09
  Mike Harrison: You
• 7:09
  Mike Harrison: know,
• 7:10
  Mike Harrison: if...
• 7:10
  Mike Harrison: if
• 7:10
  Mike Harrison: you
• 7:10
  Mike Harrison: built
• 7:10
  Mike Harrison: based
• 7:11
  Mike Harrison: on
• 7:11
  Mike Harrison: your
• 7:11
  Mike Harrison: demand...
• 7:12
  Mike Harrison: I
• 7:12
  Mike Harrison: mean,
• 7:12
  Mike Harrison: look
• 7:12
  Mike Harrison: at...
• 7:12
  Mike Harrison: look
• 7:13
  Mike Harrison: at
• 7:13
  Mike Harrison: Texas,
• 7:13
  Mike Harrison: right?
• 7:13
  Mike Harrison: I
• 7:13
  Mike Harrison: mean,
• 7:14
  Mike Harrison: that
• 7:14
  Mike Harrison: is
• 7:14
  Mike Harrison: such
• 7:14
  Mike Harrison: an
• 7:15
  Mike Harrison: overbuilt
• 7:15
  Mike Harrison: market
• 7:15
  Mike Harrison: and
• 7:15
  Mike Harrison: there’s,
• 7:16
  Mike Harrison: you
• 7:16
  Mike Harrison: know,
• 7:16
  Mike Harrison: such
• 7:17
  Mike Harrison: low
• 7:17
  Mike Harrison: barrier
• 7:17
  Mike Harrison: to
• 7:17
  Mike Harrison: entry.
• 7:18
  Mike Harrison: And
• 7:18
  Mike Harrison: everybody
• 7:18
  Mike Harrison: was
• 7:18
  Mike Harrison: building
• 7:19
  Mike Harrison: a
• 7:19
  Mike Harrison: property
• 7:19
  Mike Harrison: in...
• 7:19
  Mike Harrison: in...
• 7:20
  Mike Harrison: in,
• 7:20
  Mike Harrison: you
• 7:20
  Mike Harrison: know,
• 7:21
  Mike Harrison: Hill
• 7:21
  Mike Harrison: Country.
• 7:22
  Mike Harrison: And
• 7:22
  Mike Harrison: I
• 7:22
  Mike Harrison: think,
• 7:23
  Mike Harrison: you
• 7:23
  Mike Harrison: know,
• 7:23
  Mike Harrison: they’re
• 7:24
  Mike Harrison: seeing,
• 7:25
  Mike Harrison: you
• 7:25
  Mike Harrison: know,
• 7:25
  Mike Harrison: a
• 7:25
  Mike Harrison: glut
• 7:26
  Mike Harrison: of
• 7:26
  Mike Harrison: supply.
• 7:27
  Mike Harrison: And
• 7:27
  Mike Harrison: so,
• 7:28
  Mike Harrison: you
• 7:28
  Mike Harrison: know,
• 7:28
  Mike Harrison: there’s
• 7:28
  Mike Harrison: not
• 7:28
  Mike Harrison: as
• 7:28
  Mike Harrison: much
• 7:29
  Mike Harrison: transient
• 7:29
  Mike Harrison: demand
• 7:29
  Mike Harrison: as
• 7:29
  Mike Harrison: there
• 7:29
  Mike Harrison: was
• 7:30
  Mike Harrison: four
• 7:30
  Mike Harrison: years
• 7:30
  Mike Harrison: ago.
• 7:31
  Mike Harrison: And,
• 7:32
  Mike Harrison: you
• 7:32
  Mike Harrison: know,
• 7:33
  Mike Harrison: either
• 7:33
  Mike Harrison: pivoting
• 7:33
  Mike Harrison: hard
• 7:34
  Mike Harrison: to
• 7:34
  Mike Harrison: long-term
• 7:34
  Mike Harrison: or
• 7:35
  Mike Harrison: just
• 7:35
  Mike Harrison: not...
• 7:36
  Mike Harrison: just
• 7:36
  Mike Harrison: not
• 7:37
  Mike Harrison: filling.
• 7:37
  Mike Harrison: So...
• 7:38
  Mike Harrison: so
• 7:38
  Mike Harrison: yes.
• 7:39
  Mike Harrison: And
• 7:39
  Mike Harrison: obviously
• 7:39
  Mike Harrison: a
• 7:39
  Mike Harrison: lot
• 7:40
  Mike Harrison: of
• 7:40
  Mike Harrison: buyers
• 7:40
  Mike Harrison: got
• 7:40
  Mike Harrison: into
• 7:40
  Mike Harrison: the
• 7:40
  Mike Harrison: space
• 7:41
  Mike Harrison: that
• 7:41
  Mike Harrison: had
• 7:41
  Mike Harrison: no
• 7:41
  Mike Harrison: idea
• 7:41
  Mike Harrison: about
• 7:42
  Mike Harrison: an
• 7:42
  Mike Harrison: RV
• 7:42
  Mike Harrison: park.
• 7:42
  Mike Harrison: "Hey,
• 7:42
  Mike Harrison: I
• 7:42
  Mike Harrison: got
• 7:43
  Mike Harrison: 10
• 7:43
  Mike Harrison: acres.
• 7:43
  Mike Harrison: Let’s
• 7:43
  Mike Harrison: put
• 7:44
  Mike Harrison: 200
• 7:44
  Mike Harrison: spots."
• 7:45
  Mike Harrison: You
• 7:45
  Mike Harrison: know,
• 7:45
  Mike Harrison: and
• 7:45
  Mike Harrison: building
• 7:46
  Mike Harrison: 15,
• 7:46
  Mike Harrison: 20,
• 7:46
  Mike Harrison: 25
• 7:47
  Mike Harrison: sites
• 7:47
  Mike Harrison: an
• 7:47
  Mike Harrison: acre...
• 7:48
  Mike Harrison: you
• 7:49
  Mike Harrison: know,
• 7:50
  Mike Harrison: 30
• 7:50
  Mike Harrison: years
• 7:51
  Mike Harrison: ago,
• 7:51
  Mike Harrison: 40
• 7:52
  Mike Harrison: years
• 7:52
  Mike Harrison: ago
• 7:52
  Mike Harrison: was
• 7:52
  Mike Harrison: normal.
• 7:53
  Mike Harrison: Now
• 7:53
  Mike Harrison: it’s
• 7:53
  Mike Harrison: not,
• 7:53
  Mike Harrison: right?
• 7:53
  Mike Harrison: You
• 7:54
  Mike Harrison: want
• 7:54
  Mike Harrison: to
• 7:54
  Mike Harrison: have
• 7:54
  Mike Harrison: a
• 7:54
  Mike Harrison: little
• 7:54
  Mike Harrison: bit
• 7:54
  Mike Harrison: more
• 7:54
  Mike Harrison: space,
• 7:55
  Mike Harrison: etc.
• 7:56
  Saurav Ghosal: Yeah,
• 7:57
  Saurav Ghosal: we
• 7:57
  Saurav Ghosal: see
• 7:57
  Saurav Ghosal: a
• 7:57
  Saurav Ghosal: lot
• 7:57
  Saurav Ghosal: of
• 7:57
  Saurav Ghosal: that
• 7:58
  Saurav Ghosal: in
• 7:58
  Saurav Ghosal: our
• 7:58
  Saurav Ghosal: market
• 7:58
  Saurav Ghosal: in
• 7:59
  Saurav Ghosal: the
• 7:59
  Saurav Ghosal: Smoky
• 7:59
  Saurav Ghosal: Mountains.
• 8:00
  Saurav Ghosal: A
• 8:00
  Saurav Ghosal: lot
• 8:00
  Saurav Ghosal: of
• 8:00
  Saurav Ghosal: overbuilding,
• 8:01
  Saurav Ghosal: a
• 8:01
  Saurav Ghosal: lot
• 8:01
  Saurav Ghosal: of
• 8:02
  Saurav Ghosal: oversaturated...
• 8:02
  Saurav Ghosal: saturation.
• 8:04
  Saurav Ghosal: And
• 8:04
  Saurav Ghosal: so,
• 8:05
  Saurav Ghosal: you
• 8:05
  Saurav Ghosal: know,
• 8:05
  Saurav Ghosal: there’s
• 8:06
  Saurav Ghosal: definitely
• 8:06
  Saurav Ghosal: some...
• 8:07
  Saurav Ghosal: some
• 8:07
  Saurav Ghosal: small
• 8:07
  Saurav Ghosal: business
• 8:08
  Saurav Ghosal: owners...
• 8:09
  Saurav Ghosal: single...
• 8:09
  Saurav Ghosal: single
• 8:10
  Saurav Ghosal: owners
• 8:10
  Saurav Ghosal: that
• 8:10
  Saurav Ghosal: are
• 8:10
  Saurav Ghosal: definitely
• 8:10
  Saurav Ghosal: struggling.
• 8:11
  Saurav Ghosal: So.
• 8:13
  Brian Searl: How
• 8:13
  Brian Searl: is
• 8:14
  Brian Searl: your
• 8:14
  Brian Searl: business
• 8:14
  Brian Searl: doing
• 8:14
  Brian Searl: through...
• 8:15
  Brian Searl: like,
• 8:15
  Brian Searl: through
• 8:15
  Brian Searl: the
• 8:16
  Brian Searl: ups
• 8:16
  Brian Searl: and
• 8:16
  Brian Searl: downs
• 8:16
  Brian Searl: of
• 8:16
  Brian Searl: 2021,
• 8:17
  Brian Searl: ’22?
• 8:17
  Brian Searl: Obviously
• 8:18
  Brian Searl: I
• 8:18
  Brian Searl: assume
• 8:18
  Brian Searl: that
• 8:18
  Brian Searl: was
• 8:18
  Brian Searl: up,
• 8:19
  Brian Searl: but...
• 8:20
  Saurav Ghosal: Well,
• 8:20
  Saurav Ghosal: we’re...
• 8:20
  Saurav Ghosal: we’re
• 8:20
  Saurav Ghosal: very
• 8:21
  Saurav Ghosal: new.
• 8:21
  Saurav Ghosal: So
• 8:21
  Saurav Ghosal: we
• 8:21
  Saurav Ghosal: just
• 8:22
  Saurav Ghosal: opened
• 8:22
  Saurav Ghosal: last
• 8:22
  Saurav Ghosal: year.
• 8:23
  Saurav Ghosal: Last
• 8:23
  Saurav Ghosal: year,
• 8:23
  Saurav Ghosal: like
• 8:24
  Saurav Ghosal: in...
• 8:24
  Saurav Ghosal: in
• 8:24
  Saurav Ghosal: the
• 8:24
  Saurav Ghosal: May/June...
• 8:25
  Saurav Ghosal: we
• 8:25
  Saurav Ghosal: kind
• 8:25
  Saurav Ghosal: of
• 8:25
  Saurav Ghosal: had
• 8:25
  Saurav Ghosal: like
• 8:25
  Saurav Ghosal: a
• 8:25
  Saurav Ghosal: rolling
• 8:26
  Saurav Ghosal: window
• 8:27
  Saurav Ghosal: where
• 8:27
  Saurav Ghosal: we...
• 8:27
  Saurav Ghosal: where
• 8:27
  Saurav Ghosal: we
• 8:27
  Saurav Ghosal: slowly
• 8:28
  Saurav Ghosal: started
• 8:28
  Saurav Ghosal: opening
• 8:29
  Saurav Ghosal: up
• 8:29
  Saurav Ghosal: new
• 8:29
  Saurav Ghosal: units
• 8:29
  Saurav Ghosal: as
• 8:29
  Saurav Ghosal: they
• 8:30
  Saurav Ghosal: came
• 8:30
  Saurav Ghosal: online.
• 8:31
  Saurav Ghosal: We
• 8:31
  Saurav Ghosal: did
• 8:31
  Saurav Ghosal: really
• 8:31
  Saurav Ghosal: well
• 8:32
  Saurav Ghosal: in
• 8:32
  Saurav Ghosal: the
• 8:32
  Saurav Ghosal: summer
• 8:32
  Saurav Ghosal: and
• 8:33
  Saurav Ghosal: in
• 8:33
  Saurav Ghosal: the
• 8:33
  Saurav Ghosal: fall,
• 8:33
  Saurav Ghosal: like
• 8:33
  Saurav Ghosal: October
• 8:34
  Saurav Ghosal: time
• 8:34
  Saurav Ghosal: frame.
• 8:35
  Saurav Ghosal: Those
• 8:35
  Saurav Ghosal: are
• 8:35
  Saurav Ghosal: kind
• 8:35
  Saurav Ghosal: of
• 8:35
  Saurav Ghosal: like
• 8:35
  Saurav Ghosal: the
• 8:36
  Saurav Ghosal: peak
• 8:36
  Saurav Ghosal: seasons
• 8:36
  Saurav Ghosal: anyway,
• 8:37
  Saurav Ghosal: and
• 8:37
  Saurav Ghosal: it
• 8:37
  Saurav Ghosal: kind
• 8:37
  Saurav Ghosal: of
• 8:37
  Saurav Ghosal: matches
• 8:38
  Saurav Ghosal: really
• 8:38
  Saurav Ghosal: well
• 8:38
  Saurav Ghosal: with
• 8:38
  Saurav Ghosal: our
• 8:39
  Saurav Ghosal: like
• 8:39
  Saurav Ghosal: customer
• 8:39
  Saurav Ghosal: demographic.
• 8:41
  Saurav Ghosal: But,
• 8:41
  Saurav Ghosal: you
• 8:41
  Saurav Ghosal: know,
• 8:41
  Saurav Ghosal: right
• 8:42
  Saurav Ghosal: now
• 8:42
  Saurav Ghosal: it’s
• 8:42
  Saurav Ghosal: the
• 8:42
  Saurav Ghosal: slow
• 8:42
  Saurav Ghosal: season
• 8:43
  Saurav Ghosal: here.
• 8:43
  Saurav Ghosal: I
• 8:43
  Saurav Ghosal: mean,
• 8:43
  Saurav Ghosal: a
• 8:43
  Saurav Ghosal: lot
• 8:43
  Saurav Ghosal: of
• 8:43
  Saurav Ghosal: the
• 8:44
  Saurav Ghosal: attractions,
• 8:44
  Saurav Ghosal: a
• 8:45
  Saurav Ghosal: lot
• 8:45
  Saurav Ghosal: of
• 8:45
  Saurav Ghosal: activities...
• 8:45
  Saurav Ghosal: Dollywood’s
• 8:46
  Saurav Ghosal: closed.
• 8:47
  Saurav Ghosal: It
• 8:47
  Saurav Ghosal: just
• 8:47
  Saurav Ghosal: kind
• 8:47
  Saurav Ghosal: of
• 8:47
  Saurav Ghosal: starts,
• 8:48
  Saurav Ghosal: you
• 8:48
  Saurav Ghosal: know,
• 8:48
  Saurav Ghosal: slowing
• 8:49
  Saurav Ghosal: down
• 8:49
  Saurav Ghosal: around
• 8:49
  Saurav Ghosal: this
• 8:50
  Saurav Ghosal: time.
• 8:50
  Saurav Ghosal: So
• 8:50
  Saurav Ghosal: we’re...
• 8:51
  Saurav Ghosal: we
• 8:51
  Saurav Ghosal: are
• 8:51
  Saurav Ghosal: definitely
• 8:52
  Saurav Ghosal: experiencing
• 8:52
  Saurav Ghosal: a
• 8:52
  Saurav Ghosal: little
• 8:52
  Saurav Ghosal: bit
• 8:52
  Saurav Ghosal: of
• 8:52
  Saurav Ghosal: the
• 8:53
  Saurav Ghosal: struggle
• 8:53
  Saurav Ghosal: as
• 8:53
  Saurav Ghosal: far
• 8:54
  Saurav Ghosal: as
• 8:54
  Saurav Ghosal: filling
• 8:54
  Saurav Ghosal: our
• 8:54
  Saurav Ghosal: calendar
• 8:55
  Saurav Ghosal: for
• 8:56
  Saurav Ghosal: January
• 8:56
  Saurav Ghosal: and
• 8:56
  Saurav Ghosal: February.
• 8:57
  Saurav Ghosal: Aside
• 8:57
  Saurav Ghosal: from,
• 8:57
  Saurav Ghosal: you
• 8:57
  Saurav Ghosal: know,
• 8:58
  Saurav Ghosal: like
• 8:58
  Saurav Ghosal: little
• 8:58
  Saurav Ghosal: spurts
• 8:58
  Saurav Ghosal: here
• 8:58
  Saurav Ghosal: and
• 8:59
  Saurav Ghosal: there
• 8:59
  Saurav Ghosal: for
• 8:59
  Saurav Ghosal: like
• 8:59
  Saurav Ghosal: Martin
• 9:00
  Saurav Ghosal: Luther
• 9:00
  Saurav Ghosal: King,
• 9:00
  Saurav Ghosal: Valentine’s
• 9:01
  Saurav Ghosal: Day
• 9:01
  Saurav Ghosal: and
• 9:01
  Saurav Ghosal: whatnot.
• 9:02
  Saurav Ghosal: But
• 9:03
  Saurav Ghosal: we’re
• 9:04
  Saurav Ghosal: hoping
• 9:04
  Saurav Ghosal: to
• 9:04
  Saurav Ghosal: recoup
• 9:05
  Saurav Ghosal: that
• 9:05
  Saurav Ghosal: in
• 9:05
  Saurav Ghosal: that...
• 9:06
  Saurav Ghosal: in
• 9:06
  Saurav Ghosal: the...
• 9:06
  Saurav Ghosal: the,
• 9:07
  Saurav Ghosal: you
• 9:07
  Saurav Ghosal: know,
• 9:07
  Saurav Ghosal: peak
• 9:07
  Saurav Ghosal: seasons.
• 9:08
  Saurav Ghosal: Like
• 9:08
  Saurav Ghosal: the
• 9:08
  Saurav Ghosal: summer.
• 9:09
  Saurav Ghosal: March
• 9:09
  Saurav Ghosal: is
• 9:09
  Saurav Ghosal: also
• 9:10
  Saurav Ghosal: really
• 9:10
  Saurav Ghosal: busy
• 9:10
  Saurav Ghosal: as
• 9:10
  Saurav Ghosal: far
• 9:10
  Saurav Ghosal: as
• 9:11
  Saurav Ghosal: spring
• 9:11
  Saurav Ghosal: break
• 9:11
  Saurav Ghosal: and
• 9:11
  Saurav Ghosal: whatnot.
• 9:12
  Saurav Ghosal: But,
• 9:12
  Saurav Ghosal: I
• 9:12
  Saurav Ghosal: mean,
• 9:12
  Saurav Ghosal: it
• 9:13
  Saurav Ghosal: is
• 9:13
  Saurav Ghosal: just
• 9:13
  Saurav Ghosal: a
• 9:13
  Saurav Ghosal: fact
• 9:13
  Saurav Ghosal: that
• 9:14
  Saurav Ghosal: there
• 9:14
  Saurav Ghosal: is
• 9:14
  Saurav Ghosal: overbuilding
• 9:14
  Saurav Ghosal: in
• 9:15
  Saurav Ghosal: the
• 9:15
  Saurav Ghosal: area
• 9:15
  Saurav Ghosal: and
• 9:16
  Saurav Ghosal: in
• 9:16
  Saurav Ghosal: an
• 9:16
  Saurav Ghosal: oversaturated
• 9:17
  Saurav Ghosal: market.
• 9:17
  Saurav Ghosal: So
• 9:17
  Saurav Ghosal: we’re
• 9:17
  Saurav Ghosal: trying
• 9:17
  Saurav Ghosal: to
• 9:17
  Saurav Ghosal: figure
• 9:18
  Saurav Ghosal: out
• 9:18
  Saurav Ghosal: strategies
• 9:19
  Saurav Ghosal: to
• 9:19
  Saurav Ghosal: kind
• 9:19
  Saurav Ghosal: of
• 9:19
  Saurav Ghosal: differentiate
• 9:20
  Saurav Ghosal: us
• 9:20
  Saurav Ghosal: from
• 9:20
  Saurav Ghosal: some
• 9:20
  Saurav Ghosal: the
• 9:20
  Saurav Ghosal: competitors.
• 9:21
  Saurav Ghosal: Focus
• 9:22
  Saurav Ghosal: more
• 9:22
  Saurav Ghosal: on
• 9:22
  Saurav Ghosal: groups,
• 9:22
  Saurav Ghosal: things
• 9:23
  Saurav Ghosal: like
• 9:23
  Saurav Ghosal: that.
• 9:23
  Brian Searl: Yeah,
• 9:24
  Brian Searl: it’s
• 9:24
  Brian Searl: a
• 9:24
  Brian Searl: good...
• 9:25
  Brian Searl: how
• 9:25
  Brian Searl: do
• 9:25
  Brian Searl: we...
• 9:25
  Brian Searl: how
• 9:25
  Brian Searl: do
• 9:26
  Brian Searl: we
• 9:26
  Brian Searl: reset
• 9:26
  Brian Searl: this?
• 9:27
  Brian Searl: Like,
• 9:27
  Brian Searl: if
• 9:27
  Brian Searl: you’re...
• 9:27
  Brian Searl: if
• 9:28
  Brian Searl: you’re
• 9:28
  Brian Searl: a
• 9:28
  Brian Searl: property
• 9:28
  Brian Searl: owner,
• 9:28
  Brian Searl: and
• 9:29
  Brian Searl: I
• 9:29
  Brian Searl: know
• 9:29
  Brian Searl: a
• 9:29
  Brian Searl: couple,
• 9:30
  Brian Searl: right,
• 9:30
  Brian Searl: who
• 9:30
  Brian Searl: have...
• 9:31
  Brian Searl: I’ve
• 9:31
  Brian Searl: worked
• 9:31
  Brian Searl: with
• 9:31
  Brian Searl: for
• 9:32
  Brian Searl: years,
• 9:32
  Brian Searl: long
• 9:32
  Brian Searl: before
• 9:33
  Brian Searl: 2021,
• 9:34
  Brian Searl: 2020,
• 9:35
  Brian Searl: when
• 9:35
  Brian Searl: this
• 9:35
  Brian Searl: boom
• 9:35
  Brian Searl: came
• 9:36
  Brian Searl: around
• 9:36
  Brian Searl: and
• 9:36
  Brian Searl: people
• 9:36
  Brian Searl: started
• 9:36
  Brian Searl: building.
• 9:37
  Brian Searl: If
• 9:38
  Brian Searl: you’re
• 9:38
  Brian Searl: one
• 9:38
  Brian Searl: of
• 9:38
  Brian Searl: those
• 9:38
  Brian Searl: legacy
• 9:39
  Brian Searl: property
• 9:39
  Brian Searl: owners
• 9:40
  Brian Searl: and
• 9:40
  Brian Searl: you’ve
• 9:40
  Brian Searl: done
• 9:40
  Brian Searl: a
• 9:40
  Brian Searl: good
• 9:40
  Brian Searl: job
• 9:40
  Brian Searl: keeping
• 9:41
  Brian Searl: your
• 9:41
  Brian Searl: property
• 9:41
  Brian Searl: up
• 9:41
  Brian Searl: to
• 9:41
  Brian Searl: date
• 9:42
  Brian Searl: and
• 9:42
  Brian Searl: you’re
• 9:42
  Brian Searl: thinking
• 9:42
  Brian Searl: about
• 9:42
  Brian Searl: activities
• 9:43
  Brian Searl: and
• 9:43
  Brian Searl: amenities
• 9:43
  Brian Searl: and
• 9:44
  Brian Searl: what
• 9:44
  Brian Searl: the
• 9:44
  Brian Searl: guest
• 9:44
  Brian Searl: wants
• 9:44
  Brian Searl: and
• 9:45
  Brian Searl: you
• 9:45
  Brian Searl: have
• 9:45
  Brian Searl: a
• 9:45
  Brian Searl: good
• 9:45
  Brian Searl: location,
• 9:46
  Brian Searl: whether
• 9:46
  Brian Searl: it’s
• 9:46
  Brian Searl: along
• 9:46
  Brian Searl: the
• 9:46
  Brian Searl: river
• 9:46
  Brian Searl: there
• 9:47
  Brian Searl: in
• 9:47
  Brian Searl: Hill
• 9:47
  Brian Searl: Country
• 9:47
  Brian Searl: or,
• 9:48
  Brian Searl: you
• 9:48
  Brian Searl: know,
• 9:48
  Brian Searl: in...
• 9:49
  Brian Searl: in
• 9:49
  Brian Searl: Gatlinburg
• 9:50
  Brian Searl: or
• 9:50
  Brian Searl: Pigeon
• 9:50
  Brian Searl: Forge
• 9:50
  Brian Searl: near
• 9:51
  Brian Searl: the
• 9:51
  Brian Searl: national
• 9:51
  Brian Searl: park
• 9:51
  Brian Searl: and
• 9:51
  Brian Searl: Dollywood
• 9:52
  Brian Searl: and
• 9:52
  Brian Searl: all
• 9:52
  Brian Searl: those
• 9:52
  Brian Searl: attractions
• 9:53
  Brian Searl: there...
• 9:54
  Brian Searl: you’re
• 9:54
  Brian Searl: gonna
• 9:54
  Brian Searl: get
• 9:54
  Brian Searl: the
• 9:54
  Brian Searl: people
• 9:55
  Brian Searl: there.
• 9:55
  Brian Searl: But
• 9:56
  Brian Searl: even
• 9:56
  Brian Searl: if
• 9:56
  Brian Searl: you
• 9:56
  Brian Searl: have
• 9:57
  Brian Searl: then
• 9:57
  Brian Searl: a
• 9:57
  Brian Searl: distressed
• 9:58
  Brian Searl: asset
• 9:58
  Brian Searl: because
• 9:58
  Brian Searl: it
• 9:58
  Brian Searl: was
• 9:58
  Brian Searl: overbuilt
• 9:59
  Brian Searl: and
• 9:59
  Brian Searl: it
• 9:59
  Brian Searl: ends
• 9:59
  Brian Searl: up
• 9:59
  Brian Searl: getting,
• 10:00
  Brian Searl: you
• 10:00
  Brian Searl: know,
• 10:00
  Brian Searl: foreclosed
• 10:01
  Brian Searl: on
• 10:01
  Brian Searl: by
• 10:01
  Brian Searl: a
• 10:01
  Brian Searl: bank
• 10:01
  Brian Searl: and
• 10:02
  Brian Searl: then
• 10:02
  Brian Searl: somebody
• 10:02
  Brian Searl: takes
• 10:02
  Brian Searl: it
• 10:03
  Brian Searl: over,
• 10:03
  Brian Searl: purchases
• 10:03
  Brian Searl: it,
• 10:03
  Brian Searl: whatever
• 10:04
  Brian Searl: else...
• 10:04
  Brian Searl: you
• 10:05
  Brian Searl: still
• 10:05
  Brian Searl: have
• 10:05
  Brian Searl: too
• 10:05
  Brian Searl: much
• 10:06
  Brian Searl: inventory
• 10:06
  Brian Searl: in
• 10:06
  Brian Searl: a
• 10:06
  Brian Searl: market.
• 10:07
  Brian Searl: Some...
• 10:07
  Brian Searl: in
• 10:07
  Brian Searl: some
• 10:08
  Brian Searl: cases.
• 10:08
  Brian Searl: Not
• 10:08
  Brian Searl: all
• 10:08
  Brian Searl: cases,
• 10:09
  Brian Searl: right?
• 10:10
  Brian Searl: How
• 10:10
  Brian Searl: does
• 10:10
  Brian Searl: this
• 10:10
  Brian Searl: end
• 10:10
  Brian Searl: up
• 10:10
  Brian Searl: resetting
• 10:11
  Brian Searl: itself?
• 10:12
  Brian Searl: Do
• 10:12
  Brian Searl: you
• 10:12
  Brian Searl: guys
• 10:12
  Brian Searl: have
• 10:12
  Brian Searl: any
• 10:13
  Brian Searl: thoughts
• 10:13
  Brian Searl: on
• 10:13
  Brian Searl: that?
• 10:13
  Brian Searl: Like,
• 10:13
  Brian Searl: 'cause
• 10:14
  Brian Searl: there
• 10:14
  Brian Searl: long
• 10:14
  Brian Searl: term
• 10:14
  Brian Searl: has
• 10:15
  Brian Searl: to
• 10:15
  Brian Searl: be
• 10:15
  Brian Searl: a...
• 10:15
  Brian Searl: does...
• 10:16
  Brian Searl: or
• 10:16
  Brian Searl: maybe
• 10:16
  Brian Searl: there
• 10:16
  Brian Searl: doesn't.
• 10:16
  Brian Searl: Maybe
• 10:17
  Brian Searl: there
• 10:17
  Brian Searl: doesn't
• 10:17
  Brian Searl: have
• 10:17
  Brian Searl: to
• 10:17
  Brian Searl: be.
• 10:18
  Robert Preston: There's
• 10:18
  Robert Preston: no...
• 10:18
  Robert Preston: I
• 10:18
  Robert Preston: mean,
• 10:19
  Robert Preston: there's
• 10:19
  Robert Preston: no
• 10:19
  Robert Preston: such
• 10:19
  Robert Preston: thing
• 10:19
  Robert Preston: as
• 10:20
  Robert Preston: too
• 10:20
  Robert Preston: much
• 10:20
  Robert Preston: inventory.
• 10:20
  Robert Preston: There's
• 10:21
  Robert Preston: just
• 10:21
  Robert Preston: too
• 10:21
  Robert Preston: much
• 10:21
  Robert Preston: inventory
• 10:22
  Robert Preston: for
• 10:22
  Robert Preston: the
• 10:22
  Robert Preston: basis,
• 10:23
  Robert Preston: for
• 10:23
  Robert Preston: the
• 10:23
  Robert Preston: cost.
• 10:24
  Robert Preston: So
• 10:24
  Robert Preston: the
• 10:24
  Robert Preston: reset
• 10:25
  Robert Preston: is
• 10:25
  Robert Preston: just
• 10:26
  Robert Preston: reducing
• 10:28
  Robert Preston: the...
• 10:28
  Robert Preston: the
• 10:28
  Robert Preston: basis.
• 10:29
  Robert Preston: Which
• 10:29
  Robert Preston: means
• 10:29
  Robert Preston: someone
• 10:30
  Robert Preston: will
• 10:30
  Robert Preston: lose
• 10:31
  Robert Preston: money.
• 10:32
  Robert Preston: And
• 10:32
  Robert Preston: so
• 10:32
  Robert Preston: the
• 10:32
  Robert Preston: reset,
• 10:32
  Robert Preston: like
• 10:32
  Robert Preston: Mike
• 10:33
  Robert Preston: was
• 10:33
  Robert Preston: talking
• 10:33
  Robert Preston: about
• 10:33
  Robert Preston: in
• 10:34
  Robert Preston: the
• 10:34
  Robert Preston: hotel
• 10:34
  Robert Preston: industry...
• 10:36
  Robert Preston: bank
• 10:36
  Robert Preston: takes
• 10:37
  Robert Preston: it
• 10:37
  Robert Preston: back,
• 10:38
  Robert Preston: gets
• 10:38
  Robert Preston: resold,
• 10:39
  Robert Preston: lowers
• 10:39
  Robert Preston: the
• 10:39
  Robert Preston: basis,
• 10:40
  Robert Preston: someone
• 10:40
  Robert Preston: puts
• 10:40
  Robert Preston: more
• 10:41
  Robert Preston: money
• 10:41
  Robert Preston: into
• 10:41
  Robert Preston: it,
• 10:42
  Robert Preston: better
• 10:42
  Robert Preston: asset,
• 10:42
  Robert Preston: etc.
• 10:44
  Robert Preston: The
• 10:44
  Robert Preston: occupancy...
• 10:46
  Robert Preston: I
• 10:47
  Robert Preston: guess
• 10:47
  Robert Preston: the...
• 10:47
  Robert Preston: my
• 10:48
  Robert Preston: short
• 10:48
  Robert Preston: answer
• 10:48
  Robert Preston: is
• 10:48
  Robert Preston: that
• 10:50
  Robert Preston: demand
• 10:50
  Robert Preston: is
• 10:50
  Robert Preston: demand
• 10:51
  Robert Preston: and
• 10:51
  Robert Preston: supply
• 10:52
  Robert Preston: is
• 10:52
  Robert Preston: supply,
• 10:53
  Robert Preston: right?
• 10:53
  Robert Preston: But
• 10:53
  Robert Preston: you
• 10:53
  Robert Preston: can't
• 10:53
  Robert Preston: control
• 10:54
  Robert Preston: basis,
• 10:54
  Robert Preston: you
• 10:54
  Robert Preston: can't
• 10:54
  Robert Preston: control
• 10:55
  Robert Preston: the
• 10:55
  Robert Preston: cost.
• 10:55
  Robert Preston: And
• 10:55
  Robert Preston: so
• 10:56
  Robert Preston: that's
• 10:56
  Robert Preston: where
• 10:56
  Robert Preston: everyone's
• 10:57
  Robert Preston: in
• 10:57
  Robert Preston: trouble
• 10:57
  Robert Preston: or
• 10:57
  Robert Preston: a
• 10:57
  Robert Preston: lot
• 10:57
  Robert Preston: of
• 10:57
  Robert Preston: people
• 10:58
  Robert Preston: are
• 10:58
  Robert Preston: in
• 10:58
  Robert Preston: trouble
• 10:58
  Robert Preston: is
• 10:58
  Robert Preston: that
• 10:58
  Robert Preston: it's
• 10:59
  Robert Preston: overbuilt
• 10:59
  Robert Preston: for
• 11:00
  Robert Preston: the
• 11:01
  Robert Preston: occupancy
• 11:01
  Robert Preston: that
• 11:02
  Robert Preston: you
• 11:02
  Robert Preston: can
• 11:02
  Robert Preston: achieve,
• 11:02
  Robert Preston: for
• 11:02
  Robert Preston: the
• 11:03
  Robert Preston: demand
• 11:03
  Robert Preston: that
• 11:03
  Robert Preston: you
• 11:03
  Robert Preston: can
• 11:03
  Robert Preston: achieve.
• 11:04
  Robert Preston: But
• 11:04
  Robert Preston: if
• 11:05
  Robert Preston: you
• 11:05
  Robert Preston: take
• 11:05
  Robert Preston: any
• 11:05
  Robert Preston: property
• 11:06
  Robert Preston: and
• 11:07
  Robert Preston: for
• 11:07
  Robert Preston: the
• 11:07
  Robert Preston: right
• 11:07
  Robert Preston: cost,
• 11:07
  Robert Preston: it
• 11:07
  Robert Preston: can
• 11:08
  Robert Preston: still
• 11:08
  Robert Preston: be
• 11:08
  Robert Preston: a
• 11:08
  Robert Preston: great
• 11:08
  Robert Preston: investment.
• 11:10
  Brian Searl: Because
• 11:10
  Brian Searl: there's
• 11:10
  Brian Searl: a
• 11:10
  Brian Searl: different
• 11:11
  Brian Searl: type
• 11:11
  Brian Searl: of
• 11:11
  Brian Searl: demand
• 11:12
  Brian Searl: that
• 11:12
  Brian Searl: you
• 11:12
  Brian Searl: can
• 11:12
  Brian Searl: go
• 11:13
  Brian Searl: after
• 11:13
  Brian Searl: than
• 11:13
  Brian Searl: the...
• 11:14
  Robert Preston: No,
• 11:14
  Robert Preston: it's
• 11:14
  Robert Preston: the
• 11:14
  Robert Preston: same
• 11:15
  Robert Preston: demand.
• 11:15
  Robert Preston: Like
• 11:15
  Robert Preston: you...
• 11:15
  Robert Preston: you
• 11:16
  Robert Preston: surely
• 11:16
  Robert Preston: can
• 11:17
  Robert Preston: achieve
• 11:17
  Robert Preston: a...
• 11:18
  Robert Preston: a
• 11:18
  Robert Preston: better
• 11:18
  Robert Preston: occupancy
• 11:19
  Robert Preston: or
• 11:19
  Robert Preston: whatever.
• 11:20
  Robert Preston: But
• 11:21
  Robert Preston: in...
• 11:21
  Robert Preston: and
• 11:21
  Robert Preston: find
• 11:21
  Robert Preston: margins
• 11:22
  Robert Preston: here.
• 11:22
  Robert Preston: But
• 11:22
  Robert Preston: from
• 11:22
  Robert Preston: a
• 11:22
  Robert Preston: global
• 11:23
  Robert Preston: perspective,
• 11:24
  Robert Preston: it's
• 11:25
  Robert Preston: just
• 11:25
  Robert Preston: that
• 11:25
  Robert Preston: the
• 11:26
  Robert Preston: too
• 11:26
  Robert Preston: much
• 11:26
  Robert Preston: money
• 11:26
  Robert Preston: was
• 11:26
  Robert Preston: spent
• 11:27
  Robert Preston: on
• 11:27
  Robert Preston: these
• 11:27
  Robert Preston: properties.
• 11:28
  Robert Preston: There
• 11:28
  Robert Preston: is
• 11:28
  Robert Preston: no
• 11:28
  Robert Preston: solution
• 11:28
  Robert Preston: to
• 11:29
  Robert Preston: that
• 11:29
  Robert Preston: except
• 11:29
  Robert Preston: for
• 11:29
  Robert Preston: someone
• 11:30
  Robert Preston: taking
• 11:30
  Robert Preston: a
• 11:30
  Robert Preston: hit
• 11:31
  Robert Preston: and
• 11:31
  Robert Preston: resetting
• 11:31
  Robert Preston: those
• 11:31
  Robert Preston: bases.
• 11:32
  Robert Preston: And
• 11:32
  Robert Preston: then
• 11:32
  Robert Preston: from
• 11:33
  Robert Preston: that
• 11:33
  Robert Preston: point
• 11:33
  Robert Preston: forward,
• 11:34
  Robert Preston: then
• 11:35
  Robert Preston: you...
• 11:36
  Robert Preston: you
• 11:36
  Robert Preston: know,
• 11:36
  Robert Preston: the...
• 11:36
  Robert Preston: the
• 11:37
  Robert Preston: occupancy,
• 11:37
  Robert Preston: ADRs,
• 11:37
  Robert Preston: etc.
• 11:38
  Robert Preston: would
• 11:38
  Robert Preston: support
• 11:39
  Robert Preston: the
• 11:39
  Robert Preston: correct
• 11:39
  Robert Preston: basis
• 11:40
  Robert Preston: that
• 11:40
  Robert Preston: should
• 11:40
  Robert Preston: have
• 11:40
  Robert Preston: been
• 11:41
  Robert Preston: entered
• 11:41
  Robert Preston: at
• 11:41
  Robert Preston: the...
• 11:41
  Robert Preston: at
• 11:41
  Robert Preston: the
• 11:41
  Robert Preston: start.
• 11:42
  Robert Preston: That's
• 11:42
  Robert Preston: my...
• 11:42
  Robert Preston: my
• 11:43
  Robert Preston: thoughts
• 11:43
  Robert Preston: on
• 11:43
  Robert Preston: it.
• 11:44
  Brian Searl: Well,
• 11:44
  Brian Searl: so
• 11:44
  Brian Searl: recognizing
• 11:45
  Brian Searl: I'm...
• 11:46
  Brian Searl: Go
• 11:46
  Brian Searl: ahead,
• 11:46
  Brian Searl: please.
• 11:46
  Mike Harrison: Yeah,
• 11:46
  Mike Harrison: I
• 11:46
  Mike Harrison: think
• 11:46
  Mike Harrison: there's...
• 11:47
  Mike Harrison: Robert's
• 11:47
  Mike Harrison: exactly
• 11:48
  Mike Harrison: right.
• 11:48
  Mike Harrison: You
• 11:48
  Mike Harrison: know,
• 11:48
  Mike Harrison: there's
• 11:48
  Mike Harrison: a
• 11:49
  Mike Harrison: reset
• 11:49
  Mike Harrison: of
• 11:49
  Mike Harrison: the
• 11:49
  Mike Harrison: basis,
• 11:50
  Mike Harrison: which
• 11:50
  Mike Harrison: is
• 11:50
  Mike Harrison: part
• 11:50
  Mike Harrison: one.
• 11:51
  Mike Harrison: You
• 11:51
  Mike Harrison: know,
• 11:52
  Mike Harrison: and
• 11:52
  Mike Harrison: you
• 11:52
  Mike Harrison: know,
• 11:52
  Mike Harrison: call
• 11:53
  Mike Harrison: that
• 11:53
  Mike Harrison: the
• 11:53
  Mike Harrison: bottom
• 11:53
  Mike Harrison: line,
• 11:53
  Mike Harrison: right?
• 11:54
  Mike Harrison: And
• 11:54
  Mike Harrison: then
• 11:54
  Mike Harrison: there's
• 11:54
  Mike Harrison: a
• 11:54
  Mike Harrison: reset
• 11:54
  Mike Harrison: of
• 11:54
  Mike Harrison: the
• 11:55
  Mike Harrison: top
• 11:55
  Mike Harrison: line,
• 11:55
  Mike Harrison: which
• 11:55
  Mike Harrison: is
• 11:56
  Mike Harrison: certainly
• 11:56
  Mike Harrison: demand.
• 11:56
  Mike Harrison: And
• 11:57
  Mike Harrison: again,
• 11:58
  Mike Harrison: not
• 11:58
  Mike Harrison: that
• 11:58
  Mike Harrison: this
• 11:58
  Mike Harrison: follows
• 11:59
  Mike Harrison: the
• 11:59
  Mike Harrison: hotel
• 11:59
  Mike Harrison: industry
• 11:59
  Mike Harrison: completely,
• 12:00
  Mike Harrison: but,
• 12:00
  Mike Harrison: you
• 12:00
  Mike Harrison: know,
• 12:00
  Mike Harrison: if
• 12:00
  Mike Harrison: you
• 12:01
  Mike Harrison: look
• 12:01
  Mike Harrison: at
• 12:01
  Mike Harrison: the...
• 12:02
  Mike Harrison: let's
• 12:02
  Mike Harrison: call
• 12:02
  Mike Harrison: it
• 12:02
  Mike Harrison: three
• 12:02
  Mike Harrison: different
• 12:03
  Mike Harrison: cycles
• 12:03
  Mike Harrison: in
• 12:03
  Mike Harrison: the
• 12:03
  Mike Harrison: last
• 12:04
  Mike Harrison: 30
• 12:04
  Mike Harrison: years
• 12:04
  Mike Harrison: in
• 12:04
  Mike Harrison: the
• 12:04
  Mike Harrison: hotel
• 12:04
  Mike Harrison: industry...
• 12:05
  Mike Harrison: and,
• 12:06
  Mike Harrison: you
• 12:06
  Mike Harrison: know,
• 12:06
  Mike Harrison: 2008
• 12:07
  Mike Harrison: obviously
• 12:07
  Mike Harrison: being
• 12:08
  Mike Harrison: the
• 12:08
  Mike Harrison: most
• 12:08
  Mike Harrison: prevalent
• 12:08
  Mike Harrison: and
• 12:08
  Mike Harrison: then
• 12:08
  Mike Harrison: COVID...
• 12:09
  Mike Harrison: you
• 12:09
  Mike Harrison: know,
• 12:10
  Mike Harrison: every
• 12:10
  Mike Harrison: time,
• 12:10
  Mike Harrison: you
• 12:10
  Mike Harrison: know,
• 12:11
  Mike Harrison: the...
• 12:11
  Mike Harrison: the...
• 12:11
  Mike Harrison: the...
• 12:12
  Mike Harrison: the
• 12:12
  Mike Harrison: industry
• 12:12
  Mike Harrison: would
• 12:12
  Mike Harrison: bottom
• 12:13
  Mike Harrison: out
• 12:13
  Mike Harrison: and
• 12:14
  Mike Harrison: then
• 12:14
  Mike Harrison: it
• 12:14
  Mike Harrison: climbs.
• 12:15
  Mike Harrison: And
• 12:15
  Mike Harrison: then
• 12:15
  Mike Harrison: it
• 12:15
  Mike Harrison: climbs.
• 12:15
  Mike Harrison: And
• 12:16
  Mike Harrison: then
• 12:16
  Mike Harrison: it
• 12:16
  Mike Harrison: climbs.
• 12:16
  Mike Harrison: And
• 12:16
  Mike Harrison: then
• 12:16
  Mike Harrison: it
• 12:16
  Mike Harrison: hits
• 12:17
  Mike Harrison: record
• 12:17
  Mike Harrison: numbers
• 12:17
  Mike Harrison: by
• 12:17
  Mike Harrison: a
• 12:18
  Mike Harrison: point
• 12:18
  Mike Harrison: or
• 12:18
  Mike Harrison: two
• 12:18
  Mike Harrison: from
• 12:19
  Mike Harrison: occupancy
• 12:20
  Mike Harrison: and
• 12:20
  Mike Harrison: ADR.
• 12:21
  Mike Harrison: And
• 12:21
  Mike Harrison: then,
• 12:21
  Mike Harrison: you
• 12:21
  Mike Harrison: know,
• 12:21
  Mike Harrison: after
• 12:22
  Mike Harrison: 10,
• 12:23
  Mike Harrison: 15
• 12:23
  Mike Harrison: years,
• 12:23
  Mike Harrison: whatever
• 12:24
  Mike Harrison: the
• 12:24
  Mike Harrison: cycle
• 12:24
  Mike Harrison: is,
• 12:24
  Mike Harrison: you
• 12:25
  Mike Harrison: know,
• 12:25
  Mike Harrison: it
• 12:25
  Mike Harrison: resets
• 12:25
  Mike Harrison: itself.
• 12:26
  Mike Harrison: And
• 12:26
  Mike Harrison: so
• 12:27
  Mike Harrison: I
• 12:27
  Mike Harrison: think
• 12:27
  Mike Harrison: this
• 12:27
  Mike Harrison: industry...
• 12:28
  Mike Harrison: you
• 12:28
  Mike Harrison: know,
• 12:29
  Mike Harrison: if...
• 12:29
  Mike Harrison: if
• 12:29
  Mike Harrison: you
• 12:29
  Mike Harrison: look
• 12:29
  Mike Harrison: at
• 12:29
  Mike Harrison: the
• 12:30
  Mike Harrison: RVIA,
• 12:30
  Mike Harrison: which
• 12:30
  Mike Harrison: is
• 12:30
  Mike Harrison: always
• 12:30
  Mike Harrison: kind
• 12:31
  Mike Harrison: of
• 12:31
  Mike Harrison: the
• 12:31
  Mike Harrison: impetus,
• 12:32
  Mike Harrison: you
• 12:32
  Mike Harrison: know,
• 12:32
  Mike Harrison: the
• 12:32
  Mike Harrison: front
• 12:32
  Mike Harrison: end
• 12:32
  Mike Harrison: of
• 12:33
  Mike Harrison: it,
• 12:33
  Mike Harrison: you
• 12:33
  Mike Harrison: know,
• 12:33
  Mike Harrison: and
• 12:34
  Mike Harrison: Sandy's
• 12:34
  Mike Harrison: certainly
• 12:34
  Mike Harrison: the
• 12:34
  Mike Harrison: expert
• 12:34
  Mike Harrison: in
• 12:35
  Mike Harrison: that
• 12:35
  Mike Harrison: world...
• 12:36
  Mike Harrison: you
• 12:36
  Mike Harrison: know,
• 12:36
  Mike Harrison: when
• 12:37
  Mike Harrison: their
• 12:37
  Mike Harrison: numbers,
• 12:37
  Mike Harrison: you
• 12:37
  Mike Harrison: know,
• 12:37
  Mike Harrison: start
• 12:38
  Mike Harrison: to
• 12:38
  Mike Harrison: steadily
• 12:38
  Mike Harrison: decline
• 12:39
  Mike Harrison: year
• 12:39
  Mike Harrison: after
• 12:39
  Mike Harrison: year,
• 12:39
  Mike Harrison: then
• 12:39
  Mike Harrison: we're
• 12:39
  Mike Harrison: in
• 12:40
  Mike Harrison: trouble.
• 12:40
  Mike Harrison: You
• 12:40
  Mike Harrison: know,
• 12:41
  Mike Harrison: but
• 12:41
  Mike Harrison: their
• 12:41
  Mike Harrison: numbers
• 12:41
  Mike Harrison: are
• 12:41
  Mike Harrison: not
• 12:42
  Mike Harrison: and
• 12:42
  Mike Harrison: they
• 12:42
  Mike Harrison: continue
• 12:42
  Mike Harrison: to
• 12:42
  Mike Harrison: rebound
• 12:43
  Mike Harrison: and
• 12:43
  Mike Harrison: grow.
• 12:44
  Mike Harrison: And
• 12:44
  Mike Harrison: so,
• 12:44
  Mike Harrison: you
• 12:44
  Mike Harrison: know,
• 12:45
  Mike Harrison: I
• 12:45
  Mike Harrison: think
• 12:45
  Mike Harrison: what
• 12:45
  Mike Harrison: will
• 12:45
  Mike Harrison: happen
• 12:45
  Mike Harrison: is,
• 12:46
  Mike Harrison: you
• 12:46
  Mike Harrison: know,
• 12:46
  Mike Harrison: there's...
• 12:47
  Mike Harrison: and
• 12:47
  Mike Harrison: there's
• 12:48
  Mike Harrison: no
• 12:48
  Mike Harrison: data
• 12:48
  Mike Harrison: on
• 12:48
  Mike Harrison: this
• 12:48
  Mike Harrison: because
• 12:49
  Mike Harrison: there's
• 12:49
  Mike Harrison: no
• 12:49
  Mike Harrison: STR.
• 12:50
  Mike Harrison: But
• 12:50
  Mike Harrison: what
• 12:50
  Mike Harrison: I
• 12:50
  Mike Harrison: suspect
• 12:51
  Mike Harrison: is,
• 12:51
  Mike Harrison: you
• 12:51
  Mike Harrison: know,
• 12:51
  Mike Harrison: people
• 12:51
  Mike Harrison: say
• 12:51
  Mike Harrison: demand
• 12:52
  Mike Harrison: is
• 12:52
  Mike Harrison: down.
• 12:52
  Mike Harrison: I
• 12:53
  Mike Harrison: don't
• 12:53
  Mike Harrison: know
• 12:53
  Mike Harrison: that
• 12:53
  Mike Harrison: demand
• 12:53
  Mike Harrison: is
• 12:53
  Mike Harrison: down.
• 12:54
  Mike Harrison: I
• 12:54
  Mike Harrison: just
• 12:54
  Mike Harrison: think
• 12:54
  Mike Harrison: there's
• 12:54
  Mike Harrison: more
• 12:54
  Mike Harrison: supply,
• 12:55
  Mike Harrison: right?
• 12:56
  Mike Harrison: And
• 12:56
  Mike Harrison: so
• 12:56
  Mike Harrison: it's
• 12:56
  Mike Harrison: spread
• 12:57
  Mike Harrison: out
• 12:57
  Mike Harrison: over
• 12:57
  Mike Harrison: to
• 12:58
  Mike Harrison: more,
• 12:58
  Mike Harrison: you
• 12:58
  Mike Harrison: know,
• 12:58
  Mike Harrison: sites.
• 12:59
  Mike Harrison: And
• 13:00
  Mike Harrison: so
• 13:00
  Mike Harrison: what
• 13:00
  Mike Harrison: will
• 13:00
  Mike Harrison: happen
• 13:01
  Mike Harrison: over
• 13:01
  Mike Harrison: the
• 13:01
  Mike Harrison: next
• 13:01
  Mike Harrison: year,
• 13:01
  Mike Harrison: I
• 13:01
  Mike Harrison: believe,
• 13:02
  Mike Harrison: is
• 13:02
  Mike Harrison: the
• 13:03
  Mike Harrison: demand...
• 13:04
  Mike Harrison: you
• 13:04
  Mike Harrison: know,
• 13:04
  Mike Harrison: will
• 13:04
  Mike Harrison: continue
• 13:04
  Mike Harrison: to
• 13:05
  Mike Harrison: grow.
• 13:05
  Mike Harrison: Maybe
• 13:05
  Mike Harrison: it's
• 13:05
  Mike Harrison: by
• 13:05
  Mike Harrison: a
• 13:05
  Mike Harrison: half
• 13:06
  Mike Harrison: point
• 13:06
  Mike Harrison: or
• 13:06
  Mike Harrison: by
• 13:06
  Mike Harrison: a
• 13:06
  Mike Harrison: point
• 13:07
  Mike Harrison: and
• 13:07
  Mike Harrison: then
• 13:07
  Mike Harrison: next
• 13:07
  Mike Harrison: year
• 13:07
  Mike Harrison: will
• 13:07
  Mike Harrison: be
• 13:07
  Mike Harrison: by
• 13:07
  Mike Harrison: a
• 13:08
  Mike Harrison: half
• 13:08
  Mike Harrison: point
• 13:08
  Mike Harrison: or
• 13:08
  Mike Harrison: by
• 13:08
  Mike Harrison: a
• 13:08
  Mike Harrison: point.
• 13:09
  Mike Harrison: And
• 13:09
  Mike Harrison: you
• 13:09
  Mike Harrison: know,
• 13:09
  Mike Harrison: in
• 13:10
  Mike Harrison: a
• 13:10
  Mike Harrison: year
• 13:10
  Mike Harrison: or
• 13:10
  Mike Harrison: two
• 13:10
  Mike Harrison: or
• 13:10
  Mike Harrison: three,
• 13:11
  Mike Harrison: some
• 13:12
  Mike Harrison: of
• 13:12
  Mike Harrison: those
• 13:12
  Mike Harrison: properties
• 13:12
  Mike Harrison: that
• 13:13
  Mike Harrison: certainly
• 13:13
  Mike Harrison: were
• 13:13
  Mike Harrison: over
• 13:14
  Mike Harrison: proforma'd,
• 13:14
  Mike Harrison: A,
• 13:14
  Mike Harrison: will
• 13:14
  Mike Harrison: reset
• 13:15
  Mike Harrison: their
• 13:15
  Mike Harrison: basis,
• 13:15
  Mike Harrison: as
• 13:15
  Mike Harrison: Bob
• 13:16
  Mike Harrison: said,
• 13:16
  Mike Harrison: but
• 13:16
  Mike Harrison: then
• 13:16
  Mike Harrison: also
• 13:17
  Mike Harrison: that
• 13:17
  Mike Harrison: demand
• 13:18
  Mike Harrison: will
• 13:18
  Mike Harrison: fill
• 13:18
  Mike Harrison: in
• 13:18
  Mike Harrison: and
• 13:18
  Mike Harrison: fit
• 13:19
  Mike Harrison: in
• 13:19
  Mike Harrison: to,
• 13:19
  Mike Harrison: you
• 13:19
  Mike Harrison: know,
• 13:19
  Mike Harrison: and
• 13:19
  Mike Harrison: that'll
• 13:20
  Mike Harrison: be
• 13:20
  Mike Harrison: the
• 13:20
  Mike Harrison: new
• 13:20
  Mike Harrison: norm,
• 13:20
  Mike Harrison: right?
• 13:21
  Mike Harrison: And
• 13:21
  Mike Harrison: then
• 13:21
  Mike Harrison: the
• 13:21
  Mike Harrison: industry
• 13:21
  Mike Harrison: will
• 13:21
  Mike Harrison: grow,
• 13:22
  Mike Harrison: be
• 13:22
  Mike Harrison: super
• 13:22
  Mike Harrison: healthy
• 13:23
  Mike Harrison: five
• 13:23
  Mike Harrison: years
• 13:23
  Mike Harrison: again.
• 13:24
  Mike Harrison: We'll
• 13:24
  Mike Harrison: all
• 13:24
  Mike Harrison: be
• 13:24
  Mike Harrison: like,
• 13:25
  Mike Harrison: "Ha
• 13:25
  Mike Harrison: ha
• 13:25
  Mike Harrison: ha
• 13:25
  Mike Harrison: ha."
• 13:25
  Mike Harrison: You
• 13:26
  Mike Harrison: know,
• 13:26
  Mike Harrison: and
• 13:26
  Mike Harrison: then
• 13:26
  Mike Harrison: there'll
• 13:26
  Mike Harrison: be
• 13:26
  Mike Harrison: another
• 13:27
  Mike Harrison: cycle.
• 13:27
  Mike Harrison: And
• 13:28
  Mike Harrison: so
• 13:28
  Mike Harrison: it
• 13:28
  Mike Harrison: repeats
• 13:28
  Mike Harrison: itself
• 13:29
  Mike Harrison: if
• 13:29
  Mike Harrison: it
• 13:29
  Mike Harrison: follows,
• 13:30
  Mike Harrison: you
• 13:30
  Mike Harrison: know,
• 13:31
  Mike Harrison: the
• 13:31
  Mike Harrison: law
• 13:31
  Mike Harrison: of
• 13:31
  Mike Harrison: the
• 13:31
  Mike Harrison: hotel
• 13:31
  Mike Harrison: industry
• 13:32
  Mike Harrison: world.
• 13:32
  Mike Harrison: Which
• 13:32
  Mike Harrison: it...
• 13:32
  Mike Harrison: which
• 13:32
  Mike Harrison: it
• 13:33
  Mike Harrison: likely
• 13:33
  Mike Harrison: will.
• 13:35
  Robert Preston: And
• 13:35
  Robert Preston: multifamily,
• 13:36
  Robert Preston: right?
• 13:36
  Robert Preston: The...
• 13:37
  Robert Preston: super
• 13:37
  Robert Preston: sophisticated
• 13:38
  Robert Preston: asset
• 13:38
  Robert Preston: class
• 13:38
  Robert Preston: of
• 13:39
  Robert Preston: multifamily...
• 13:40
  Robert Preston: exact
• 13:41
  Robert Preston: same
• 13:41
  Robert Preston: cycle,
• 13:41
  Robert Preston: right?
• 13:42
  Robert Preston: Overbuilt,
• 13:42
  Robert Preston: oversupply,
• 13:44
  Robert Preston: all
• 13:44
  Robert Preston: building
• 13:44
  Robert Preston: stops
• 13:45
  Robert Preston: and
• 13:45
  Robert Preston: it
• 13:45
  Robert Preston: takes
• 13:45
  Robert Preston: three
• 13:45
  Robert Preston: or
• 13:45
  Robert Preston: four
• 13:45
  Robert Preston: years
• 13:46
  Robert Preston: and
• 13:46
  Robert Preston: supply
• 13:46
  Robert Preston: catches
• 13:46
  Robert Preston: up,
• 13:47
  Robert Preston: demand
• 13:47
  Robert Preston: catches
• 13:47
  Robert Preston: up.
• 13:48
  Robert Preston: Then
• 13:48
  Robert Preston: there
• 13:49
  Robert Preston: is
• 13:49
  Robert Preston: no
• 13:49
  Robert Preston: supply
• 13:49
  Robert Preston: because
• 13:49
  Robert Preston: it
• 13:50
  Robert Preston: takes
• 13:50
  Robert Preston: three
• 13:50
  Robert Preston: or
• 13:50
  Robert Preston: four
• 13:50
  Robert Preston: years
• 13:50
  Robert Preston: to
• 13:51
  Robert Preston: get
• 13:51
  Robert Preston: a
• 13:51
  Robert Preston: development
• 13:51
  Robert Preston: through
• 13:52
  Robert Preston: and
• 13:52
  Robert Preston: then
• 13:53
  Robert Preston: the
• 13:53
  Robert Preston: reality
• 13:54
  Robert Preston: is,
• 13:54
  Robert Preston: "Oh,
• 13:55
  Robert Preston: there's
• 13:55
  Robert Preston: occupancies,
• 13:56
  Robert Preston: vacancies
• 13:56
  Robert Preston: are
• 13:57
  Robert Preston: way
• 13:57
  Robert Preston: down,
• 13:57
  Robert Preston: rates
• 13:57
  Robert Preston: are
• 13:57
  Robert Preston: going
• 13:58
  Robert Preston: way
• 13:58
  Robert Preston: up.
• 13:58
  Robert Preston: We
• 13:58
  Robert Preston: need
• 13:58
  Robert Preston: to
• 13:58
  Robert Preston: start
• 13:58
  Robert Preston: building
• 13:59
  Robert Preston: again."
• 13:59
  Robert Preston: Takes
• 14:00
  Robert Preston: three
• 14:00
  Robert Preston: or
• 14:00
  Robert Preston: four
• 14:00
  Robert Preston: years
• 14:00
  Robert Preston: to
• 14:00
  Robert Preston: get
• 14:01
  Robert Preston: that
• 14:01
  Robert Preston: through.
• 14:01
  Robert Preston: So
• 14:01
  Robert Preston: it's...
• 14:01
  Robert Preston: it's
• 14:02
  Robert Preston: a
• 14:02
  Robert Preston: constant...
• 14:03
  Robert Preston: I
• 14:03
  Robert Preston: think...
• 14:03
  Robert Preston: I
• 14:03
  Robert Preston: think
• 14:04
  Robert Preston: the...
• 14:04
  Robert Preston: the
• 14:05
  Robert Preston: big
• 14:05
  Robert Preston: takeaway
• 14:05
  Robert Preston: point
• 14:06
  Robert Preston: here
• 14:06
  Robert Preston: is
• 14:06
  Robert Preston: this
• 14:06
  Robert Preston: is
• 14:06
  Robert Preston: probably
• 14:06
  Robert Preston: the
• 14:07
  Robert Preston: first
• 14:08
  Robert Preston: realistic
• 14:10
  Robert Preston: cycle
• 14:10
  Robert Preston: for
• 14:10
  Robert Preston: RV
• 14:11
  Robert Preston: parks
• 14:11
  Robert Preston: and
• 14:11
  Robert Preston: campgrounds
• 14:12
  Robert Preston: that...
• 14:12
  Robert Preston: because
• 14:13
  Robert Preston: of
• 14:13
  Robert Preston: the...
• 14:13
  Robert Preston: because
• 14:14
  Robert Preston: of
• 14:14
  Robert Preston: the
• 14:14
  Robert Preston: new
• 14:14
  Robert Preston: capital,
• 14:14
  Robert Preston: essentially.
• 14:15
  Mike Harrison: Ever.
• 14:15
  Mike Harrison: Ever.
• 14:16
  Robert Preston: Ever.
• 14:17
  Mike Harrison: You
• 14:17
  Mike Harrison: know,
• 14:17
  Mike Harrison: I
• 14:17
  Mike Harrison: mean,
• 14:18
  Mike Harrison: when
• 14:18
  Mike Harrison: was
• 14:18
  Mike Harrison: the
• 14:18
  Mike Harrison: last
• 14:18
  Mike Harrison: time,
• 14:19
  Mike Harrison: you
• 14:19
  Mike Harrison: know,
• 14:19
  Mike Harrison: 30
• 14:20
  Mike Harrison: or
• 14:20
  Mike Harrison: 40
• 14:20
  Mike Harrison: years
• 14:20
  Mike Harrison: that
• 14:21
  Mike Harrison: a...
• 14:21
  Mike Harrison: an
• 14:21
  Mike Harrison: overabundance
• 14:22
  Mike Harrison: of
• 14:22
  Mike Harrison: campgrounds
• 14:23
  Mike Harrison: had
• 14:23
  Mike Harrison: been
• 14:23
  Mike Harrison: built?
• 14:24
  Mike Harrison: Probably
• 14:24
  Mike Harrison: never
• 14:25
  Mike Harrison: has
• 14:25
  Mike Harrison: been.
• 14:25
  Mike Harrison: You
• 14:26
  Mike Harrison: know,
• 14:26
  Mike Harrison: COVID,
• 14:27
  Mike Harrison: you
• 14:27
  Mike Harrison: know,
• 14:27
  Mike Harrison: basically
• 14:28
  Mike Harrison: exploded.
• 14:29
  Mike Harrison: You
• 14:29
  Mike Harrison: know,
• 14:29
  Mike Harrison: and
• 14:29
  Mike Harrison: the
• 14:29
  Mike Harrison: same
• 14:29
  Mike Harrison: thing
• 14:29
  Mike Harrison: happened
• 14:30
  Mike Harrison: to
• 14:30
  Mike Harrison: let's
• 14:30
  Mike Harrison: call
• 14:30
  Mike Harrison: it
• 14:30
  Mike Harrison: the
• 14:31
  Mike Harrison: Home
• 14:31
  Mike Harrison: Depots
• 14:31
  Mike Harrison: and...
• 14:32
  Mike Harrison: and
• 14:32
  Mike Harrison: the
• 14:32
  Mike Harrison: Lowe's
• 14:32
  Mike Harrison: of
• 14:32
  Mike Harrison: the
• 14:33
  Mike Harrison: world,
• 14:33
  Mike Harrison: right,
• 14:33
  Mike Harrison: 25
• 14:34
  Mike Harrison: years
• 14:34
  Mike Harrison: ago.
• 14:35
  Mike Harrison: You
• 14:35
  Mike Harrison: know,
• 14:35
  Mike Harrison: when
• 14:35
  Mike Harrison: those
• 14:35
  Mike Harrison: started
• 14:36
  Mike Harrison: to
• 14:36
  Mike Harrison: expand,
• 14:36
  Mike Harrison: when
• 14:36
  Mike Harrison: the
• 14:36
  Mike Harrison: home
• 14:36
  Mike Harrison: market
• 14:37
  Mike Harrison: started
• 14:37
  Mike Harrison: to...
• 14:37
  Mike Harrison: you
• 14:37
  Mike Harrison: know,
• 14:38
  Mike Harrison: so
• 14:38
  Mike Harrison: it's...
• 14:38
  Mike Harrison: it's
• 14:39
  Mike Harrison: a
• 14:39
  Mike Harrison: newer
• 14:39
  Mike Harrison: industry
• 14:39
  Mike Harrison: with
• 14:40
  Mike Harrison: fresher
• 14:40
  Mike Harrison: trends
• 14:40
  Mike Harrison: and
• 14:41
  Mike Harrison: fresher
• 14:41
  Mike Harrison: cycles,
• 14:41
  Mike Harrison: but
• 14:42
  Mike Harrison: it
• 14:42
  Mike Harrison: will...
• 14:42
  Mike Harrison: it
• 14:42
  Mike Harrison: will
• 14:42
  Mike Harrison: follow.
• 14:43
  Mike Harrison: You
• 14:43
  Mike Harrison: know,
• 14:44
  Mike Harrison: and
• 14:44
  Mike Harrison: the
• 14:44
  Mike Harrison: glamping
• 14:44
  Mike Harrison: that
• 14:45
  Mike Harrison: continues
• 14:45
  Mike Harrison: to
• 14:45
  Mike Harrison: be
• 14:45
  Mike Harrison: infused
• 14:46
  Mike Harrison: into
• 14:46
  Mike Harrison: it
• 14:46
  Mike Harrison: will...
• 14:47
  Mike Harrison: will
• 14:47
  Mike Harrison: help,
• 14:48
  Mike Harrison: you
• 14:48
  Mike Harrison: know,
• 14:48
  Mike Harrison: build
• 14:48
  Mike Harrison: it
• 14:48
  Mike Harrison: up
• 14:49
  Mike Harrison: and...
• 14:49
  Mike Harrison: and...
• 14:49
  Mike Harrison: and
• 14:50
  Mike Harrison: buffer
• 14:50
  Mike Harrison: it.
• 14:51
  Mike Harrison: So,
• 14:51
  Mike Harrison: you
• 14:52
  Mike Harrison: know,
• 14:52
  Mike Harrison: while
• 14:52
  Mike Harrison: there's
• 14:53
  Mike Harrison: some
• 14:53
  Mike Harrison: headwinds,
• 14:54
  Mike Harrison: you
• 14:54
  Mike Harrison: know,
• 14:54
  Mike Harrison: it's
• 14:54
  Mike Harrison: still
• 14:54
  Mike Harrison: an
• 14:54
  Mike Harrison: encouraging
• 14:55
  Mike Harrison: and...
• 14:55
  Mike Harrison: and
• 14:56
  Mike Harrison: exciting
• 14:56
  Mike Harrison: industry
• 14:57
  Mike Harrison: to
• 14:57
  Mike Harrison: be
• 14:57
  Mike Harrison: a
• 14:57
  Mike Harrison: part
• 14:57
  Mike Harrison: of.
• 14:58
  Robert Preston: Yeah,
• 14:58
  Robert Preston: I
• 14:58
  Robert Preston: would...
• 14:58
  Robert Preston: I
• 14:58
  Robert Preston: would
• 14:58
  Robert Preston: use
• 14:59
  Robert Preston: the
• 14:59
  Robert Preston: illustration
• 14:59
  Robert Preston: like
• 15:00
  Robert Preston: we're
• 15:00
  Robert Preston: finally
• 15:01
  Robert Preston: teenagers,
• 15:01
  Robert Preston: right?
• 15:02
  Robert Preston: You're
• 15:02
  Robert Preston: getting
• 15:02
  Robert Preston: some...
• 15:03
  Robert Preston: some
• 15:03
  Robert Preston: pimples
• 15:03
  Robert Preston: and
• 15:04
  Robert Preston: zits
• 15:04
  Robert Preston: and
• 15:04
  Robert Preston: some
• 15:04
  Robert Preston: things
• 15:05
  Robert Preston: that
• 15:05
  Robert Preston: are
• 15:05
  Robert Preston: popping
• 15:06
  Robert Preston: up,
• 15:06
  Robert Preston: but
• 15:06
  Robert Preston: it's
• 15:06
  Robert Preston: a
• 15:06
  Robert Preston: sign
• 15:07
  Robert Preston: that...
• 15:07
  Robert Preston: that
• 15:07
  Robert Preston: you're
• 15:07
  Robert Preston: growing
• 15:08
  Robert Preston: up
• 15:08
  Robert Preston: as
• 15:08
  Robert Preston: an
• 15:08
  Robert Preston: industry.
• 15:09
  Robert Preston: This
• 15:09
  Robert Preston: pure
• 15:10
  Robert Preston: cycle
• 15:10
  Robert Preston: that
• 15:10
  Robert Preston: we
• 15:10
  Robert Preston: finally
• 15:10
  Robert Preston: stepped
• 15:11
  Robert Preston: into
• 15:12
  Robert Preston: the
• 15:12
  Robert Preston: development,
• 15:13
  Robert Preston: supply,
• 15:14
  Robert Preston: oversupply
• 15:14
  Robert Preston: cycle
• 15:15
  Robert Preston: that
• 15:15
  Robert Preston: exists
• 15:15
  Robert Preston: for
• 15:15
  Robert Preston: all
• 15:16
  Robert Preston: other
• 15:17
  Robert Preston: assets.
• 15:18
  Mike Harrison: But
• 15:18
  Mike Harrison: if
• 15:18
  Mike Harrison: I
• 15:18
  Mike Harrison: still
• 15:19
  Mike Harrison: have
• 15:19
  Mike Harrison: zits,
• 15:19
  Mike Harrison: Bob,
• 15:20
  Mike Harrison: what
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• 15:21
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• 15:21
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• 15:21
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• 15:21
  Robert Preston: You
• 15:22
  Robert Preston: know...
• 15:22
  Robert Preston: You
• 15:23
  Robert Preston: still
• 15:23
  Robert Preston: look
• 15:23
  Robert Preston: great,
• 15:23
  Robert Preston: Mike.
• 15:23
  Robert Preston: Don't
• 15:24
  Robert Preston: worry
• 15:24
  Robert Preston: about
• 15:24
  Robert Preston: it.
• 15:25
  Brian Searl: If
• 15:25
  Brian Searl: I'm
• 15:26
  Brian Searl: an
• 15:26
  Brian Searl: owner
• 15:26
  Brian Searl: though
• 15:26
  Brian Searl: listening
• 15:27
  Brian Searl: to
• 15:27
  Brian Searl: this,
• 15:27
  Brian Searl: and
• 15:27
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• 15:28
  Brian Searl: bring
• 15:28
  Brian Searl: up
• 15:28
  Brian Searl: a
• 15:28
  Brian Searl: good
• 15:28
  Brian Searl: point,
• 15:28
  Brian Searl: Mike,
• 15:29
  Brian Searl: like
• 15:29
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• 15:29
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• 15:29
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• 15:31
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• 15:31
  Brian Searl: tend
• 15:31
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• 15:31
  Brian Searl: think
• 15:31
  Brian Searl: like
• 15:32
  Brian Searl: ELS
• 15:32
  Brian Searl: is
• 15:32
  Brian Searl: a
• 15:33
  Brian Searl: bellwether
• 15:33
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• 15:33
  Brian Searl: we
• 15:33
  Brian Searl: know
• 15:33
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• 15:34
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• 15:34
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• 15:34
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• 15:34
  Brian Searl: like
• 15:34
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• 15:35
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• 15:35
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• 15:35
  Brian Searl: not
• 15:36
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• 15:37
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• 15:37
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• 15:37
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• 15:37
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• 15:37
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• 15:38
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• 15:39
  Brian Searl: for
• 15:39
  Brian Searl: all
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• 15:39
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• 15:40
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• 15:40
  Brian Searl: too
• 15:40
  Brian Searl: early
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• 15:40
  Brian Searl: call
• 15:41
  Brian Searl: that
• 15:41
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• 15:41
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• 15:41
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• 15:41
  Brian Searl: right?
• 15:42
  Brian Searl: Just
• 15:42
  Brian Searl: that's
• 15:42
  Brian Searl: their
• 15:42
  Brian Searl: quarterly
• 15:42
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• 15:43
  Brian Searl: I
• 15:43
  Brian Searl: agree
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  Brian Searl: with
• 15:44
  Brian Searl: you
• 15:44
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• 15:44
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• 15:44
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• 15:45
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• 15:45
  Brian Searl: difference
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  Brian Searl: between
• 15:45
  Brian Searl: oversupply
• 15:46
  Brian Searl: in
• 15:46
  Brian Searl: Hill
• 15:46
  Brian Searl: Country
• 15:48
  Brian Searl: causing
• 15:48
  Brian Searl: a
• 15:48
  Brian Searl: perception
• 15:49
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• 15:49
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• 15:49
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• 15:50
  Brian Searl: demand
• 15:50
  Brian Searl: which
• 15:50
  Brian Searl: is
• 15:50
  Brian Searl: not
• 15:51
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• 15:51
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• 15:52
  Brian Searl: of
• 15:52
  Brian Searl: demand.
• 15:53
  Brian Searl: There
• 15:53
  Brian Searl: are
• 15:53
  Brian Searl: certainly
• 15:54
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• 15:54
  Brian Searl: the
• 15:54
  Brian Searl: country
• 15:54
  Brian Searl: that
• 15:55
  Brian Searl: that's
• 15:55
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• 15:55
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• 15:55
  Brian Searl: but
• 15:55
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• 15:56
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• 15:56
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• 15:57
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• 15:57
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• 15:57
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• 15:57
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• 15:58
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• 15:59
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• 15:59
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• 15:59
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• 15:59
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• 16:00
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• 16:01
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• 16:01
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• 16:01
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• 16:01
  Brian Searl: board
• 16:01
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• 16:01
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• 16:02
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• 16:03
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• 16:03
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• 16:03
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• 16:03
  Brian Searl: 20,
• 16:04
  Brian Searl: some
• 16:04
  Brian Searl: were
• 16:04
  Brian Searl: probably
• 16:05
  Brian Searl: up
• 16:05
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• 16:05
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• 16:06
  Brian Searl: were
• 16:06
  Brian Searl: right?
• 16:07
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• 16:07
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• 16:07
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• 16:08
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• 16:08
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• 16:08
  Brian Searl: they
• 16:08
  Brian Searl: reported
• 16:09
  Brian Searl: is
• 16:09
  Brian Searl: down
• 16:09
  Brian Searl: 13%.
• 16:10
  Brian Searl: Like
• 16:11
  Brian Searl: it's
• 16:11
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• 16:11
  Brian Searl: oversupply
• 16:12
  Brian Searl: everywhere,
• 16:12
  Brian Searl: is
• 16:13
  Brian Searl: it?
• 16:13
  Robert Preston: No.
• 16:13
  Mike Harrison: No.
• 16:13
  Sandy Ellingson: Go
• 16:15
  Sandy Ellingson: ahead,
• 16:15
  Sandy Ellingson: Sandy.
• 16:16
  Sandy Ellingson: I
• 16:16
  Sandy Ellingson: was
• 16:17
  Sandy Ellingson: just
• 16:17
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• 16:17
  Sandy Ellingson: say
• 16:17
  Sandy Ellingson: that's
• 16:18
  Sandy Ellingson: something
• 16:18
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• 16:18
  Sandy Ellingson: already
• 16:18
  Sandy Ellingson: talked
• 16:19
  Sandy Ellingson: about
• 16:19
  Sandy Ellingson: in
• 16:19
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• 16:19
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• 16:19
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• 16:20
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• 16:20
  Sandy Ellingson: about
• 16:20
  Sandy Ellingson: how
• 16:21
  Sandy Ellingson: even
• 16:21
  Sandy Ellingson: during
• 16:22
  Sandy Ellingson: COVID
• 16:22
  Sandy Ellingson: everybody
• 16:23
  Sandy Ellingson: was
• 16:23
  Sandy Ellingson: like,
• 16:23
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• 16:23
  Sandy Ellingson: there's
• 16:23
  Sandy Ellingson: no
• 16:24
  Sandy Ellingson: supply,
• 16:24
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• 16:24
  Sandy Ellingson: no
• 16:24
  Sandy Ellingson: supply."
• 16:25
  Sandy Ellingson: And
• 16:25
  Sandy Ellingson: that
• 16:25
  Sandy Ellingson: wasn't
• 16:26
  Sandy Ellingson: true.
• 16:26
  Sandy Ellingson: It
• 16:26
  Sandy Ellingson: was
• 16:27
  Sandy Ellingson: there
• 16:27
  Sandy Ellingson: wasn't
• 16:27
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• 16:28
  Sandy Ellingson: in
• 16:28
  Sandy Ellingson: certain
• 16:29
  Sandy Ellingson: areas,
• 16:30
  Sandy Ellingson: but
• 16:30
  Sandy Ellingson: in
• 16:30
  Sandy Ellingson: other
• 16:31
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• 16:31
  Sandy Ellingson: there
• 16:31
  Sandy Ellingson: was
• 16:31
  Sandy Ellingson: huge
• 16:31
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• 16:32
  Sandy Ellingson: And,
• 16:33
  Sandy Ellingson: you
• 16:33
  Sandy Ellingson: know,
• 16:33
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• 16:34
  Sandy Ellingson: then
• 16:34
  Sandy Ellingson: we
• 16:34
  Sandy Ellingson: did
• 16:34
  Sandy Ellingson: this
• 16:34
  Sandy Ellingson: industry...
• 16:35
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• 16:35
  Sandy Ellingson: mean
• 16:36
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• 16:36
  Sandy Ellingson: did
• 16:36
  Sandy Ellingson: this
• 16:36
  Sandy Ellingson: research
• 16:37
  Sandy Ellingson: and
• 16:37
  Sandy Ellingson: we
• 16:37
  Sandy Ellingson: came
• 16:37
  Sandy Ellingson: up
• 16:37
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• 16:37
  Sandy Ellingson: two
• 16:37
  Sandy Ellingson: terms.
• 16:38
  Sandy Ellingson: We
• 16:38
  Sandy Ellingson: said
• 16:38
  Sandy Ellingson: there
• 16:38
  Sandy Ellingson: wasn't
• 16:39
  Sandy Ellingson: enough
• 16:40
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• 16:40
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• 16:40
  Sandy Ellingson: desired
• 16:41
  Sandy Ellingson: sites.
• 16:42
  Sandy Ellingson: Known
• 16:42
  Sandy Ellingson: meaning
• 16:43
  Sandy Ellingson: we
• 16:43
  Sandy Ellingson: still
• 16:43
  Sandy Ellingson: had
• 16:43
  Sandy Ellingson: so
• 16:44
  Sandy Ellingson: many
• 16:44
  Sandy Ellingson: parks
• 16:44
  Sandy Ellingson: that
• 16:44
  Sandy Ellingson: had
• 16:45
  Sandy Ellingson: no
• 16:45
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• 16:45
  Sandy Ellingson: presence.
• 16:46
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• 16:46
  Sandy Ellingson: couldn't
• 16:46
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• 16:47
  Sandy Ellingson: them.
• 16:47
  Sandy Ellingson: Especially
• 16:48
  Sandy Ellingson: young
• 16:48
  Sandy Ellingson: people,
• 16:49
  Sandy Ellingson: right?
• 16:49
  Sandy Ellingson: They
• 16:49
  Sandy Ellingson: did...
• 16:49
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• 16:49
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• 16:50
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• 16:50
  Sandy Ellingson: the
• 16:50
  Sandy Ellingson: right
• 16:50
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• 16:51
  Sandy Ellingson: And
• 16:52
  Sandy Ellingson: then
• 16:52
  Sandy Ellingson: desired
• 16:53
  Sandy Ellingson: meaning
• 16:53
  Sandy Ellingson: we
• 16:53
  Sandy Ellingson: had
• 16:53
  Sandy Ellingson: so
• 16:54
  Sandy Ellingson: many
• 16:55
  Sandy Ellingson: long-term
• 16:55
  Sandy Ellingson: stay
• 16:56
  Sandy Ellingson: neighborhoods.
• 16:58
  Sandy Ellingson: And
• 16:58
  Sandy Ellingson: people,
• 16:59
  Sandy Ellingson: you
• 16:59
  Sandy Ellingson: know,
• 16:59
  Sandy Ellingson: a
• 17:00
  Sandy Ellingson: person
• 17:00
  Sandy Ellingson: who's
• 17:00
  Sandy Ellingson: just
• 17:01
  Sandy Ellingson: getting
• 17:01
  Sandy Ellingson: into
• 17:01
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• 17:02
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• 17:02
  Sandy Ellingson: go
• 17:02
  Sandy Ellingson: into
• 17:02
  Sandy Ellingson: this
• 17:03
  Sandy Ellingson: neighborhood
• 17:04
  Sandy Ellingson: and
• 17:04
  Sandy Ellingson: they're
• 17:04
  Sandy Ellingson: like,
• 17:04
  Sandy Ellingson: "If
• 17:04
  Sandy Ellingson: this
• 17:05
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• 17:05
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• 17:05
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• 17:06
  Sandy Ellingson: not
• 17:06
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• 17:07
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• 17:07
  Sandy Ellingson: I
• 17:07
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• 17:08
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• 17:08
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• 17:08
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• 17:08
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• 17:09
  Sandy Ellingson: right
• 17:09
  Sandy Ellingson: now.
• 17:09
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• 17:09
  Sandy Ellingson: think
• 17:10
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• 17:11
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• 17:11
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• 17:11
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• 17:11
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• 17:11
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• 17:12
  Sandy Ellingson: who
• 17:12
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• 17:12
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• 17:13
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• 17:13
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• 17:13
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• 17:14
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• 17:15
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• 17:15
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• 17:15
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• 17:15
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• 17:16
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• 17:16
  Sandy Ellingson: and
• 17:17
  Sandy Ellingson: they're
• 17:17
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• 17:17
  Sandy Ellingson: back
• 17:18
  Sandy Ellingson: to
• 17:18
  Sandy Ellingson: this
• 17:18
  Sandy Ellingson: long-term
• 17:19
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• 17:19
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• 17:19
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• 17:20
  Sandy Ellingson: of
• 17:20
  Sandy Ellingson: trusting
• 17:21
  Sandy Ellingson: where
• 17:21
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• 17:21
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• 17:21
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• 17:21
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• 17:22
  Sandy Ellingson: and
• 17:22
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• 17:22
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• 17:22
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• 17:23
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• 17:23
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• 17:24
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• 17:24
  Sandy Ellingson: real
• 17:24
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• 17:25
  Sandy Ellingson: about
• 17:25
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• 17:25
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• 17:26
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• 17:26
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• 17:26
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• 17:26
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• 17:27
  Sandy Ellingson: parks
• 17:27
  Sandy Ellingson: trying
• 17:27
  Sandy Ellingson: to
• 17:27
  Sandy Ellingson: do
• 17:28
  Sandy Ellingson: this
• 17:28
  Sandy Ellingson: literally
• 17:29
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• 17:29
  Sandy Ellingson: just
• 17:29
  Sandy Ellingson: saying
• 17:30
  Sandy Ellingson: I'm
• 17:30
  Sandy Ellingson: going
• 17:30
  Sandy Ellingson: to
• 17:30
  Sandy Ellingson: do
• 17:30
  Sandy Ellingson: seasonal
• 17:31
  Sandy Ellingson: or
• 17:31
  Sandy Ellingson: a
• 17:31
  Sandy Ellingson: portion,
• 17:32
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• 17:32
  Sandy Ellingson: all,
• 17:33
  Sandy Ellingson: everything.
• 17:33
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• 17:34
  Sandy Ellingson: is
• 17:34
  Sandy Ellingson: selling
• 17:34
  Sandy Ellingson: off
• 17:35
  Sandy Ellingson: a
• 17:35
  Sandy Ellingson: lot
• 17:35
  Sandy Ellingson: of
• 17:35
  Sandy Ellingson: their
• 17:35
  Sandy Ellingson: properties
• 17:36
  Sandy Ellingson: to
• 17:36
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• 17:36
  Sandy Ellingson: nothing
• 17:36
  Sandy Ellingson: but
• 17:37
  Sandy Ellingson: long-term
• 17:37
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• 17:38
  Sandy Ellingson: in
• 17:38
  Sandy Ellingson: all
• 17:38
  Sandy Ellingson: of
• 17:38
  Sandy Ellingson: their
• 17:38
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• 17:39
  Sandy Ellingson: And...
• 17:40
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• 17:40
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• 17:41
  Sandy Ellingson: they
• 17:41
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• 17:41
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• 17:41
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• 17:41
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• 17:42
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• 17:42
  Sandy Ellingson: some
• 17:42
  Sandy Ellingson: that's,
• 17:42
  Sandy Ellingson: you
• 17:42
  Sandy Ellingson: know,
• 17:43
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• 17:43
  Sandy Ellingson: don't
• 17:43
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• 17:44
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• 17:44
  Sandy Ellingson: it.
• 17:44
  Sandy Ellingson: The
• 17:45
  Sandy Ellingson: other
• 17:45
  Sandy Ellingson: thing
• 17:45
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• 17:45
  Brian Searl: Well,
• 17:46
  Brian Searl: hold
• 17:46
  Brian Searl: on,
• 17:46
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• 17:46
  Brian Searl: on,
• 17:47
  Brian Searl: because
• 17:47
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• 17:47
  Brian Searl: want
• 17:47
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• 17:47
  Brian Searl: touch
• 17:47
  Brian Searl: on
• 17:48
  Brian Searl: that
• 17:48
  Brian Searl: one
• 17:48
  Brian Searl: point
• 17:48
  Brian Searl: there
• 17:48
  Brian Searl: because
• 17:49
  Brian Searl: you're
• 17:49
  Brian Searl: talk...
• 17:49
  Brian Searl: you're...
• 17:49
  Brian Searl: you're
• 17:49
  Brian Searl: not
• 17:49
  Brian Searl: wrong.
• 17:50
  Brian Searl: There
• 17:50
  Brian Searl: are
• 17:50
  Brian Searl: a
• 17:50
  Brian Searl: whole
• 17:50
  Brian Searl: ton
• 17:51
  Brian Searl: of
• 17:51
  Brian Searl: people
• 17:51
  Brian Searl: that
• 17:51
  Brian Searl: are
• 17:51
  Brian Searl: converting
• 17:51
  Brian Searl: to
• 17:51
  Brian Searl: long
• 17:52
  Brian Searl: term.
• 17:52
  Sandy Ellingson: Right.
• 17:53
  Brian Searl: And
• 17:53
  Brian Searl: some
• 17:53
  Brian Searl: of
• 17:53
  Brian Searl: these
• 17:54
  Brian Searl: are
• 17:54
  Brian Searl: doing
• 17:54
  Brian Searl: it
• 17:54
  Brian Searl: for
• 17:54
  Brian Searl: the
• 17:54
  Brian Searl: wrong
• 17:55
  Brian Searl: reasons.
• 17:55
  Brian Searl: Some...
• 17:56
  Brian Searl: but...
• 17:56
  Brian Searl: but
• 17:56
  Brian Searl: there
• 17:56
  Brian Searl: are
• 17:56
  Brian Searl: a
• 17:56
  Brian Searl: whole
• 17:57
  Brian Searl: lot
• 17:57
  Brian Searl: of
• 17:57
  Brian Searl: really
• 17:58
  Brian Searl: smart
• 17:58
  Brian Searl: people...
• 17:59
  Brian Searl: Sun
• 18:00
  Brian Searl: leadership...
• 18:01
  Brian Searl: insert
• 18:02
  Brian Searl: name
• 18:02
  Brian Searl: of
• 18:02
  Brian Searl: other
• 18:02
  Brian Searl: big
• 18:02
  Brian Searl: company,
• 18:03
  Brian Searl: big
• 18:03
  Brian Searl: company,
• 18:03
  Brian Searl: big
• 18:03
  Brian Searl: company
• 18:04
  Brian Searl: that
• 18:04
  Brian Searl: are
• 18:04
  Brian Searl: like
• 18:05
  Brian Searl: have
• 18:05
  Brian Searl: really
• 18:05
  Brian Searl: smart
• 18:06
  Brian Searl: people
• 18:06
  Brian Searl: that
• 18:06
  Brian Searl: are
• 18:06
  Brian Searl: looking
• 18:06
  Brian Searl: at
• 18:06
  Brian Searl: this
• 18:07
  Brian Searl: and
• 18:07
  Brian Searl: saying,
• 18:07
  Brian Searl: "We
• 18:08
  Brian Searl: should
• 18:08
  Brian Searl: be
• 18:08
  Brian Searl: long
• 18:08
  Brian Searl: term."
• 18:09
  Brian Searl: So
• 18:09
  Brian Searl: there
• 18:09
  Brian Searl: must
• 18:09
  Brian Searl: be
• 18:09
  Brian Searl: some
• 18:10
  Brian Searl: data
• 18:10
  Brian Searl: behind
• 18:10
  Brian Searl: what
• 18:10
  Brian Searl: they're
• 18:11
  Brian Searl: doing,
• 18:11
  Brian Searl: right?
• 18:12
  Sandy Ellingson: I
• 18:12
  Sandy Ellingson: think
• 18:12
  Sandy Ellingson: it's
• 18:12
  Sandy Ellingson: not
• 18:12
  Sandy Ellingson: data,
• 18:13
  Sandy Ellingson: I
• 18:13
  Sandy Ellingson: think
• 18:13
  Sandy Ellingson: it's
• 18:13
  Sandy Ellingson: financials.
• 18:14
  Sandy Ellingson: They're
• 18:14
  Sandy Ellingson: saying
• 18:15
  Sandy Ellingson: we
• 18:15
  Sandy Ellingson: can
• 18:15
  Sandy Ellingson: guarantee
• 18:16
  Sandy Ellingson: income
• 18:16
  Sandy Ellingson: in
• 18:16
  Sandy Ellingson: a
• 18:16
  Sandy Ellingson: season
• 18:17
  Sandy Ellingson: and
• 18:17
  Sandy Ellingson: we
• 18:17
  Sandy Ellingson: can
• 18:18
  Sandy Ellingson: make
• 18:18
  Sandy Ellingson: our
• 18:18
  Sandy Ellingson: bottom
• 18:18
  Sandy Ellingson: lines.
• 18:19
  Sandy Ellingson: I
• 18:19
  Sandy Ellingson: don't
• 18:19
  Sandy Ellingson: think
• 18:20
  Sandy Ellingson: they
• 18:21
  Sandy Ellingson: are
• 18:21
  Sandy Ellingson: truly
• 18:22
  Sandy Ellingson: looking
• 18:23
  Sandy Ellingson: at
• 18:23
  Sandy Ellingson: it
• 18:23
  Sandy Ellingson: through
• 18:23
  Sandy Ellingson: the
• 18:24
  Sandy Ellingson: vision
• 18:24
  Sandy Ellingson: of
• 18:24
  Sandy Ellingson: what
• 18:24
  Sandy Ellingson: could
• 18:25
  Sandy Ellingson: be
• 18:25
  Sandy Ellingson: and
• 18:26
  Sandy Ellingson: will
• 18:26
  Sandy Ellingson: be
• 18:26
  Sandy Ellingson: if...
• 18:26
  Sandy Ellingson: if
• 18:27
  Sandy Ellingson: you've
• 18:27
  Sandy Ellingson: got
• 18:27
  Sandy Ellingson: to
• 18:27
  Sandy Ellingson: prepare
• 18:27
  Sandy Ellingson: for
• 18:27
  Sandy Ellingson: it
• 18:28
  Sandy Ellingson: if
• 18:28
  Sandy Ellingson: you
• 18:28
  Sandy Ellingson: want
• 18:28
  Sandy Ellingson: it
• 18:28
  Sandy Ellingson: to
• 18:28
  Sandy Ellingson: come.
• 18:29
  Sandy Ellingson: And
• 18:29
  Sandy Ellingson: so
• 18:29
  Sandy Ellingson: like
• 18:30
  Sandy Ellingson: what
• 18:30
  Sandy Ellingson: Saurav
• 18:31
  Sandy Ellingson: is
• 18:31
  Sandy Ellingson: doing...
• 18:32
  Sandy Ellingson: I've
• 18:32
  Sandy Ellingson: stopped
• 18:33
  Sandy Ellingson: saying
• 18:33
  Sandy Ellingson: campers.
• 18:34
  Sandy Ellingson: Everything
• 18:34
  Sandy Ellingson: I
• 18:35
  Sandy Ellingson: do,
• 18:35
  Sandy Ellingson: everything
• 18:35
  Sandy Ellingson: I
• 18:35
  Sandy Ellingson: communicate
• 18:36
  Sandy Ellingson: with
• 18:36
  Sandy Ellingson: now
• 18:36
  Sandy Ellingson: says
• 18:37
  Sandy Ellingson: traveler.
• 18:38
  Sandy Ellingson: Because
• 18:38
  Sandy Ellingson: we've
• 18:38
  Sandy Ellingson: got
• 18:38
  Sandy Ellingson: to
• 18:38
  Sandy Ellingson: engage
• 18:39
  Sandy Ellingson: that
• 18:39
  Sandy Ellingson: younger
• 18:39
  Sandy Ellingson: generation
• 18:40
  Sandy Ellingson: and
• 18:40
  Sandy Ellingson: I
• 18:40
  Sandy Ellingson: don't
• 18:40
  Sandy Ellingson: think
• 18:41
  Sandy Ellingson: we'll
• 18:41
  Sandy Ellingson: ever
• 18:41
  Sandy Ellingson: have
• 18:42
  Sandy Ellingson: in
• 18:42
  Sandy Ellingson: the
• 18:42
  Sandy Ellingson: future
• 18:43
  Sandy Ellingson: a
• 18:43
  Sandy Ellingson: large
• 18:44
  Sandy Ellingson: percentage
• 18:44
  Sandy Ellingson: of
• 18:44
  Sandy Ellingson: people
• 18:45
  Sandy Ellingson: that
• 18:45
  Sandy Ellingson: say,
• 18:45
  Sandy Ellingson: "I'm
• 18:45
  Sandy Ellingson: a
• 18:45
  Sandy Ellingson: camper."
• 18:46
  Sandy Ellingson: They're
• 18:47
  Sandy Ellingson: going
• 18:47
  Sandy Ellingson: to
• 18:47
  Sandy Ellingson: say,
• 18:47
  Sandy Ellingson: "I'm
• 18:47
  Sandy Ellingson: a
• 18:47
  Sandy Ellingson: traveler,"
• 18:48
  Sandy Ellingson: because
• 18:48
  Sandy Ellingson: they
• 18:49
  Sandy Ellingson: want
• 18:49
  Sandy Ellingson: to
• 18:49
  Sandy Ellingson: be
• 18:49
  Sandy Ellingson: able
• 18:49
  Sandy Ellingson: to
• 18:49
  Sandy Ellingson: travel
• 18:50
  Sandy Ellingson: in
• 18:50
  Sandy Ellingson: all
• 18:50
  Sandy Ellingson: different
• 18:50
  Sandy Ellingson: types
• 18:51
  Sandy Ellingson: of
• 18:52
  Sandy Ellingson: ways.
• 18:52
  Sandy Ellingson: They
• 18:52
  Sandy Ellingson: want
• 18:52
  Sandy Ellingson: to
• 18:53
  Sandy Ellingson: Airbnb,
• 18:53
  Sandy Ellingson: they
• 18:53
  Sandy Ellingson: want
• 18:54
  Sandy Ellingson: to
• 18:54
  Sandy Ellingson: hotel,
• 18:55
  Sandy Ellingson: they
• 18:55
  Sandy Ellingson: want
• 18:55
  Sandy Ellingson: to,
• 18:55
  Sandy Ellingson: you
• 18:56
  Sandy Ellingson: know,
• 18:56
  Sandy Ellingson: glamp,
• 18:56
  Sandy Ellingson: they
• 18:57
  Sandy Ellingson: want
• 18:57
  Sandy Ellingson: to
• 18:57
  Sandy Ellingson: camp.
• 18:58
  Sandy Ellingson: They
• 18:58
  Sandy Ellingson: want
• 18:58
  Sandy Ellingson: variety.
• 19:00
  Sandy Ellingson: And
• 19:00
  Sandy Ellingson: what's
• 19:01
  Sandy Ellingson: interesting
• 19:01
  Sandy Ellingson: is
• 19:02
  Sandy Ellingson: we're
• 19:02
  Sandy Ellingson: already
• 19:02
  Sandy Ellingson: seeing
• 19:03
  Sandy Ellingson: this
• 19:03
  Sandy Ellingson: begin
• 19:03
  Sandy Ellingson: to
• 19:03
  Sandy Ellingson: happen
• 19:03
  Sandy Ellingson: in
• 19:04
  Sandy Ellingson: a
• 19:04
  Sandy Ellingson: lot
• 19:04
  Sandy Ellingson: of
• 19:04
  Sandy Ellingson: the
• 19:04
  Sandy Ellingson: research
• 19:05
  Sandy Ellingson: that's
• 19:05
  Sandy Ellingson: being
• 19:05
  Sandy Ellingson: done
• 19:05
  Sandy Ellingson: in
• 19:05
  Sandy Ellingson: early
• 19:06
  Sandy Ellingson: 2026.
• 19:07
  Sandy Ellingson: You're
• 19:07
  Sandy Ellingson: seeing,
• 19:08
  Sandy Ellingson: you
• 19:08
  Sandy Ellingson: know,
• 19:08
  Sandy Ellingson: rental
• 19:09
  Sandy Ellingson: RVs
• 19:09
  Sandy Ellingson: nudge
• 19:10
  Sandy Ellingson: up
• 19:10
  Sandy Ellingson: more
• 19:10
  Sandy Ellingson: and
• 19:10
  Sandy Ellingson: more
• 19:11
  Sandy Ellingson: where
• 19:11
  Sandy Ellingson: everybody
• 19:11
  Sandy Ellingson: thought
• 19:12
  Sandy Ellingson: they
• 19:12
  Sandy Ellingson: were
• 19:12
  Sandy Ellingson: not
• 19:13
  Sandy Ellingson: and
• 19:13
  Sandy Ellingson: now
• 19:13
  Sandy Ellingson: they
• 19:13
  Sandy Ellingson: are.
• 19:14
  Sandy Ellingson: We're
• 19:14
  Sandy Ellingson: seeing
• 19:15
  Sandy Ellingson: like
• 19:15
  Sandy Ellingson: other
• 19:16
  Sandy Ellingson: numbers
• 19:16
  Sandy Ellingson: in
• 19:16
  Sandy Ellingson: other
• 19:16
  Sandy Ellingson: areas
• 19:17
  Sandy Ellingson: where
• 19:19
  Sandy Ellingson: we're
• 19:19
  Sandy Ellingson: fishing
• 19:19
  Sandy Ellingson: in
• 19:19
  Sandy Ellingson: the
• 19:20
  Sandy Ellingson: same
• 19:20
  Sandy Ellingson: pond
• 19:20
  Sandy Ellingson: so
• 19:21
  Sandy Ellingson: like
• 19:21
  Sandy Ellingson: the
• 19:21
  Sandy Ellingson: demand
• 19:22
  Sandy Ellingson: may
• 19:22
  Sandy Ellingson: not
• 19:22
  Sandy Ellingson: be
• 19:22
  Sandy Ellingson: increasing
• 19:23
  Sandy Ellingson: but
• 19:23
  Sandy Ellingson: the
• 19:23
  Sandy Ellingson: demand
• 19:24
  Sandy Ellingson: is
• 19:24
  Sandy Ellingson: shifting
• 19:25
  Sandy Ellingson: to
• 19:25
  Sandy Ellingson: different
• 19:25
  Sandy Ellingson: locations.
• 19:27
  Sandy Ellingson: And
• 19:27
  Sandy Ellingson: so
• 19:28
  Sandy Ellingson: I
• 19:28
  Sandy Ellingson: just
• 19:28
  Sandy Ellingson: feel
• 19:28
  Sandy Ellingson: like
• 19:29
  Sandy Ellingson: there's
• 19:30
  Sandy Ellingson: so
• 19:30
  Sandy Ellingson: much
• 19:31
  Sandy Ellingson: opportunity
• 19:32
  Sandy Ellingson: and
• 19:32
  Sandy Ellingson: instead
• 19:33
  Sandy Ellingson: of...
• 19:34
  Sandy Ellingson: and
• 19:34
  Sandy Ellingson: I...
• 19:35
  Sandy Ellingson: I
• 19:35
  Sandy Ellingson: steal
• 19:35
  Sandy Ellingson: this
• 19:35
  Sandy Ellingson: from
• 19:35
  Sandy Ellingson: Toby
• 19:36
  Sandy Ellingson: O'Rourke
• 19:36
  Sandy Ellingson: all
• 19:36
  Sandy Ellingson: the
• 19:36
  Sandy Ellingson: time.
• 19:37
  Sandy Ellingson: She
• 19:37
  Sandy Ellingson: did
• 19:38
  Sandy Ellingson: a...
• 19:38
  Sandy Ellingson: a...
• 19:39
  Sandy Ellingson: one
• 19:39
  Sandy Ellingson: of
• 19:39
  Sandy Ellingson: her
• 19:39
  Sandy Ellingson: sessions
• 19:40
  Sandy Ellingson: one
• 19:40
  Sandy Ellingson: time
• 19:40
  Sandy Ellingson: was
• 19:40
  Sandy Ellingson: called
• 19:41
  Sandy Ellingson: "Reimagining
• 19:41
  Sandy Ellingson: Your
• 19:42
  Sandy Ellingson: Space."
• 19:43
  Sandy Ellingson: And
• 19:43
  Sandy Ellingson: I
• 19:43
  Sandy Ellingson: feel
• 19:43
  Sandy Ellingson: so
• 19:45
  Sandy Ellingson: strongly
• 19:45
  Sandy Ellingson: that
• 19:45
  Sandy Ellingson: we
• 19:46
  Sandy Ellingson: need
• 19:46
  Sandy Ellingson: to
• 19:46
  Sandy Ellingson: reimagine
• 19:47
  Sandy Ellingson: our
• 19:47
  Sandy Ellingson: space
• 19:48
  Sandy Ellingson: right
• 19:48
  Sandy Ellingson: now
• 19:48
  Sandy Ellingson: as
• 19:49
  Sandy Ellingson: an
• 19:49
  Sandy Ellingson: industry.
• 19:50
  Sandy Ellingson: It's
• 19:50
  Sandy Ellingson: super
• 19:50
  Sandy Ellingson: exciting
• 19:51
  Sandy Ellingson: what
• 19:51
  Sandy Ellingson: happened
• 19:52
  Sandy Ellingson: at
• 19:52
  Sandy Ellingson: the
• 19:52
  Sandy Ellingson: Tampa
• 19:52
  Sandy Ellingson: show.
• 19:53
  Sandy Ellingson: I've
• 19:53
  Sandy Ellingson: never
• 19:53
  Sandy Ellingson: seen
• 19:54
  Sandy Ellingson: or
• 19:54
  Sandy Ellingson: felt
• 19:54
  Sandy Ellingson: the
• 19:54
  Sandy Ellingson: energy
• 19:55
  Sandy Ellingson: was...
• 19:55
  Sandy Ellingson: that
• 19:55
  Sandy Ellingson: was
• 19:56
  Sandy Ellingson: there
• 19:56
  Sandy Ellingson: between
• 19:57
  Sandy Ellingson: the
• 19:58
  Sandy Ellingson: industry
• 19:58
  Sandy Ellingson: side
• 19:59
  Sandy Ellingson: and
• 19:59
  Sandy Ellingson: campgrounds
• 20:00
  Sandy Ellingson: and
• 20:00
  Sandy Ellingson: literally
• 20:01
  Sandy Ellingson: wanting
• 20:01
  Sandy Ellingson: to
• 20:01
  Sandy Ellingson: build
• 20:02
  Sandy Ellingson: bridges.
• 20:03
  Sandy Ellingson: And
• 20:03
  Sandy Ellingson: we're
• 20:03
  Sandy Ellingson: in
• 20:04
  Sandy Ellingson: the
• 20:04
  Sandy Ellingson: early
• 20:04
  Sandy Ellingson: stages
• 20:05
  Sandy Ellingson: of
• 20:05
  Sandy Ellingson: doing
• 20:05
  Sandy Ellingson: some
• 20:05
  Sandy Ellingson: of
• 20:05
  Sandy Ellingson: that.
• 20:06
  Sandy Ellingson: And
• 20:06
  Sandy Ellingson: it's...
• 20:06
  Sandy Ellingson: it's
• 20:06
  Sandy Ellingson: rocky
• 20:07
  Sandy Ellingson: and
• 20:07
  Sandy Ellingson: it's
• 20:07
  Sandy Ellingson: not
• 20:08
  Sandy Ellingson: easy
• 20:08
  Sandy Ellingson: and
• 20:08
  Sandy Ellingson: there's
• 20:08
  Sandy Ellingson: some
• 20:08
  Sandy Ellingson: bumps
• 20:09
  Sandy Ellingson: in
• 20:09
  Sandy Ellingson: the
• 20:09
  Sandy Ellingson: road,
• 20:10
  Sandy Ellingson: but
• 20:10
  Sandy Ellingson: it's
• 20:10
  Sandy Ellingson: happening
• 20:11
  Sandy Ellingson: and
• 20:11
  Sandy Ellingson: everybody
• 20:11
  Sandy Ellingson: is
• 20:12
  Sandy Ellingson: committed
• 20:12
  Sandy Ellingson: to
• 20:12
  Sandy Ellingson: it.
• 20:13
  Sandy Ellingson: And
• 20:13
  Sandy Ellingson: I've
• 20:13
  Sandy Ellingson: never
• 20:13
  Sandy Ellingson: seen
• 20:14
  Sandy Ellingson: that
• 20:14
  Sandy Ellingson: before
• 20:14
  Sandy Ellingson: in
• 20:14
  Sandy Ellingson: 10
• 20:15
  Sandy Ellingson: years.
• 20:15
  Sandy Ellingson: So...
• 20:16
  Sandy Ellingson: so
• 20:16
  Sandy Ellingson: I
• 20:17
  Sandy Ellingson: do,
• 20:17
  Sandy Ellingson: you
• 20:17
  Sandy Ellingson: know,
• 20:18
  Sandy Ellingson: I
• 20:18
  Sandy Ellingson: think
• 20:18
  Sandy Ellingson: that
• 20:19
  Sandy Ellingson: there...
• 20:20
  Sandy Ellingson: it
• 20:20
  Sandy Ellingson: is
• 20:20
  Sandy Ellingson: not
• 20:20
  Sandy Ellingson: all
• 20:20
  Sandy Ellingson: gloom
• 20:21
  Sandy Ellingson: and
• 20:21
  Sandy Ellingson: doom.
• 20:21
  Sandy Ellingson: I
• 20:22
  Sandy Ellingson: do
• 20:22
  Sandy Ellingson: think
• 20:22
  Sandy Ellingson: that
• 20:22
  Sandy Ellingson: yes,
• 20:23
  Sandy Ellingson: there
• 20:23
  Sandy Ellingson: are
• 20:23
  Sandy Ellingson: people
• 20:23
  Sandy Ellingson: that
• 20:24
  Sandy Ellingson: were
• 20:24
  Sandy Ellingson: upside
• 20:24
  Sandy Ellingson: down
• 20:24
  Sandy Ellingson: during
• 20:24
  Sandy Ellingson: COVID,
• 20:25
  Sandy Ellingson: they
• 20:25
  Sandy Ellingson: paid
• 20:25
  Sandy Ellingson: way
• 20:26
  Sandy Ellingson: too
• 20:26
  Sandy Ellingson: much
• 20:26
  Sandy Ellingson: for
• 20:26
  Sandy Ellingson: parks,
• 20:27
  Sandy Ellingson: and
• 20:27
  Sandy Ellingson: there
• 20:27
  Sandy Ellingson: has
• 20:28
  Sandy Ellingson: to
• 20:28
  Sandy Ellingson: be
• 20:28
  Sandy Ellingson: a
• 20:28
  Sandy Ellingson: reset
• 20:28
  Sandy Ellingson: on
• 20:29
  Sandy Ellingson: that.
• 20:30
  Sandy Ellingson: But
• 20:30
  Sandy Ellingson: in
• 20:30
  Sandy Ellingson: general
• 20:31
  Sandy Ellingson: with
• 20:31
  Sandy Ellingson: a
• 20:31
  Sandy Ellingson: lot
• 20:31
  Sandy Ellingson: of
• 20:31
  Sandy Ellingson: my
• 20:31
  Sandy Ellingson: mom
• 20:32
  Sandy Ellingson: and
• 20:32
  Sandy Ellingson: pops,
• 20:33
  Sandy Ellingson: they
• 20:33
  Sandy Ellingson: just
• 20:33
  Sandy Ellingson: need
• 20:33
  Sandy Ellingson: to
• 20:33
  Sandy Ellingson: be
• 20:34
  Sandy Ellingson: able
• 20:34
  Sandy Ellingson: to
• 20:34
  Sandy Ellingson: have
• 20:34
  Sandy Ellingson: someone
• 20:35
  Sandy Ellingson: help
• 20:35
  Sandy Ellingson: them
• 20:35
  Sandy Ellingson: reimagine
• 20:36
  Sandy Ellingson: their
• 20:36
  Sandy Ellingson: space.
• 20:37
  Sandy Ellingson: Get
• 20:37
  Sandy Ellingson: out
• 20:37
  Sandy Ellingson: of
• 20:37
  Sandy Ellingson: what
• 20:37
  Sandy Ellingson: they've
• 20:38
  Sandy Ellingson: always
• 20:38
  Sandy Ellingson: done,
• 20:39
  Sandy Ellingson: right?
• 20:40
  Sandy Ellingson: And
• 20:40
  Sandy Ellingson: start
• 20:40
  Sandy Ellingson: looking
• 20:41
  Sandy Ellingson: at
• 20:41
  Sandy Ellingson: a
• 20:41
  Sandy Ellingson: new
• 20:42
  Sandy Ellingson: way
• 20:42
  Sandy Ellingson: of
• 20:42
  Sandy Ellingson: doing
• 20:42
  Sandy Ellingson: some
• 20:42
  Sandy Ellingson: things.
• 20:43
  Brian Searl: Which
• 20:44
  Brian Searl: is
• 20:44
  Brian Searl: what?
• 20:44
  Brian Searl: What's
• 20:44
  Brian Searl: your
• 20:45
  Brian Searl: like
• 20:45
  Brian Searl: 20,000
• 20:46
  Brian Searl: foot
• 20:46
  Brian Searl: view
• 20:46
  Brian Searl: of
• 20:46
  Brian Searl: reimagining
• 20:47
  Brian Searl: a
• 20:47
  Brian Searl: campground
• 20:48
  Brian Searl: for
• 20:48
  Brian Searl: what
• 20:48
  Brian Searl: is
• 20:48
  Brian Searl: to
• 20:48
  Brian Searl: come?
• 20:49
  Sandy Ellingson: So
• 20:49
  Sandy Ellingson: I
• 20:49
  Sandy Ellingson: think
• 20:49
  Sandy Ellingson: reimagining
• 20:50
  Sandy Ellingson: your
• 20:50
  Sandy Ellingson: space
• 20:51
  Sandy Ellingson: doesn't...
• 20:51
  Sandy Ellingson: doesn't
• 20:52
  Sandy Ellingson: look
• 20:52
  Sandy Ellingson: like
• 20:52
  Sandy Ellingson: renting
• 20:53
  Sandy Ellingson: a
• 20:53
  Sandy Ellingson: space.
• 20:53
  Sandy Ellingson: I
• 20:53
  Sandy Ellingson: think
• 20:54
  Sandy Ellingson: it
• 20:54
  Sandy Ellingson: looks
• 20:54
  Sandy Ellingson: like
• 20:55
  Sandy Ellingson: filling
• 20:55
  Sandy Ellingson: a
• 20:56
  Sandy Ellingson: need.
• 20:57
  Sandy Ellingson: So
• 20:57
  Sandy Ellingson: find
• 20:58
  Sandy Ellingson: out
• 20:58
  Sandy Ellingson: what
• 20:58
  Sandy Ellingson: is
• 20:58
  Sandy Ellingson: that
• 20:59
  Sandy Ellingson: potential
• 21:00
  Sandy Ellingson: traveler
• 21:00
  Sandy Ellingson: looking
• 21:01
  Sandy Ellingson: for,
• 21:01
  Sandy Ellingson: right?
• 21:02
  Sandy Ellingson: And
• 21:02
  Sandy Ellingson: a
• 21:02
  Sandy Ellingson: lot
• 21:03
  Sandy Ellingson: of
• 21:03
  Sandy Ellingson: that
• 21:03
  Sandy Ellingson: is
• 21:03
  Sandy Ellingson: going
• 21:03
  Sandy Ellingson: to
• 21:04
  Sandy Ellingson: come
• 21:04
  Sandy Ellingson: out
• 21:04
  Sandy Ellingson: this
• 21:04
  Sandy Ellingson: year,
• 21:05
  Sandy Ellingson: I
• 21:05
  Sandy Ellingson: believe,
• 21:05
  Sandy Ellingson: in
• 21:06
  Sandy Ellingson: educational
• 21:07
  Sandy Ellingson: type
• 21:07
  Sandy Ellingson: things
• 21:08
  Sandy Ellingson: or,
• 21:08
  Sandy Ellingson: you
• 21:08
  Sandy Ellingson: know,
• 21:08
  Sandy Ellingson: whether
• 21:09
  Sandy Ellingson: it's,
• 21:09
  Sandy Ellingson: you
• 21:09
  Sandy Ellingson: know,
• 21:10
  Sandy Ellingson: doing
• 21:10
  Sandy Ellingson: an
• 21:10
  Sandy Ellingson: event
• 21:11
  Sandy Ellingson: where
• 21:11
  Sandy Ellingson: you
• 21:11
  Sandy Ellingson: bring
• 21:12
  Sandy Ellingson: in
• 21:12
  Sandy Ellingson: everybody
• 21:12
  Sandy Ellingson: and
• 21:12
  Sandy Ellingson: they
• 21:13
  Sandy Ellingson: learn
• 21:13
  Sandy Ellingson: how
• 21:13
  Sandy Ellingson: to
• 21:14
  Sandy Ellingson: choose
• 21:14
  Sandy Ellingson: the
• 21:14
  Sandy Ellingson: right
• 21:14
  Sandy Ellingson: rental
• 21:15
  Sandy Ellingson: module
• 21:15
  Sandy Ellingson: because
• 21:16
  Sandy Ellingson: I'm
• 21:16
  Sandy Ellingson: scared
• 21:16
  Sandy Ellingson: and
• 21:16
  Sandy Ellingson: I
• 21:16
  Sandy Ellingson: want
• 21:16
  Sandy Ellingson: to
• 21:16
  Sandy Ellingson: rent
• 21:17
  Sandy Ellingson: it.
• 21:17
  Sandy Ellingson: What
• 21:17
  Sandy Ellingson: we
• 21:18
  Sandy Ellingson: know
• 21:18
  Sandy Ellingson: about
• 21:18
  Sandy Ellingson: Gen
• 21:18
  Sandy Ellingson: Z
• 21:19
  Sandy Ellingson: is
• 21:20
  Sandy Ellingson: they
• 21:20
  Sandy Ellingson: want
• 21:20
  Sandy Ellingson: to
• 21:21
  Sandy Ellingson: participate
• 21:22
  Sandy Ellingson: but
• 21:22
  Sandy Ellingson: they're
• 21:22
  Sandy Ellingson: afraid
• 21:22
  Sandy Ellingson: of
• 21:23
  Sandy Ellingson: a
• 21:23
  Sandy Ellingson: barrier
• 21:24
  Sandy Ellingson: of
• 21:24
  Sandy Ellingson: lack
• 21:25
  Sandy Ellingson: of
• 21:25
  Sandy Ellingson: education,
• 21:26
  Sandy Ellingson: looking
• 21:26
  Sandy Ellingson: stupid,
• 21:27
  Sandy Ellingson: all
• 21:27
  Sandy Ellingson: these
• 21:27
  Sandy Ellingson: things.
• 21:28
  Sandy Ellingson: If
• 21:28
  Sandy Ellingson: we
• 21:28
  Sandy Ellingson: provide
• 21:29
  Sandy Ellingson: those
• 21:29
  Sandy Ellingson: resources
• 21:30
  Sandy Ellingson: for
• 21:30
  Sandy Ellingson: them
• 21:30
  Sandy Ellingson: and
• 21:31
  Sandy Ellingson: make
• 21:31
  Sandy Ellingson: an...
• 21:32
  Sandy Ellingson: create
• 21:32
  Sandy Ellingson: new
• 21:32
  Sandy Ellingson: onboarding
• 21:33
  Sandy Ellingson: methods,
• 21:34
  Sandy Ellingson: then
• 21:34
  Sandy Ellingson: we'll
• 21:34
  Sandy Ellingson: meet
• 21:35
  Sandy Ellingson: their
• 21:35
  Sandy Ellingson: need
• 21:35
  Sandy Ellingson: and
• 21:35
  Sandy Ellingson: they'll
• 21:36
  Sandy Ellingson: come.
• 21:36
  Sandy Ellingson: So
• 21:36
  Sandy Ellingson: we're
• 21:36
  Sandy Ellingson: not
• 21:37
  Sandy Ellingson: just
• 21:37
  Sandy Ellingson: selling
• 21:37
  Sandy Ellingson: a
• 21:37
  Sandy Ellingson: site.
• 21:38
  Sandy Ellingson: We're
• 21:38
  Sandy Ellingson: selling
• 21:39
  Sandy Ellingson: experiences,
• 21:40
  Sandy Ellingson: we're
• 21:40
  Sandy Ellingson: selling
• 21:41
  Sandy Ellingson: education,
• 21:42
  Sandy Ellingson: we're
• 21:42
  Sandy Ellingson: selling
• 21:42
  Sandy Ellingson: community.
• 21:43
  Sandy Ellingson: And
• 21:44
  Sandy Ellingson: that's
• 21:44
  Sandy Ellingson: the
• 21:44
  Sandy Ellingson: mindset
• 21:45
  Sandy Ellingson: change
• 21:45
  Sandy Ellingson: I
• 21:45
  Sandy Ellingson: really
• 21:45
  Sandy Ellingson: think
• 21:45
  Sandy Ellingson: we
• 21:46
  Sandy Ellingson: need.
• 21:46
  Brian Searl: I
• 21:47
  Brian Searl: mean
• 21:47
  Brian Searl: I
• 21:47
  Brian Searl: agree
• 21:47
  Brian Searl: with
• 21:48
  Brian Searl: that.
• 21:48
  Brian Searl: I
• 21:48
  Brian Searl: just
• 21:48
  Brian Searl: think
• 21:48
  Brian Searl: you
• 21:48
  Brian Searl: can
• 21:49
  Brian Searl: get
• 21:49
  Brian Searl: trapped
• 21:49
  Brian Searl: into
• 21:49
  Brian Searl: the
• 21:49
  Brian Searl: "I
• 21:50
  Brian Searl: want
• 21:50
  Brian Searl: to
• 21:50
  Brian Searl: deliver
• 21:50
  Brian Searl: an
• 21:50
  Brian Searl: experience"
• 21:51
  Brian Searl: without
• 21:51
  Brian Searl: defining
• 21:52
  Brian Searl: that
• 21:52
  Brian Searl: experience
• 21:52
  Brian Searl: very
• 21:53
  Brian Searl: clearly.
• 21:53
  Sandy Ellingson: Oh
• 21:54
  Sandy Ellingson: I
• 21:54
  Sandy Ellingson: don't...
• 21:54
  Sandy Ellingson: I
• 21:54
  Sandy Ellingson: think
• 21:54
  Sandy Ellingson: that
• 21:55
  Sandy Ellingson: experiences
• 21:56
  Sandy Ellingson: are
• 21:56
  Sandy Ellingson: as
• 21:56
  Sandy Ellingson: unique
• 21:56
  Sandy Ellingson: as
• 21:56
  Sandy Ellingson: campgrounds.
• 21:57
  Sandy Ellingson: And
• 21:58
  Sandy Ellingson: that's
• 21:58
  Sandy Ellingson: funny
• 21:58
  Sandy Ellingson: because
• 21:59
  Sandy Ellingson: I...
• 21:59
  Sandy Ellingson: I
• 21:59
  Sandy Ellingson: still
• 21:59
  Sandy Ellingson: have
• 22:00
  Sandy Ellingson: people
• 22:00
  Sandy Ellingson: calling
• 22:00
  Sandy Ellingson: me
• 22:00
  Sandy Ellingson: all
• 22:01
  Sandy Ellingson: the
• 22:01
  Sandy Ellingson: time
• 22:01
  Sandy Ellingson: saying,
• 22:01
  Sandy Ellingson: "Hey,
• 22:02
  Sandy Ellingson: you
• 22:02
  Sandy Ellingson: know,
• 22:02
  Sandy Ellingson: will
• 22:03
  Sandy Ellingson: you
• 22:03
  Sandy Ellingson: help
• 22:03
  Sandy Ellingson: me
• 22:03
  Sandy Ellingson: with
• 22:04
  Sandy Ellingson: my
• 22:04
  Sandy Ellingson: park?
• 22:04
  Sandy Ellingson: Do
• 22:04
  Sandy Ellingson: you
• 22:04
  Sandy Ellingson: have
• 22:04
  Sandy Ellingson: a
• 22:05
  Sandy Ellingson: template?"
• 22:05
  Sandy Ellingson: I'm
• 22:05
  Sandy Ellingson: like,
• 22:05
  Sandy Ellingson: "No,
• 22:06
  Sandy Ellingson: there
• 22:06
  Sandy Ellingson: is
• 22:06
  Sandy Ellingson: no
• 22:06
  Sandy Ellingson: template."
• 22:07
  Sandy Ellingson: I
• 22:07
  Sandy Ellingson: mean
• 22:07
  Sandy Ellingson: because
• 22:08
  Sandy Ellingson: every
• 22:08
  Sandy Ellingson: park
• 22:09
  Sandy Ellingson: is
• 22:09
  Sandy Ellingson: so
• 22:09
  Sandy Ellingson: unique
• 22:10
  Sandy Ellingson: and
• 22:10
  Sandy Ellingson: every
• 22:10
  Sandy Ellingson: park
• 22:11
  Sandy Ellingson: has
• 22:11
  Sandy Ellingson: an
• 22:11
  Sandy Ellingson: opportunity
• 22:12
  Sandy Ellingson: to
• 22:12
  Sandy Ellingson: do
• 22:13
  Sandy Ellingson: something
• 22:13
  Sandy Ellingson: unique
• 22:13
  Sandy Ellingson: and
• 22:13
  Sandy Ellingson: special.
• 22:14
  Sandy Ellingson: And,
• 22:14
  Sandy Ellingson: you
• 22:15
  Sandy Ellingson: know,
• 22:15
  Sandy Ellingson: I...
• 22:15
  Sandy Ellingson: like
• 22:15
  Sandy Ellingson: I
• 22:15
  Sandy Ellingson: said,
• 22:16
  Sandy Ellingson: I
• 22:16
  Sandy Ellingson: can
• 22:16
  Sandy Ellingson: go
• 22:16
  Sandy Ellingson: back
• 22:16
  Sandy Ellingson: to
• 22:16
  Sandy Ellingson: lots
• 22:17
  Sandy Ellingson: of
• 22:17
  Sandy Ellingson: examples
• 22:17
  Sandy Ellingson: where
• 22:18
  Sandy Ellingson: I...
• 22:18
  Sandy Ellingson: we
• 22:19
  Sandy Ellingson: worked
• 22:19
  Sandy Ellingson: with
• 22:19
  Sandy Ellingson: parks
• 22:20
  Sandy Ellingson: and
• 22:21
  Sandy Ellingson: they're
• 22:21
  Sandy Ellingson: doing
• 22:21
  Sandy Ellingson: amazing
• 22:22
  Sandy Ellingson: now
• 22:22
  Sandy Ellingson: and
• 22:23
  Sandy Ellingson: sometimes
• 22:23
  Sandy Ellingson: they're
• 22:23
  Sandy Ellingson: working
• 22:24
  Sandy Ellingson: less
• 22:24
  Sandy Ellingson: than
• 22:24
  Sandy Ellingson: they
• 22:24
  Sandy Ellingson: were
• 22:25
  Sandy Ellingson: working
• 22:25
  Sandy Ellingson: before.
• 22:25
  Sandy Ellingson: Like
• 22:26
  Sandy Ellingson: my
• 22:26
  Sandy Ellingson: park
• 22:26
  Sandy Ellingson: up
• 22:26
  Sandy Ellingson: in
• 22:26
  Sandy Ellingson: upstate
• 22:27
  Sandy Ellingson: New
• 22:27
  Sandy Ellingson: York.
• 22:27
  Sandy Ellingson: I
• 22:27
  Sandy Ellingson: mean,
• 22:28
  Sandy Ellingson: he
• 22:28
  Sandy Ellingson: only
• 22:29
  Sandy Ellingson: is
• 22:29
  Sandy Ellingson: open
• 22:29
  Sandy Ellingson: from
• 22:29
  Sandy Ellingson: Thursday
• 22:30
  Sandy Ellingson: to
• 22:30
  Sandy Ellingson: Sunday
• 22:30
  Sandy Ellingson: and
• 22:30
  Sandy Ellingson: he
• 22:30
  Sandy Ellingson: makes
• 22:31
  Sandy Ellingson: more
• 22:31
  Sandy Ellingson: money
• 22:31
  Sandy Ellingson: than
• 22:31
  Sandy Ellingson: he
• 22:32
  Sandy Ellingson: was
• 22:32
  Sandy Ellingson: making
• 22:32
  Sandy Ellingson: before
• 22:32
  Sandy Ellingson: only
• 22:33
  Sandy Ellingson: open
• 22:33
  Sandy Ellingson: part
• 22:34
  Sandy Ellingson: time
• 22:34
  Sandy Ellingson: during
• 22:34
  Sandy Ellingson: the
• 22:34
  Sandy Ellingson: summer
• 22:35
  Sandy Ellingson: and
• 22:35
  Sandy Ellingson: when
• 22:35
  Sandy Ellingson: they
• 22:35
  Sandy Ellingson: could
• 22:36
  Sandy Ellingson: for
• 22:36
  Sandy Ellingson: weather.
• 22:37
  Sandy Ellingson: And
• 22:37
  Sandy Ellingson: he's
• 22:37
  Sandy Ellingson: doing
• 22:37
  Sandy Ellingson: ice
• 22:38
  Sandy Ellingson: fishing.
• 22:38
  Sandy Ellingson: That's
• 22:38
  Sandy Ellingson: all
• 22:39
  Sandy Ellingson: he
• 22:39
  Sandy Ellingson: does
• 22:39
  Sandy Ellingson: is
• 22:39
  Sandy Ellingson: he
• 22:39
  Sandy Ellingson: teaches
• 22:40
  Sandy Ellingson: young
• 22:40
  Sandy Ellingson: people
• 22:41
  Sandy Ellingson: how
• 22:41
  Sandy Ellingson: to
• 22:41
  Sandy Ellingson: ice
• 22:41
  Sandy Ellingson: fish
• 22:42
  Sandy Ellingson: at
• 22:42
  Sandy Ellingson: his
• 22:42
  Sandy Ellingson: park.
• 22:43
  Sandy Ellingson: And
• 22:43
  Sandy Ellingson: they
• 22:44
  Sandy Ellingson: are
• 22:44
  Sandy Ellingson: booked
• 22:44
  Sandy Ellingson: year
• 22:44
  Sandy Ellingson: round
• 22:45
  Sandy Ellingson: Thursday
• 22:45
  Sandy Ellingson: to
• 22:45
  Sandy Ellingson: Sunday.
• 22:47
  Mike Harrison: So
• 22:47
  Mike Harrison: I...
• 22:47
  Mike Harrison: I
• 22:47
  Mike Harrison: think
• 22:48
  Mike Harrison: there's
• 22:48
  Mike Harrison: two
• 22:48
  Mike Harrison: different
• 22:49
  Mike Harrison: conversations,
• 22:50
  Mike Harrison: you
• 22:50
  Mike Harrison: know,
• 22:50
  Mike Harrison: that
• 22:51
  Mike Harrison: we're
• 22:51
  Mike Harrison: having
• 22:51
  Mike Harrison: encapsulated
• 22:52
  Mike Harrison: into
• 22:52
  Mike Harrison: this
• 22:52
  Mike Harrison: one,
• 22:53
  Mike Harrison: right?
• 22:53
  Mike Harrison: What
• 22:53
  Mike Harrison: is
• 22:54
  Mike Harrison: state
• 22:54
  Mike Harrison: of
• 22:54
  Mike Harrison: the
• 22:54
  Mike Harrison: industry
• 22:55
  Mike Harrison: and...
• 22:55
  Mike Harrison: and
• 22:56
  Mike Harrison: kind
• 22:56
  Mike Harrison: of,
• 22:57
  Mike Harrison: you
• 22:57
  Mike Harrison: know,
• 22:57
  Mike Harrison: what
• 22:57
  Mike Harrison: does
• 22:57
  Mike Harrison: the
• 22:57
  Mike Harrison: business
• 22:58
  Mike Harrison: mix
• 22:58
  Mike Harrison: look
• 22:59
  Mike Harrison: like?
• 22:59
  Mike Harrison: And
• 22:59
  Mike Harrison: the
• 22:59
  Mike Harrison: other
• 22:59
  Mike Harrison: is
• 22:59
  Mike Harrison: the
• 23:00
  Mike Harrison: service
• 23:00
  Mike Harrison: deliverable.
• 23:01
  Mike Harrison: Right?
• 23:01
  Mike Harrison: And...
• 23:01
  Mike Harrison: and
• 23:02
  Mike Harrison: so
• 23:02
  Mike Harrison: to
• 23:02
  Mike Harrison: your
• 23:02
  Mike Harrison: point,
• 23:02
  Mike Harrison: Brian,
• 23:03
  Mike Harrison: you
• 23:03
  Mike Harrison: know,
• 23:03
  Mike Harrison: and
• 23:03
  Mike Harrison: look,
• 23:04
  Mike Harrison: Sandy's...
• 23:04
  Mike Harrison: you
• 23:05
  Mike Harrison: know,
• 23:05
  Mike Harrison: her
• 23:05
  Mike Harrison: market
• 23:05
  Mike Harrison: is
• 23:05
  Mike Harrison: very
• 23:06
  Mike Harrison: different
• 23:06
  Mike Harrison: than
• 23:06
  Mike Harrison: Bob
• 23:07
  Mike Harrison: and
• 23:08
  Mike Harrison: I's
• 23:08
  Mike Harrison: market,
• 23:08
  Mike Harrison: right?
• 23:09
  Mike Harrison: You
• 23:09
  Mike Harrison: know,
• 23:09
  Mike Harrison: she
• 23:09
  Mike Harrison: says
• 23:09
  Mike Harrison: mom
• 23:09
  Mike Harrison: and
• 23:09
  Mike Harrison: pop
• 23:10
  Mike Harrison: campgrounds,
• 23:10
  Mike Harrison: right?
• 23:11
  Mike Harrison: That's
• 23:11
  Mike Harrison: not
• 23:11
  Mike Harrison: necessarily
• 23:12
  Mike Harrison: what
• 23:12
  Mike Harrison: we're
• 23:12
  Mike Harrison: looking
• 23:12
  Mike Harrison: at
• 23:12
  Mike Harrison: or
• 23:12
  Mike Harrison: what
• 23:12
  Mike Harrison: we're
• 23:13
  Mike Harrison: measuring,
• 23:13
  Mike Harrison: you
• 23:13
  Mike Harrison: know,
• 23:13
  Mike Harrison: which
• 23:14
  Mike Harrison: is
• 23:14
  Mike Harrison: more
• 23:14
  Mike Harrison: larger
• 23:14
  Mike Harrison: campgrounds,
• 23:15
  Mike Harrison: more
• 23:15
  Mike Harrison: corporate
• 23:16
  Mike Harrison: campgrounds,
• 23:16
  Mike Harrison: or
• 23:17
  Mike Harrison: multi-property
• 23:18
  Mike Harrison: campgrounds.
• 23:18
  Mike Harrison: And
• 23:18
  Mike Harrison: there
• 23:18
  Mike Harrison: are
• 23:18
  Mike Harrison: different
• 23:18
  Mike Harrison: perspectives.
• 23:19
  Mike Harrison: But
• 23:19
  Mike Harrison: at
• 23:19
  Mike Harrison: the
• 23:19
  Mike Harrison: same
• 23:19
  Mike Harrison: time,
• 23:20
  Mike Harrison: I
• 23:20
  Mike Harrison: mean,
• 23:21
  Mike Harrison: you
• 23:21
  Mike Harrison: know
• 23:21
  Mike Harrison: I
• 23:21
  Mike Harrison: agree
• 23:21
  Mike Harrison: with
• 23:21
  Mike Harrison: you
• 23:22
  Mike Harrison: Sandy
• 23:22
  Mike Harrison: from
• 23:22
  Mike Harrison: an
• 23:22
  Mike Harrison: experiential
• 23:23
  Mike Harrison: hospitality
• 23:23
  Mike Harrison: standpoint.
• 23:24
  Mike Harrison: That's
• 23:24
  Mike Harrison: what
• 23:24
  Mike Harrison: we
• 23:24
  Mike Harrison: focused
• 23:25
  Mike Harrison: on
• 23:25
  Mike Harrison: for
• 23:25
  Mike Harrison: six
• 23:26
  Mike Harrison: years,
• 23:26
  Mike Harrison: right?
• 23:26
  Mike Harrison: Before
• 23:26
  Mike Harrison: it
• 23:27
  Mike Harrison: was
• 23:27
  Mike Harrison: ever
• 23:27
  Mike Harrison: a
• 23:27
  Mike Harrison: thing
• 23:28
  Mike Harrison: here
• 23:28
  Mike Harrison: because
• 23:28
  Mike Harrison: obviously
• 23:29
  Mike Harrison: coming
• 23:29
  Mike Harrison: from
• 23:29
  Mike Harrison: the
• 23:29
  Mike Harrison: hotel
• 23:30
  Mike Harrison: world,
• 23:30
  Mike Harrison: that's
• 23:30
  Mike Harrison: been
• 23:30
  Mike Harrison: in
• 23:30
  Mike Harrison: that
• 23:31
  Mike Harrison: space
• 23:31
  Mike Harrison: forever.
• 23:32
  Mike Harrison: But
• 23:32
  Mike Harrison: I
• 23:32
  Mike Harrison: referenced
• 23:32
  Mike Harrison: that
• 23:33
  Mike Harrison: intentionally
• 23:34
  Mike Harrison: because
• 23:34
  Mike Harrison: no
• 23:35
  Mike Harrison: matter
• 23:35
  Mike Harrison: how
• 23:35
  Mike Harrison: hard
• 23:35
  Mike Harrison: the
• 23:36
  Mike Harrison: hotel
• 23:36
  Mike Harrison: industry
• 23:36
  Mike Harrison: has
• 23:36
  Mike Harrison: tried
• 23:37
  Mike Harrison: to
• 23:37
  Mike Harrison: differentiate
• 23:37
  Mike Harrison: itself
• 23:38
  Mike Harrison: and
• 23:38
  Mike Harrison: they've
• 23:38
  Mike Harrison: been
• 23:38
  Mike Harrison: doing
• 23:38
  Mike Harrison: it
• 23:38
  Mike Harrison: for
• 23:38
  Mike Harrison: years
• 23:39
  Mike Harrison: with
• 23:39
  Mike Harrison: lifestyle
• 23:40
  Mike Harrison: hotels,
• 23:40
  Mike Harrison: experience...
• 23:41
  Mike Harrison: at
• 23:41
  Mike Harrison: the
• 23:41
  Mike Harrison: end
• 23:41
  Mike Harrison: of
• 23:41
  Mike Harrison: the
• 23:42
  Mike Harrison: day,
• 23:42
  Mike Harrison: they're
• 23:42
  Mike Harrison: still
• 23:42
  Mike Harrison: called
• 23:43
  Mike Harrison: hotels.
• 23:44
  Mike Harrison: And
• 23:44
  Mike Harrison: they're
• 23:44
  Mike Harrison: still
• 23:44
  Mike Harrison: called
• 23:44
  Mike Harrison: guests.
• 23:46
  Mike Harrison: And
• 23:46
  Mike Harrison: so
• 23:46
  Mike Harrison: I
• 23:46
  Mike Harrison: think
• 23:47
  Mike Harrison: what
• 23:47
  Mike Harrison: you're
• 23:47
  Mike Harrison: saying
• 23:47
  Mike Harrison: is
• 23:47
  Mike Harrison: all
• 23:47
  Mike Harrison: true.
• 23:48
  Mike Harrison: But
• 23:48
  Mike Harrison: categorically,
• 23:49
  Mike Harrison: they're
• 23:50
  Mike Harrison: still
• 23:50
  Mike Harrison: RV
• 23:50
  Mike Harrison: parks,
• 23:51
  Mike Harrison: RV
• 23:51
  Mike Harrison: resorts.
• 23:51
  Mike Harrison: They're
• 23:52
  Mike Harrison: still
• 23:52
  Mike Harrison: campgrounds
• 23:53
  Mike Harrison: and
• 23:53
  Mike Harrison: they'll
• 23:53
  Mike Harrison: still
• 23:53
  Mike Harrison: be,
• 23:54
  Mike Harrison: you
• 23:54
  Mike Harrison: know,
• 23:54
  Mike Harrison: guests,
• 23:54
  Mike Harrison: customers.
• 23:55
  Mike Harrison: And
• 23:55
  Mike Harrison: so
• 23:56
  Mike Harrison: while
• 23:56
  Mike Harrison: they
• 23:56
  Mike Harrison: may...
• 23:57
  Mike Harrison: I
• 23:57
  Mike Harrison: agree
• 23:57
  Mike Harrison: with
• 23:57
  Mike Harrison: everything
• 23:57
  Mike Harrison: you
• 23:58
  Mike Harrison: said.
• 23:58
  Mike Harrison: And
• 23:58
  Mike Harrison: Brian,
• 23:58
  Mike Harrison: Scott
• 23:59
  Mike Harrison: released
• 23:59
  Mike Harrison: an
• 23:59
  Mike Harrison: incredible
• 24:00
  Mike Harrison: report
• 24:01
  Mike Harrison: about,
• 24:01
  Mike Harrison: you
• 24:02
  Mike Harrison: know,
• 24:02
  Mike Harrison: Gen
• 24:02
  Mike Harrison: Z
• 24:02
  Mike Harrison: and...
• 24:03
  Mike Harrison: and
• 24:03
  Mike Harrison: millennials.
• 24:04
  Mike Harrison: And
• 24:04
  Mike Harrison: if
• 24:04
  Mike Harrison: you
• 24:04
  Mike Harrison: haven't
• 24:04
  Mike Harrison: read
• 24:04
  Mike Harrison: it,
• 24:05
  Mike Harrison: you
• 24:05
  Mike Harrison: should.
• 24:05
  Mike Harrison: We
• 24:05
  Mike Harrison: used
• 24:06
  Mike Harrison: it
• 24:06
  Mike Harrison: at
• 24:06
  Mike Harrison: our
• 24:06
  Mike Harrison: leadership
• 24:06
  Mike Harrison: conference
• 24:07
  Mike Harrison: for
• 24:07
  Mike Harrison: some
• 24:07
  Mike Harrison: training
• 24:07
  Mike Harrison: on
• 24:07
  Mike Harrison: generational
• 24:08
  Mike Harrison: evolution.
• 24:09
  Mike Harrison: And
• 24:10
  Mike Harrison: you
• 24:10
  Mike Harrison: know,
• 24:10
  Mike Harrison: I
• 24:10
  Mike Harrison: agree
• 24:10
  Mike Harrison: with
• 24:10
  Mike Harrison: everything
• 24:11
  Mike Harrison: you
• 24:11
  Mike Harrison: said,
• 24:11
  Mike Harrison: but
• 24:11
  Mike Harrison: I
• 24:11
  Mike Harrison: think,
• 24:12
  Mike Harrison: you
• 24:12
  Mike Harrison: know,
• 24:13
  Mike Harrison: the
• 24:13
  Mike Harrison: industry
• 24:13
  Mike Harrison: almost
• 24:14
  Mike Harrison: needs
• 24:14
  Mike Harrison: to
• 24:14
  Mike Harrison: aggregate
• 24:15
  Mike Harrison: more
• 24:15
  Mike Harrison: in
• 24:16
  Mike Harrison: order
• 24:16
  Mike Harrison: to
• 24:16
  Mike Harrison: grow,
• 24:16
  Mike Harrison: sort
• 24:16
  Mike Harrison: of
• 24:16
  Mike Harrison: like
• 24:17
  Mike Harrison: we've
• 24:17
  Mike Harrison: been
• 24:17
  Mike Harrison: talking
• 24:17
  Mike Harrison: about,
• 24:18
  Mike Harrison: to
• 24:18
  Mike Harrison: standardize,
• 24:19
  Mike Harrison: you
• 24:19
  Mike Harrison: know,
• 24:19
  Mike Harrison: some
• 24:20
  Mike Harrison: of
• 24:20
  Mike Harrison: the
• 24:20
  Mike Harrison: terms
• 24:20
  Mike Harrison: so
• 24:20
  Mike Harrison: we
• 24:20
  Mike Harrison: can
• 24:20
  Mike Harrison: get
• 24:21
  Mike Harrison: more
• 24:21
  Mike Harrison: data
• 24:21
  Mike Harrison: and
• 24:21
  Mike Harrison: we
• 24:21
  Mike Harrison: can
• 24:22
  Mike Harrison: get
• 24:22
  Mike Harrison: more
• 24:22
  Mike Harrison: collaboration
• 24:23
  Mike Harrison: and
• 24:23
  Mike Harrison: we
• 24:23
  Mike Harrison: can
• 24:23
  Mike Harrison: get
• 24:23
  Mike Harrison: more
• 24:23
  Mike Harrison: funding,
• 24:24
  Mike Harrison: you
• 24:24
  Mike Harrison: know,
• 24:24
  Mike Harrison: while
• 24:25
  Mike Harrison: still
• 24:25
  Mike Harrison: delivering
• 24:25
  Mike Harrison: those
• 24:26
  Mike Harrison: personalized
• 24:26
  Mike Harrison: experiences
• 24:27
  Mike Harrison: and
• 24:27
  Mike Harrison: the
• 24:27
  Mike Harrison: experiential
• 24:28
  Mike Harrison: hospitality.
• 24:29
  Mike Harrison: To
• 24:29
  Mike Harrison: the
• 24:29
  Mike Harrison: point.
• 24:29
  Mike Harrison: And
• 24:29
  Mike Harrison: to
• 24:29
  Mike Harrison: your
• 24:29
  Mike Harrison: point
• 24:30
  Mike Harrison: earlier,
• 24:30
  Mike Harrison: Brian,
• 24:31
  Mike Harrison: you
• 24:32
  Mike Harrison: know,
• 24:33
  Mike Harrison: and
• 24:33
  Mike Harrison: I
• 24:33
  Mike Harrison: always
• 24:33
  Mike Harrison: hate
• 24:33
  Mike Harrison: to
• 24:33
  Mike Harrison: refer
• 24:34
  Mike Harrison: to
• 24:34
  Mike Harrison: the
• 24:34
  Mike Harrison: hotel
• 24:34
  Mike Harrison: industry.
• 24:34
  Mike Harrison: I
• 24:34
  Mike Harrison: know
• 24:35
  Mike Harrison: people
• 24:35
  Mike Harrison: get
• 24:35
  Mike Harrison: tired
• 24:35
  Mike Harrison: of
• 24:35
  Mike Harrison: me
• 24:35
  Mike Harrison: doing
• 24:36
  Mike Harrison: that
• 24:36
  Mike Harrison: sometimes,
• 24:36
  Mike Harrison: but,
• 24:37
  Mike Harrison: you
• 24:37
  Mike Harrison: know,
• 24:38
  Mike Harrison: you
• 24:38
  Mike Harrison: decide:
• 24:39
  Mike Harrison: do
• 24:39
  Mike Harrison: I
• 24:39
  Mike Harrison: want
• 24:39
  Mike Harrison: to
• 24:39
  Mike Harrison: buy
• 24:39
  Mike Harrison: a
• 24:39
  Mike Harrison: corporate
• 24:40
  Mike Harrison: hotel?
• 24:41
  Mike Harrison: Do
• 24:41
  Mike Harrison: I
• 24:41
  Mike Harrison: want
• 24:41
  Mike Harrison: to
• 24:41
  Mike Harrison: buy
• 24:41
  Mike Harrison: a
• 24:41
  Mike Harrison: leisure
• 24:42
  Mike Harrison: hotel,
• 24:42
  Mike Harrison: you
• 24:43
  Mike Harrison: know,
• 24:43
  Mike Harrison: at
• 24:43
  Mike Harrison: a
• 24:43
  Mike Harrison: beach
• 24:43
  Mike Harrison: destination?
• 24:44
  Mike Harrison: Do
• 24:44
  Mike Harrison: I
• 24:44
  Mike Harrison: want
• 24:44
  Mike Harrison: to
• 24:44
  Mike Harrison: buy
• 24:45
  Mike Harrison: a
• 24:45
  Mike Harrison: government
• 24:45
  Mike Harrison: hotel,
• 24:45
  Mike Harrison: a
• 24:45
  Mike Harrison: group
• 24:46
  Mike Harrison: hotel,
• 24:46
  Mike Harrison: you
• 24:46
  Mike Harrison: know,
• 24:47
  Mike Harrison: etc.?
• 24:47
  Mike Harrison: And
• 24:48
  Mike Harrison: RV
• 24:48
  Mike Harrison: parks
• 24:49
  Mike Harrison: are
• 24:49
  Mike Harrison: no
• 24:49
  Mike Harrison: different,
• 24:49
  Mike Harrison: right?
• 24:49
  Mike Harrison: Is
• 24:50
  Mike Harrison: my
• 24:50
  Mike Harrison: RV,
• 24:50
  Mike Harrison: you
• 24:50
  Mike Harrison: know,
• 24:50
  Mike Harrison: resort
• 24:51
  Mike Harrison: transient
• 24:51
  Mike Harrison: based?
• 24:52
  Mike Harrison: Is
• 24:52
  Mike Harrison: it
• 24:52
  Mike Harrison: long-term
• 24:52
  Mike Harrison: based?
• 24:53
  Mike Harrison: Is
• 24:53
  Mike Harrison: it
• 24:53
  Mike Harrison: a
• 24:53
  Mike Harrison: mix?
• 24:54
  Mike Harrison: Does
• 24:54
  Mike Harrison: it
• 24:54
  Mike Harrison: have
• 24:54
  Mike Harrison: glamping?
• 24:55
  Mike Harrison: And
• 24:55
  Mike Harrison: so,
• 24:56
  Mike Harrison: you
• 24:56
  Mike Harrison: know,
• 24:56
  Mike Harrison: depending
• 24:57
  Mike Harrison: on
• 24:57
  Mike Harrison: your
• 24:57
  Mike Harrison: market
• 24:57
  Mike Harrison: and
• 24:57
  Mike Harrison: depending
• 24:57
  Mike Harrison: on
• 24:58
  Mike Harrison: your...
• 24:58
  Mike Harrison: your
• 24:58
  Mike Harrison: model,
• 24:59
  Mike Harrison: you
• 24:59
  Mike Harrison: know,
• 24:59
  Mike Harrison: that
• 25:00
  Mike Harrison: can
• 25:00
  Mike Harrison: absolutely
• 25:00
  Mike Harrison: work,
• 25:01
  Mike Harrison: right?
• 25:01
  Mike Harrison: But
• 25:01
  Mike Harrison: most
• 25:01
  Mike Harrison: hotels
• 25:02
  Mike Harrison: are
• 25:02
  Mike Harrison: not
• 25:03
  Mike Harrison: one
• 25:03
  Mike Harrison: thing,
• 25:03
  Mike Harrison: right?
• 25:03
  Mike Harrison: If
• 25:04
  Mike Harrison: you
• 25:04
  Mike Harrison: are
• 25:04
  Mike Harrison: one
• 25:04
  Mike Harrison: thing
• 25:04
  Mike Harrison: and
• 25:04
  Mike Harrison: then
• 25:05
  Mike Harrison: there's
• 25:05
  Mike Harrison: a
• 25:05
  Mike Harrison: downturn,
• 25:05
  Mike Harrison: you
• 25:05
  Mike Harrison: know,
• 25:06
  Mike Harrison: you
• 25:06
  Mike Harrison: always
• 25:06
  Mike Harrison: say
• 25:06
  Mike Harrison: don't
• 25:07
  Mike Harrison: put
• 25:07
  Mike Harrison: your
• 25:07
  Mike Harrison: eggs
• 25:07
  Mike Harrison: in
• 25:07
  Mike Harrison: one
• 25:07
  Mike Harrison: basket.
• 25:08
  Mike Harrison: And
• 25:08
  Mike Harrison: you,
• 25:08
  Mike Harrison: you
• 25:09
  Mike Harrison: know,
• 25:09
  Mike Harrison: the...
• 25:09
  Mike Harrison: the
• 25:09
  Mike Harrison: term
• 25:09
  Mike Harrison: in
• 25:09
  Mike Harrison: the
• 25:09
  Mike Harrison: hotel
• 25:10
  Mike Harrison: industry
• 25:10
  Mike Harrison: is
• 25:10
  Mike Harrison: diversification.
• 25:11
  Mike Harrison: You
• 25:11
  Mike Harrison: know,
• 25:12
  Mike Harrison: making
• 25:12
  Mike Harrison: sure
• 25:12
  Mike Harrison: that
• 25:12
  Mike Harrison: you
• 25:12
  Mike Harrison: have
• 25:12
  Mike Harrison: multi-segment,
• 25:14
  Mike Harrison: you
• 25:14
  Mike Harrison: know,
• 25:14
  Mike Harrison: backbone
• 25:15
  Mike Harrison: to
• 25:15
  Mike Harrison: make
• 25:15
  Mike Harrison: sure
• 25:15
  Mike Harrison: that
• 25:15
  Mike Harrison: if
• 25:16
  Mike Harrison: one
• 25:16
  Mike Harrison: segment's
• 25:16
  Mike Harrison: down,
• 25:16
  Mike Harrison: you
• 25:16
  Mike Harrison: can
• 25:17
  Mike Harrison: build
• 25:17
  Mike Harrison: it
• 25:17
  Mike Harrison: up
• 25:17
  Mike Harrison: with
• 25:17
  Mike Harrison: government
• 25:17
  Mike Harrison: or
• 25:18
  Mike Harrison: corporate
• 25:18
  Mike Harrison: or
• 25:18
  Mike Harrison: SMERF.
• 25:18
  Mike Harrison: And
• 25:19
  Mike Harrison: I
• 25:19
  Mike Harrison: think
• 25:19
  Mike Harrison: the
• 25:19
  Mike Harrison: RV
• 25:20
  Mike Harrison: park
• 25:20
  Mike Harrison: industry,
• 25:20
  Mike Harrison: the
• 25:20
  Mike Harrison: most
• 25:21
  Mike Harrison: successful
• 25:21
  Mike Harrison: parks
• 25:22
  Mike Harrison: can,
• 25:23
  Mike Harrison: you
• 25:23
  Mike Harrison: know,
• 25:23
  Mike Harrison: flex.
• 25:24
  Mike Harrison: They
• 25:24
  Mike Harrison: can
• 25:25
  Mike Harrison: pivot,
• 25:25
  Mike Harrison: right?
• 25:26
  Mike Harrison: And
• 25:26
  Mike Harrison: so
• 25:26
  Mike Harrison: maybe
• 25:26
  Mike Harrison: you
• 25:26
  Mike Harrison: were
• 25:27
  Mike Harrison: 70/30
• 25:28
  Mike Harrison: transient,
• 25:29
  Mike Harrison: you
• 25:29
  Mike Harrison: know,
• 25:29
  Mike Harrison: four
• 25:29
  Mike Harrison: years
• 25:30
  Mike Harrison: ago.
• 25:31
  Mike Harrison: And
• 25:31
  Mike Harrison: you
• 25:31
  Mike Harrison: know,
• 25:31
  Mike Harrison: maybe
• 25:32
  Mike Harrison: last
• 25:32
  Mike Harrison: year
• 25:32
  Mike Harrison: it
• 25:32
  Mike Harrison: was,
• 25:33
  Mike Harrison: you
• 25:33
  Mike Harrison: know,
• 25:33
  Mike Harrison: 60/40.
• 25:34
  Mike Harrison: And
• 25:34
  Mike Harrison: maybe
• 25:34
  Mike Harrison: this
• 25:35
  Mike Harrison: year
• 25:35
  Mike Harrison: it's
• 25:35
  Mike Harrison: got
• 25:35
  Mike Harrison: to
• 25:35
  Mike Harrison: be
• 25:35
  Mike Harrison: 50/50.
• 25:36
  Mike Harrison: You
• 25:37
  Mike Harrison: know,
• 25:37
  Mike Harrison: you
• 25:37
  Mike Harrison: got
• 25:37
  Mike Harrison: to,
• 25:37
  Mike Harrison: you
• 25:37
  Mike Harrison: know,
• 25:37
  Mike Harrison: bolster,
• 25:38
  Mike Harrison: you
• 25:39
  Mike Harrison: know,
• 25:39
  Mike Harrison: some
• 25:39
  Mike Harrison: of
• 25:39
  Mike Harrison: those
• 25:39
  Mike Harrison: other
• 25:39
  Mike Harrison: shortfalls,
• 25:40
  Mike Harrison: you
• 25:40
  Mike Harrison: know,
• 25:40
  Mike Harrison: because,
• 25:41
  Mike Harrison: you
• 25:41
  Mike Harrison: know,
• 25:41
  Mike Harrison: the
• 25:42
  Mike Harrison: long
• 25:42
  Mike Harrison: term
• 25:42
  Mike Harrison: is
• 25:42
  Mike Harrison: more
• 25:42
  Mike Harrison: reliable.
• 25:43
  Mike Harrison: It
• 25:43
  Mike Harrison: is
• 25:43
  Mike Harrison: predictable
• 25:44
  Mike Harrison: cash
• 25:44
  Mike Harrison: flow
• 25:45
  Mike Harrison: that
• 25:45
  Mike Harrison: goes
• 25:45
  Mike Harrison: into
• 25:45
  Mike Harrison: the
• 25:45
  Mike Harrison: bank.
• 25:46
  Mike Harrison: And
• 25:46
  Mike Harrison: so
• 25:47
  Mike Harrison: I
• 25:47
  Mike Harrison: do
• 25:47
  Mike Harrison: think
• 25:48
  Mike Harrison: those
• 25:49
  Mike Harrison: that
• 25:49
  Mike Harrison: are
• 25:49
  Mike Harrison: doing
• 25:49
  Mike Harrison: that...
• 25:50
  Mike Harrison: you
• 25:50
  Mike Harrison: know,
• 25:50
  Mike Harrison: they're...
• 25:50
  Mike Harrison: they're...
• 25:51
  Mike Harrison: they're
• 25:51
  Mike Harrison: smart
• 25:52
  Mike Harrison: to
• 25:52
  Mike Harrison: make
• 25:52
  Mike Harrison: sure
• 25:52
  Mike Harrison: that
• 25:52
  Mike Harrison: they're
• 25:53
  Mike Harrison: offsetting
• 25:53
  Mike Harrison: some
• 25:53
  Mike Harrison: of
• 25:54
  Mike Harrison: these
• 25:54
  Mike Harrison: misses.
• 25:55
  Mike Harrison: And
• 25:55
  Mike Harrison: you
• 25:55
  Mike Harrison: know,
• 25:55
  Mike Harrison: as
• 25:55
  Mike Harrison: an
• 25:55
  Mike Harrison: owner
• 25:55
  Mike Harrison: perspective,
• 25:56
  Mike Harrison: you
• 25:57
  Mike Harrison: know,
• 25:57
  Mike Harrison: we
• 25:57
  Mike Harrison: would
• 25:57
  Mike Harrison: be
• 25:58
  Mike Harrison: irresponsible
• 25:59
  Mike Harrison: to
• 25:59
  Mike Harrison: not
• 25:59
  Mike Harrison: look
• 26:00
  Mike Harrison: at,
• 26:00
  Mike Harrison: you
• 26:00
  Mike Harrison: know,
• 26:00
  Mike Harrison: making
• 26:01
  Mike Harrison: sure
• 26:01
  Mike Harrison: that
• 26:01
  Mike Harrison: we're
• 26:01
  Mike Harrison: not
• 26:02
  Mike Harrison: offsetting.
• 26:02
  Mike Harrison: And
• 26:02
  Mike Harrison: Bob,
• 26:03
  Mike Harrison: I
• 26:03
  Mike Harrison: don't
• 26:03
  Mike Harrison: know
• 26:03
  Mike Harrison: if
• 26:03
  Mike Harrison: you
• 26:03
  Mike Harrison: have
• 26:03
  Mike Harrison: a
• 26:03
  Mike Harrison: different
• 26:03
  Mike Harrison: perspective,
• 26:04
  Mike Harrison: but
• 26:04
  Mike Harrison: at
• 26:04
  Mike Harrison: least
• 26:04
  Mike Harrison: that's
• 26:05
  Mike Harrison: how
• 26:05
  Mike Harrison: we
• 26:05
  Mike Harrison: approach
• 26:06
  Mike Harrison: it.
• 26:10
  Saurav Ghosal: I...
• 26:10
  Saurav Ghosal: I
• 26:10
  Saurav Ghosal: wanted
• 26:11
  Saurav Ghosal: to
• 26:11
  Saurav Ghosal: ask
• 26:11
  Saurav Ghosal: about...
• 26:12
  Saurav Ghosal: so
• 26:12
  Saurav Ghosal: because
• 26:13
  Saurav Ghosal: that's
• 26:13
  Saurav Ghosal: something
• 26:13
  Saurav Ghosal: that
• 26:13
  Saurav Ghosal: we've...
• 26:13
  Saurav Ghosal: we've
• 26:14
  Saurav Ghosal: tried
• 26:14
  Saurav Ghosal: to
• 26:14
  Saurav Ghosal: do
• 26:14
  Saurav Ghosal: is
• 26:14
  Saurav Ghosal: some
• 26:15
  Saurav Ghosal: of
• 26:15
  Saurav Ghosal: that
• 26:15
  Saurav Ghosal: experiential
• 26:16
  Saurav Ghosal: kind
• 26:16
  Saurav Ghosal: of
• 26:17
  Saurav Ghosal: based
• 26:17
  Saurav Ghosal: marketing.
• 26:18
  Saurav Ghosal: You
• 26:18
  Saurav Ghosal: know,
• 26:18
  Saurav Ghosal: we
• 26:19
  Saurav Ghosal: tried
• 26:19
  Saurav Ghosal: like
• 26:19
  Saurav Ghosal: bringing
• 26:20
  Saurav Ghosal: in
• 26:20
  Saurav Ghosal: performers
• 26:21
  Saurav Ghosal: for
• 26:21
  Saurav Ghosal: events
• 26:21
  Saurav Ghosal: and
• 26:21
  Saurav Ghosal: whatnot.
• 26:22
  Saurav Ghosal: We,
• 26:22
  Saurav Ghosal: you
• 26:23
  Saurav Ghosal: know,
• 26:23
  Saurav Ghosal: tied
• 26:23
  Saurav Ghosal: in
• 26:23
  Saurav Ghosal: with
• 26:23
  Saurav Ghosal: some
• 26:24
  Saurav Ghosal: of
• 26:24
  Saurav Ghosal: the
• 26:24
  Saurav Ghosal: local
• 26:24
  Saurav Ghosal: events
• 26:25
  Saurav Ghosal: like
• 26:25
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• 26:25
  Saurav Ghosal: Run
• 26:25
  Saurav Ghosal: and
• 26:26
  Saurav Ghosal: some
• 26:26
  Saurav Ghosal: of
• 26:26
  Saurav Ghosal: those
• 26:26
  Saurav Ghosal: types
• 26:26
  Saurav Ghosal: of
• 26:26
  Saurav Ghosal: things.
• 26:27
  Saurav Ghosal: How
• 26:27
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• 26:27
  Saurav Ghosal: you
• 26:27
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• 26:28
  Saurav Ghosal: and
• 26:28
  Saurav Ghosal: market
• 26:28
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• 26:29
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• 26:29
  Saurav Ghosal: seems
• 26:29
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• 26:30
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• 26:30
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• 26:30
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• 26:30
  Saurav Ghosal: an
• 26:31
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• 26:31
  Saurav Ghosal: with
• 26:31
  Saurav Ghosal: like
• 26:32
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• 26:32
  Saurav Ghosal: of
• 26:32
  Saurav Ghosal: our...
• 26:33
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• 26:33
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• 26:33
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• 26:33
  Saurav Ghosal: where
• 26:34
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• 26:34
  Saurav Ghosal: just
• 26:34
  Saurav Ghosal: consider,
• 26:34
  Saurav Ghosal: "Okay,
• 26:35
  Saurav Ghosal: how
• 26:35
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• 26:35
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• 26:35
  Saurav Ghosal: does
• 26:36
  Saurav Ghosal: it
• 26:36
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• 26:36
  Saurav Ghosal: How
• 26:36
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• 26:36
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• 26:37
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• 26:37
  Saurav Ghosal: it
• 26:37
  Saurav Ghosal: have?"
• 26:37
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• 26:38
  Saurav Ghosal: they're
• 26:38
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• 26:38
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• 26:38
  Saurav Ghosal: at
• 26:38
  Saurav Ghosal: that
• 26:39
  Saurav Ghosal: point
• 26:39
  Saurav Ghosal: it's
• 26:39
  Saurav Ghosal: just
• 26:39
  Saurav Ghosal: a
• 26:39
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• 26:39
  Saurav Ghosal: to
• 26:39
  Saurav Ghosal: the
• 26:39
  Saurav Ghosal: bottom
• 26:40
  Saurav Ghosal: because
• 26:40
  Saurav Ghosal: there's
• 26:41
  Saurav Ghosal: no
• 26:41
  Saurav Ghosal: differentiating
• 26:42
  Saurav Ghosal: factor
• 26:42
  Saurav Ghosal: between
• 26:43
  Saurav Ghosal: us
• 26:43
  Saurav Ghosal: and
• 26:43
  Saurav Ghosal: competitors.
• 26:44
  Saurav Ghosal: It's
• 26:44
  Saurav Ghosal: just
• 26:44
  Saurav Ghosal: that
• 26:44
  Saurav Ghosal: we've
• 26:44
  Saurav Ghosal: really
• 26:44
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• 26:45
  Saurav Ghosal: to
• 26:45
  Saurav Ghosal: actually
• 26:46
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• 26:46
  Saurav Ghosal: that
• 26:47
  Saurav Ghosal: as
• 26:47
  Saurav Ghosal: like
• 26:47
  Saurav Ghosal: a
• 26:47
  Saurav Ghosal: value-add
• 26:48
  Saurav Ghosal: to
• 26:48
  Saurav Ghosal: customers.
• 26:48
  Saurav Ghosal: It
• 26:48
  Saurav Ghosal: seems
• 26:49
  Saurav Ghosal: like
• 26:49
  Saurav Ghosal: they're
• 26:49
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• 26:49
  Saurav Ghosal: really...
• 26:50
  Saurav Ghosal: maybe
• 26:50
  Saurav Ghosal: they
• 26:51
  Saurav Ghosal: just...
• 26:51
  Saurav Ghosal: it
• 26:51
  Saurav Ghosal: doesn't
• 26:51
  Saurav Ghosal: resonate
• 26:51
  Saurav Ghosal: with
• 26:51
  Saurav Ghosal: them,
• 26:52
  Saurav Ghosal: they
• 26:52
  Saurav Ghosal: don't
• 26:52
  Saurav Ghosal: care.
• 26:53
  Saurav Ghosal: How
• 26:53
  Saurav Ghosal: do
• 26:53
  Saurav Ghosal: you...
• 26:53
  Saurav Ghosal: how
• 26:53
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• 26:53
  Saurav Ghosal: you
• 26:54
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• 26:54
  Saurav Ghosal: and
• 26:54
  Saurav Ghosal: market
• 26:54
  Saurav Ghosal: that?
• 26:56
  Saurav Ghosal: The
• 26:56
  Saurav Ghosal: experiential
• 26:56
  Saurav Ghosal: based
• 26:57
  Saurav Ghosal: piece.
• 26:59
  Robert Preston: I
• 26:59
  Robert Preston: think
• 26:59
  Robert Preston: I
• 26:59
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• 27:00
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• 27:01
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• 27:01
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• 27:02
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• 27:02
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• 27:02
  Robert Preston: in
• 27:02
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• 27:03
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• 27:03
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• 27:03
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• 27:03
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• 27:03
  Robert Preston: Mike
• 27:03
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• 27:04
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• 27:06
  Robert Preston: I
• 27:06
  Robert Preston: think
• 27:06
  Robert Preston: there's...
• 27:07
  Robert Preston: the
• 27:08
  Robert Preston: part
• 27:08
  Robert Preston: of
• 27:08
  Robert Preston: it
• 27:08
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• 27:08
  Robert Preston: matters
• 27:09
  Robert Preston: is
• 27:09
  Robert Preston: you
• 27:09
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• 27:09
  Robert Preston: sell
• 27:09
  Robert Preston: it
• 27:10
  Robert Preston: and
• 27:10
  Robert Preston: you
• 27:10
  Robert Preston: can
• 27:10
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• 27:11
  Robert Preston: it
• 27:12
  Robert Preston: during
• 27:12
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• 27:12
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• 27:12
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• 27:13
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• 27:13
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• 27:13
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• 27:13
  Robert Preston: it
• 27:13
  Robert Preston: during
• 27:14
  Robert Preston: the
• 27:14
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• 27:14
  Robert Preston: and
• 27:15
  Robert Preston: you
• 27:15
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• 27:15
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• 27:15
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• 27:15
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• 27:16
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• 27:17
  Robert Preston: there's
• 27:17
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• 27:17
  Robert Preston: for
• 27:18
  Robert Preston: the
• 27:18
  Robert Preston: entertainment.
• 27:19
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• 27:20
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• 27:21
  Robert Preston: Mike...
• 27:21
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• 27:21
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• 27:22
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• 27:22
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• 27:22
  Robert Preston: of
• 27:22
  Robert Preston: me
• 27:23
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• 27:23
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• 27:23
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• 27:24
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• 27:24
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• 27:24
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• 27:24
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• 27:25
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• 27:26
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• 27:26
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• 27:28
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• 27:28
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• 27:28
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• 27:28
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• 27:28
  Robert Preston: it's
• 27:28
  Robert Preston: 35
• 27:29
  Robert Preston: degrees
• 27:30
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• 27:30
  Robert Preston: and
• 27:30
  Robert Preston: it's
• 27:30
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• 27:31
  Robert Preston: and
• 27:31
  Robert Preston: nasty?
• 27:31
  Robert Preston: Doesn't
• 27:32
  Robert Preston: matter.
• 27:32
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• 27:32
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• 27:33
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• 27:33
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• 27:33
  Robert Preston: you
• 27:33
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• 27:34
  Robert Preston: that
• 27:34
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• 27:36
  Robert Preston: You're
• 27:36
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• 27:36
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• 27:37
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• 27:37
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• 27:37
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• 27:37
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• 27:37
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• 27:38
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• 27:38
  Robert Preston: demand.
• 27:39
  Robert Preston: So...
• 27:40
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• 27:40
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• 27:41
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• 27:41
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• 27:41
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• 27:41
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• 27:42
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• 27:42
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• 27:42
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• 27:42
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• 27:42
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• 27:43
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• 27:43
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• 27:44
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• 27:44
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• 27:44
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• 27:44
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• 27:45
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• 27:45
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• 27:45
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• 27:46
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• 27:46
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• 27:46
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• 27:46
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• 27:46
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• 27:47
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• 27:47
  Robert Preston: lifestyle,
• 27:48
  Robert Preston: because
• 27:48
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• 27:48
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• 27:49
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• 27:49
  Robert Preston: is.
• 27:49
  Robert Preston: That's
• 27:49
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• 27:49
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• 27:50
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• 27:50
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• 27:50
  Robert Preston: is,
• 27:50
  Robert Preston: it's
• 27:51
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• 27:51
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• 27:51
  Robert Preston: And
• 27:52
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• 27:52
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• 27:52
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• 27:52
  Robert Preston: there
• 27:53
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• 27:54
  Robert Preston: beautiful
• 27:54
  Robert Preston: property
• 27:54
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• 27:54
  Robert Preston: the
• 27:55
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• 27:55
  Robert Preston: I
• 27:55
  Robert Preston: have
• 27:55
  Robert Preston: it
• 27:55
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• 27:55
  Robert Preston: on
• 27:55
  Robert Preston: the
• 27:55
  Robert Preston: website.
• 27:56
  Robert Preston: And
• 27:56
  Robert Preston: Sevierville
• 27:57
  Robert Preston: is
• 27:57
  Robert Preston: an
• 27:57
  Robert Preston: amazing
• 27:58
  Robert Preston: market.
• 27:58
  Robert Preston: Very
• 27:59
  Robert Preston: well
• 27:59
  Robert Preston: done
• 27:59
  Robert Preston: there.
• 28:00
  Robert Preston: But
• 28:00
  Robert Preston: you
• 28:00
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• 28:01
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• 28:02
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• 28:02
  Robert Preston: hotel...
• 28:03
  Robert Preston: lodging.
• 28:04
  Robert Preston: It's
• 28:04
  Robert Preston: a
• 28:04
  Robert Preston: lodging
• 28:04
  Robert Preston: play,
• 28:05
  Robert Preston: right?
• 28:05
  Robert Preston: And
• 28:06
  Robert Preston: so
• 28:06
  Robert Preston: you
• 28:06
  Robert Preston: can
• 28:06
  Robert Preston: provide
• 28:06
  Robert Preston: a
• 28:07
  Robert Preston: unique
• 28:07
  Robert Preston: or
• 28:07
  Robert Preston: different
• 28:08
  Robert Preston: experience
• 28:08
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• 28:08
  Robert Preston: sure,
• 28:09
  Robert Preston: but
• 28:09
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• 28:09
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• 28:09
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• 28:09
  Robert Preston: of
• 28:09
  Robert Preston: the
• 28:09
  Robert Preston: day
• 28:10
  Robert Preston: you're
• 28:10
  Robert Preston: competing
• 28:11
  Robert Preston: for
• 28:12
  Robert Preston: that.
• 28:12
  Robert Preston: And
• 28:12
  Robert Preston: then
• 28:13
  Robert Preston: you
• 28:13
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• 28:14
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• 28:14
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• 28:14
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• 28:14
  Robert Preston: is
• 28:14
  Robert Preston: a
• 28:15
  Robert Preston: lifestyle
• 28:15
  Robert Preston: and...
• 28:16
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• 28:17
  Robert Preston: camping
• 28:17
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• 28:17
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• 28:17
  Robert Preston: lifestyle.
• 28:19
  Robert Preston: So
• 28:19
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• 28:19
  Robert Preston: competing
• 28:20
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• 28:21
  Robert Preston: for
• 28:21
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• 28:21
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• 28:23
  Robert Preston: And
• 28:23
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• 28:23
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• 28:23
  Robert Preston: a
• 28:24
  Robert Preston: differentiator.
• 28:24
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• 28:24
  Robert Preston: a
• 28:24
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• 28:24
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• 28:24
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• 28:25
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• 28:25
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• 28:25
  Robert Preston: RV
• 28:25
  Robert Preston: parks
• 28:26
  Robert Preston: and
• 28:26
  Robert Preston: campgrounds
• 28:26
  Robert Preston: because
• 28:27
  Robert Preston: one
• 28:28
  Robert Preston: is
• 28:28
  Robert Preston: a...
• 28:31
  Mike Harrison: Sorry.
• 28:35
  Robert Preston: Don't
• 28:35
  Robert Preston: worry,
• 28:35
  Robert Preston: I'm
• 28:35
  Robert Preston: not
• 28:35
  Robert Preston: calling
• 28:35
  Robert Preston: you,
• 28:36
  Robert Preston: don't
• 28:36
  Robert Preston: worry.
• 28:36
  Robert Preston: You
• 28:36
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• 28:36
  Robert Preston: hang
• 28:37
  Robert Preston: up.
• 28:38
  Robert Preston: And
• 28:38
  Robert Preston: one
• 28:38
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• 28:38
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• 28:38
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• 28:39
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• 28:39
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• 28:39
  Robert Preston: an
• 28:40
  Robert Preston: experience
• 28:40
  Robert Preston: but
• 28:40
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• 28:41
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• 28:41
  Robert Preston: lifestyle,
• 28:41
  Robert Preston: right?
• 28:42
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• 28:42
  Robert Preston: is
• 28:42
  Robert Preston: an
• 28:42
  Robert Preston: experience
• 28:43
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• 28:43
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• 28:43
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• 28:44
  Robert Preston: for,
• 28:44
  Robert Preston: but
• 28:44
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• 28:44
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• 28:44
  Robert Preston: a
• 28:44
  Robert Preston: lifestyle.
• 28:45
  Robert Preston: People
• 28:45
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• 28:46
  Robert Preston: say,
• 28:46
  Robert Preston: "I'm
• 28:46
  Robert Preston: a
• 28:46
  Robert Preston: hotelier."
• 28:47
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• 28:47
  Robert Preston: not
• 28:48
  Robert Preston: a..."
• 28:48
  Robert Preston: you
• 28:48
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• 28:48
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• 28:49
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• 28:49
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• 28:49
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• 28:49
  Robert Preston: your
• 28:49
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• 28:49
  Robert Preston: right?
• 28:50
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• 28:50
  Robert Preston: that's
• 28:50
  Robert Preston: really
• 28:51
  Robert Preston: smart.
• 28:51
  Robert Preston: Whereas
• 28:53
  Robert Preston: an
• 28:53
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• 28:53
  Robert Preston: or
• 28:53
  Robert Preston: camping
• 28:54
  Robert Preston: customer,
• 28:54
  Robert Preston: they
• 28:54
  Robert Preston: are
• 28:54
  Robert Preston: RVers
• 28:55
  Robert Preston: and
• 28:55
  Robert Preston: they
• 28:56
  Robert Preston: are
• 28:56
  Robert Preston: campers
• 28:57
  Robert Preston: because
• 28:57
  Robert Preston: it's
• 28:57
  Robert Preston: a
• 28:58
  Robert Preston: lifestyle
• 28:58
  Robert Preston: component.
• 28:59
  Robert Preston: So
• 28:59
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• 29:00
  Robert Preston: don't
• 29:00
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• 29:00
  Robert Preston: if
• 29:00
  Robert Preston: that
• 29:00
  Robert Preston: provides
• 29:00
  Robert Preston: any
• 29:00
  Robert Preston: clarity,
• 29:01
  Robert Preston: but
• 29:01
  Robert Preston: the...
• 29:02
  Robert Preston: long-term
• 29:02
  Robert Preston: short
• 29:02
  Robert Preston: term
• 29:03
  Robert Preston: discussion
• 29:03
  Robert Preston: will
• 29:03
  Robert Preston: be
• 29:03
  Robert Preston: something
• 29:04
  Robert Preston: we
• 29:04
  Robert Preston: discuss
• 29:04
  Robert Preston: forever.
• 29:05
  Robert Preston: You
• 29:05
  Robert Preston: know,
• 29:05
  Robert Preston: we've
• 29:05
  Robert Preston: got
• 29:06
  Robert Preston: properties
• 29:06
  Robert Preston: now
• 29:07
  Robert Preston: in
• 29:07
  Robert Preston: Iowa
• 29:08
  Robert Preston: that
• 29:08
  Robert Preston: we
• 29:08
  Robert Preston: are
• 29:09
  Robert Preston: up
• 29:10
  Robert Preston: over
• 29:11
  Robert Preston: 100%
• 29:11
  Robert Preston: in
• 29:11
  Robert Preston: revenue
• 29:13
  Robert Preston: in
• 29:13
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• 29:13
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• 29:13
  Robert Preston: months
• 29:14
  Robert Preston: because
• 29:14
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• 29:14
  Robert Preston: the
• 29:14
  Robert Preston: past
• 29:15
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• 29:15
  Robert Preston: one
• 29:15
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• 29:15
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• 29:16
  Robert Preston: or
• 29:16
  Robert Preston: stayed
• 29:16
  Robert Preston: there
• 29:16
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• 29:16
  Robert Preston: the
• 29:16
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• 29:16
  Robert Preston: And
• 29:16
  Robert Preston: now
• 29:17
  Robert Preston: we're
• 29:17
  Robert Preston: open
• 29:17
  Robert Preston: and
• 29:17
  Robert Preston: now
• 29:18
  Robert Preston: it's
• 29:18
  Robert Preston: all
• 29:18
  Robert Preston: long
• 29:18
  Robert Preston: term
• 29:19
  Robert Preston: and
• 29:19
  Robert Preston: there's,
• 29:19
  Robert Preston: you
• 29:20
  Robert Preston: know,
• 29:20
  Robert Preston: some
• 29:20
  Robert Preston: type
• 29:20
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• 29:20
  Robert Preston: construction
• 29:21
  Robert Preston: thing
• 29:21
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• 29:21
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• 29:21
  Robert Preston: And
• 29:21
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• 29:22
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• 29:22
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• 29:23
  Robert Preston: that
• 29:23
  Robert Preston: last
• 29:23
  Robert Preston: year
• 29:23
  Robert Preston: made
• 29:23
  Robert Preston: $6,000
• 29:25
  Robert Preston: in
• 29:25
  Robert Preston: January
• 29:25
  Robert Preston: is
• 29:25
  Robert Preston: now
• 29:26
  Robert Preston: on
• 29:26
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• 29:26
  Robert Preston: to
• 29:26
  Robert Preston: make
• 29:27
  Robert Preston: $45,000
• 29:28
  Robert Preston: in
• 29:28
  Robert Preston: the
• 29:28
  Robert Preston: month
• 29:28
  Robert Preston: of
• 29:28
  Robert Preston: January.
• 29:29
  Robert Preston: All
• 29:29
  Robert Preston: right?
• 29:29
  Robert Preston: So
• 29:29
  Robert Preston: you
• 29:29
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• 29:29
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• 29:30
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• 29:30
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• 29:31
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• 29:32
  Robert Preston: any
• 29:32
  Robert Preston: one
• 29:33
  Robert Preston: person
• 29:34
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• 29:34
  Robert Preston: say
• 29:34
  Robert Preston: any
• 29:35
  Robert Preston: specific
• 29:35
  Robert Preston: point,
• 29:36
  Robert Preston: like
• 29:36
  Robert Preston: "this
• 29:36
  Robert Preston: is
• 29:36
  Robert Preston: the
• 29:36
  Robert Preston: ratio
• 29:37
  Robert Preston: you
• 29:37
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• 29:37
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• 29:37
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• 29:38
  Robert Preston: just
• 29:39
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• 29:39
  Robert Preston: the
• 29:39
  Robert Preston: point,
• 29:40
  Robert Preston: I
• 29:40
  Robert Preston: think,
• 29:40
  Robert Preston: of
• 29:40
  Robert Preston: the
• 29:40
  Robert Preston: conversation.
• 29:41
  Robert Preston: Have
• 29:41
  Robert Preston: to
• 29:42
  Robert Preston: be
• 29:42
  Robert Preston: able
• 29:42
  Robert Preston: to
• 29:42
  Robert Preston: look
• 29:42
  Robert Preston: at
• 29:42
  Robert Preston: everything.
• 29:43
  Robert Preston: But
• 29:43
  Robert Preston: I
• 29:44
  Robert Preston: don't...
• 29:45
  Robert Preston: my
• 29:45
  Robert Preston: opinion...
• 29:45
  Robert Preston: to
• 29:45
  Robert Preston: your
• 29:45
  Robert Preston: point,
• 29:45
  Robert Preston: Saurav...
• 29:45
  Robert Preston: probably
• 29:46
  Robert Preston: very
• 29:46
  Robert Preston: similar
• 29:46
  Robert Preston: to
• 29:46
  Robert Preston: Mike's.
• 29:48
  Robert Preston: The
• 29:48
  Robert Preston: experience
• 29:49
  Robert Preston: component
• 29:49
  Robert Preston: of
• 29:50
  Robert Preston: it
• 29:50
  Robert Preston: is
• 29:50
  Robert Preston: really
• 29:50
  Robert Preston: important,
• 29:51
  Robert Preston: but
• 29:51
  Robert Preston: it
• 29:51
  Robert Preston: is
• 29:51
  Robert Preston: not
• 29:51
  Robert Preston: going
• 29:52
  Robert Preston: to
• 29:52
  Robert Preston: solve
• 29:52
  Robert Preston: the
• 29:52
  Robert Preston: problem.
• 29:52
  Sandy Ellingson: Saurav,
• 29:56
  Sandy Ellingson: I'm
• 29:56
  Sandy Ellingson: up
• 29:56
  Sandy Ellingson: in
• 29:57
  Sandy Ellingson: your
• 29:57
  Sandy Ellingson: area
• 29:57
  Sandy Ellingson: all
• 29:57
  Sandy Ellingson: the
• 29:58
  Sandy Ellingson: time
• 29:58
  Sandy Ellingson: and
• 29:59
  Sandy Ellingson: I...
• 30:00
  Sandy Ellingson: I
• 30:00
  Sandy Ellingson: tell
• 30:00
  Sandy Ellingson: you,
• 30:00
  Sandy Ellingson: I'm
• 30:00
  Sandy Ellingson: coming
• 30:00
  Sandy Ellingson: to
• 30:01
  Sandy Ellingson: Sevierville
• 30:02
  Sandy Ellingson: twice
• 30:02
  Sandy Ellingson: a
• 30:02
  Sandy Ellingson: year
• 30:03
  Sandy Ellingson: regardless
• 30:03
  Sandy Ellingson: of
• 30:04
  Sandy Ellingson: what
• 30:04
  Sandy Ellingson: the
• 30:04
  Sandy Ellingson: weather
• 30:04
  Sandy Ellingson: is
• 30:04
  Sandy Ellingson: like,
• 30:05
  Sandy Ellingson: regardless
• 30:05
  Sandy Ellingson: of
• 30:05
  Sandy Ellingson: what
• 30:06
  Sandy Ellingson: the
• 30:06
  Sandy Ellingson: dates
• 30:06
  Sandy Ellingson: are,
• 30:06
  Sandy Ellingson: I'm
• 30:07
  Sandy Ellingson: coming.
• 30:07
  Sandy Ellingson: That's
• 30:07
  Sandy Ellingson: once
• 30:08
  Sandy Ellingson: for
• 30:08
  Sandy Ellingson: the
• 30:08
  Sandy Ellingson: car
• 30:08
  Sandy Ellingson: show
• 30:09
  Sandy Ellingson: and
• 30:10
  Sandy Ellingson: two
• 30:10
  Sandy Ellingson: is
• 30:10
  Sandy Ellingson: for
• 30:10
  Sandy Ellingson: the
• 30:10
  Sandy Ellingson: changing
• 30:10
  Sandy Ellingson: of
• 30:11
  Sandy Ellingson: colors.
• 30:11
  Sandy Ellingson: We
• 30:11
  Sandy Ellingson: go
• 30:12
  Sandy Ellingson: up
• 30:12
  Sandy Ellingson: there
• 30:12
  Sandy Ellingson: religiously,
• 30:13
  Sandy Ellingson: twice
• 30:13
  Sandy Ellingson: a
• 30:13
  Sandy Ellingson: year
• 30:14
  Sandy Ellingson: at
• 30:14
  Sandy Ellingson: least.
• 30:15
  Sandy Ellingson: That
• 30:16
  Sandy Ellingson: finding
• 30:17
  Sandy Ellingson: the
• 30:17
  Sandy Ellingson: right
• 30:17
  Sandy Ellingson: people
• 30:18
  Sandy Ellingson: that
• 30:18
  Sandy Ellingson: are
• 30:18
  Sandy Ellingson: already
• 30:18
  Sandy Ellingson: coming,
• 30:19
  Sandy Ellingson: because
• 30:19
  Sandy Ellingson: you...
• 30:19
  Sandy Ellingson: you've
• 30:19
  Sandy Ellingson: got
• 30:20
  Sandy Ellingson: such
• 30:20
  Sandy Ellingson: a
• 30:20
  Sandy Ellingson: small
• 30:20
  Sandy Ellingson: number
• 30:20
  Sandy Ellingson: of
• 30:20
  Sandy Ellingson: units
• 30:21
  Sandy Ellingson: to
• 30:21
  Sandy Ellingson: fill,
• 30:22
  Sandy Ellingson: right?
• 30:22
  Sandy Ellingson: And
• 30:23
  Sandy Ellingson: in
• 30:23
  Sandy Ellingson: a
• 30:23
  Sandy Ellingson: lot
• 30:23
  Sandy Ellingson: of
• 30:23
  Sandy Ellingson: ways
• 30:23
  Sandy Ellingson: you're
• 30:24
  Sandy Ellingson: not
• 30:24
  Sandy Ellingson: just
• 30:24
  Sandy Ellingson: looking
• 30:24
  Sandy Ellingson: for
• 30:24
  Sandy Ellingson: RVers
• 30:25
  Sandy Ellingson: or
• 30:25
  Sandy Ellingson: somebody
• 30:25
  Sandy Ellingson: who's
• 30:26
  Sandy Ellingson: got
• 30:26
  Sandy Ellingson: an
• 30:26
  Sandy Ellingson: RV,
• 30:27
  Sandy Ellingson: right?
• 30:28
  Sandy Ellingson: You're
• 30:28
  Sandy Ellingson: looking
• 30:28
  Sandy Ellingson: for
• 30:29
  Sandy Ellingson: those
• 30:29
  Sandy Ellingson: travelers.
• 30:30
  Sandy Ellingson: And
• 30:30
  Sandy Ellingson: a
• 30:30
  Sandy Ellingson: lot
• 30:30
  Sandy Ellingson: of
• 30:31
  Sandy Ellingson: times
• 30:31
  Sandy Ellingson: for
• 30:31
  Sandy Ellingson: me,
• 30:31
  Sandy Ellingson: because
• 30:31
  Sandy Ellingson: I'm
• 30:32
  Sandy Ellingson: three
• 30:32
  Sandy Ellingson: and
• 30:32
  Sandy Ellingson: a
• 30:32
  Sandy Ellingson: half
• 30:32
  Sandy Ellingson: hours
• 30:33
  Sandy Ellingson: from
• 30:33
  Sandy Ellingson: Sevierville...
• 30:34
  Sandy Ellingson: I
• 30:34
  Sandy Ellingson: do
• 30:34
  Sandy Ellingson: choose
• 30:35
  Sandy Ellingson: to
• 30:35
  Sandy Ellingson: go
• 30:35
  Sandy Ellingson: and
• 30:35
  Sandy Ellingson: stay
• 30:36
  Sandy Ellingson: in
• 30:36
  Sandy Ellingson: an
• 30:36
  Sandy Ellingson: Airbnb
• 30:36
  Sandy Ellingson: instead
• 30:37
  Sandy Ellingson: of
• 30:37
  Sandy Ellingson: my
• 30:37
  Sandy Ellingson: RV,
• 30:38
  Sandy Ellingson: especially
• 30:38
  Sandy Ellingson: if
• 30:38
  Sandy Ellingson: I'm
• 30:38
  Sandy Ellingson: only
• 30:38
  Sandy Ellingson: going
• 30:39
  Sandy Ellingson: for
• 30:39
  Sandy Ellingson: a
• 30:39
  Sandy Ellingson: couple
• 30:39
  Sandy Ellingson: of
• 30:39
  Sandy Ellingson: days.
• 30:40
  Sandy Ellingson: Right?
• 30:41
  Sandy Ellingson: Because...
• 30:42
  Sandy Ellingson: you
• 30:42
  Sandy Ellingson: know,
• 30:42
  Sandy Ellingson: gas
• 30:42
  Sandy Ellingson: and
• 30:44
  Sandy Ellingson: driving
• 30:44
  Sandy Ellingson: up
• 30:44
  Sandy Ellingson: all
• 30:44
  Sandy Ellingson: those
• 30:44
  Sandy Ellingson: small
• 30:45
  Sandy Ellingson: roads,
• 30:45
  Sandy Ellingson: that
• 30:46
  Sandy Ellingson: big
• 30:46
  Sandy Ellingson: RV.
• 30:47
  Sandy Ellingson: But
• 30:48
  Sandy Ellingson: being
• 30:48
  Sandy Ellingson: someone
• 30:49
  Sandy Ellingson: who
• 30:49
  Sandy Ellingson: goes
• 30:49
  Sandy Ellingson: there
• 30:49
  Sandy Ellingson: all
• 30:49
  Sandy Ellingson: the
• 30:49
  Sandy Ellingson: time
• 30:50
  Sandy Ellingson: and
• 30:50
  Sandy Ellingson: I
• 30:50
  Sandy Ellingson: know
• 30:50
  Sandy Ellingson: it
• 30:50
  Sandy Ellingson: a
• 30:50
  Sandy Ellingson: lot,
• 30:51
  Sandy Ellingson: we
• 30:51
  Sandy Ellingson: can
• 30:51
  Sandy Ellingson: have
• 30:51
  Sandy Ellingson: an
• 30:51
  Sandy Ellingson: off...
• 30:52
  Sandy Ellingson: off
• 30:52
  Sandy Ellingson: channel
• 30:52
  Sandy Ellingson: call
• 30:52
  Sandy Ellingson: and
• 30:53
  Sandy Ellingson: I'll
• 30:53
  Sandy Ellingson: give
• 30:53
  Sandy Ellingson: you
• 30:53
  Sandy Ellingson: some
• 30:53
  Sandy Ellingson: tips
• 30:53
  Sandy Ellingson: that
• 30:54
  Sandy Ellingson: I
• 30:54
  Sandy Ellingson: follow
• 30:54
  Sandy Ellingson: as
• 30:55
  Sandy Ellingson: a...
• 30:55
  Sandy Ellingson: as
• 30:55
  Sandy Ellingson: a
• 30:55
  Sandy Ellingson: person
• 30:56
  Sandy Ellingson: who
• 30:56
  Sandy Ellingson: actually
• 30:56
  Sandy Ellingson: comes
• 30:56
  Sandy Ellingson: there
• 30:56
  Sandy Ellingson: and
• 30:56
  Sandy Ellingson: stays.
• 30:57
  Brian Searl: Why
• 30:57
  Brian Searl: don't
• 30:57
  Brian Searl: you
• 30:58
  Brian Searl: just
• 30:58
  Brian Searl: book
• 30:58
  Brian Searl: his
• 30:58
  Brian Searl: place,
• 30:59
  Brian Searl: Sandy?
• 31:00
  Brian Searl: And
• 31:00
  Brian Searl: then...
• 31:00
  Sandy Ellingson: I
• 31:00
  Sandy Ellingson: am
• 31:01
  Sandy Ellingson: going
• 31:01
  Sandy Ellingson: to!
• 31:01
  Sandy Ellingson: I
• 31:01
  Sandy Ellingson: was
• 31:01
  Sandy Ellingson: looking...
• 31:02
  Sandy Ellingson: I've
• 31:02
  Sandy Ellingson: already...
• 31:02
  Brian Searl: There
• 31:02
  Brian Searl: you
• 31:02
  Brian Searl: go.
• 31:04
  Sandy Ellingson: I
• 31:04
  Sandy Ellingson: was
• 31:04
  Sandy Ellingson: checking
• 31:05
  Sandy Ellingson: it
• 31:05
  Sandy Ellingson: out.
• 31:06
  Saurav Ghosal: We
• 31:07
  Saurav Ghosal: would
• 31:07
  Saurav Ghosal: love
• 31:07
  Saurav Ghosal: to
• 31:07
  Saurav Ghosal: take
• 31:07
  Saurav Ghosal: the
• 31:07
  Saurav Ghosal: conversation
• 31:08
  Saurav Ghosal: offline.
• 31:09
  Sandy Ellingson: But
• 31:09
  Sandy Ellingson: I
• 31:11
  Sandy Ellingson: can
• 31:12
  Sandy Ellingson: book
• 31:12
  Sandy Ellingson: incognito
• 31:12
  Sandy Ellingson: because
• 31:12
  Sandy Ellingson: you
• 31:12
  Sandy Ellingson: know
• 31:12
  Sandy Ellingson: if
• 31:12
  Sandy Ellingson: the
• 31:12
  Sandy Ellingson: RV
• 31:12
  Sandy Ellingson: parks
• 31:13
  Sandy Ellingson: find
• 31:13
  Sandy Ellingson: out
• 31:13
  Sandy Ellingson: I'm
• 31:13
  Sandy Ellingson: staying
• 31:14
  Sandy Ellingson: at
• 31:14
  Sandy Ellingson: a...
• 31:14
  Sandy Ellingson: at
• 31:14
  Sandy Ellingson: a
• 31:15
  Sandy Ellingson: glamping
• 31:15
  Sandy Ellingson: site...
• 31:21
  Brian Searl: Jeff,
• 31:21
  Brian Searl: welcome.
• 31:22
  Jeff Hoffman: Hey,
• 31:22
  Jeff Hoffman: Jeff.
• 31:23
  Brian Searl: Are
• 31:23
  Brian Searl: you...
• 31:23
  Brian Searl: are
• 31:23
  Brian Searl: you...
• 31:23
  Brian Searl: were
• 31:23
  Brian Searl: you
• 31:24
  Brian Searl: busy?
• 31:24
  Brian Searl: You
• 31:24
  Brian Searl: look
• 31:24
  Brian Searl: like
• 31:24
  Brian Searl: you're
• 31:24
  Brian Searl: in
• 31:25
  Brian Searl: a
• 31:25
  Brian Searl: hotel
• 31:25
  Brian Searl: maybe.
• 31:25
  Brian Searl: Are
• 31:25
  Brian Searl: you
• 31:25
  Brian Searl: in
• 31:26
  Brian Searl: a
• 31:26
  Brian Searl: hotel?
• 31:26
  Jeff Hoffman: Actually,
• 31:27
  Jeff Hoffman: I
• 31:27
  Jeff Hoffman: am
• 31:27
  Jeff Hoffman: at
• 31:27
  Jeff Hoffman: home
• 31:27
  Jeff Hoffman: recuperating.
• 31:28
  Jeff Hoffman: I
• 31:28
  Jeff Hoffman: just
• 31:29
  Jeff Hoffman: had
• 31:29
  Jeff Hoffman: to...
• 31:29
  Jeff Hoffman: I
• 31:29
  Jeff Hoffman: got
• 31:30
  Jeff Hoffman: online
• 31:30
  Jeff Hoffman: to
• 31:30
  Jeff Hoffman: show
• 31:30
  Jeff Hoffman: that
• 31:31
  Jeff Hoffman: I
• 31:31
  Jeff Hoffman: did
• 31:31
  Jeff Hoffman: make
• 31:31
  Jeff Hoffman: it
• 31:32
  Jeff Hoffman: and
• 31:32
  Jeff Hoffman: I'm
• 31:32
  Jeff Hoffman: in
• 31:32
  Jeff Hoffman: rehab
• 31:33
  Jeff Hoffman: so.
• 31:34
  Brian Searl: What
• 31:34
  Brian Searl: were
• 31:34
  Brian Searl: you
• 31:35
  Brian Searl: re...
• 31:35
  Brian Searl: you
• 31:35
  Brian Searl: don't
• 31:35
  Brian Searl: want
• 31:35
  Brian Searl: to
• 31:35
  Brian Searl: share?
• 31:36
  Brian Searl: You
• 31:36
  Brian Searl: can
• 31:36
  Brian Searl: say
• 31:36
  Brian Searl: I
• 31:36
  Brian Searl: don't
• 31:36
  Brian Searl: want
• 31:36
  Brian Searl: to
• 31:36
  Brian Searl: share.
• 31:37
  Jeff Hoffman: No,
• 31:38
  Jeff Hoffman: I
• 31:38
  Jeff Hoffman: had
• 31:38
  Jeff Hoffman: to
• 31:38
  Jeff Hoffman: open
• 31:39
  Jeff Hoffman: heart
• 31:39
  Jeff Hoffman: surgery
• 31:39
  Jeff Hoffman: about
• 31:40
  Jeff Hoffman: three
• 31:40
  Jeff Hoffman: weeks
• 31:40
  Jeff Hoffman: ago.
• 31:41
  Sandy Ellingson: Oh,
• 31:42
  Sandy Ellingson: I
• 31:42
  Sandy Ellingson: thought
• 31:42
  Sandy Ellingson: you
• 31:42
  Sandy Ellingson: said
• 31:42
  Sandy Ellingson: they
• 31:43
  Sandy Ellingson: gave
• 31:43
  Sandy Ellingson: you
• 31:43
  Sandy Ellingson: a
• 31:43
  Sandy Ellingson: heart.
• 31:44
  Jeff Hoffman: No,
• 31:45
  Jeff Hoffman: no.
• 31:45
  Jeff Hoffman: They
• 31:45
  Jeff Hoffman: just...
• 31:48
  Robert Preston: I
• 31:48
  Robert Preston: can't
• 31:48
  Robert Preston: tell
• 31:50
  Robert Preston: if
• 31:50
  Robert Preston: that's
• 31:50
  Robert Preston: a
• 31:50
  Robert Preston: new
• 31:50
  Robert Preston: filter
• 31:50
  Robert Preston: or...
• 31:50
  Jeff Hoffman: They
• 31:51
  Jeff Hoffman: just
• 31:51
  Jeff Hoffman: made
• 31:52
  Jeff Hoffman: one
• 31:52
  Jeff Hoffman: a
• 31:53
  Jeff Hoffman: little
• 31:53
  Jeff Hoffman: smaller.
• 31:54
  Brian Searl: So
• 31:54
  Brian Searl: you're
• 31:55
  Brian Searl: doing
• 31:55
  Brian Searl: well?
• 31:56
  Jeff Hoffman: Yes,
• 31:56
  Jeff Hoffman: I
• 31:57
  Jeff Hoffman: am
• 31:57
  Jeff Hoffman: getting...
• 31:58
  Jeff Hoffman: getting
• 31:58
  Jeff Hoffman: ready
• 31:58
  Jeff Hoffman: to
• 31:58
  Jeff Hoffman: get
• 31:58
  Jeff Hoffman: back
• 31:59
  Jeff Hoffman: to
• 31:59
  Jeff Hoffman: work.
• 32:00
  Brian Searl: Good
• 32:00
  Brian Searl: to
• 32:00
  Brian Searl: hear,
• 32:01
  Brian Searl: sir.
• 32:01
  Brian Searl: Do
• 32:01
  Brian Searl: you
• 32:02
  Brian Searl: have...
• 32:02
  Brian Searl: I
• 32:02
  Brian Searl: know
• 32:02
  Brian Searl: you
• 32:02
  Brian Searl: jumped
• 32:03
  Brian Searl: in
• 32:03
  Brian Searl: a
• 32:03
  Brian Searl: little
• 32:03
  Brian Searl: bit
• 32:03
  Brian Searl: through
• 32:03
  Brian Searl: this
• 32:04
  Brian Searl: conversation.
• 32:04
  Brian Searl: We
• 32:04
  Brian Searl: were
• 32:04
  Brian Searl: talking
• 32:05
  Brian Searl: just
• 32:05
  Brian Searl: a
• 32:05
  Brian Searl: little
• 32:05
  Brian Searl: bit
• 32:05
  Brian Searl: about
• 32:06
  Brian Searl: forecasting
• 32:06
  Brian Searl: for
• 32:06
  Brian Searl: the
• 32:07
  Brian Searl: year
• 32:07
  Brian Searl: and
• 32:07
  Brian Searl: then
• 32:07
  Brian Searl: we
• 32:07
  Brian Searl: were
• 32:07
  Brian Searl: talking
• 32:08
  Brian Searl: a
• 32:08
  Brian Searl: little
• 32:08
  Brian Searl: bit
• 32:08
  Brian Searl: about,
• 32:08
  Brian Searl: you
• 32:09
  Brian Searl: know,
• 32:09
  Brian Searl: experiences
• 32:09
  Brian Searl: at
• 32:09
  Brian Searl: different
• 32:10
  Brian Searl: RV
• 32:10
  Brian Searl: parks,
• 32:10
  Brian Searl: how
• 32:10
  Brian Searl: we
• 32:11
  Brian Searl: draw
• 32:11
  Brian Searl: people
• 32:11
  Brian Searl: there,
• 32:11
  Brian Searl: some
• 32:11
  Brian Searl: of
• 32:11
  Brian Searl: the
• 32:12
  Brian Searl: supply
• 32:12
  Brian Searl: and
• 32:12
  Brian Searl: demand...
• 32:13
  Brian Searl: maybe
• 32:13
  Brian Searl: their
• 32:14
  Brian Searl: issues,
• 32:14
  Brian Searl: maybe
• 32:14
  Brian Searl: they
• 32:14
  Brian Searl: aren't
• 32:14
  Brian Searl: issues
• 32:15
  Brian Searl: depending
• 32:15
  Brian Searl: on
• 32:15
  Brian Searl: the
• 32:15
  Brian Searl: macro
• 32:15
  Brian Searl: versus
• 32:16
  Brian Searl: micro.
• 32:17
  Brian Searl: Any...
• 32:17
  Brian Searl: anything
• 32:17
  Brian Searl: you'd
• 32:17
  Brian Searl: like
• 32:18
  Brian Searl: to
• 32:18
  Brian Searl: add
• 32:18
  Brian Searl: to
• 32:18
  Brian Searl: that
• 32:18
  Brian Searl: conversation
• 32:19
  Brian Searl: as
• 32:19
  Brian Searl: you
• 32:19
  Brian Searl: were
• 32:19
  Brian Searl: listening
• 32:19
  Brian Searl: to
• 32:19
  Brian Searl: us
• 32:20
  Brian Searl: or?
• 32:23
  Jeff Hoffman: Just...
• 32:25
  Jeff Hoffman: demand
• 32:25
  Jeff Hoffman: this
• 32:26
  Jeff Hoffman: year
• 32:26
  Jeff Hoffman: is
• 32:27
  Jeff Hoffman: so
• 32:27
  Jeff Hoffman: far
• 32:28
  Jeff Hoffman: tough
• 32:28
  Jeff Hoffman: to
• 32:28
  Jeff Hoffman: peg.
• 32:30
  Jeff Hoffman: Looking
• 32:30
  Jeff Hoffman: at
• 32:31
  Jeff Hoffman: the
• 32:31
  Jeff Hoffman: normal
• 32:32
  Jeff Hoffman: indicators,
• 32:35
  Jeff Hoffman: it
• 32:35
  Jeff Hoffman: looks
• 32:35
  Jeff Hoffman: like
• 32:35
  Jeff Hoffman: a
• 32:35
  Jeff Hoffman: good
• 32:36
  Jeff Hoffman: year,
• 32:36
  Jeff Hoffman: but
• 32:36
  Jeff Hoffman: I...
• 32:37
  Jeff Hoffman: you
• 32:37
  Jeff Hoffman: know,
• 32:37
  Jeff Hoffman: what
• 32:37
  Jeff Hoffman: bothers
• 32:38
  Jeff Hoffman: me
• 32:38
  Jeff Hoffman: is
• 32:38
  Jeff Hoffman: what...
• 32:39
  Jeff Hoffman: what's
• 32:40
  Jeff Hoffman: gonna
• 32:40
  Jeff Hoffman: happen
• 32:40
  Jeff Hoffman: in
• 32:40
  Jeff Hoffman: the
• 32:40
  Jeff Hoffman: next
• 32:41
  Jeff Hoffman: two
• 32:41
  Jeff Hoffman: to
• 32:41
  Jeff Hoffman: three
• 32:41
  Jeff Hoffman: months.
• 32:43
  Jeff Hoffman: I
• 32:43
  Jeff Hoffman: think
• 32:45
  Jeff Hoffman: although
• 32:45
  Jeff Hoffman: no...
• 32:45
  Jeff Hoffman: you
• 32:45
  Jeff Hoffman: know,
• 32:46
  Jeff Hoffman: the
• 32:46
  Jeff Hoffman: numbers
• 32:46
  Jeff Hoffman: are
• 32:46
  Jeff Hoffman: good
• 32:47
  Jeff Hoffman: on
• 32:47
  Jeff Hoffman: the
• 32:47
  Jeff Hoffman: economies,
• 32:49
  Jeff Hoffman: it
• 32:49
  Jeff Hoffman: just
• 32:49
  Jeff Hoffman: seems
• 32:49
  Jeff Hoffman: there's
• 32:49
  Jeff Hoffman: a
• 32:50
  Jeff Hoffman: lot
• 32:50
  Jeff Hoffman: of
• 32:50
  Jeff Hoffman: pressure
• 32:51
  Jeff Hoffman: on
• 32:52
  Jeff Hoffman: the
• 32:52
  Jeff Hoffman: economy
• 32:52
  Jeff Hoffman: to
• 32:53
  Jeff Hoffman: slip
• 32:53
  Jeff Hoffman: back.
• 32:54
  Jeff Hoffman: But
• 32:55
  Jeff Hoffman: right
• 32:56
  Jeff Hoffman: now,
• 32:57
  Jeff Hoffman: if
• 32:57
  Jeff Hoffman: everybody
• 32:58
  Jeff Hoffman: looks
• 32:58
  Jeff Hoffman: at
• 32:58
  Jeff Hoffman: the
• 32:58
  Jeff Hoffman: numbers,
• 32:59
  Jeff Hoffman: everything
• 32:59
  Jeff Hoffman: looks
• 32:59
  Jeff Hoffman: rosy.
• 33:00
  Jeff Hoffman: So.
• 33:01
  Brian Searl: You're
• 33:01
  Brian Searl: talking
• 33:01
  Brian Searl: about
• 33:02
  Brian Searl: the
• 33:02
  Brian Searl: economic
• 33:02
  Brian Searl: numbers
• 33:03
  Brian Searl: or
• 33:03
  Brian Searl: you're
• 33:03
  Brian Searl: talking
• 33:03
  Brian Searl: about
• 33:03
  Brian Searl: campground
• 33:03
  Brian Searl: numbers?
• 33:04
  Jeff Hoffman: Economic
• 33:05
  Jeff Hoffman: numbers.
• 33:06
  Brian Searl: Okay.
• 33:06
  Jeff Hoffman: Campgrounds
• 33:07
  Jeff Hoffman: are...
• 33:08
  Jeff Hoffman: reservations
• 33:08
  Jeff Hoffman: are
• 33:10
  Jeff Hoffman: from
• 33:10
  Jeff Hoffman: what
• 33:10
  Jeff Hoffman: I
• 33:11
  Jeff Hoffman: can
• 33:11
  Jeff Hoffman: see
• 33:11
  Jeff Hoffman: just
• 33:11
  Jeff Hoffman: about
• 33:12
  Jeff Hoffman: even.
• 33:13
  Jeff Hoffman: A
• 33:13
  Jeff Hoffman: couple
• 33:14
  Jeff Hoffman: of
• 33:14
  Jeff Hoffman: areas
• 33:15
  Jeff Hoffman: that
• 33:15
  Jeff Hoffman: are
• 33:15
  Jeff Hoffman: somewhat
• 33:16
  Jeff Hoffman: new
• 33:16
  Jeff Hoffman: are
• 33:17
  Jeff Hoffman: going
• 33:18
  Jeff Hoffman: up
• 33:18
  Jeff Hoffman: a
• 33:18
  Jeff Hoffman: bit.
• 33:20
  Jeff Hoffman: But
• 33:20
  Jeff Hoffman: established
• 33:21
  Jeff Hoffman: campgrounds
• 33:21
  Jeff Hoffman: are
• 33:21
  Jeff Hoffman: pretty
• 33:21
  Jeff Hoffman: much
• 33:22
  Jeff Hoffman: hitting
• 33:23
  Jeff Hoffman: their
• 33:23
  Jeff Hoffman: marks.
• 33:23
  Jeff Hoffman: They
• 33:23
  Jeff Hoffman: did
• 33:24
  Jeff Hoffman: have
• 33:24
  Jeff Hoffman: some
• 33:24
  Jeff Hoffman: increases
• 33:25
  Jeff Hoffman: in
• 33:25
  Jeff Hoffman: pricing.
• 33:26
  Jeff Hoffman: So
• 33:28
  Jeff Hoffman: we
• 33:28
  Jeff Hoffman: do
• 33:28
  Jeff Hoffman: expect
• 33:29
  Jeff Hoffman: some
• 33:29
  Jeff Hoffman: revenue
• 33:29
  Jeff Hoffman: growth.
• 33:31
  Jeff Hoffman: You
• 33:31
  Jeff Hoffman: know,
• 33:31
  Jeff Hoffman: mainly
• 33:31
  Jeff Hoffman: it
• 33:32
  Jeff Hoffman: depends
• 33:32
  Jeff Hoffman: if...
• 33:33
  Jeff Hoffman: if
• 33:33
  Jeff Hoffman: we
• 33:33
  Jeff Hoffman: can
• 33:33
  Jeff Hoffman: keep
• 33:34
  Jeff Hoffman: the
• 33:34
  Jeff Hoffman: camper
• 33:34
  Jeff Hoffman: nights
• 33:34
  Jeff Hoffman: up.
• 33:38
  Brian Searl: Right.
• 33:39
  Brian Searl: Anything
• 33:40
  Brian Searl: else
• 33:40
  Brian Searl: you
• 33:40
  Brian Searl: guys
• 33:40
  Brian Searl: want
• 33:40
  Brian Searl: to
• 33:40
  Brian Searl: add
• 33:41
  Brian Searl: on
• 33:41
  Brian Searl: that
• 33:41
  Brian Searl: discussion
• 33:41
  Brian Searl: before
• 33:41
  Brian Searl: we
• 33:42
  Brian Searl: talk
• 33:42
  Brian Searl: about
• 33:42
  Brian Searl: Sojourn
• 33:43
  Brian Searl: for
• 33:43
  Brian Searl: a
• 33:43
  Brian Searl: second?
• 33:46
  Robert Preston: Give
• 33:46
  Robert Preston: him
• 33:46
  Robert Preston: the
• 33:46
  Robert Preston: floor.
• 33:47
  Brian Searl: All
• 33:47
  Brian Searl: right.
• 33:48
  Brian Searl: Tell
• 33:48
  Brian Searl: us
• 33:48
  Brian Searl: about
• 33:48
  Brian Searl: Sojourn.
• 33:50
  Brian Searl: What
• 33:50
  Brian Searl: do
• 33:50
  Brian Searl: you
• 33:50
  Brian Searl: have
• 33:51
  Brian Searl: happening
• 33:51
  Brian Searl: in
• 33:51
  Brian Searl: Sevierville?
• 33:53
  Saurav Ghosal: Yeah,
• 33:53
  Saurav Ghosal: so
• 33:53
  Saurav Ghosal: as
• 33:54
  Saurav Ghosal: I
• 33:54
  Saurav Ghosal: mentioned,
• 33:54
  Saurav Ghosal: we're...
• 33:55
  Saurav Ghosal: we're
• 33:55
  Saurav Ghosal: new.
• 33:55
  Saurav Ghosal: So
• 33:55
  Saurav Ghosal: we
• 33:56
  Saurav Ghosal: just
• 33:56
  Saurav Ghosal: opened
• 33:56
  Saurav Ghosal: in
• 33:57
  Saurav Ghosal: like
• 33:57
  Saurav Ghosal: May/June.
• 33:58
  Saurav Ghosal: We
• 33:58
  Saurav Ghosal: kind
• 33:58
  Saurav Ghosal: of
• 33:58
  Saurav Ghosal: had
• 33:58
  Saurav Ghosal: that
• 33:58
  Saurav Ghosal: rolling
• 33:59
  Saurav Ghosal: window.
• 34:00
  Saurav Ghosal: We
• 34:00
  Saurav Ghosal: have...
• 34:00
  Saurav Ghosal: right
• 34:00
  Saurav Ghosal: now
• 34:00
  Saurav Ghosal: we
• 34:00
  Saurav Ghosal: have
• 34:00
  Saurav Ghosal: 36
• 34:01
  Saurav Ghosal: units,
• 34:02
  Saurav Ghosal: but
• 34:02
  Saurav Ghosal: we're
• 34:02
  Saurav Ghosal: permitted
• 34:03
  Saurav Ghosal: for
• 34:03
  Saurav Ghosal: 40.
• 34:04
  Saurav Ghosal: So
• 34:04
  Saurav Ghosal: we're
• 34:04
  Saurav Ghosal: gonna
• 34:04
  Saurav Ghosal: be
• 34:04
  Saurav Ghosal: adding
• 34:05
  Saurav Ghosal: a
• 34:05
  Saurav Ghosal: couple
• 34:05
  Saurav Ghosal: more.
• 34:06
  Saurav Ghosal: They
• 34:06
  Saurav Ghosal: range
• 34:06
  Saurav Ghosal: in
• 34:07
  Saurav Ghosal: size...
• 34:07
  Saurav Ghosal: we
• 34:07
  Saurav Ghosal: have
• 34:08
  Saurav Ghosal: a
• 34:08
  Saurav Ghosal: couple
• 34:08
  Saurav Ghosal: different
• 34:08
  Saurav Ghosal: styles.
• 34:09
  Saurav Ghosal: They
• 34:09
  Saurav Ghosal: range
• 34:09
  Saurav Ghosal: in
• 34:09
  Saurav Ghosal: size
• 34:10
  Saurav Ghosal: from
• 34:10
  Saurav Ghosal: 20
• 34:11
  Saurav Ghosal: to
• 34:11
  Saurav Ghosal: 28
• 34:11
  Saurav Ghosal: foot,
• 34:11
  Saurav Ghosal: all
• 34:11
  Saurav Ghosal: on
• 34:11
  Saurav Ghosal: trailers.
• 34:12
  Saurav Ghosal: They
• 34:13
  Saurav Ghosal: can
• 34:13
  Saurav Ghosal: accommodate
• 34:14
  Saurav Ghosal: anywhere
• 34:14
  Saurav Ghosal: between
• 34:15
  Saurav Ghosal: two
• 34:15
  Saurav Ghosal: to
• 34:15
  Saurav Ghosal: four
• 34:16
  Saurav Ghosal: guests.
• 34:17
  Saurav Ghosal: We've
• 34:17
  Saurav Ghosal: seen...
• 34:17
  Saurav Ghosal: as
• 34:17
  Saurav Ghosal: I
• 34:18
  Saurav Ghosal: mentioned,
• 34:18
  Saurav Ghosal: as
• 34:18
  Saurav Ghosal: far
• 34:18
  Saurav Ghosal: as
• 34:18
  Saurav Ghosal: bookings
• 34:19
  Saurav Ghosal: go,
• 34:19
  Saurav Ghosal: it's
• 34:20
  Saurav Ghosal: been
• 34:20
  Saurav Ghosal: slower
• 34:20
  Saurav Ghosal: during
• 34:21
  Saurav Ghosal: that...
• 34:21
  Saurav Ghosal: the
• 34:21
  Saurav Ghosal: slow
• 34:22
  Saurav Ghosal: season
• 34:22
  Saurav Ghosal: has
• 34:22
  Saurav Ghosal: been
• 34:22
  Saurav Ghosal: the
• 34:22
  Saurav Ghosal: biggest
• 34:23
  Saurav Ghosal: kind
• 34:23
  Saurav Ghosal: of
• 34:23
  Saurav Ghosal: struggle
• 34:24
  Saurav Ghosal: for
• 34:24
  Saurav Ghosal: us.
• 34:25
  Saurav Ghosal: And
• 34:25
  Saurav Ghosal: also
• 34:25
  Saurav Ghosal: kind
• 34:25
  Saurav Ghosal: of
• 34:25
  Saurav Ghosal: determining
• 34:26
  Saurav Ghosal: like...
• 34:27
  Saurav Ghosal: trying
• 34:27
  Saurav Ghosal: to
• 34:27
  Saurav Ghosal: figure
• 34:27
  Saurav Ghosal: out
• 34:27
  Saurav Ghosal: like
• 34:28
  Saurav Ghosal: our
• 34:28
  Saurav Ghosal: brand,
• 34:29
  Saurav Ghosal: you
• 34:29
  Saurav Ghosal: know?
• 34:29
  Saurav Ghosal: That's
• 34:29
  Saurav Ghosal: kind
• 34:29
  Saurav Ghosal: of
• 34:30
  Saurav Ghosal: one
• 34:30
  Saurav Ghosal: of
• 34:30
  Saurav Ghosal: the
• 34:30
  Saurav Ghosal: things
• 34:31
  Saurav Ghosal: that
• 34:31
  Saurav Ghosal: we're
• 34:31
  Saurav Ghosal: going
• 34:31
  Saurav Ghosal: through
• 34:31
  Saurav Ghosal: is
• 34:31
  Saurav Ghosal: like
• 34:31
  Saurav Ghosal: a
• 34:32
  Saurav Ghosal: brand
• 34:32
  Saurav Ghosal: re...
• 34:32
  Saurav Ghosal: rework,
• 34:33
  Saurav Ghosal: like
• 34:33
  Saurav Ghosal: a
• 34:33
  Saurav Ghosal: brand
• 34:33
  Saurav Ghosal: audit.
• 34:34
  Saurav Ghosal: The...
• 34:34
  Saurav Ghosal: the...
• 34:35
  Saurav Ghosal: the
• 34:35
  Saurav Ghosal: vision
• 34:35
  Saurav Ghosal: behind
• 34:35
  Saurav Ghosal: Sojourn
• 34:36
  Saurav Ghosal: was
• 34:37
  Saurav Ghosal: it...
• 34:37
  Saurav Ghosal: it
• 34:38
  Saurav Ghosal: was
• 34:38
  Saurav Ghosal: all
• 34:38
  Saurav Ghosal: about
• 34:38
  Saurav Ghosal: connection.
• 34:39
  Saurav Ghosal: All
• 34:39
  Saurav Ghosal: about
• 34:39
  Saurav Ghosal: like,
• 34:40
  Saurav Ghosal: you
• 34:40
  Saurav Ghosal: know,
• 34:40
  Saurav Ghosal: bringing
• 34:40
  Saurav Ghosal: people
• 34:41
  Saurav Ghosal: together.
• 34:41
  Saurav Ghosal: We
• 34:41
  Saurav Ghosal: have
• 34:41
  Saurav Ghosal: like
• 34:41
  Saurav Ghosal: community
• 34:42
  Saurav Ghosal: fire
• 34:42
  Saurav Ghosal: pits,
• 34:42
  Saurav Ghosal: there's
• 34:43
  Saurav Ghosal: pickleball
• 34:43
  Saurav Ghosal: courts,
• 34:44
  Saurav Ghosal: there's
• 34:44
  Saurav Ghosal: a
• 34:44
  Saurav Ghosal: welcome
• 34:44
  Saurav Ghosal: center.
• 34:45
  Saurav Ghosal: But,
• 34:46
  Saurav Ghosal: from
• 34:46
  Saurav Ghosal: what
• 34:46
  Saurav Ghosal: we've
• 34:47
  Saurav Ghosal: seen,
• 34:48
  Saurav Ghosal: a
• 34:48
  Saurav Ghosal: lot
• 34:48
  Saurav Ghosal: of
• 34:48
  Saurav Ghosal: the
• 34:49
  Saurav Ghosal: people
• 34:49
  Saurav Ghosal: that
• 34:49
  Saurav Ghosal: stay
• 34:49
  Saurav Ghosal: on
• 34:50
  Saurav Ghosal: site
• 34:50
  Saurav Ghosal: as
• 34:50
  Saurav Ghosal: I
• 34:50
  Saurav Ghosal: mentioned,
• 34:51
  Saurav Ghosal: they
• 34:51
  Saurav Ghosal: don't
• 34:51
  Saurav Ghosal: utilize
• 34:52
  Saurav Ghosal: all
• 34:52
  Saurav Ghosal: of
• 34:52
  Saurav Ghosal: those
• 34:52
  Saurav Ghosal: amenities
• 34:53
  Saurav Ghosal: and
• 34:53
  Saurav Ghosal: they
• 34:53
  Saurav Ghosal: don't...
• 34:53
  Saurav Ghosal: we
• 34:53
  Saurav Ghosal: don't...
• 34:54
  Saurav Ghosal: it's
• 34:54
  Saurav Ghosal: very
• 34:54
  Saurav Ghosal: much
• 34:54
  Saurav Ghosal: like
• 34:55
  Saurav Ghosal: they,
• 34:55
  Saurav Ghosal: you
• 34:55
  Saurav Ghosal: know,
• 34:56
  Saurav Ghosal: book
• 34:56
  Saurav Ghosal: it
• 34:56
  Saurav Ghosal: and
• 34:57
  Saurav Ghosal: they
• 34:57
  Saurav Ghosal: stay
• 34:57
  Saurav Ghosal: there
• 34:58
  Saurav Ghosal: and
• 34:58
  Saurav Ghosal: then
• 34:58
  Saurav Ghosal: they
• 34:58
  Saurav Ghosal: go
• 34:58
  Saurav Ghosal: ahead
• 34:58
  Saurav Ghosal: and
• 34:58
  Saurav Ghosal: go
• 34:59
  Saurav Ghosal: out
• 34:59
  Saurav Ghosal: and
• 34:59
  Saurav Ghosal: do
• 34:59
  Saurav Ghosal: whatever
• 34:59
  Saurav Ghosal: they
• 34:59
  Saurav Ghosal: need
• 35:00
  Saurav Ghosal: to
• 35:00
  Saurav Ghosal: do
• 35:00
  Saurav Ghosal: in
• 35:00
  Saurav Ghosal: the
• 35:00
  Saurav Ghosal: city
• 35:00
  Saurav Ghosal: and
• 35:01
  Saurav Ghosal: then
• 35:01
  Saurav Ghosal: they
• 35:01
  Saurav Ghosal: come
• 35:01
  Saurav Ghosal: back
• 35:02
  Saurav Ghosal: and
• 35:02
  Saurav Ghosal: they...
• 35:02
  Saurav Ghosal: So
• 35:03
  Saurav Ghosal: that...
• 35:03
  Saurav Ghosal: that's
• 35:03
  Saurav Ghosal: been
• 35:03
  Saurav Ghosal: our
• 35:04
  Saurav Ghosal: biggest
• 35:04
  Saurav Ghosal: struggle
• 35:04
  Saurav Ghosal: is
• 35:04
  Saurav Ghosal: we're
• 35:04
  Saurav Ghosal: trying
• 35:05
  Saurav Ghosal: to...
• 35:05
  Saurav Ghosal: we're
• 35:05
  Saurav Ghosal: trying
• 35:05
  Saurav Ghosal: to,
• 35:06
  Saurav Ghosal: you
• 35:06
  Saurav Ghosal: know,
• 35:06
  Saurav Ghosal: make
• 35:06
  Saurav Ghosal: sure
• 35:06
  Saurav Ghosal: that,
• 35:07
  Saurav Ghosal: number
• 35:07
  Saurav Ghosal: one,
• 35:08
  Saurav Ghosal: our
• 35:08
  Saurav Ghosal: brand
• 35:09
  Saurav Ghosal: aligns
• 35:09
  Saurav Ghosal: with
• 35:09
  Saurav Ghosal: our
• 35:09
  Saurav Ghosal: product.
• 35:10
  Saurav Ghosal: It's
• 35:10
  Saurav Ghosal: also,
• 35:11
  Saurav Ghosal: you
• 35:11
  Saurav Ghosal: know,
• 35:11
  Saurav Ghosal: aligned
• 35:12
  Saurav Ghosal: with
• 35:12
  Saurav Ghosal: our
• 35:12
  Saurav Ghosal: customer
• 35:13
  Saurav Ghosal: and
• 35:13
  Saurav Ghosal: the
• 35:13
  Saurav Ghosal: customer
• 35:13
  Saurav Ghosal: demographic.
• 35:14
  Saurav Ghosal: And
• 35:14
  Saurav Ghosal: then
• 35:14
  Saurav Ghosal: we're
• 35:15
  Saurav Ghosal: trying
• 35:15
  Saurav Ghosal: to
• 35:15
  Saurav Ghosal: kind
• 35:15
  Saurav Ghosal: of
• 35:16
  Saurav Ghosal: brand
• 35:16
  Saurav Ghosal: all
• 35:16
  Saurav Ghosal: of
• 35:16
  Saurav Ghosal: our...
• 35:17
  Saurav Ghosal: our
• 35:17
  Saurav Ghosal: marketing
• 35:17
  Saurav Ghosal: material
• 35:18
  Saurav Ghosal: around
• 35:18
  Saurav Ghosal: that...
• 35:19
  Saurav Ghosal: around
• 35:19
  Saurav Ghosal: that
• 35:19
  Saurav Ghosal: customer...
• 35:20
  Saurav Ghosal: profile.
• 35:20
  Saurav Ghosal: But
• 35:21
  Saurav Ghosal: the...
• 35:21
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• 35:21
  Saurav Ghosal: kind
• 35:22
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• 35:22
  Saurav Ghosal: our
• 35:22
  Saurav Ghosal: ideal
• 35:22
  Saurav Ghosal: target
• 35:23
  Saurav Ghosal: is...
• 35:23
  Saurav Ghosal: it's
• 35:23
  Saurav Ghosal: more
• 35:24
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• 35:24
  Saurav Ghosal: like
• 35:24
  Saurav Ghosal: kind
• 35:24
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• 35:24
  Saurav Ghosal: Gen
• 35:25
  Saurav Ghosal: Z,
• 35:25
  Saurav Ghosal: you
• 35:25
  Saurav Ghosal: know,
• 35:26
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• 35:26
  Saurav Ghosal: like
• 35:26
  Saurav Ghosal: 20
• 35:27
  Saurav Ghosal: to
• 35:27
  Saurav Ghosal: 30,
• 35:28
  Saurav Ghosal: you
• 35:28
  Saurav Ghosal: know,
• 35:28
  Saurav Ghosal: kind
• 35:28
  Saurav Ghosal: of
• 35:28
  Saurav Ghosal: younger.
• 35:29
  Saurav Ghosal: Looking
• 35:29
  Saurav Ghosal: for
• 35:29
  Saurav Ghosal: something
• 35:30
  Saurav Ghosal: kind
• 35:30
  Saurav Ghosal: of
• 35:30
  Saurav Ghosal: different
• 35:31
  Saurav Ghosal: and
• 35:31
  Saurav Ghosal: kind
• 35:31
  Saurav Ghosal: of
• 35:31
  Saurav Ghosal: a
• 35:32
  Saurav Ghosal: unique
• 35:32
  Saurav Ghosal: stay.
• 35:32
  Saurav Ghosal: More
• 35:33
  Saurav Ghosal: on
• 35:33
  Saurav Ghosal: that
• 35:33
  Saurav Ghosal: glamping
• 35:33
  Saurav Ghosal: kind
• 35:33
  Saurav Ghosal: of
• 35:34
  Saurav Ghosal: side
• 35:34
  Saurav Ghosal: where,
• 35:35
  Saurav Ghosal: you
• 35:35
  Saurav Ghosal: know,
• 35:35
  Saurav Ghosal: it's
• 35:35
  Saurav Ghosal: not
• 35:36
  Saurav Ghosal: dealing
• 35:36
  Saurav Ghosal: with
• 35:36
  Saurav Ghosal: like
• 35:36
  Saurav Ghosal: an
• 35:36
  Saurav Ghosal: RV
• 35:37
  Saurav Ghosal: or
• 35:37
  Saurav Ghosal: anything
• 35:37
  Saurav Ghosal: or...
• 35:37
  Saurav Ghosal: or
• 35:37
  Saurav Ghosal: actual
• 35:38
  Saurav Ghosal: traditional
• 35:38
  Saurav Ghosal: camping.
• 35:39
  Saurav Ghosal: So
• 35:39
  Saurav Ghosal: that's
• 35:39
  Saurav Ghosal: kind
• 35:40
  Saurav Ghosal: of
• 35:40
  Saurav Ghosal: where
• 35:40
  Saurav Ghosal: we're
• 35:40
  Saurav Ghosal: at
• 35:40
  Saurav Ghosal: right
• 35:40
  Saurav Ghosal: now.
• 35:40
  Saurav Ghosal: We're
• 35:41
  Saurav Ghosal: still,
• 35:41
  Saurav Ghosal: as
• 35:41
  Saurav Ghosal: I
• 35:41
  Saurav Ghosal: mentioned,
• 35:42
  Saurav Ghosal: we're
• 35:42
  Saurav Ghosal: still
• 35:42
  Saurav Ghosal: kind
• 35:42
  Saurav Ghosal: of...
• 35:42
  Saurav Ghosal: we're
• 35:43
  Saurav Ghosal: figuring
• 35:43
  Saurav Ghosal: ourselves
• 35:44
  Saurav Ghosal: out.
• 35:44
  Saurav Ghosal: But
• 35:45
  Saurav Ghosal: we...
• 35:45
  Saurav Ghosal: we
• 35:45
  Saurav Ghosal: did
• 35:46
  Saurav Ghosal: see
• 35:46
  Saurav Ghosal: great
• 35:46
  Saurav Ghosal: success
• 35:47
  Saurav Ghosal: in
• 35:47
  Saurav Ghosal: the
• 35:47
  Saurav Ghosal: summer
• 35:48
  Saurav Ghosal: and
• 35:48
  Saurav Ghosal: fall
• 35:48
  Saurav Ghosal: of
• 35:48
  Saurav Ghosal: last
• 35:48
  Saurav Ghosal: year.
• 35:49
  Saurav Ghosal: And
• 35:49
  Saurav Ghosal: so
• 35:49
  Saurav Ghosal: we're
• 35:49
  Saurav Ghosal: hoping
• 35:49
  Saurav Ghosal: that
• 35:50
  Saurav Ghosal: we'll
• 35:50
  Saurav Ghosal: see
• 35:50
  Saurav Ghosal: that,
• 35:51
  Saurav Ghosal: you
• 35:51
  Saurav Ghosal: know,
• 35:51
  Saurav Ghosal: moving
• 35:52
  Saurav Ghosal: forward
• 35:53
  Saurav Ghosal: and
• 35:53
  Saurav Ghosal: kind
• 35:53
  Saurav Ghosal: of
• 35:53
  Saurav Ghosal: re...
• 35:53
  Saurav Ghosal: recoup
• 35:54
  Saurav Ghosal: some
• 35:54
  Saurav Ghosal: of
• 35:54
  Saurav Ghosal: the...
• 35:55
  Saurav Ghosal: some
• 35:55
  Saurav Ghosal: of
• 35:55
  Saurav Ghosal: our
• 35:56
  Saurav Ghosal: revenue
• 35:56
  Saurav Ghosal: like,
• 35:56
  Saurav Ghosal: you
• 35:57
  Saurav Ghosal: know,
• 35:57
  Saurav Ghosal: that
• 35:57
  Saurav Ghosal: we
• 35:58
  Saurav Ghosal: haven't
• 35:58
  Saurav Ghosal: hit
• 35:58
  Saurav Ghosal: in
• 35:59
  Saurav Ghosal: the
• 35:59
  Saurav Ghosal: January/February
• 36:00
  Saurav Ghosal: during
• 36:00
  Saurav Ghosal: those
• 36:00
  Saurav Ghosal: months.
• 36:01
  Saurav Ghosal: So
• 36:02
  Saurav Ghosal: it's
• 36:02
  Saurav Ghosal: still
• 36:02
  Saurav Ghosal: definitely
• 36:03
  Saurav Ghosal: a...
• 36:03
  Saurav Ghosal: a
• 36:03
  Saurav Ghosal: kind
• 36:03
  Saurav Ghosal: of
• 36:04
  Saurav Ghosal: work
• 36:04
  Saurav Ghosal: in
• 36:04
  Saurav Ghosal: progress,
• 36:04
  Saurav Ghosal: we're
• 36:05
  Saurav Ghosal: building
• 36:05
  Saurav Ghosal: it
• 36:05
  Saurav Ghosal: out.
• 36:05
  Saurav Ghosal: But
• 36:05
  Saurav Ghosal: we're...
• 36:06
  Saurav Ghosal: we're
• 36:06
  Saurav Ghosal: really
• 36:06
  Saurav Ghosal: happy
• 36:07
  Saurav Ghosal: that
• 36:07
  Saurav Ghosal: it...
• 36:07
  Saurav Ghosal: it...
• 36:07
  Saurav Ghosal: really
• 36:08
  Saurav Ghosal: happy
• 36:08
  Saurav Ghosal: to
• 36:08
  Saurav Ghosal: go
• 36:08
  Saurav Ghosal: live
• 36:08
  Saurav Ghosal: with
• 36:08
  Saurav Ghosal: it
• 36:09
  Saurav Ghosal: and
• 36:09
  Saurav Ghosal: whatnot.
• 36:09
  Saurav Ghosal: So
• 36:10
  Saurav Ghosal: we're
• 36:10
  Saurav Ghosal: pretty
• 36:10
  Saurav Ghosal: proud
• 36:11
  Saurav Ghosal: of...
• 36:11
  Saurav Ghosal: of
• 36:11
  Saurav Ghosal: how
• 36:11
  Saurav Ghosal: it...
• 36:11
  Saurav Ghosal: how
• 36:11
  Saurav Ghosal: it
• 36:12
  Saurav Ghosal: has
• 36:12
  Saurav Ghosal: all
• 36:12
  Saurav Ghosal: come
• 36:12
  Saurav Ghosal: together.
• 36:13
  Saurav Ghosal: So.
• 36:14
  Brian Searl: And
• 36:14
  Brian Searl: you
• 36:14
  Brian Searl: said
• 36:14
  Brian Searl: you
• 36:14
  Brian Searl: were
• 36:15
  Brian Searl: new
• 36:15
  Brian Searl: this
• 36:15
  Brian Searl: year,
• 36:16
  Brian Searl: right?
• 36:16
  Brian Searl: So
• 36:16
  Brian Searl: you
• 36:16
  Brian Searl: haven't
• 36:16
  Brian Searl: been
• 36:17
  Brian Searl: through
• 36:17
  Brian Searl: a
• 36:17
  Brian Searl: January
• 36:17
  Brian Searl: or
• 36:17
  Brian Searl: February
• 36:18
  Brian Searl: yet
• 36:18
  Brian Searl: in
• 36:19
  Brian Searl: Sevierville?
• 36:19
  Saurav Ghosal: No.
• 36:20
  Saurav Ghosal: No,
• 36:20
  Saurav Ghosal: we
• 36:20
  Saurav Ghosal: haven't.
• 36:20
  Saurav Ghosal: So
• 36:21
  Saurav Ghosal: you
• 36:21
  Saurav Ghosal: know,
• 36:21
  Saurav Ghosal: and
• 36:21
  Saurav Ghosal: this...
• 36:22
  Saurav Ghosal: this
• 36:22
  Saurav Ghosal: is
• 36:22
  Saurav Ghosal: that's
• 36:22
  Saurav Ghosal: the
• 36:22
  Saurav Ghosal: thing.
• 36:22
  Saurav Ghosal: It's
• 36:22
  Saurav Ghosal: like
• 36:23
  Saurav Ghosal: coming
• 36:23
  Saurav Ghosal: up
• 36:23
  Saurav Ghosal: with
• 36:23
  Saurav Ghosal: the
• 36:23
  Saurav Ghosal: targets
• 36:24
  Saurav Ghosal: on
• 36:24
  Saurav Ghosal: revenue,
• 36:25
  Saurav Ghosal: we...
• 36:25
  Saurav Ghosal: I
• 36:25
  Saurav Ghosal: mean
• 36:26
  Saurav Ghosal: we...
• 36:26
  Saurav Ghosal: we
• 36:26
  Saurav Ghosal: had
• 36:27
  Saurav Ghosal: to
• 36:27
  Saurav Ghosal: model
• 36:27
  Saurav Ghosal: it
• 36:27
  Saurav Ghosal: based
• 36:28
  Saurav Ghosal: off
• 36:28
  Saurav Ghosal: of
• 36:28
  Saurav Ghosal: something.
• 36:28
  Saurav Ghosal: We
• 36:28
  Saurav Ghosal: had
• 36:28
  Saurav Ghosal: to
• 36:29
  Saurav Ghosal: have
• 36:29
  Saurav Ghosal: something.
• 36:30
  Saurav Ghosal: And
• 36:30
  Saurav Ghosal: so
• 36:30
  Saurav Ghosal: we're
• 36:30
  Saurav Ghosal: probably...
• 36:31
  Saurav Ghosal: we're
• 36:31
  Saurav Ghosal: going
• 36:31
  Saurav Ghosal: to
• 36:31
  Saurav Ghosal: have
• 36:31
  Saurav Ghosal: to
• 36:31
  Saurav Ghosal: readjust
• 36:32
  Saurav Ghosal: our
• 36:32
  Saurav Ghosal: models.
• 36:33
  Saurav Ghosal: And
• 36:33
  Saurav Ghosal: we're
• 36:33
  Saurav Ghosal: seeing
• 36:33
  Saurav Ghosal: a
• 36:33
  Saurav Ghosal: lot
• 36:33
  Saurav Ghosal: of
• 36:34
  Saurav Ghosal: consolidation
• 36:34
  Saurav Ghosal: of
• 36:35
  Saurav Ghosal: revenue
• 36:35
  Saurav Ghosal: just
• 36:35
  Saurav Ghosal: overall
• 36:36
  Saurav Ghosal: because
• 36:36
  Saurav Ghosal: we
• 36:36
  Saurav Ghosal: have
• 36:36
  Saurav Ghosal: cabins
• 36:36
  Saurav Ghosal: as
• 36:37
  Saurav Ghosal: well.
• 36:37
  Saurav Ghosal: The
• 36:37
  Saurav Ghosal: tiny
• 36:38
  Saurav Ghosal: home
• 36:38
  Saurav Ghosal: concept
• 36:38
  Saurav Ghosal: is...
• 36:39
  Saurav Ghosal: is
• 36:39
  Saurav Ghosal: kind
• 36:39
  Saurav Ghosal: of
• 36:39
  Saurav Ghosal: an
• 36:39
  Saurav Ghosal: additional
• 36:40
  Saurav Ghosal: thing.
• 36:40
  Saurav Ghosal: It's
• 36:40
  Saurav Ghosal: a
• 36:40
  Saurav Ghosal: separate
• 36:41
  Saurav Ghosal: business
• 36:41
  Saurav Ghosal: from
• 36:41
  Saurav Ghosal: our
• 36:42
  Saurav Ghosal: cabins.
• 36:42
  Saurav Ghosal: But
• 36:43
  Saurav Ghosal: we're
• 36:43
  Saurav Ghosal: seeing
• 36:43
  Saurav Ghosal: even
• 36:43
  Saurav Ghosal: with
• 36:43
  Saurav Ghosal: our
• 36:43
  Saurav Ghosal: cabins
• 36:44
  Saurav Ghosal: consolidation
• 36:45
  Saurav Ghosal: or
• 36:45
  Saurav Ghosal: revenue
• 36:45
  Saurav Ghosal: in
• 36:45
  Saurav Ghosal: those
• 36:45
  Saurav Ghosal: high...
• 36:46
  Saurav Ghosal: in
• 36:46
  Saurav Ghosal: those
• 36:46
  Saurav Ghosal: peak
• 36:46
  Saurav Ghosal: seasons.
• 36:47
  Saurav Ghosal: So
• 36:47
  Saurav Ghosal: like
• 36:47
  Saurav Ghosal: October,
• 36:48
  Saurav Ghosal: summer
• 36:48
  Saurav Ghosal: season,
• 36:49
  Saurav Ghosal: things
• 36:49
  Saurav Ghosal: like
• 36:49
  Saurav Ghosal: that.
• 36:50
  Saurav Ghosal: So
• 36:50
  Saurav Ghosal: we're
• 36:50
  Saurav Ghosal: probably
• 36:51
  Saurav Ghosal: gonna
• 36:51
  Saurav Ghosal: have
• 36:51
  Saurav Ghosal: to
• 36:51
  Saurav Ghosal: revise
• 36:51
  Saurav Ghosal: our...
• 36:52
  Saurav Ghosal: our
• 36:52
  Saurav Ghosal: revenue
• 36:52
  Saurav Ghosal: targets
• 36:53
  Saurav Ghosal: and...
• 36:53
  Saurav Ghosal: and,
• 36:54
  Saurav Ghosal: you
• 36:54
  Saurav Ghosal: know,
• 36:54
  Saurav Ghosal: have
• 36:55
  Saurav Ghosal: that
• 36:55
  Saurav Ghosal: for
• 36:55
  Saurav Ghosal: future
• 36:56
  Saurav Ghosal: years.
• 36:57
  Sandy Ellingson: If
• 36:57
  Sandy Ellingson: you
• 36:57
  Sandy Ellingson: can
• 36:57
  Sandy Ellingson: get
• 36:58
  Sandy Ellingson: your
• 36:58
  Sandy Ellingson: hands
• 36:58
  Sandy Ellingson: on
• 36:58
  Sandy Ellingson: any
• 36:59
  Sandy Ellingson: of
• 36:59
  Sandy Ellingson: the
• 36:59
  Sandy Ellingson: research
• 36:59
  Sandy Ellingson: that
• 37:00
  Sandy Ellingson: Scott
• 37:00
  Sandy Ellingson: Bahr
• 37:00
  Sandy Ellingson: has
• 37:01
  Sandy Ellingson: been
• 37:01
  Sandy Ellingson: doing
• 37:01
  Sandy Ellingson: in
• 37:01
  Sandy Ellingson: the
• 37:02
  Sandy Ellingson: last
• 37:02
  Sandy Ellingson: year
• 37:02
  Sandy Ellingson: or
• 37:02
  Sandy Ellingson: so,
• 37:03
  Sandy Ellingson: that
• 37:03
  Sandy Ellingson: will
• 37:03
  Sandy Ellingson: really
• 37:04
  Sandy Ellingson: help
• 37:04
  Sandy Ellingson: you
• 37:04
  Sandy Ellingson: because
• 37:05
  Sandy Ellingson: a
• 37:05
  Sandy Ellingson: lot
• 37:05
  Sandy Ellingson: of
• 37:05
  Sandy Ellingson: what
• 37:06
  Sandy Ellingson: he's
• 37:06
  Sandy Ellingson: been
• 37:06
  Sandy Ellingson: doing
• 37:07
  Sandy Ellingson: focuses
• 37:07
  Sandy Ellingson: on
• 37:07
  Sandy Ellingson: your
• 37:08
  Sandy Ellingson: target.
• 37:09
  Sandy Ellingson: And
• 37:09
  Sandy Ellingson: what's
• 37:09
  Sandy Ellingson: interesting,
• 37:10
  Sandy Ellingson: like
• 37:10
  Sandy Ellingson: even
• 37:10
  Sandy Ellingson: when
• 37:10
  Sandy Ellingson: you
• 37:10
  Sandy Ellingson: talked
• 37:11
  Sandy Ellingson: about
• 37:11
  Sandy Ellingson: your
• 37:11
  Sandy Ellingson: pickleball
• 37:12
  Sandy Ellingson: courts
• 37:12
  Sandy Ellingson: and
• 37:12
  Sandy Ellingson: your
• 37:13
  Sandy Ellingson: fire
• 37:13
  Sandy Ellingson: pits,
• 37:14
  Sandy Ellingson: statistically
• 37:15
  Sandy Ellingson: you
• 37:15
  Sandy Ellingson: can
• 37:15
  Sandy Ellingson: have
• 37:16
  Sandy Ellingson: those,
• 37:16
  Sandy Ellingson: but
• 37:16
  Sandy Ellingson: unless
• 37:17
  Sandy Ellingson: you
• 37:17
  Sandy Ellingson: have
• 37:17
  Sandy Ellingson: somebody
• 37:18
  Sandy Ellingson: who
• 37:18
  Sandy Ellingson: is
• 37:18
  Sandy Ellingson: leading
• 37:19
  Sandy Ellingson: those
• 37:19
  Sandy Ellingson: activities,
• 37:20
  Sandy Ellingson: whether
• 37:20
  Sandy Ellingson: it's
• 37:21
  Sandy Ellingson: somebody
• 37:21
  Sandy Ellingson: that's
• 37:21
  Sandy Ellingson: an
• 37:21
  Sandy Ellingson: activity
• 37:22
  Sandy Ellingson: person
• 37:22
  Sandy Ellingson: on...
• 37:23
  Sandy Ellingson: you
• 37:23
  Sandy Ellingson: know,
• 37:23
  Sandy Ellingson: on
• 37:23
  Sandy Ellingson: site
• 37:24
  Sandy Ellingson: or
• 37:24
  Sandy Ellingson: you
• 37:24
  Sandy Ellingson: just
• 37:25
  Sandy Ellingson: found
• 37:25
  Sandy Ellingson: somebody
• 37:25
  Sandy Ellingson: in
• 37:25
  Sandy Ellingson: the
• 37:26
  Sandy Ellingson: group
• 37:26
  Sandy Ellingson: that's
• 37:26
  Sandy Ellingson: coming
• 37:26
  Sandy Ellingson: in
• 37:27
  Sandy Ellingson: that
• 37:27
  Sandy Ellingson: wants
• 37:27
  Sandy Ellingson: to
• 37:27
  Sandy Ellingson: be
• 37:27
  Sandy Ellingson: the
• 37:27
  Sandy Ellingson: ring
• 37:28
  Sandy Ellingson: leader...
• 37:29
  Sandy Ellingson: they
• 37:29
  Sandy Ellingson: will
• 37:29
  Sandy Ellingson: not
• 37:30
  Sandy Ellingson: come
• 37:30
  Sandy Ellingson: out
• 37:30
  Sandy Ellingson: unless
• 37:31
  Sandy Ellingson: there
• 37:31
  Sandy Ellingson: is
• 37:31
  Sandy Ellingson: something
• 37:32
  Sandy Ellingson: scheduled
• 37:32
  Sandy Ellingson: and
• 37:33
  Sandy Ellingson: they're
• 37:33
  Sandy Ellingson: invited
• 37:34
  Sandy Ellingson: and
• 37:34
  Sandy Ellingson: it
• 37:34
  Sandy Ellingson: makes
• 37:34
  Sandy Ellingson: it
• 37:35
  Sandy Ellingson: easy
• 37:35
  Sandy Ellingson: for
• 37:35
  Sandy Ellingson: them
• 37:36
  Sandy Ellingson: to
• 37:36
  Sandy Ellingson: connect.
• 37:37
  Sandy Ellingson: And
• 37:37
  Sandy Ellingson: so
• 37:38
  Sandy Ellingson: like
• 37:38
  Sandy Ellingson: a
• 37:38
  Sandy Ellingson: lot
• 37:38
  Sandy Ellingson: of
• 37:38
  Sandy Ellingson: my
• 37:38
  Sandy Ellingson: parks,
• 37:39
  Sandy Ellingson: we've
• 37:39
  Sandy Ellingson: started
• 37:39
  Sandy Ellingson: doing
• 37:40
  Sandy Ellingson: that
• 37:40
  Sandy Ellingson: with
• 37:40
  Sandy Ellingson: them
• 37:41
  Sandy Ellingson: and
• 37:41
  Sandy Ellingson: saying,
• 37:41
  Sandy Ellingson: look,
• 37:42
  Sandy Ellingson: you
• 37:42
  Sandy Ellingson: need...
• 37:43
  Sandy Ellingson: just
• 37:43
  Sandy Ellingson: bring
• 37:43
  Sandy Ellingson: in
• 37:43
  Sandy Ellingson: a
• 37:43
  Sandy Ellingson: weekend
• 37:44
  Sandy Ellingson: activities
• 37:44
  Sandy Ellingson: person.
• 37:45
  Sandy Ellingson: That...
• 37:46
  Sandy Ellingson: that's
• 37:46
  Sandy Ellingson: young,
• 37:46
  Sandy Ellingson: that
• 37:47
  Sandy Ellingson: will
• 37:47
  Sandy Ellingson: bring
• 37:47
  Sandy Ellingson: them
• 37:47
  Sandy Ellingson: in,
• 37:48
  Sandy Ellingson: you
• 37:48
  Sandy Ellingson: know.
• 37:48
  Sandy Ellingson: And
• 37:48
  Sandy Ellingson: so
• 37:49
  Sandy Ellingson: that's
• 37:49
  Sandy Ellingson: helped.
• 37:50
  Sandy Ellingson: The
• 37:50
  Sandy Ellingson: other
• 37:50
  Sandy Ellingson: thing
• 37:50
  Sandy Ellingson: that
• 37:51
  Sandy Ellingson: was...
• 37:51
  Sandy Ellingson: I
• 37:51
  Sandy Ellingson: forgot
• 37:51
  Sandy Ellingson: the
• 37:52
  Sandy Ellingson: other
• 37:52
  Sandy Ellingson: thing
• 37:52
  Sandy Ellingson: I
• 37:52
  Sandy Ellingson: wanted
• 37:52
  Sandy Ellingson: to
• 37:52
  Sandy Ellingson: tell
• 37:52
  Sandy Ellingson: you
• 37:52
  Sandy Ellingson: now.
• 37:53
  Sandy Ellingson: Su...
• 37:53
  Sandy Ellingson: Oh!
• 37:54
  Sandy Ellingson: The
• 37:54
  Sandy Ellingson: thing
• 37:54
  Sandy Ellingson: that
• 37:54
  Sandy Ellingson: was
• 37:54
  Sandy Ellingson: super
• 37:54
  Sandy Ellingson: interesting
• 37:55
  Sandy Ellingson: about
• 37:55
  Sandy Ellingson: Sevierville
• 37:55
  Sandy Ellingson: and
• 37:56
  Sandy Ellingson: that
• 37:56
  Sandy Ellingson: area...
• 37:57
  Sandy Ellingson: we
• 37:57
  Sandy Ellingson: did
• 37:57
  Sandy Ellingson: just
• 37:57
  Sandy Ellingson: do
• 37:57
  Sandy Ellingson: a
• 37:57
  Sandy Ellingson: study
• 37:58
  Sandy Ellingson: for
• 37:58
  Sandy Ellingson: a...
• 37:58
  Sandy Ellingson: a...
• 37:59
  Sandy Ellingson: another
• 38:00
  Sandy Ellingson: location.
• 38:01
  Sandy Ellingson: And
• 38:02
  Sandy Ellingson: some
• 38:02
  Sandy Ellingson: of
• 38:02
  Sandy Ellingson: the
• 38:02
  Sandy Ellingson: stuff
• 38:02
  Sandy Ellingson: that
• 38:02
  Sandy Ellingson: was
• 38:03
  Sandy Ellingson: coming
• 38:03
  Sandy Ellingson: out
• 38:03
  Sandy Ellingson: was
• 38:03
  Sandy Ellingson: that
• 38:04
  Sandy Ellingson: like
• 38:04
  Sandy Ellingson: in
• 38:05
  Sandy Ellingson: January...
• 38:06
  Sandy Ellingson: December,
• 38:06
  Sandy Ellingson: January
• 38:07
  Sandy Ellingson: and
• 38:07
  Sandy Ellingson: February...
• 38:07
  Sandy Ellingson: December
• 38:08
  Sandy Ellingson: they
• 38:08
  Sandy Ellingson: focused
• 38:08
  Sandy Ellingson: on
• 38:09
  Sandy Ellingson: all
• 38:09
  Sandy Ellingson: the
• 38:09
  Sandy Ellingson: decorations
• 38:10
  Sandy Ellingson: for
• 38:10
  Sandy Ellingson: Christmas
• 38:10
  Sandy Ellingson: coming
• 38:11
  Sandy Ellingson: up,
• 38:11
  Sandy Ellingson: right?
• 38:12
  Sandy Ellingson: January,
• 38:13
  Sandy Ellingson: they
• 38:13
  Sandy Ellingson: shifted
• 38:14
  Sandy Ellingson: and
• 38:14
  Sandy Ellingson: started
• 38:15
  Sandy Ellingson: focusing
• 38:15
  Sandy Ellingson: on
• 38:16
  Sandy Ellingson: health
• 38:16
  Sandy Ellingson: and
• 38:17
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• 38:17
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• 38:18
  Sandy Ellingson: They
• 38:18
  Sandy Ellingson: use
• 38:18
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• 38:18
  Sandy Ellingson: lot
• 38:18
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• 38:19
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• 38:19
  Sandy Ellingson: the
• 38:19
  Sandy Ellingson: key
• 38:19
  Sandy Ellingson: words,
• 38:20
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• 38:20
  Sandy Ellingson: know.
• 38:20
  Sandy Ellingson: Nobody
• 38:20
  Sandy Ellingson: says,
• 38:21
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• 38:21
  Sandy Ellingson: know,
• 38:21
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• 38:22
  Sandy Ellingson: anymore.
• 38:22
  Sandy Ellingson: They
• 38:22
  Sandy Ellingson: say
• 38:23
  Sandy Ellingson: a
• 38:23
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• 38:23
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• 38:24
  Sandy Ellingson: right?
• 38:24
  Sandy Ellingson: Mental...
• 38:25
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• 38:25
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• 38:26
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• 38:26
  Sandy Ellingson: not,
• 38:26
  Sandy Ellingson: you
• 38:26
  Sandy Ellingson: know...
• 38:26
  Sandy Ellingson: you
• 38:27
  Sandy Ellingson: got
• 38:27
  Sandy Ellingson: to
• 38:27
  Sandy Ellingson: get
• 38:27
  Sandy Ellingson: the
• 38:27
  Sandy Ellingson: right
• 38:27
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• 38:28
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• 38:28
  Sandy Ellingson: but
• 38:29
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• 38:29
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• 38:30
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• 38:31
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• 38:31
  Sandy Ellingson: where
• 38:31
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• 38:31
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• 38:32
  Sandy Ellingson: people
• 38:32
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• 38:33
  Sandy Ellingson: and
• 38:33
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• 38:34
  Sandy Ellingson: doing
• 38:34
  Sandy Ellingson: it
• 38:34
  Sandy Ellingson: with
• 38:34
  Sandy Ellingson: businesses
• 38:35
  Sandy Ellingson: where
• 38:35
  Sandy Ellingson: they
• 38:36
  Sandy Ellingson: come
• 38:36
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• 38:36
  Sandy Ellingson: and
• 38:36
  Sandy Ellingson: do
• 38:36
  Sandy Ellingson: their
• 38:37
  Sandy Ellingson: retreats
• 38:37
  Sandy Ellingson: during
• 38:37
  Sandy Ellingson: the
• 38:37
  Sandy Ellingson: week
• 38:38
  Sandy Ellingson: and
• 38:38
  Sandy Ellingson: then
• 38:38
  Sandy Ellingson: you
• 38:38
  Sandy Ellingson: have
• 38:38
  Sandy Ellingson: individuals
• 38:39
  Sandy Ellingson: on
• 38:39
  Sandy Ellingson: the
• 38:39
  Sandy Ellingson: weekend.
• 38:39
  Sandy Ellingson: But
• 38:39
  Sandy Ellingson: you're
• 38:40
  Sandy Ellingson: mirroring
• 38:40
  Sandy Ellingson: the
• 38:41
  Sandy Ellingson: exact
• 38:41
  Sandy Ellingson: same
• 38:42
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• 38:43
  Sandy Ellingson: You...
• 38:43
  Sandy Ellingson: you
• 38:43
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• 38:43
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• 38:44
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• 38:44
  Sandy Ellingson: same
• 38:44
  Sandy Ellingson: person
• 38:44
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• 38:45
  Sandy Ellingson: to
• 38:45
  Sandy Ellingson: lead
• 38:45
  Sandy Ellingson: those
• 38:45
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• 38:46
  Sandy Ellingson: So
• 38:47
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• 38:47
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• 38:47
  Sandy Ellingson: really
• 38:47
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• 38:48
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• 38:48
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• 38:48
  Sandy Ellingson: they
• 38:48
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• 38:49
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• 38:49
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• 38:50
  Sandy Ellingson: And
• 38:50
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• 38:51
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• 38:51
  Sandy Ellingson: you
• 38:52
  Sandy Ellingson: know,
• 38:52
  Sandy Ellingson: people
• 38:53
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• 38:53
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• 38:53
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• 38:53
  Sandy Ellingson: for...
• 38:54
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• 38:54
  Sandy Ellingson: all
• 38:54
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• 38:54
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• 38:55
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• 38:55
  Sandy Ellingson: events.
• 38:56
  Sandy Ellingson: Well,
• 38:56
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• 38:56
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• 38:57
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• 38:57
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• 38:58
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• 38:59
  Sandy Ellingson: in
• 38:59
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• 38:59
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• 38:59
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• 38:59
  Sandy Ellingson: parks
• 39:00
  Sandy Ellingson: and
• 39:00
  Sandy Ellingson: it
• 39:00
  Sandy Ellingson: worked
• 39:00
  Sandy Ellingson: really
• 39:00
  Sandy Ellingson: well.
• 39:01
  Sandy Ellingson: I
• 39:01
  Sandy Ellingson: mean,
• 39:01
  Sandy Ellingson: we
• 39:01
  Sandy Ellingson: did
• 39:02
  Sandy Ellingson: get
• 39:02
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• 39:02
  Sandy Ellingson: biggest
• 39:02
  Sandy Ellingson: demand
• 39:03
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• 39:03
  Sandy Ellingson: the
• 39:03
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• 39:04
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• 39:04
  Sandy Ellingson: July
• 39:04
  Sandy Ellingson: weekend,
• 39:05
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• 39:05
  Sandy Ellingson: there
• 39:05
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• 39:05
  Sandy Ellingson: a
• 39:05
  Sandy Ellingson: lot
• 39:05
  Sandy Ellingson: of
• 39:06
  Sandy Ellingson: people
• 39:06
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• 39:06
  Sandy Ellingson: went,
• 39:06
  Sandy Ellingson: "Oh,
• 39:07
  Sandy Ellingson: we're
• 39:07
  Sandy Ellingson: probably
• 39:07
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• 39:07
  Sandy Ellingson: gonna
• 39:08
  Sandy Ellingson: be
• 39:08
  Sandy Ellingson: able
• 39:08
  Sandy Ellingson: to
• 39:08
  Sandy Ellingson: go
• 39:09
  Sandy Ellingson: and
• 39:09
  Sandy Ellingson: we're
• 39:09
  Sandy Ellingson: getting
• 39:09
  Sandy Ellingson: a
• 39:09
  Sandy Ellingson: discount
• 39:09
  Sandy Ellingson: if
• 39:10
  Sandy Ellingson: we
• 39:10
  Sandy Ellingson: go
• 39:10
  Sandy Ellingson: the
• 39:10
  Sandy Ellingson: weekend
• 39:10
  Sandy Ellingson: before
• 39:11
  Sandy Ellingson: or
• 39:11
  Sandy Ellingson: the
• 39:11
  Sandy Ellingson: weekend
• 39:11
  Sandy Ellingson: after."
• 39:12
  Sandy Ellingson: We
• 39:13
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• 39:13
  Sandy Ellingson: that
• 39:13
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• 39:13
  Sandy Ellingson: over
• 39:14
  Sandy Ellingson: three
• 39:14
  Sandy Ellingson: weeks...
• 39:15
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• 39:15
  Sandy Ellingson: instead
• 39:15
  Sandy Ellingson: of
• 39:16
  Sandy Ellingson: just
• 39:16
  Sandy Ellingson: one.
• 39:17
  Mike Harrison: You
• 39:17
  Mike Harrison: know,
• 39:18
  Mike Harrison: Saurav,
• 39:18
  Mike Harrison: I'd
• 39:19
  Mike Harrison: actually
• 39:20
  Mike Harrison: agree
• 39:20
  Mike Harrison: with
• 39:20
  Mike Harrison: you.
• 39:21
  Mike Harrison: You
• 39:21
  Mike Harrison: know,
• 39:21
  Mike Harrison: looking
• 39:22
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• 39:22
  Mike Harrison: your
• 39:22
  Mike Harrison: website
• 39:23
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• 39:23
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• 39:24
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• 39:24
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• 39:24
  Mike Harrison: your
• 39:24
  Mike Harrison: website's
• 39:25
  Mike Harrison: beautiful.
• 39:25
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• 39:25
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• 39:26
  Mike Harrison: are
• 39:26
  Mike Harrison: beautiful.
• 39:27
  Mike Harrison: To
• 39:27
  Mike Harrison: your
• 39:28
  Mike Harrison: point,
• 39:28
  Mike Harrison: you
• 39:28
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• 39:28
  Mike Harrison: what's
• 39:28
  Mike Harrison: your
• 39:28
  Mike Harrison: identity?
• 39:29
  Mike Harrison: Are
• 39:29
  Mike Harrison: you
• 39:29
  Mike Harrison: a
• 39:30
  Mike Harrison: hotel
• 39:30
  Mike Harrison: or
• 39:31
  Mike Harrison: are
• 39:31
  Mike Harrison: you
• 39:31
  Mike Harrison: outdoor
• 39:31
  Mike Harrison: hospitality?
• 39:33
  Mike Harrison: Because
• 39:33
  Mike Harrison: your
• 39:33
  Mike Harrison: website
• 39:34
  Mike Harrison: says
• 39:34
  Mike Harrison: "Outdoor
• 39:34
  Mike Harrison: Hotel,"
• 39:35
  Mike Harrison: right?
• 39:35
  Mike Harrison: And
• 39:36
  Mike Harrison: so
• 39:36
  Mike Harrison: what
• 39:36
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• 39:37
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• 39:37
  Mike Harrison: customer
• 39:37
  Mike Harrison: looking
• 39:38
  Mike Harrison: for
• 39:38
  Mike Harrison: or
• 39:38
  Mike Harrison: what
• 39:38
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• 39:39
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• 39:39
  Mike Harrison: you
• 39:39
  Mike Harrison: trying
• 39:39
  Mike Harrison: to
• 39:39
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• 39:40
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• 39:40
  Mike Harrison: know,
• 39:40
  Mike Harrison: who
• 39:40
  Mike Harrison: are
• 39:40
  Mike Harrison: you
• 39:40
  Mike Harrison: trying
• 39:40
  Mike Harrison: to
• 39:41
  Mike Harrison: be?
• 39:41
  Mike Harrison: You
• 39:42
  Mike Harrison: know,
• 39:42
  Mike Harrison: because
• 39:42
  Mike Harrison: your
• 39:43
  Mike Harrison: marketing
• 39:44
  Mike Harrison: will
• 39:44
  Mike Harrison: dictate,
• 39:44
  Mike Harrison: you
• 39:45
  Mike Harrison: know,
• 39:45
  Mike Harrison: which
• 39:45
  Mike Harrison: one
• 39:45
  Mike Harrison: you
• 39:45
  Mike Harrison: are.
• 39:45
  Mike Harrison: Right
• 39:46
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• 39:46
  Mike Harrison: there's
• 39:46
  Mike Harrison: nothing
• 39:46
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• 39:47
  Mike Harrison: that
• 39:47
  Mike Harrison: says
• 39:47
  Mike Harrison: outdoor
• 39:47
  Mike Harrison: hospitality.
• 39:48
  Mike Harrison: There's
• 39:48
  Mike Harrison: nothing
• 39:48
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• 39:49
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• 39:49
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• 39:49
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• 39:50
  Mike Harrison: There's
• 39:50
  Mike Harrison: nothing
• 39:50
  Mike Harrison: that,
• 39:51
  Mike Harrison: you
• 39:51
  Mike Harrison: know,
• 39:51
  Mike Harrison: it
• 39:51
  Mike Harrison: says
• 39:51
  Mike Harrison: outdoor
• 39:52
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• 39:52
  Mike Harrison: And
• 39:52
  Mike Harrison: even
• 39:52
  Mike Harrison: things
• 39:52
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• 39:53
  Mike Harrison: titled
• 39:53
  Mike Harrison: as
• 39:53
  Mike Harrison: rooms,
• 39:54
  Mike Harrison: you
• 39:54
  Mike Harrison: know,
• 39:54
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• 39:56
  Mike Harrison: you
• 39:56
  Mike Harrison: know,
• 39:56
  Mike Harrison: cabins
• 39:56
  Mike Harrison: or
• 39:56
  Mike Harrison: suites,
• 39:57
  Mike Harrison: you
• 39:57
  Mike Harrison: know,
• 39:57
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• 39:57
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• 39:57
  Mike Harrison: you
• 39:58
  Mike Harrison: may
• 39:58
  Mike Harrison: want
• 39:58
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• 39:58
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• 39:58
  Mike Harrison: at
• 39:58
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• 39:59
  Mike Harrison: Also,
• 40:00
  Mike Harrison: you
• 40:00
  Mike Harrison: know,
• 40:00
  Mike Harrison: like
• 40:00
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• 40:00
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• 40:00
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• 40:00
  Mike Harrison: haven't
• 40:01
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• 40:01
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• 40:01
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• 40:01
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• 40:02
  Mike Harrison: This
• 40:02
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• 40:03
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• 40:03
  Mike Harrison: highly
• 40:03
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• 40:04
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• 40:04
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• 40:04
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• 40:04
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• 40:05
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• 40:07
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• 40:07
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• 40:07
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• 40:08
  Mike Harrison: is?
• 40:08
  Saurav Ghosal: A
• 40:08
  Saurav Ghosal: STR?
• 40:08
  Saurav Ghosal: No.
• 40:09
  Mike Harrison: So
• 40:09
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• 40:10
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• 40:10
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• 40:10
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• 40:10
  Mike Harrison: which
• 40:10
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• 40:11
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• 40:11
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• 40:11
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• 40:11
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• 40:11
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• 40:12
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• 40:12
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• 40:12
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• 40:13
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• 40:13
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• 40:13
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• 40:13
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• 40:13
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• 40:14
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• 40:14
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• 40:14
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• 40:14
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• 40:14
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• 40:14
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• 40:14
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• 40:14
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• 40:14
  Mike Harrison: for
• 40:15
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• 40:15
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• 40:16
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• 40:16
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• 40:17
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• 40:17
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• 40:18
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• 40:18
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• 40:18
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• 40:18
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• 40:18
  Mike Harrison: lodging
• 40:19
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• 40:19
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• 40:20
  Mike Harrison: I
• 40:20
  Mike Harrison: almost
• 40:20
  Mike Harrison: promise
• 40:20
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• 40:20
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• 40:21
  Mike Harrison: January
• 40:21
  Mike Harrison: it's
• 40:21
  Mike Harrison: probably
• 40:21
  Mike Harrison: somewhere
• 40:22
  Mike Harrison: around
• 40:22
  Mike Harrison: 25%.
• 40:23
  Mike Harrison: So
• 40:23
  Mike Harrison: your
• 40:24
  Mike Harrison: expectations
• 40:24
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• 40:25
  Mike Harrison: what's
• 40:25
  Mike Harrison: going
• 40:25
  Mike Harrison: to
• 40:25
  Mike Harrison: happen
• 40:25
  Mike Harrison: December,
• 40:25
  Mike Harrison: January,
• 40:26
  Mike Harrison: February
• 40:26
  Mike Harrison: when
• 40:26
  Mike Harrison: your
• 40:27
  Mike Harrison: top
• 40:28
  Mike Harrison: demand
• 40:28
  Mike Harrison: generators
• 40:28
  Mike Harrison: are
• 40:28
  Mike Harrison: closed...
• 40:29
  Mike Harrison: you
• 40:30
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• 40:30
  Mike Harrison: why
• 40:30
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• 40:30
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• 40:30
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• 40:31
  Mike Harrison: you
• 40:31
  Mike Harrison: know,
• 40:32
  Mike Harrison: otherwise?
• 40:32
  Mike Harrison: So
• 40:32
  Mike Harrison: you'll
• 40:32
  Mike Harrison: have
• 40:33
  Mike Harrison: to
• 40:33
  Mike Harrison: pivot.
• 40:33
  Mike Harrison: So
• 40:33
  Mike Harrison: the
• 40:33
  Mike Harrison: discussion
• 40:34
  Mike Harrison: we
• 40:34
  Mike Harrison: had
• 40:34
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• 40:35
  Mike Harrison: you
• 40:35
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• 40:35
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• 40:35
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• 40:35
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• 40:36
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• 40:36
  Mike Harrison: on
• 40:36
  Mike Harrison: transient,
• 40:37
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• 40:37
  Mike Harrison: luck.
• 40:37
  Mike Harrison: You
• 40:38
  Mike Harrison: know,
• 40:38
  Mike Harrison: you
• 40:38
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• 40:38
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• 40:38
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• 40:38
  Mike Harrison: of
• 40:38
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• 40:39
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• 40:39
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• 40:39
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• 40:39
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• 40:40
  Mike Harrison: fill
• 40:40
  Mike Harrison: my
• 40:40
  Mike Harrison: cabins
• 40:40
  Mike Harrison: with?
• 40:40
  Mike Harrison: Is
• 40:41
  Mike Harrison: there
• 40:41
  Mike Harrison: any
• 40:41
  Mike Harrison: construction?
• 40:41
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• 40:42
  Mike Harrison: there
• 40:42
  Mike Harrison: any
• 40:42
  Mike Harrison: long-term?
• 40:42
  Mike Harrison: Are
• 40:42
  Mike Harrison: there
• 40:42
  Mike Harrison: any
• 40:43
  Mike Harrison: rentals?
• 40:45
  Mike Harrison: etc.
• 40:45
  Mike Harrison: So
• 40:46
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• 40:46
  Mike Harrison: suggestion
• 40:46
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• 40:46
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• 40:46
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• 40:47
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• 40:47
  Mike Harrison: with,
• 40:47
  Mike Harrison: you
• 40:48
  Mike Harrison: know,
• 40:48
  Mike Harrison: a
• 40:48
  Mike Harrison: consultant,
• 40:48
  Mike Harrison: somebody
• 40:49
  Mike Harrison: like
• 40:49
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• 40:49
  Mike Harrison: Jeff
• 40:49
  Mike Harrison: or
• 40:49
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• 40:49
  Mike Harrison: Sandy
• 40:50
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• 40:50
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• 40:50
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• 40:50
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• 40:51
  Mike Harrison: consultant.
• 40:51
  Mike Harrison: You
• 40:52
  Mike Harrison: know,
• 40:52
  Mike Harrison: depend...
• 40:52
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• 40:52
  Mike Harrison: know,
• 40:53
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• 40:53
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• 40:53
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• 40:53
  Mike Harrison: figure
• 40:53
  Mike Harrison: out
• 40:53
  Mike Harrison: who
• 40:53
  Mike Harrison: you
• 40:53
  Mike Harrison: are
• 40:54
  Mike Harrison: first.
• 40:54
  Mike Harrison: You
• 40:55
  Mike Harrison: know,
• 40:55
  Mike Harrison: are
• 40:55
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• 40:55
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• 40:55
  Mike Harrison: hotel
• 40:56
  Mike Harrison: or
• 40:56
  Mike Harrison: are
• 40:56
  Mike Harrison: you
• 40:56
  Mike Harrison: an
• 40:56
  Mike Harrison: outdoor
• 40:56
  Mike Harrison: hospitality
• 40:57
  Mike Harrison: pro...
• 40:58
  Mike Harrison: property?
• 40:58
  Mike Harrison: And
• 40:58
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• 40:59
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• 40:59
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• 40:59
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• 40:59
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• 40:59
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• 40:59
  Mike Harrison: described
• 41:00
  Mike Harrison: which
• 41:00
  Mike Harrison: are
• 41:00
  Mike Harrison: true,
• 41:01
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• 41:01
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• 41:01
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• 41:01
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• 41:01
  Mike Harrison: after.
• 41:02
  Mike Harrison: You
• 41:02
  Mike Harrison: know,
• 41:03
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• 41:03
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• 41:03
  Mike Harrison: you
• 41:03
  Mike Harrison: got
• 41:03
  Mike Harrison: to
• 41:03
  Mike Harrison: start
• 41:04
  Mike Harrison: bigger
• 41:04
  Mike Harrison: picture
• 41:04
  Mike Harrison: first
• 41:05
  Mike Harrison: about
• 41:05
  Mike Harrison: who
• 41:05
  Mike Harrison: your
• 41:05
  Mike Harrison: identity
• 41:05
  Mike Harrison: is
• 41:06
  Mike Harrison: and
• 41:06
  Mike Harrison: then
• 41:06
  Mike Harrison: determine
• 41:07
  Mike Harrison: what
• 41:07
  Mike Harrison: you
• 41:07
  Mike Harrison: want
• 41:07
  Mike Harrison: to
• 41:07
  Mike Harrison: do.
• 41:07
  Mike Harrison: And
• 41:08
  Mike Harrison: understand
• 41:09
  Mike Harrison: if
• 41:09
  Mike Harrison: that's
• 41:09
  Mike Harrison: the
• 41:09
  Mike Harrison: market,
• 41:10
  Mike Harrison: you
• 41:10
  Mike Harrison: know,
• 41:11
  Mike Harrison: your
• 41:11
  Mike Harrison: peak
• 41:11
  Mike Harrison: occupancy
• 41:12
  Mike Harrison: in
• 41:12
  Mike Harrison: January...
• 41:12
  Mike Harrison: it
• 41:12
  Mike Harrison: only
• 41:12
  Mike Harrison: might
• 41:12
  Mike Harrison: ever
• 41:13
  Mike Harrison: be
• 41:13
  Mike Harrison: 35%.
• 41:14
  Mike Harrison: If
• 41:14
  Mike Harrison: there's
• 41:15
  Mike Harrison: just...
• 41:15
  Mike Harrison: you
• 41:15
  Mike Harrison: know,
• 41:15
  Mike Harrison: Coachella,
• 41:16
  Mike Harrison: we
• 41:16
  Mike Harrison: have
• 41:16
  Mike Harrison: a
• 41:16
  Mike Harrison: property
• 41:16
  Mike Harrison: there
• 41:16
  Mike Harrison: for
• 41:17
  Mike Harrison: example.
• 41:17
  Mike Harrison: And...
• 41:18
  Mike Harrison: and
• 41:18
  Mike Harrison: there
• 41:18
  Mike Harrison: ain't
• 41:18
  Mike Harrison: no
• 41:18
  Mike Harrison: way
• 41:19
  Mike Harrison: we're
• 41:19
  Mike Harrison: ever
• 41:19
  Mike Harrison: running
• 41:19
  Mike Harrison: 40
• 41:19
  Mike Harrison: or
• 41:19
  Mike Harrison: 50%
• 41:20
  Mike Harrison: in
• 41:20
  Mike Harrison: the
• 41:20
  Mike Harrison: summer.
• 41:21
  Mike Harrison: You
• 41:21
  Mike Harrison: know,
• 41:21
  Mike Harrison: it's
• 41:21
  Mike Harrison: 115
• 41:22
  Mike Harrison: degrees.
• 41:23
  Mike Harrison: You
• 41:23
  Mike Harrison: know,
• 41:23
  Mike Harrison: there
• 41:23
  Mike Harrison: are
• 41:23
  Mike Harrison: many
• 41:23
  Mike Harrison: properties
• 41:24
  Mike Harrison: that
• 41:24
  Mike Harrison: close.
• 41:25
  Mike Harrison: You
• 41:25
  Mike Harrison: know,
• 41:25
  Mike Harrison: so
• 41:25
  Mike Harrison: we
• 41:25
  Mike Harrison: buffer
• 41:26
  Mike Harrison: the
• 41:26
  Mike Harrison: rest
• 41:26
  Mike Harrison: of
• 41:26
  Mike Harrison: the
• 41:26
  Mike Harrison: year
• 41:26
  Mike Harrison: and
• 41:26
  Mike Harrison: build
• 41:27
  Mike Harrison: around
• 41:27
  Mike Harrison: knowing
• 41:27
  Mike Harrison: that
• 41:27
  Mike Harrison: the
• 41:27
  Mike Harrison: summer
• 41:28
  Mike Harrison: is
• 41:28
  Mike Harrison: going
• 41:28
  Mike Harrison: to
• 41:28
  Mike Harrison: be
• 41:28
  Mike Harrison: slow
• 41:28
  Mike Harrison: and
• 41:28
  Mike Harrison: make
• 41:29
  Mike Harrison: sure
• 41:29
  Mike Harrison: that
• 41:29
  Mike Harrison: we
• 41:29
  Mike Harrison: offset
• 41:29
  Mike Harrison: with
• 41:29
  Mike Harrison: long-term.
• 41:30
  Mike Harrison: So
• 41:31
  Mike Harrison: just
• 41:31
  Mike Harrison: a
• 41:31
  Mike Harrison: quick
• 41:31
  Mike Harrison: glance
• 41:32
  Mike Harrison: at
• 41:32
  Mike Harrison: your
• 41:32
  Mike Harrison: website
• 41:32
  Mike Harrison: which
• 41:33
  Mike Harrison: is
• 41:33
  Mike Harrison: beautiful
• 41:33
  Mike Harrison: and
• 41:33
  Mike Harrison: your
• 41:33
  Mike Harrison: pictures
• 41:34
  Mike Harrison: are
• 41:34
  Mike Harrison: beautiful
• 41:35
  Mike Harrison: and
• 41:35
  Mike Harrison: your
• 41:35
  Mike Harrison: units
• 41:35
  Mike Harrison: look
• 41:36
  Mike Harrison: beautiful.
• 41:36
  Mike Harrison: It
• 41:36
  Mike Harrison: looks
• 41:37
  Mike Harrison: like
• 41:37
  Mike Harrison: you've
• 41:37
  Mike Harrison: built
• 41:37
  Mike Harrison: a
• 41:37
  Mike Harrison: very
• 41:38
  Mike Harrison: nice
• 41:38
  Mike Harrison: property.
• 41:38
  Mike Harrison: You
• 41:38
  Mike Harrison: just
• 41:39
  Mike Harrison: got
• 41:39
  Mike Harrison: to
• 41:39
  Mike Harrison: figure
• 41:39
  Mike Harrison: out
• 41:39
  Mike Harrison: who
• 41:39
  Mike Harrison: you
• 41:39
  Mike Harrison: are
• 41:39
  Mike Harrison: and
• 41:40
  Mike Harrison: then
• 41:40
  Mike Harrison: pivot
• 41:40
  Mike Harrison: your
• 41:42
  Mike Harrison: strategy.
• 41:42
  Robert Preston: Did
• 41:43
  Robert Preston: I
• 41:43
  Robert Preston: would
• 41:43
  Robert Preston: add
• 41:43
  Robert Preston: onto
• 41:43
  Robert Preston: that,
• 41:44
  Robert Preston: as
• 41:44
  Robert Preston: you
• 41:44
  Robert Preston: think
• 41:44
  Robert Preston: about
• 41:44
  Robert Preston: it,
• 41:44
  Robert Preston: right?
• 41:45
  Robert Preston: You
• 41:45
  Robert Preston: guys
• 41:45
  Robert Preston: br...
• 41:46
  Robert Preston: have
• 41:46
  Robert Preston: a
• 41:46
  Robert Preston: brand
• 41:46
  Robert Preston: new
• 41:46
  Robert Preston: construction
• 41:47
  Robert Preston: place.
• 41:48
  Robert Preston: You
• 41:48
  Robert Preston: have
• 41:48
  Robert Preston: all
• 41:48
  Robert Preston: this
• 41:48
  Robert Preston: stuff
• 41:48
  Robert Preston: in
• 41:49
  Robert Preston: here.
• 41:49
  Robert Preston: At
• 41:50
  Robert Preston: some
• 41:50
  Robert Preston: point
• 41:50
  Robert Preston: you're
• 41:50
  Robert Preston: going
• 41:50
  Robert Preston: to
• 41:50
  Robert Preston: have
• 41:50
  Robert Preston: to
• 41:50
  Robert Preston: take
• 41:51
  Robert Preston: a
• 41:51
  Robert Preston: hard,
• 41:51
  Robert Preston: harsh
• 41:52
  Robert Preston: reality
• 41:52
  Robert Preston: look
• 41:52
  Robert Preston: at
• 41:53
  Robert Preston: it
• 41:53
  Robert Preston: too
• 41:53
  Robert Preston: of
• 41:53
  Robert Preston: how
• 41:53
  Robert Preston: much
• 41:54
  Robert Preston: money
• 41:54
  Robert Preston: do
• 41:54
  Robert Preston: you
• 41:54
  Robert Preston: have
• 41:54
  Robert Preston: into
• 41:54
  Robert Preston: it?
• 41:55
  Robert Preston: And
• 41:56
  Robert Preston: as
• 41:56
  Robert Preston: you
• 41:56
  Robert Preston: go,
• 41:56
  Robert Preston: well
• 41:56
  Robert Preston: what
• 41:57
  Robert Preston: is
• 41:57
  Robert Preston: your
• 41:57
  Robert Preston: identity?
• 41:58
  Robert Preston: What
• 41:58
  Robert Preston: is
• 41:58
  Robert Preston: this
• 41:58
  Robert Preston: going
• 41:59
  Robert Preston: to
• 41:59
  Robert Preston: be
• 41:59
  Robert Preston: on
• 41:59
  Robert Preston: and
• 41:59
  Robert Preston: off
• 41:59
  Robert Preston: season?
• 42:00
  Robert Preston: Is
• 42:00
  Robert Preston: it
• 42:01
  Robert Preston: a
• 42:01
  Robert Preston: hotel?
• 42:01
  Robert Preston: Is
• 42:01
  Robert Preston: it
• 42:01
  Robert Preston: a
• 42:01
  Robert Preston: campground?
• 42:02
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• 42:04
  Robert Preston: And
• 42:04
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• 42:04
  Robert Preston: that
• 42:04
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• 42:05
  Robert Preston: what's
• 42:05
  Robert Preston: in
• 42:05
  Robert Preston: the
• 42:05
  Robert Preston: market
• 42:06
  Robert Preston: and
• 42:06
  Robert Preston: you
• 42:07
  Robert Preston: know,
• 42:07
  Robert Preston: hopefully
• 42:07
  Robert Preston: you
• 42:07
  Robert Preston: find
• 42:07
  Robert Preston: a
• 42:07
  Robert Preston: path
• 42:08
  Robert Preston: through
• 42:08
  Robert Preston: there.
• 42:09
  Robert Preston: But
• 42:09
  Robert Preston: if
• 42:09
  Robert Preston: not,
• 42:09
  Robert Preston: then
• 42:09
  Robert Preston: you're
• 42:09
  Robert Preston: going
• 42:09
  Robert Preston: to
• 42:10
  Robert Preston: have
• 42:10
  Robert Preston: to
• 42:10
  Robert Preston: say,
• 42:10
  Robert Preston: "Well,
• 42:11
  Robert Preston: actually
• 42:11
  Robert Preston: financially
• 42:12
  Robert Preston: none
• 42:12
  Robert Preston: of
• 42:12
  Robert Preston: these
• 42:12
  Robert Preston: paths
• 42:13
  Robert Preston: work.
• 42:13
  Robert Preston: So
• 42:14
  Robert Preston: should
• 42:15
  Robert Preston: we...
• 42:16
  Robert Preston: should
• 42:16
  Robert Preston: we
• 42:16
  Robert Preston: sell
• 42:16
  Robert Preston: these
• 42:16
  Robert Preston: homes?
• 42:17
  Robert Preston: Should
• 42:17
  Robert Preston: we
• 42:17
  Robert Preston: condo
• 42:17
  Robert Preston: them?
• 42:17
  Robert Preston: Should
• 42:18
  Robert Preston: we
• 42:18
  Robert Preston: set
• 42:18
  Robert Preston: them
• 42:18
  Robert Preston: up?
• 42:18
  Robert Preston: Should
• 42:18
  Robert Preston: we
• 42:19
  Robert Preston: replat
• 42:19
  Robert Preston: this
• 42:19
  Robert Preston: property?"
• 42:21
  Robert Preston: You
• 42:21
  Robert Preston: know,
• 42:21
  Robert Preston: maybe
• 42:22
  Robert Preston: that
• 42:22
  Robert Preston: is
• 42:22
  Robert Preston: a...
• 42:22
  Robert Preston: the
• 42:23
  Robert Preston: exit
• 42:23
  Robert Preston: path,
• 42:24
  Robert Preston: right?
• 42:24
  Robert Preston: So
• 42:24
  Robert Preston: at
• 42:24
  Robert Preston: some
• 42:25
  Robert Preston: point
• 42:25
  Robert Preston: it's
• 42:26
  Robert Preston: built
• 42:26
  Robert Preston: now.
• 42:26
  Robert Preston: So
• 42:26
  Robert Preston: you
• 42:26
  Robert Preston: got
• 42:26
  Robert Preston: to
• 42:26
  Robert Preston: find...
• 42:27
  Robert Preston: you
• 42:27
  Robert Preston: got
• 42:27
  Robert Preston: to
• 42:27
  Robert Preston: find
• 42:27
  Robert Preston: the
• 42:27
  Robert Preston: path
• 42:28
  Robert Preston: forward,
• 42:29
  Robert Preston: but
• 42:30
  Robert Preston: the
• 42:30
  Robert Preston: data
• 42:30
  Robert Preston: is
• 42:30
  Robert Preston: the
• 42:30
  Robert Preston: data.
• 42:31
  Robert Preston: What
• 42:31
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• 42:32
  Robert Preston: STR
• 42:32
  Robert Preston: report
• 42:32
  Robert Preston: says
• 42:32
  Robert Preston: what
• 42:32
  Robert Preston: the
• 42:32
  Robert Preston: occupancy
• 42:33
  Robert Preston: is
• 42:33
  Robert Preston: going
• 42:33
  Robert Preston: to
• 42:33
  Robert Preston: be
• 42:33
  Robert Preston: for
• 42:33
  Robert Preston: hotel
• 42:34
  Robert Preston: and
• 42:34
  Robert Preston: lodging
• 42:34
  Robert Preston: is
• 42:34
  Robert Preston: what
• 42:34
  Robert Preston: it's
• 42:35
  Robert Preston: going
• 42:35
  Robert Preston: to
• 42:35
  Robert Preston: be.
• 42:35
  Robert Preston: Same
• 42:35
  Robert Preston: thing
• 42:36
  Robert Preston: for
• 42:37
  Robert Preston: the
• 42:37
  Robert Preston: RV
• 42:37
  Robert Preston: park,
• 42:37
  Robert Preston: right?
• 42:38
  Robert Preston: Which
• 42:38
  Robert Preston: you
• 42:38
  Robert Preston: can...
• 42:39
  Robert Preston: there's
• 42:39
  Robert Preston: some
• 42:39
  Robert Preston: data
• 42:39
  Robert Preston: out
• 42:39
  Robert Preston: there
• 42:40
  Robert Preston: to
• 42:40
  Robert Preston: see
• 42:40
  Robert Preston: what
• 42:40
  Robert Preston: occupancy
• 42:40
  Robert Preston: rates
• 42:40
  Robert Preston: and
• 42:41
  Robert Preston: stuff
• 42:41
  Robert Preston: are
• 42:41
  Robert Preston: for
• 42:41
  Robert Preston: Sevierville.
• 42:42
  Robert Preston: And
• 42:43
  Robert Preston: then
• 42:44
  Robert Preston: ADRs
• 42:44
  Robert Preston: are
• 42:45
  Robert Preston: the
• 42:45
  Robert Preston: ADRs.
• 42:45
  Robert Preston: Yes,
• 42:46
  Robert Preston: can
• 42:46
  Robert Preston: you
• 42:46
  Robert Preston: be
• 42:49
  Robert Preston: 10%
• 42:49
  Robert Preston: better
• 42:50
  Robert Preston: than
• 42:50
  Robert Preston: everyone
• 42:50
  Robert Preston: else?
• 42:50
  Robert Preston: Sure.
• 42:50
  Robert Preston: But
• 42:50
  Robert Preston: you're
• 42:50
  Robert Preston: not
• 42:50
  Robert Preston: going
• 42:50
  Robert Preston: to
• 42:50
  Robert Preston: be
• 42:51
  Robert Preston: 100%
• 42:51
  Robert Preston: better
• 42:51
  Robert Preston: than
• 42:51
  Robert Preston: everyone
• 42:51
  Robert Preston: else.
• 42:51
  Robert Preston: And
• 42:51
  Robert Preston: so
• 42:51
  Robert Preston: if
• 42:52
  Robert Preston: the
• 42:52
  Robert Preston: math
• 42:52
  Robert Preston: doesn't
• 42:52
  Robert Preston: work,
• 42:53
  Robert Preston: then...
• 42:54
  Robert Preston: then
• 42:54
  Robert Preston: you
• 42:54
  Robert Preston: got
• 42:54
  Robert Preston: to
• 42:54
  Robert Preston: figure
• 42:54
  Robert Preston: out
• 42:55
  Robert Preston: the
• 42:55
  Robert Preston: pivot
• 42:55
  Robert Preston: from
• 42:55
  Robert Preston: an...
• 42:56
  Robert Preston: from
• 42:56
  Robert Preston: an
• 42:56
  Robert Preston: investment
• 42:56
  Robert Preston: standpoint
• 42:58
  Robert Preston: of
• 42:58
  Robert Preston: what
• 42:58
  Robert Preston: does
• 42:58
  Robert Preston: this
• 42:59
  Robert Preston: need
• 42:59
  Robert Preston: to
• 42:59
  Robert Preston: happen?
• 42:59
  Robert Preston: I
• 42:59
  Robert Preston: assume
• 43:00
  Robert Preston: you
• 43:00
  Robert Preston: guys
• 43:00
  Robert Preston: own...
• 43:00
  Robert Preston: do
• 43:00
  Robert Preston: you
• 43:01
  Robert Preston: own
• 43:01
  Robert Preston: all
• 43:01
  Robert Preston: the
• 43:01
  Robert Preston: homes?
• 43:02
  Saurav Ghosal: Yeah,
• 43:02
  Saurav Ghosal: we
• 43:02
  Saurav Ghosal: own
• 43:02
  Saurav Ghosal: everything.
• 43:03
  Robert Preston: Yeah.
• 43:03
  Robert Preston: So
• 43:04
  Robert Preston: there's
• 43:04
  Robert Preston: a
• 43:04
  Robert Preston: lot
• 43:04
  Robert Preston: of
• 43:04
  Robert Preston: it...
• 43:04
  Robert Preston: a
• 43:04
  Robert Preston: lot
• 43:04
  Robert Preston: of
• 43:04
  Robert Preston: ways
• 43:04
  Robert Preston: to
• 43:05
  Robert Preston: be
• 43:05
  Robert Preston: very
• 43:05
  Robert Preston: creative
• 43:06
  Robert Preston: on
• 43:06
  Robert Preston: the
• 43:06
  Robert Preston: investment
• 43:07
  Robert Preston: ownership
• 43:07
  Robert Preston: structure,
• 43:08
  Robert Preston: capital
• 43:08
  Robert Preston: structure
• 43:08
  Robert Preston: there
• 43:09
  Robert Preston: too
• 43:09
  Robert Preston: to
• 43:09
  Robert Preston: think
• 43:10
  Robert Preston: about
• 43:10
  Robert Preston: it.
• 43:10
  Robert Preston: But
• 43:11
  Robert Preston: that...
• 43:11
  Robert Preston: I...
• 43:11
  Robert Preston: that's...
• 43:12
  Robert Preston: that's
• 43:12
  Robert Preston: a
• 43:12
  Robert Preston: critical
• 43:13
  Robert Preston: point
• 43:13
  Robert Preston: for
• 43:13
  Robert Preston: you
• 43:13
  Robert Preston: guys
• 43:14
  Robert Preston: to
• 43:14
  Robert Preston: think
• 43:14
  Robert Preston: through.
• 43:14
  Robert Preston: Hopefully
• 43:15
  Robert Preston: you
• 43:15
  Robert Preston: thought
• 43:15
  Robert Preston: through
• 43:16
  Robert Preston: before
• 43:16
  Robert Preston: you
• 43:16
  Robert Preston: built
• 43:16
  Robert Preston: it.
• 43:17
  Robert Preston: But...
• 43:17
  Robert Preston: but
• 43:17
  Robert Preston: if
• 43:18
  Robert Preston: not,
• 43:18
  Robert Preston: now's
• 43:18
  Robert Preston: a
• 43:19
  Robert Preston: good
• 43:19
  Robert Preston: time
• 43:19
  Robert Preston: to
• 43:19
  Robert Preston: really
• 43:20
  Robert Preston: dig
• 43:20
  Robert Preston: into
• 43:20
  Robert Preston: that.
• 43:21
  Robert Preston: Start
• 43:21
  Robert Preston: building
• 43:21
  Robert Preston: a
• 43:21
  Robert Preston: long-term
• 43:22
  Robert Preston: exit
• 43:22
  Robert Preston: strategy.
• 43:23
  Jeff Hoffman: But
• 43:24
  Jeff Hoffman: I
• 43:24
  Jeff Hoffman: do
• 43:25
  Jeff Hoffman: believe
• 43:26
  Jeff Hoffman: that
• 43:26
  Jeff Hoffman: because
• 43:26
  Jeff Hoffman: I
• 43:26
  Jeff Hoffman: was
• 43:26
  Jeff Hoffman: going
• 43:26
  Jeff Hoffman: to
• 43:26
  Jeff Hoffman: ask
• 43:27
  Jeff Hoffman: Mike
• 43:27
  Jeff Hoffman: to
• 43:27
  Jeff Hoffman: speak
• 43:27
  Jeff Hoffman: to
• 43:28
  Jeff Hoffman: this
• 43:28
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• 43:29
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• 43:29
  Jeff Hoffman: is
• 43:30
  Jeff Hoffman: actually
• 43:30
  Jeff Hoffman: a...
• 43:30
  Jeff Hoffman: a
• 43:31
  Jeff Hoffman: hotelier
• 43:31
  Jeff Hoffman: also.
• 43:33
  Jeff Hoffman: And
• 43:34
  Jeff Hoffman: when
• 43:34
  Jeff Hoffman: we
• 43:35
  Jeff Hoffman: have
• 43:35
  Jeff Hoffman: people
• 43:35
  Jeff Hoffman: in
• 43:35
  Jeff Hoffman: hotels,
• 43:37
  Jeff Hoffman: they
• 43:37
  Jeff Hoffman: don't
• 43:37
  Jeff Hoffman: talk
• 43:37
  Jeff Hoffman: to
• 43:37
  Jeff Hoffman: each
• 43:38
  Jeff Hoffman: other,
• 43:38
  Jeff Hoffman: they
• 43:38
  Jeff Hoffman: don't
• 43:39
  Jeff Hoffman: do
• 43:39
  Jeff Hoffman: things
• 43:39
  Jeff Hoffman: together
• 43:39
  Jeff Hoffman: unless
• 43:40
  Jeff Hoffman: they
• 43:40
  Jeff Hoffman: came
• 43:40
  Jeff Hoffman: in
• 43:40
  Jeff Hoffman: as
• 43:41
  Jeff Hoffman: a
• 43:41
  Jeff Hoffman: group.
• 43:42
  Jeff Hoffman: But
• 43:44
  Jeff Hoffman: if
• 43:44
  Jeff Hoffman: you
• 43:44
  Jeff Hoffman: notice
• 43:44
  Jeff Hoffman: the
• 43:45
  Jeff Hoffman: new
• 43:45
  Jeff Hoffman: trend
• 43:45
  Jeff Hoffman: is
• 43:46
  Jeff Hoffman: having
• 43:46
  Jeff Hoffman: bars
• 43:47
  Jeff Hoffman: and
• 43:47
  Jeff Hoffman: greeting
• 43:47
  Jeff Hoffman: meeting
• 43:48
  Jeff Hoffman: spaces
• 43:48
  Jeff Hoffman: and
• 43:49
  Jeff Hoffman: bigger
• 43:49
  Jeff Hoffman: breakfast
• 43:49
  Jeff Hoffman: areas
• 43:50
  Jeff Hoffman: in
• 43:50
  Jeff Hoffman: hotels.
• 43:52
  Jeff Hoffman: And
• 43:52
  Jeff Hoffman: those
• 43:53
  Jeff Hoffman: are
• 43:53
  Jeff Hoffman: the
• 43:53
  Jeff Hoffman: clients
• 43:53
  Jeff Hoffman: I
• 43:54
  Jeff Hoffman: believe
• 43:54
  Jeff Hoffman: that
• 43:54
  Jeff Hoffman: you're
• 43:54
  Jeff Hoffman: going
• 43:54
  Jeff Hoffman: to
• 43:55
  Jeff Hoffman: try
• 43:55
  Jeff Hoffman: to
• 43:55
  Jeff Hoffman: reach.
• 43:56
  Jeff Hoffman: So
• 43:56
  Jeff Hoffman: you...
• 43:57
  Jeff Hoffman: what
• 43:57
  Jeff Hoffman: I
• 43:57
  Jeff Hoffman: would
• 43:58
  Jeff Hoffman: do
• 43:58
  Jeff Hoffman: is
• 43:58
  Jeff Hoffman: dig
• 43:58
  Jeff Hoffman: into
• 43:59
  Jeff Hoffman: the
• 43:59
  Jeff Hoffman: dynamics
• 43:59
  Jeff Hoffman: of
• 44:00
  Jeff Hoffman: that
• 44:00
  Jeff Hoffman: market.
• 44:02
  Jeff Hoffman: And
• 44:02
  Jeff Hoffman: then
• 44:02
  Jeff Hoffman: with
• 44:02
  Jeff Hoffman: your
• 44:02
  Jeff Hoffman: marketing,
• 44:04
  Jeff Hoffman: either
• 44:04
  Jeff Hoffman: your
• 44:05
  Jeff Hoffman: marketing
• 44:05
  Jeff Hoffman: or
• 44:06
  Jeff Hoffman: a
• 44:06
  Jeff Hoffman: marketing
• 44:06
  Jeff Hoffman: firm,
• 44:07
  Jeff Hoffman: I
• 44:08
  Jeff Hoffman: would
• 44:08
  Jeff Hoffman: pander
• 44:10
  Jeff Hoffman: to
• 44:10
  Jeff Hoffman: that
• 44:10
  Jeff Hoffman: crowd.
• 44:12
  Jeff Hoffman: The
• 44:12
  Jeff Hoffman: name
• 44:12
  Jeff Hoffman: of
• 44:12
  Jeff Hoffman: the
• 44:12
  Jeff Hoffman: brands
• 44:13
  Jeff Hoffman: escapes
• 44:13
  Jeff Hoffman: me
• 44:13
  Jeff Hoffman: right
• 44:13
  Jeff Hoffman: now,
• 44:14
  Jeff Hoffman: but
• 44:14
  Jeff Hoffman: like
• 44:14
  Jeff Hoffman: the
• 44:14
  Jeff Hoffman: Embassy
• 44:15
  Jeff Hoffman: Suites
• 44:15
  Jeff Hoffman: and
• 44:16
  Jeff Hoffman: some
• 44:16
  Jeff Hoffman: of
• 44:16
  Jeff Hoffman: those
• 44:16
  Jeff Hoffman: have
• 44:16
  Jeff Hoffman: bars
• 44:17
  Jeff Hoffman: and
• 44:17
  Jeff Hoffman: restaurants
• 44:18
  Jeff Hoffman: now.
• 44:19
  Jeff Hoffman: And
• 44:20
  Jeff Hoffman: that
• 44:20
  Jeff Hoffman: might
• 44:20
  Jeff Hoffman: be
• 44:21
  Jeff Hoffman: where
• 44:21
  Jeff Hoffman: you
• 44:21
  Jeff Hoffman: want
• 44:21
  Jeff Hoffman: to
• 44:21
  Jeff Hoffman: look
• 44:21
  Jeff Hoffman: at,
• 44:22
  Jeff Hoffman: where
• 44:22
  Jeff Hoffman: they...
• 44:23
  Jeff Hoffman: they
• 44:23
  Jeff Hoffman: do
• 44:23
  Jeff Hoffman: want
• 44:24
  Jeff Hoffman: to
• 44:24
  Jeff Hoffman: socialize
• 44:25
  Jeff Hoffman: at
• 44:25
  Jeff Hoffman: a
• 44:25
  Jeff Hoffman: hotel
• 44:26
  Jeff Hoffman: atmosphere.
• 44:27
  Jeff Hoffman: It's...
• 44:28
  Mike Harrison: Well
• 44:28
  Mike Harrison: the
• 44:28
  Mike Harrison: life...
• 44:28
  Mike Harrison: the
• 44:28
  Mike Harrison: lifestyle
• 44:29
  Mike Harrison: hotels.
• 44:29
  Mike Harrison: I
• 44:29
  Mike Harrison: mean
• 44:29
  Mike Harrison: that's
• 44:30
  Mike Harrison: certainly...
• 44:31
  Jeff Hoffman: Yeah.
• 44:31
  Jeff Hoffman: That's...
• 44:31
  Mike Harrison: ...space.
• 44:31
  Mike Harrison: I
• 44:32
  Mike Harrison: mean...
• 44:32
  Mike Harrison: I
• 44:32
  Mike Harrison: mean
• 44:32
  Mike Harrison: I
• 44:32
  Mike Harrison: ask
• 44:32
  Mike Harrison: the
• 44:32
  Mike Harrison: question,
• 44:32
  Mike Harrison: right?
• 44:32
  Jeff Hoffman: ...what
• 44:35
  Jeff Hoffman: I
• 44:35
  Jeff Hoffman: would
• 44:48
  Jeff Hoffman: think.
• 44:48
  Mike Harrison: I
• 44:48
  Mike Harrison: agree
• 44:48
  Mike Harrison: with
• 44:48
  Mike Harrison: everything
• 44:48
  Mike Harrison: Sandy
• 44:48
  Mike Harrison: says
• 44:49
  Mike Harrison: about
• 44:49
  Mike Harrison: glamping.
• 44:49
  Mike Harrison: If
• 44:52
  Mike Harrison: he
• 44:56
  Mike Harrison: wants
• 45:04
  Mike Harrison: to
• 45:04
  Mike Harrison: be
• 45:07
  Mike Harrison: glamping
• 45:07
  Mike Harrison: in
• 45:17
  Mike Harrison: Smokies,
• 45:17
  Mike Harrison: then
• 45:18
  Mike Harrison: that's
• 45:18
  Mike Harrison: okay.
• 45:18
  Mike Harrison: Then
• 45:18
  Mike Harrison: you
• 45:19
  Mike Harrison: have
• 45:19
  Mike Harrison: to
• 45:19
  Mike Harrison: pivot
• 45:19
  Mike Harrison: your
• 45:20
  Mike Harrison: entire
• 45:20
  Mike Harrison: strategy
• 45:21
  Mike Harrison: because
• 45:21
  Mike Harrison: your
• 45:21
  Mike Harrison: website
• 45:21
  Mike Harrison: doesn't
• 45:22
  Mike Harrison: say
• 45:22
  Mike Harrison: that
• 45:23
  Mike Harrison: and
• 45:23
  Mike Harrison: your
• 45:23
  Mike Harrison: con...
• 45:23
  Mike Harrison: tent
• 45:23
  Mike Harrison: doesn't
• 45:23
  Mike Harrison: say
• 45:23
  Mike Harrison: that
• 45:24
  Mike Harrison: and
• 45:24
  Mike Harrison: your
• 45:24
  Mike Harrison: marketing
• 45:24
  Mike Harrison: doesn't
• 45:25
  Mike Harrison: say
• 45:25
  Mike Harrison: that.
• 45:25
  Mike Harrison: So
• 45:26
  Mike Harrison: for
• 45:26
  Mike Harrison: a
• 45:26
  Mike Harrison: glamping
• 45:26
  Mike Harrison: person,
• 45:27
  Mike Harrison: they're
• 45:28
  Mike Harrison: not
• 45:28
  Mike Harrison: going
• 45:28
  Mike Harrison: to
• 45:28
  Mike Harrison: find
• 45:29
  Mike Harrison: you.
• 45:29
  Mike Harrison: And
• 45:29
  Mike Harrison: they're
• 45:29
  Mike Harrison: not
• 45:29
  Mike Harrison: going
• 45:30
  Mike Harrison: to
• 45:30
  Mike Harrison: be
• 45:30
  Mike Harrison: looking
• 45:30
  Mike Harrison: for
• 45:30
  Mike Harrison: you
• 45:31
  Mike Harrison: and
• 45:31
  Mike Harrison: you
• 45:31
  Mike Harrison: won't
• 45:31
  Mike Harrison: resonate
• 45:32
  Mike Harrison: with
• 45:32
  Mike Harrison: them.
• 45:32
  Mike Harrison: So
• 45:33
  Mike Harrison: that's...
• 45:33
  Mike Harrison: that's...
• 45:34
  Mike Harrison: that's
• 45:34
  Mike Harrison: kind
• 45:34
  Mike Harrison: of
• 45:34
  Mike Harrison: how
• 45:35
  Mike Harrison: I'd
• 45:35
  Mike Harrison: start
• 45:35
  Mike Harrison: is
• 45:35
  Mike Harrison: if
• 45:35
  Mike Harrison: that's
• 45:36
  Mike Harrison: the
• 45:36
  Mike Harrison: customer
• 45:36
  Mike Harrison: you're
• 45:36
  Mike Harrison: going
• 45:36
  Mike Harrison: after,
• 45:37
  Mike Harrison: then
• 45:37
  Mike Harrison: yes,
• 45:38
  Mike Harrison: you've
• 45:38
  Mike Harrison: got
• 45:38
  Mike Harrison: to
• 45:38
  Mike Harrison: reposition,
• 45:39
  Mike Harrison: you
• 45:39
  Mike Harrison: know,
• 45:39
  Mike Harrison: your
• 45:40
  Mike Harrison: beautiful
• 45:40
  Mike Harrison: property.
• 45:41
  Mike Harrison: I
• 45:41
  Mike Harrison: think
• 45:41
  Mike Harrison: it
• 45:41
  Mike Harrison: is
• 45:42
  Mike Harrison: a
• 45:42
  Mike Harrison: glamping
• 45:42
  Mike Harrison: only
• 45:42
  Mike Harrison: property,
• 45:43
  Mike Harrison: looking
• 45:43
  Mike Harrison: at
• 45:43
  Mike Harrison: it
• 45:43
  Mike Harrison: online.
• 45:44
  Mike Harrison: But
• 45:45
  Mike Harrison: you're
• 45:45
  Mike Harrison: marketing
• 45:46
  Mike Harrison: to
• 45:46
  Mike Harrison: a
• 45:46
  Mike Harrison: different
• 45:47
  Mike Harrison: customer
• 45:47
  Mike Harrison: in
• 45:47
  Mike Harrison: your...
• 45:48
  Mike Harrison: your
• 45:48
  Mike Harrison: messaging.
• 45:49
  Mike Harrison: So
• 45:49
  Mike Harrison: look,
• 45:50
  Mike Harrison: I...
• 45:50
  Mike Harrison: this
• 45:50
  Mike Harrison: isn't
• 45:50
  Mike Harrison: a...
• 45:50
  Mike Harrison: a
• 45:51
  Mike Harrison: coach
• 45:51
  Mike Harrison: Saurav,
• 45:53
  Mike Harrison: you
• 45:53
  Mike Harrison: know,
• 45:53
  Mike Harrison: session.
• 45:53
  Mike Harrison: You
• 45:53
  Mike Harrison: know,
• 45:53
  Mike Harrison: so...
• 45:54
  Mike Harrison: so
• 45:54
  Mike Harrison: my
• 45:54
  Mike Harrison: apologies.
• 45:54
  Mike Harrison: I
• 45:54
  Mike Harrison: was
• 45:55
  Mike Harrison: just
• 45:55
  Mike Harrison: curious
• 45:55
  Mike Harrison: when
• 45:55
  Mike Harrison: I
• 45:55
  Mike Harrison: was
• 45:55
  Mike Harrison: looking
• 45:56
  Mike Harrison: at
• 45:56
  Mike Harrison: it
• 45:56
  Mike Harrison: and
• 45:56
  Mike Harrison: as
• 45:56
  Mike Harrison: you
• 45:56
  Mike Harrison: were
• 45:56
  Mike Harrison: talking
• 45:57
  Mike Harrison: I
• 45:57
  Mike Harrison: was
• 45:57
  Mike Harrison: like,
• 45:57
  Mike Harrison: I
• 45:57
  Mike Harrison: can't
• 45:57
  Mike Harrison: help
• 45:57
  Mike Harrison: myself.
• 45:58
  Brian Searl: Well,
• 45:58
  Brian Searl: I
• 45:58
  Brian Searl: mean
• 45:58
  Brian Searl: it's
• 45:59
  Brian Searl: a
• 45:59
  Brian Searl: good
• 45:59
  Brian Searl: session
• 45:59
  Brian Searl: because
• 46:00
  Brian Searl: what
• 46:00
  Brian Searl: you're
• 46:00
  Brian Searl: saying
• 46:00
  Brian Searl: is
• 46:00
  Brian Searl: also
• 46:01
  Brian Searl: applicable
• 46:01
  Brian Searl: to
• 46:01
  Brian Searl: probably
• 46:02
  Brian Searl: lots
• 46:02
  Brian Searl: of
• 46:02
  Brian Searl: people
• 46:02
  Brian Searl: who
• 46:03
  Brian Searl: are
• 46:03
  Brian Searl: watching
• 46:03
  Brian Searl: the
• 46:03
  Brian Searl: show
• 46:03
  Brian Searl: too,
• 46:04
  Brian Searl: who
• 46:04
  Brian Searl: may
• 46:04
  Brian Searl: not
• 46:05
  Brian Searl: be
• 46:05
  Brian Searl: in
• 46:05
  Brian Searl: Sevierville
• 46:05
  Brian Searl: and
• 46:06
  Brian Searl: who
• 46:06
  Brian Searl: may
• 46:06
  Brian Searl: not
• 46:06
  Brian Searl: be
• 46:06
  Brian Searl: Sojourn
• 46:06
  Brian Searl: Lodging,
• 46:07
  Brian Searl: but
• 46:07
  Brian Searl: may
• 46:07
  Brian Searl: have
• 46:08
  Brian Searl: similar
• 46:08
  Brian Searl: identity
• 46:09
  Brian Searl: issues
• 46:09
  Brian Searl: or
• 46:10
  Brian Searl: trying
• 46:10
  Brian Searl: to
• 46:10
  Brian Searl: figure
• 46:10
  Brian Searl: out
• 46:10
  Brian Searl: the
• 46:10
  Brian Searl: market
• 46:11
  Brian Searl: or
• 46:11
  Brian Searl: switching
• 46:11
  Brian Searl: from
• 46:11
  Brian Searl: short-term
• 46:12
  Brian Searl: to
• 46:12
  Brian Searl: long-term
• 46:12
  Brian Searl: or
• 46:13
  Brian Searl: whatever
• 46:13
  Brian Searl: else,
• 46:13
  Brian Searl: right?
• 46:13
  Brian Searl: Adding
• 46:14
  Brian Searl: glamping
• 46:14
  Brian Searl: or
• 46:14
  Brian Searl: not.
• 46:15
  Brian Searl: So
• 46:15
  Brian Searl: I
• 46:15
  Brian Searl: think
• 46:15
  Brian Searl: it's
• 46:15
  Brian Searl: good
• 46:16
  Brian Searl: advice.
• 46:16
  Brian Searl: I
• 46:17
  Brian Searl: think
• 46:17
  Brian Searl: the
• 46:17
  Brian Searl: first
• 46:17
  Brian Searl: thing
• 46:17
  Brian Searl: I
• 46:17
  Brian Searl: would
• 46:18
  Brian Searl: do
• 46:18
  Brian Searl: and
• 46:18
  Brian Searl: again,
• 46:19
  Brian Searl: I
• 46:19
  Brian Searl: mean
• 46:19
  Brian Searl: this
• 46:19
  Brian Searl: is
• 46:19
  Brian Searl: me,
• 46:19
  Brian Searl: I...
• 46:20
  Brian Searl: I
• 46:20
  Brian Searl: obviously
• 46:20
  Brian Searl: I'm
• 46:20
  Brian Searl: an
• 46:21
  Brian Searl: AI
• 46:21
  Brian Searl: guy.
• 46:21
  Brian Searl: I
• 46:21
  Brian Searl: would
• 46:21
  Brian Searl: take
• 46:21
  Brian Searl: it
• 46:21
  Brian Searl: to
• 46:22
  Brian Searl: AI
• 46:22
  Brian Searl: and
• 46:22
  Brian Searl: say,
• 46:23
  Brian Searl: "Listen,
• 46:23
  Brian Searl: you
• 46:23
  Brian Searl: know,
• 46:23
  Brian Searl: every...
• 46:24
  Brian Searl: like
• 46:24
  Brian Searl: I...
• 46:24
  Brian Searl: I
• 46:24
  Brian Searl: want
• 46:25
  Brian Searl: to
• 46:25
  Brian Searl: reach
• 46:25
  Brian Searl: people
• 46:25
  Brian Searl: who
• 46:25
  Brian Searl: want
• 46:25
  Brian Searl: to
• 46:25
  Brian Searl: come
• 46:26
  Brian Searl: to
• 46:26
  Brian Searl: Sevierville
• 46:26
  Brian Searl: and
• 46:26
  Brian Searl: want
• 46:27
  Brian Searl: to
• 46:27
  Brian Searl: go
• 46:27
  Brian Searl: glamping.
• 46:27
  Brian Searl: This
• 46:28
  Brian Searl: is
• 46:28
  Brian Searl: what
• 46:28
  Brian Searl: I
• 46:28
  Brian Searl: want
• 46:28
  Brian Searl: my
• 46:28
  Brian Searl: identity
• 46:29
  Brian Searl: to
• 46:29
  Brian Searl: be,
• 46:29
  Brian Searl: I
• 46:29
  Brian Searl: think.
• 46:30
  Brian Searl: Here's
• 46:31
  Brian Searl: my
• 46:31
  Brian Searl: existing
• 46:31
  Brian Searl: website.
• 46:32
  Brian Searl: Go
• 46:32
  Brian Searl: look
• 46:32
  Brian Searl: at
• 46:32
  Brian Searl: it
• 46:32
  Brian Searl: and
• 46:32
  Brian Searl: tell
• 46:32
  Brian Searl: me
• 46:33
  Brian Searl: what
• 46:33
  Brian Searl: are
• 46:33
  Brian Searl: some
• 46:33
  Brian Searl: basic
• 46:33
  Brian Searl: fundamental
• 46:34
  Brian Searl: options
• 46:35
  Brian Searl: that
• 46:35
  Brian Searl: I
• 46:35
  Brian Searl: have
• 46:35
  Brian Searl: to
• 46:35
  Brian Searl: switch
• 46:36
  Brian Searl: to
• 46:36
  Brian Searl: pivot
• 46:36
  Brian Searl: to
• 46:36
  Brian Searl: reach
• 46:37
  Brian Searl: these
• 46:37
  Brian Searl: people?"
• 46:37
  Brian Searl: Is
• 46:38
  Brian Searl: that
• 46:38
  Brian Searl: the
• 46:38
  Brian Searl: finish
• 46:38
  Brian Searl: point?
• 46:39
  Brian Searl: No.
• 46:39
  Brian Searl: But
• 46:39
  Brian Searl: it's
• 46:40
  Brian Searl: a
• 46:40
  Brian Searl: starting
• 46:40
  Brian Searl: point
• 46:41
  Brian Searl: to
• 46:41
  Brian Searl: spark
• 46:41
  Brian Searl: some
• 46:41
  Brian Searl: ideas
• 46:42
  Brian Searl: in
• 46:42
  Brian Searl: your
• 46:42
  Brian Searl: head
• 46:43
  Brian Searl: about
• 46:44
  Brian Searl: the
• 46:44
  Brian Searl: basics
• 46:44
  Brian Searl: that
• 46:44
  Brian Searl: Mike's
• 46:44
  Brian Searl: talking
• 46:45
  Brian Searl: about
• 46:45
  Brian Searl: because
• 46:45
  Brian Searl: Outdoor
• 46:45
  Brian Searl: Hotel
• 46:46
  Brian Searl: is
• 46:46
  Brian Searl: not
• 46:48
  Brian Searl: glamping.
• 46:48
  Brian Searl: It's
• 46:48
  Brian Searl: kind
• 46:48
  Brian Searl: of
• 46:48
  Brian Searl: a
• 46:48
  Brian Searl: mix,
• 46:49
  Brian Searl: right?
• 46:50
  Brian Searl: Is
• 46:50
  Brian Searl: it
• 46:50
  Brian Searl: outdoor
• 46:50
  Brian Searl: hospitality?
• 46:51
  Brian Searl: Is
• 46:51
  Brian Searl: it
• 46:51
  Brian Searl: glamping?
• 46:51
  Brian Searl: Then
• 46:52
  Brian Searl: is
• 46:52
  Brian Searl: it
• 46:52
  Brian Searl: cabin
• 46:52
  Brian Searl: rentals
• 46:53
  Brian Searl: versus
• 46:53
  Brian Searl: rooms?
• 46:54
  Brian Searl: What
• 46:54
  Brian Searl: do
• 46:54
  Brian Searl: I
• 46:54
  Brian Searl: call
• 46:54
  Brian Searl: people?
• 46:55
  Brian Searl: How
• 46:55
  Brian Searl: do
• 46:55
  Brian Searl: I
• 46:55
  Brian Searl: do
• 46:55
  Brian Searl: the
• 46:55
  Brian Searl: messaging?
• 46:56
  Brian Searl: How
• 46:56
  Brian Searl: do
• 46:56
  Brian Searl: I
• 46:56
  Brian Searl: write
• 46:56
  Brian Searl: it
• 46:56
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• 46:56
  Brian Searl: Gen
• 46:57
  Brian Searl: Z
• 46:57
  Brian Searl: that
• 46:57
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• 46:57
  Brian Searl: 20
• 46:57
  Brian Searl: to
• 46:58
  Brian Searl: 30
• 46:58
  Brian Searl: if
• 46:58
  Brian Searl: that's
• 46:58
  Brian Searl: what
• 46:58
  Brian Searl: I
• 46:58
  Brian Searl: want
• 46:58
  Brian Searl: to
• 46:58
  Brian Searl: be
• 46:59
  Brian Searl: my
• 46:59
  Brian Searl: target
• 46:59
  Brian Searl: audience
• 46:59
  Brian Searl: to
• 46:59
  Brian Searl: be?
• 47:00
  Brian Searl: And
• 47:01
  Brian Searl: then,
• 47:01
  Brian Searl: after
• 47:01
  Brian Searl: that,
• 47:02
  Brian Searl: you
• 47:02
  Brian Searl: decide,
• 47:03
  Brian Searl: okay,
• 47:03
  Brian Searl: can
• 47:03
  Brian Searl: I
• 47:03
  Brian Searl: implement
• 47:03
  Brian Searl: this
• 47:04
  Brian Searl: myself
• 47:04
  Brian Searl: or
• 47:04
  Brian Searl: do
• 47:04
  Brian Searl: I
• 47:04
  Brian Searl: need
• 47:04
  Brian Searl: a
• 47:05
  Brian Searl: marketing
• 47:05
  Brian Searl: company?
• 47:06
  Brian Searl: Or
• 47:06
  Brian Searl: can
• 47:06
  Brian Searl: I...
• 47:06
  Brian Searl: and
• 47:06
  Brian Searl: then...
• 47:06
  Brian Searl: or
• 47:07
  Brian Searl: can
• 47:07
  Brian Searl: I
• 47:07
  Brian Searl: implement
• 47:07
  Brian Searl: this
• 47:07
  Brian Searl: myself
• 47:07
  Brian Searl: or
• 47:07
  Brian Searl: do
• 47:08
  Brian Searl: I
• 47:08
  Brian Searl: need
• 47:08
  Brian Searl: a
• 47:08
  Brian Searl: Sandy
• 47:08
  Brian Searl: or
• 47:08
  Brian Searl: a
• 47:08
  Brian Searl: Jeff
• 47:09
  Brian Searl: or
• 47:09
  Brian Searl: a
• 47:09
  Brian Searl: consultant,
• 47:10
  Brian Searl: right?
• 47:11
  Brian Searl: To
• 47:11
  Brian Searl: help
• 47:11
  Brian Searl: me
• 47:11
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• 47:12
  Brian Searl: that...
• 47:12
  Brian Searl: take
• 47:12
  Brian Searl: that
• 47:12
  Brian Searl: step
• 47:12
  Brian Searl: further.
• 47:14
  Brian Searl: And
• 47:14
  Brian Searl: I
• 47:14
  Brian Searl: think
• 47:14
  Brian Searl: that's
• 47:14
  Brian Searl: going
• 47:15
  Brian Searl: to
• 47:15
  Brian Searl: give
• 47:15
  Brian Searl: you
• 47:15
  Brian Searl: a
• 47:15
  Brian Searl: really
• 47:15
  Brian Searl: good
• 47:16
  Brian Searl: idea
• 47:16
  Brian Searl: of
• 47:16
  Brian Searl: a
• 47:16
  Brian Searl: starting
• 47:17
  Brian Searl: point
• 47:17
  Brian Searl: and
• 47:17
  Brian Searl: a
• 47:17
  Brian Searl: path
• 47:17
  Brian Searl: to
• 47:18
  Brian Searl: take
• 47:18
  Brian Searl: and
• 47:18
  Brian Searl: then
• 47:19
  Brian Searl: go
• 47:19
  Brian Searl: from
• 47:19
  Brian Searl: there,
• 47:19
  Brian Searl: right?
• 47:21
  Saurav Ghosal: Yeah,
• 47:21
  Saurav Ghosal: I
• 47:21
  Saurav Ghosal: do
• 47:22
  Saurav Ghosal: want
• 47:22
  Saurav Ghosal: to
• 47:22
  Saurav Ghosal: also
• 47:22
  Saurav Ghosal: mention
• 47:23
  Saurav Ghosal: so
• 47:23
  Saurav Ghosal: majority
• 47:23
  Saurav Ghosal: of
• 47:24
  Saurav Ghosal: our
• 47:24
  Saurav Ghosal: customers
• 47:24
  Saurav Ghosal: do
• 47:24
  Saurav Ghosal: come
• 47:24
  Saurav Ghosal: from
• 47:25
  Saurav Ghosal: like
• 47:25
  Saurav Ghosal: the
• 47:25
  Saurav Ghosal: OTA
• 47:25
  Saurav Ghosal: platforms
• 47:26
  Saurav Ghosal: like
• 47:26
  Saurav Ghosal: Airbnb,
• 47:26
  Saurav Ghosal: VRBO.
• 47:28
  Saurav Ghosal: And
• 47:28
  Saurav Ghosal: so,
• 47:29
  Saurav Ghosal: you
• 47:29
  Saurav Ghosal: know,
• 47:29
  Saurav Ghosal: the...
• 47:31
  Saurav Ghosal: I
• 47:31
  Saurav Ghosal: mean,
• 47:31
  Saurav Ghosal: they're...
• 47:32
  Saurav Ghosal: I
• 47:32
  Saurav Ghosal: mean...
• 47:33
  Saurav Ghosal: the...
• 47:34
  Saurav Ghosal: our
• 47:34
  Saurav Ghosal: website
• 47:34
  Saurav Ghosal: mar...
• 47:35
  Saurav Ghosal: messaging
• 47:35
  Saurav Ghosal: and
• 47:35
  Saurav Ghosal: whatnot,
• 47:36
  Saurav Ghosal: they
• 47:36
  Saurav Ghosal: don't
• 47:36
  Saurav Ghosal: really...
• 47:37
  Saurav Ghosal: a
• 47:37
  Saurav Ghosal: lot
• 47:37
  Saurav Ghosal: of
• 47:37
  Saurav Ghosal: them
• 47:37
  Saurav Ghosal: don't
• 47:37
  Saurav Ghosal: end
• 47:37
  Saurav Ghosal: up
• 47:37
  Saurav Ghosal: seeing
• 47:38
  Saurav Ghosal: it.
• 47:38
  Saurav Ghosal: They
• 47:38
  Saurav Ghosal: actually
• 47:38
  Saurav Ghosal: see
• 47:39
  Saurav Ghosal: it
• 47:39
  Saurav Ghosal: through
• 47:39
  Saurav Ghosal: Airbnb,
• 47:39
  Saurav Ghosal: VRBO
• 47:40
  Saurav Ghosal: first
• 47:40
  Saurav Ghosal: and
• 47:41
  Saurav Ghosal: then
• 47:41
  Saurav Ghosal: they
• 47:41
  Saurav Ghosal: like
• 47:41
  Saurav Ghosal: search
• 47:41
  Saurav Ghosal: us
• 47:42
  Saurav Ghosal: up
• 47:42
  Saurav Ghosal: online.
• 47:43
  Saurav Ghosal: But
• 47:43
  Saurav Ghosal: that's
• 47:43
  Saurav Ghosal: one
• 47:43
  Saurav Ghosal: of
• 47:43
  Saurav Ghosal: our
• 47:44
  Saurav Ghosal: things
• 47:44
  Saurav Ghosal: too
• 47:44
  Saurav Ghosal: is
• 47:44
  Saurav Ghosal: that
• 47:44
  Saurav Ghosal: we
• 47:44
  Saurav Ghosal: want
• 47:44
  Saurav Ghosal: to
• 47:44
  Saurav Ghosal: build
• 47:45
  Saurav Ghosal: our
• 47:45
  Saurav Ghosal: like
• 47:45
  Saurav Ghosal: brand
• 47:46
  Saurav Ghosal: identity
• 47:46
  Saurav Ghosal: outside
• 47:47
  Saurav Ghosal: of
• 47:47
  Saurav Ghosal: just
• 47:47
  Saurav Ghosal: Airbnb
• 47:47
  Saurav Ghosal: and
• 47:48
  Saurav Ghosal: VRBO
• 47:48
  Saurav Ghosal: because
• 47:49
  Saurav Ghosal: over-reliance
• 47:50
  Saurav Ghosal: on
• 47:50
  Saurav Ghosal: those
• 47:50
  Saurav Ghosal: OTA
• 47:50
  Saurav Ghosal: platforms
• 47:51
  Saurav Ghosal: can
• 47:51
  Saurav Ghosal: be
• 47:51
  Saurav Ghosal: a
• 47:51
  Saurav Ghosal: little
• 47:51
  Saurav Ghosal: dangerous.
• 47:53
  Mike Harrison: A
• 47:53
  Mike Harrison: direct...
• 47:53
  Mike Harrison: direct
• 47:53
  Mike Harrison: channel
• 47:54
  Mike Harrison: is
• 47:54
  Mike Harrison: far
• 47:54
  Mike Harrison: cheaper
• 47:55
  Mike Harrison: and
• 47:55
  Mike Harrison: higher
• 47:55
  Mike Harrison: convert...
• 47:56
  Mike Harrison: I
• 47:56
  Mike Harrison: mean
• 47:56
  Mike Harrison: there's
• 47:57
  Mike Harrison: a
• 47:57
  Mike Harrison: million
• 47:57
  Mike Harrison: statistics
• 47:58
  Mike Harrison: and
• 47:58
  Mike Harrison: research
• 47:59
  Mike Harrison: on
• 47:59
  Mike Harrison: direct
• 47:59
  Mike Harrison: booking
• 47:59
  Mike Harrison: versus
• 48:00
  Mike Harrison: OTA
• 48:00
  Mike Harrison: channels.
• 48:01
  Mike Harrison: So
• 48:01
  Mike Harrison: there's
• 48:01
  Mike Harrison: a
• 48:01
  Mike Harrison: lot
• 48:02
  Mike Harrison: of
• 48:02
  Mike Harrison: reasons
• 48:02
  Mike Harrison: to
• 48:02
  Mike Harrison: do
• 48:02
  Mike Harrison: that.
• 48:05
  Mike Harrison: Are
• 48:05
  Mike Harrison: you
• 48:06
  Mike Harrison: a
• 48:06
  Mike Harrison: member
• 48:06
  Mike Harrison: of
• 48:06
  Mike Harrison: the
• 48:07
  Mike Harrison: AGA?
• 48:07
  Mike Harrison: American
• 48:07
  Mike Harrison: Glamping
• 48:08
  Mike Harrison: Association?
• 48:09
  Saurav Ghosal: I...
• 48:10
  Saurav Ghosal: no,
• 48:10
  Saurav Ghosal: I
• 48:10
  Saurav Ghosal: don't
• 48:10
  Saurav Ghosal: think
• 48:10
  Saurav Ghosal: so.
• 48:10
  Saurav Ghosal: Mm-mm.
• 48:11
  Mike Harrison: So
• 48:12
  Mike Harrison: the
• 48:12
  Mike Harrison: first
• 48:12
  Mike Harrison: thing
• 48:12
  Mike Harrison: you
• 48:12
  Mike Harrison: do
• 48:13
  Mike Harrison: is
• 48:13
  Mike Harrison: go
• 48:13
  Mike Harrison: sign
• 48:13
  Mike Harrison: up
• 48:13
  Mike Harrison: for
• 48:14
  Mike Harrison: the
• 48:14
  Mike Harrison: AGA
• 48:14
  Mike Harrison: and
• 48:14
  Mike Harrison: talk
• 48:14
  Mike Harrison: to
• 48:15
  Mike Harrison: Ruben.
• 48:16
  Mike Harrison: Get...
• 48:17
  Mike Harrison: get
• 48:17
  Mike Harrison: into
• 48:17
  Mike Harrison: the
• 48:17
  Mike Harrison: glamping
• 48:18
  Mike Harrison: world.
• 48:18
  Mike Harrison: Everything
• 48:19
  Mike Harrison: you're
• 48:19
  Mike Harrison: going
• 48:19
  Mike Harrison: through
• 48:19
  Mike Harrison: is
• 48:19
  Mike Harrison: not
• 48:20
  Mike Harrison: new,
• 48:20
  Mike Harrison: right?
• 48:21
  Mike Harrison: This
• 48:21
  Mike Harrison: is
• 48:21
  Mike Harrison: exactly
• 48:22
  Mike Harrison: what
• 48:22
  Mike Harrison: they
• 48:22
  Mike Harrison: do.
• 48:22
  Mike Harrison: They'll
• 48:22
  Mike Harrison: consult
• 48:23
  Mike Harrison: with
• 48:23
  Mike Harrison: you.
• 48:23
  Mike Harrison: They're...
• 48:24
  Mike Harrison: they're
• 48:24
  Mike Harrison: the
• 48:24
  Mike Harrison: association
• 48:24
  Mike Harrison: for
• 48:25
  Mike Harrison: the
• 48:25
  Mike Harrison: country
• 48:25
  Mike Harrison: that,
• 48:25
  Mike Harrison: you
• 48:25
  Mike Harrison: know,
• 48:26
  Mike Harrison: are
• 48:26
  Mike Harrison: the
• 48:26
  Mike Harrison: experts
• 48:26
  Mike Harrison: in
• 48:27
  Mike Harrison: glamping.
• 48:27
  Saurav Ghosal: Do
• 48:28
  Saurav Ghosal: you...
• 48:28
  Saurav Ghosal: do
• 48:28
  Saurav Ghosal: you
• 48:28
  Saurav Ghosal: actually
• 48:28
  Saurav Ghosal: host
• 48:29
  Saurav Ghosal: a
• 48:29
  Saurav Ghosal: glamping...
• 48:29
  Saurav Ghosal: cause...
• 48:30
  Saurav Ghosal: so
• 48:30
  Saurav Ghosal: it's
• 48:30
  Saurav Ghosal: a
• 48:30
  Saurav Ghosal: family
• 48:30
  Saurav Ghosal: thing.
• 48:31
  Saurav Ghosal: I
• 48:31
  Saurav Ghosal: actually
• 48:31
  Saurav Ghosal: didn't
• 48:31
  Saurav Ghosal: end
• 48:31
  Saurav Ghosal: up
• 48:31
  Saurav Ghosal: going
• 48:32
  Saurav Ghosal: to
• 48:32
  Saurav Ghosal: the
• 48:32
  Saurav Ghosal: glamping
• 48:32
  Saurav Ghosal: show
• 48:32
  Saurav Ghosal: last
• 48:33
  Saurav Ghosal: year,
• 48:33
  Saurav Ghosal: but
• 48:33
  Saurav Ghosal: my...
• 48:33
  Saurav Ghosal: the
• 48:33
  Saurav Ghosal: rest
• 48:34
  Saurav Ghosal: of
• 48:34
  Saurav Ghosal: my
• 48:34
  Saurav Ghosal: family
• 48:34
  Saurav Ghosal: did.
• 48:35
  Saurav Ghosal: Are
• 48:35
  Saurav Ghosal: they
• 48:35
  Saurav Ghosal: host
• 48:36
  Saurav Ghosal: of
• 48:36
  Saurav Ghosal: the
• 48:36
  Saurav Ghosal: glamping
• 48:36
  Saurav Ghosal: show?
• 48:37
  Sandy Ellingson: Yeah,
• 48:37
  Sandy Ellingson: in
• 48:37
  Sandy Ellingson: Colorado?
• 48:38
  Saurav Ghosal: Yeah.
• 48:39
  Brian Searl: Yeah,
• 48:40
  Brian Searl: they
• 48:40
  Brian Searl: don't...
• 48:40
  Brian Searl: they
• 48:40
  Brian Searl: don't
• 48:40
  Brian Searl: own
• 48:41
  Brian Searl: the
• 48:41
  Brian Searl: show
• 48:41
  Brian Searl: but
• 48:41
  Brian Searl: they're
• 48:41
  Brian Searl: a
• 48:41
  Brian Searl: big
• 48:42
  Brian Searl: part
• 48:42
  Brian Searl: of
• 48:42
  Brian Searl: it,
• 48:42
  Brian Searl: yes.
• 48:43
  Saurav Ghosal: Okay.
• 48:44
  Saurav Ghosal: Yeah,
• 48:44
  Saurav Ghosal: so...
• 48:45
  Saurav Ghosal: yeah,
• 48:45
  Saurav Ghosal: we
• 48:45
  Saurav Ghosal: did
• 48:45
  Saurav Ghosal: at...
• 48:46
  Saurav Ghosal: attend
• 48:46
  Saurav Ghosal: that,
• 48:46
  Saurav Ghosal: but
• 48:46
  Saurav Ghosal: I
• 48:46
  Saurav Ghosal: don't
• 48:47
  Saurav Ghosal: know
• 48:47
  Saurav Ghosal: if
• 48:47
  Saurav Ghosal: we're
• 48:47
  Saurav Ghosal: actually
• 48:47
  Saurav Ghosal: part
• 48:47
  Saurav Ghosal: of
• 48:47
  Saurav Ghosal: the
• 48:47
  Saurav Ghosal: association.
• 48:48
  Saurav Ghosal: That's
• 48:48
  Saurav Ghosal: something
• 48:49
  Saurav Ghosal: to
• 48:49
  Saurav Ghosal: look
• 48:49
  Saurav Ghosal: into
• 48:49
  Saurav Ghosal: for
• 48:49
  Saurav Ghosal: sure.
• 48:50
  Saurav Ghosal: Yeah,
• 48:51
  Saurav Ghosal: that
• 48:51
  Saurav Ghosal: would
• 48:51
  Saurav Ghosal: be
• 48:51
  Saurav Ghosal: helpful.
• 48:52
  Robert Preston: Hate
• 48:52
  Robert Preston: to
• 48:52
  Robert Preston: be...
• 48:52
  Robert Preston: hate
• 48:52
  Robert Preston: to
• 48:52
  Robert Preston: be
• 48:52
  Robert Preston: like
• 48:52
  Robert Preston: the
• 48:53
  Robert Preston: harsh,
• 48:53
  Robert Preston: crucial
• 48:54
  Robert Preston: CEO
• 48:55
  Robert Preston: corporate
• 48:55
  Robert Preston: person...
• 48:57
  Robert Preston: but...
• 48:57
  Robert Preston: th...
• 48:58
  Robert Preston: those
• 48:58
  Robert Preston: things
• 48:58
  Robert Preston: are
• 48:58
  Robert Preston: all
• 48:58
  Robert Preston: true,
• 48:59
  Robert Preston: but
• 48:59
  Robert Preston: first
• 49:00
  Robert Preston: you
• 49:00
  Robert Preston: gotta
• 49:00
  Robert Preston: figure
• 49:00
  Robert Preston: out
• 49:01
  Robert Preston: what
• 49:02
  Robert Preston: the
• 49:03
  Robert Preston: revenue
• 49:03
  Robert Preston: and...
• 49:04
  Robert Preston: and
• 49:05
  Robert Preston: expense
• 49:05
  Robert Preston: objectives
• 49:06
  Robert Preston: you
• 49:06
  Robert Preston: have.
• 49:06
  Robert Preston: And
• 49:07
  Robert Preston: you
• 49:07
  Robert Preston: might
• 49:07
  Robert Preston: find
• 49:07
  Robert Preston: out
• 49:08
  Robert Preston: that
• 49:09
  Robert Preston: glamping
• 49:09
  Robert Preston: ain't
• 49:09
  Robert Preston: the
• 49:10
  Robert Preston: right
• 49:10
  Robert Preston: way
• 49:10
  Robert Preston: to
• 49:10
  Robert Preston: go.
• 49:11
  Robert Preston: Maybe
• 49:11
  Robert Preston: it
• 49:11
  Robert Preston: is.
• 49:12
  Robert Preston: True.
• 49:12
  Robert Preston: You
• 49:13
  Robert Preston: gotta
• 49:13
  Robert Preston: kind
• 49:13
  Robert Preston: of
• 49:13
  Robert Preston: start
• 49:14
  Robert Preston: first
• 49:14
  Robert Preston: with
• 49:14
  Robert Preston: like,
• 49:15
  Robert Preston: what
• 49:15
  Robert Preston: do
• 49:15
  Robert Preston: I
• 49:15
  Robert Preston: need
• 49:16
  Robert Preston: to
• 49:16
  Robert Preston: achieve
• 49:16
  Robert Preston: here
• 49:17
  Robert Preston: financially?
• 49:18
  Robert Preston: And
• 49:18
  Robert Preston: then
• 49:19
  Robert Preston: who
• 49:20
  Robert Preston: is
• 49:20
  Robert Preston: the
• 49:20
  Robert Preston: best
• 49:21
  Robert Preston: target
• 49:22
  Robert Preston: to
• 49:22
  Robert Preston: go
• 49:23
  Robert Preston: after?
• 49:23
  Robert Preston: Glamping,
• 49:24
  Robert Preston: hotel?
• 49:25
  Robert Preston: Are
• 49:25
  Robert Preston: you
• 49:25
  Robert Preston: going
• 49:25
  Robert Preston: to
• 49:25
  Robert Preston: be
• 49:25
  Robert Preston: the
• 49:26
  Robert Preston: best
• 49:26
  Robert Preston: glamping?
• 49:27
  Robert Preston: Are
• 49:27
  Robert Preston: you
• 49:27
  Robert Preston: going
• 49:27
  Robert Preston: to
• 49:27
  Robert Preston: be
• 49:27
  Robert Preston: the
• 49:27
  Robert Preston: best
• 49:27
  Robert Preston: hotel?
• 49:28
  Robert Preston: Are
• 49:28
  Robert Preston: you
• 49:28
  Robert Preston: going
• 49:28
  Robert Preston: to
• 49:28
  Robert Preston: be
• 49:28
  Robert Preston: the
• 49:28
  Robert Preston: whatever
• 49:29
  Robert Preston: it
• 49:29
  Robert Preston: is?
• 49:30
  Robert Preston: Then
• 49:31
  Robert Preston: work
• 49:31
  Robert Preston: backwards
• 49:31
  Robert Preston: from
• 49:31
  Robert Preston: there.
• 49:32
  Robert Preston: But
• 49:32
  Robert Preston: kind
• 49:32
  Robert Preston: of
• 49:32
  Robert Preston: arbitrarily
• 49:33
  Robert Preston: deciding
• 49:34
  Robert Preston: what
• 49:34
  Robert Preston: you
• 49:34
  Robert Preston: want
• 49:34
  Robert Preston: the
• 49:34
  Robert Preston: property
• 49:34
  Robert Preston: to
• 49:35
  Robert Preston: be
• 49:35
  Robert Preston: and
• 49:35
  Robert Preston: to
• 49:36
  Robert Preston: whom
• 49:36
  Robert Preston: you
• 49:36
  Robert Preston: want
• 49:36
  Robert Preston: it
• 49:37
  Robert Preston: to
• 49:37
  Robert Preston: be...
• 49:38
  Robert Preston: unless
• 49:38
  Robert Preston: you
• 49:38
  Robert Preston: just
• 49:38
  Robert Preston: have
• 49:39
  Robert Preston: the
• 49:39
  Robert Preston: financial
• 49:40
  Robert Preston: ability
• 49:40
  Robert Preston: to
• 49:40
  Robert Preston: just
• 49:40
  Robert Preston: build
• 49:40
  Robert Preston: a
• 49:40
  Robert Preston: passion
• 49:41
  Robert Preston: project,
• 49:41
  Robert Preston: great.
• 49:42
  Robert Preston: But
• 49:42
  Robert Preston: if
• 49:42
  Robert Preston: not,
• 49:43
  Robert Preston: then
• 49:44
  Robert Preston: you
• 49:44
  Robert Preston: gotta
• 49:44
  Robert Preston: look
• 49:44
  Robert Preston: to
• 49:44
  Robert Preston: see
• 49:45
  Robert Preston: what...
• 49:45
  Robert Preston: what
• 49:46
  Robert Preston: the
• 49:46
  Robert Preston: area
• 49:46
  Robert Preston: needs.
• 49:47
  Saurav Ghosal: Yeah,
• 49:48
  Saurav Ghosal: we've
• 49:48
  Saurav Ghosal: actually
• 49:48
  Saurav Ghosal: already
• 49:48
  Saurav Ghosal: done
• 49:49
  Saurav Ghosal: that
• 49:49
  Saurav Ghosal: analysis
• 49:49
  Saurav Ghosal: prior
• 49:49
  Saurav Ghosal: to
• 49:50
  Saurav Ghosal: even
• 49:50
  Saurav Ghosal: building.
• 49:51
  Saurav Ghosal: We
• 49:51
  Saurav Ghosal: set
• 49:51
  Saurav Ghosal: like
• 49:52
  Saurav Ghosal: certain
• 49:52
  Saurav Ghosal: targets
• 49:52
  Saurav Ghosal: as
• 49:53
  Saurav Ghosal: far
• 49:53
  Saurav Ghosal: as
• 49:53
  Saurav Ghosal: like
• 49:53
  Saurav Ghosal: ADR
• 49:54
  Saurav Ghosal: and
• 49:54
  Saurav Ghosal: whatnot
• 49:54
  Saurav Ghosal: and
• 49:54
  Saurav Ghosal: occupancy.
• 49:55
  Saurav Ghosal: Our
• 49:55
  Saurav Ghosal: issue
• 49:56
  Saurav Ghosal: right
• 49:56
  Saurav Ghosal: now
• 49:56
  Saurav Ghosal: is
• 49:56
  Saurav Ghosal: with
• 49:56
  Saurav Ghosal: it
• 49:56
  Saurav Ghosal: being
• 49:57
  Saurav Ghosal: slow,
• 49:58
  Saurav Ghosal: you
• 49:58
  Saurav Ghosal: know,
• 49:58
  Saurav Ghosal: we're
• 49:58
  Saurav Ghosal: not
• 49:58
  Saurav Ghosal: hitting
• 49:59
  Saurav Ghosal: a
• 49:59
  Saurav Ghosal: lot
• 49:59
  Saurav Ghosal: of
• 49:59
  Saurav Ghosal: those
• 49:59
  Saurav Ghosal: occupancy
• 50:00
  Saurav Ghosal: percentages.
• 50:01
  Saurav Ghosal: But...
• 50:02
  Robert Preston: That's
• 50:02
  Robert Preston: the...
• 50:02
  Robert Preston: that's
• 50:02
  Robert Preston: the...
• 50:02
  Saurav Ghosal: It
• 50:02
  Saurav Ghosal: also
• 50:02
  Saurav Ghosal: hasn't
• 50:02
  Saurav Ghosal: been
• 50:03
  Saurav Ghosal: a
• 50:03
  Saurav Ghosal: full
• 50:03
  Saurav Ghosal: year.
• 50:05
  Mike Harrison: And
• 50:05
  Mike Harrison: that's
• 50:05
  Mike Harrison: now
• 50:05
  Mike Harrison: what
• 50:05
  Mike Harrison: Bob's
• 50:05
  Mike Harrison: saying
• 50:06
  Mike Harrison: though,
• 50:06
  Mike Harrison: Saurav.
• 50:06
  Mike Harrison: He's
• 50:06
  Mike Harrison: saying
• 50:07
  Mike Harrison: what
• 50:07
  Mike Harrison: can
• 50:07
  Mike Harrison: the
• 50:07
  Mike Harrison: market
• 50:08
  Mike Harrison: bear?
• 50:08
  Mike Harrison: Meaning,
• 50:09
  Mike Harrison: is
• 50:09
  Mike Harrison: it
• 50:09
  Mike Harrison: more
• 50:10
  Mike Harrison: profitable
• 50:10
  Mike Harrison: to
• 50:11
  Mike Harrison: be
• 50:11
  Mike Harrison: a
• 50:12
  Mike Harrison: outdoor
• 50:12
  Mike Harrison: hotel?
• 50:13
  Mike Harrison: Or
• 50:13
  Mike Harrison: is
• 50:13
  Mike Harrison: it
• 50:13
  Mike Harrison: more
• 50:13
  Mike Harrison: profit...
• 50:14
  Mike Harrison: profitable
• 50:14
  Mike Harrison: to
• 50:14
  Mike Harrison: be
• 50:14
  Mike Harrison: glamping?
• 50:15
  Mike Harrison: Like
• 50:16
  Mike Harrison: was
• 50:16
  Mike Harrison: there
• 50:16
  Mike Harrison: a
• 50:16
  Mike Harrison: feasibility
• 50:17
  Mike Harrison: study
• 50:17
  Mike Harrison: done?
• 50:17
  Mike Harrison: Like
• 50:17
  Mike Harrison: did
• 50:17
  Mike Harrison: you
• 50:18
  Mike Harrison: just
• 50:18
  Mike Harrison: build
• 50:18
  Mike Harrison: a
• 50:18
  Mike Harrison: glamping
• 50:18
  Mike Harrison: property
• 50:19
  Mike Harrison: because
• 50:19
  Mike Harrison: you
• 50:19
  Mike Harrison: think
• 50:19
  Mike Harrison: it's
• 50:19
  Mike Harrison: cool?
• 50:20
  Mike Harrison: Or
• 50:21
  Mike Harrison: because
• 50:21
  Mike Harrison: you
• 50:21
  Mike Harrison: have
• 50:21
  Mike Harrison: numbers
• 50:22
  Mike Harrison: and
• 50:22
  Mike Harrison: data
• 50:22
  Mike Harrison: and
• 50:22
  Mike Harrison: research
• 50:23
  Mike Harrison: that
• 50:23
  Mike Harrison: support
• 50:24
  Mike Harrison: that,
• 50:24
  Mike Harrison: you
• 50:24
  Mike Harrison: know,
• 50:24
  Mike Harrison: the
• 50:24
  Mike Harrison: glamping
• 50:25
  Mike Harrison: ADR
• 50:25
  Mike Harrison: and
• 50:25
  Mike Harrison: occupancy
• 50:26
  Mike Harrison: would
• 50:26
  Mike Harrison: be
• 50:26
  Mike Harrison: higher
• 50:26
  Mike Harrison: than
• 50:26
  Mike Harrison: a
• 50:26
  Mike Harrison: hotel?
• 50:27
  Mike Harrison: Or
• 50:28
  Mike Harrison: to...
• 50:28
  Mike Harrison: to,
• 50:28
  Mike Harrison: you
• 50:29
  Mike Harrison: know,
• 50:29
  Mike Harrison: to
• 50:29
  Mike Harrison: Bob's
• 50:29
  Mike Harrison: point,
• 50:29
  Mike Harrison: is
• 50:30
  Mike Harrison: a
• 50:30
  Mike Harrison: hotel
• 50:30
  Mike Harrison: a
• 50:30
  Mike Harrison: better
• 50:30
  Mike Harrison: fix?
• 50:31
  Mike Harrison: Right?
• 50:31
  Mike Harrison: And
• 50:32
  Mike Harrison: so
• 50:32
  Mike Harrison: if
• 50:33
  Mike Harrison: you
• 50:33
  Mike Harrison: didn't
• 50:33
  Mike Harrison: do
• 50:33
  Mike Harrison: any
• 50:33
  Mike Harrison: of
• 50:33
  Mike Harrison: that
• 50:33
  Mike Harrison: research
• 50:34
  Mike Harrison: or
• 50:34
  Mike Harrison: you
• 50:34
  Mike Harrison: didn't
• 50:34
  Mike Harrison: have
• 50:34
  Mike Harrison: a
• 50:34
  Mike Harrison: feasibility
• 50:35
  Mike Harrison: or
• 50:35
  Mike Harrison: you
• 50:35
  Mike Harrison: don't
• 50:35
  Mike Harrison: have
• 50:35
  Mike Harrison: that,
• 50:35
  Mike Harrison: you
• 50:36
  Mike Harrison: should
• 50:36
  Mike Harrison: probably
• 50:36
  Mike Harrison: start
• 50:37
  Mike Harrison: there.
• 50:37
  Mike Harrison: You
• 50:37
  Mike Harrison: know,
• 50:37
  Mike Harrison: and
• 50:38
  Mike Harrison: there
• 50:38
  Mike Harrison: are
• 50:38
  Mike Harrison: companies
• 50:38
  Mike Harrison: that
• 50:38
  Mike Harrison: can
• 50:38
  Mike Harrison: help
• 50:39
  Mike Harrison: you
• 50:39
  Mike Harrison: with
• 50:39
  Mike Harrison: that
• 50:39
  Mike Harrison: too.
• 50:39
  Mike Harrison: Like,
• 50:40
  Mike Harrison: you
• 50:40
  Mike Harrison: know,
• 50:40
  Mike Harrison: Sage
• 50:40
  Mike Harrison: Outdoor
• 50:40
  Mike Harrison: Advisory.
• 50:41
  Mike Harrison: They
• 50:41
  Mike Harrison: do
• 50:41
  Mike Harrison: both
• 50:41
  Mike Harrison: hotels
• 50:42
  Mike Harrison: and
• 50:42
  Mike Harrison: glamping,
• 50:43
  Mike Harrison: you
• 50:43
  Mike Harrison: know,
• 50:43
  Mike Harrison: and...
• 50:43
  Mike Harrison: and
• 50:44
  Mike Harrison: can
• 50:44
  Mike Harrison: do
• 50:44
  Mike Harrison: the
• 50:44
  Mike Harrison: research
• 50:44
  Mike Harrison: and
• 50:45
  Mike Harrison: pull
• 50:45
  Mike Harrison: the
• 50:45
  Mike Harrison: STAR
• 50:45
  Mike Harrison: reports
• 50:46
  Mike Harrison: for
• 50:46
  Mike Harrison: you
• 50:46
  Mike Harrison: and...
• 50:47
  Mike Harrison: and
• 50:47
  Mike Harrison: you
• 50:47
  Mike Harrison: know,
• 50:48
  Mike Harrison: those
• 50:48
  Mike Harrison: kinds
• 50:48
  Mike Harrison: of
• 50:48
  Mike Harrison: things.
• 50:49
  Mike Harrison: But...
• 50:49
  Mike Harrison: but
• 50:49
  Mike Harrison: I
• 50:49
  Mike Harrison: think
• 50:49
  Mike Harrison: that's
• 50:50
  Mike Harrison: kind
• 50:50
  Mike Harrison: of
• 50:50
  Mike Harrison: what
• 50:50
  Mike Harrison: Bob
• 50:50
  Mike Harrison: meant
• 50:50
  Mike Harrison: is
• 50:51
  Mike Harrison: that...
• 50:51
  Mike Harrison: not
• 50:52
  Mike Harrison: that
• 50:52
  Mike Harrison: the
• 50:52
  Mike Harrison: targets
• 50:52
  Mike Harrison: for
• 50:53
  Mike Harrison: what,
• 50:53
  Mike Harrison: you
• 50:53
  Mike Harrison: know,
• 50:53
  Mike Harrison: you
• 50:53
  Mike Harrison: want
• 50:54
  Mike Harrison: to
• 50:54
  Mike Harrison: do,
• 50:54
  Mike Harrison: but
• 50:54
  Mike Harrison: is...
• 50:54
  Mike Harrison: are
• 50:54
  Mike Harrison: those
• 50:54
  Mike Harrison: numbers
• 50:55
  Mike Harrison: realistic
• 50:55
  Mike Harrison: for
• 50:55
  Mike Harrison: the
• 50:55
  Mike Harrison: product
• 50:56
  Mike Harrison: that
• 50:56
  Mike Harrison: you're,
• 50:56
  Mike Harrison: you
• 50:56
  Mike Harrison: know,
• 50:57
  Mike Harrison: performing?
• 50:58
  Jeff Hoffman: Well,
• 50:59
  Jeff Hoffman: especially
• 50:59
  Jeff Hoffman: now
• 50:59
  Jeff Hoffman: that
• 50:59
  Jeff Hoffman: he
• 51:00
  Jeff Hoffman: has
• 51:01
  Jeff Hoffman: some
• 51:01
  Jeff Hoffman: actual
• 51:01
  Jeff Hoffman: data
• 51:02
  Jeff Hoffman: of
• 51:03
  Jeff Hoffman: running
• 51:03
  Jeff Hoffman: the
• 51:03
  Jeff Hoffman: park,
• 51:04
  Jeff Hoffman: knowing
• 51:05
  Jeff Hoffman: actual
• 51:05
  Jeff Hoffman: expenses,
• 51:07
  Jeff Hoffman: payrolls,
• 51:08
  Jeff Hoffman: other
• 51:08
  Jeff Hoffman: things.
• 51:08
  Jeff Hoffman: You
• 51:08
  Jeff Hoffman: can
• 51:09
  Jeff Hoffman: now
• 51:09
  Jeff Hoffman: come
• 51:09
  Jeff Hoffman: up
• 51:09
  Jeff Hoffman: with
• 51:10
  Jeff Hoffman: a
• 51:10
  Jeff Hoffman: more
• 51:11
  Jeff Hoffman: realistic
• 51:11
  Jeff Hoffman: budget.
• 51:13
  Jeff Hoffman: And
• 51:14
  Jeff Hoffman: you
• 51:14
  Jeff Hoffman: know,
• 51:14
  Jeff Hoffman: cross
• 51:15
  Jeff Hoffman: reference
• 51:15
  Jeff Hoffman: that
• 51:16
  Jeff Hoffman: to
• 51:16
  Jeff Hoffman: yes,
• 51:16
  Jeff Hoffman: we
• 51:16
  Jeff Hoffman: do
• 51:16
  Jeff Hoffman: hope
• 51:17
  Jeff Hoffman: to
• 51:17
  Jeff Hoffman: grow,
• 51:17
  Jeff Hoffman: but
• 51:19
  Jeff Hoffman: budget
• 51:20
  Jeff Hoffman: to
• 51:20
  Jeff Hoffman: what
• 51:20
  Jeff Hoffman: you
• 51:21
  Jeff Hoffman: did
• 51:22
  Jeff Hoffman: so
• 51:22
  Jeff Hoffman: that
• 51:22
  Jeff Hoffman: you
• 51:22
  Jeff Hoffman: don't
• 51:23
  Jeff Hoffman: overspend.
• 51:24
  Jeff Hoffman: And
• 51:26
  Jeff Hoffman: you
• 51:26
  Jeff Hoffman: know,
• 51:26
  Jeff Hoffman: the
• 51:26
  Jeff Hoffman: biggest
• 51:26
  Jeff Hoffman: thing
• 51:27
  Jeff Hoffman: on
• 51:27
  Jeff Hoffman: a
• 51:27
  Jeff Hoffman: startup
• 51:27
  Jeff Hoffman: is
• 51:30
  Jeff Hoffman: if
• 51:30
  Jeff Hoffman: you
• 51:30
  Jeff Hoffman: want
• 51:30
  Jeff Hoffman: to
• 51:31
  Jeff Hoffman: be
• 51:31
  Jeff Hoffman: successful,
• 51:32
  Jeff Hoffman: if
• 51:32
  Jeff Hoffman: the
• 51:32
  Jeff Hoffman: market
• 51:32
  Jeff Hoffman: and
• 51:33
  Jeff Hoffman: the
• 51:33
  Jeff Hoffman: demand
• 51:33
  Jeff Hoffman: is
• 51:33
  Jeff Hoffman: there,
• 51:34
  Jeff Hoffman: you're
• 51:34
  Jeff Hoffman: probably
• 51:35
  Jeff Hoffman: not
• 51:35
  Jeff Hoffman: marketing
• 51:36
  Jeff Hoffman: to
• 51:36
  Jeff Hoffman: the
• 51:36
  Jeff Hoffman: right
• 51:36
  Jeff Hoffman: people.
• 51:37
  Jeff Hoffman: So
• 51:38
  Jeff Hoffman: part
• 51:38
  Jeff Hoffman: of
• 51:39
  Jeff Hoffman: your
• 51:39
  Jeff Hoffman: budget
• 51:39
  Jeff Hoffman: has
• 51:39
  Jeff Hoffman: to
• 51:39
  Jeff Hoffman: be
• 51:40
  Jeff Hoffman: in
• 51:40
  Jeff Hoffman: the
• 51:40
  Jeff Hoffman: first
• 51:41
  Jeff Hoffman: few
• 51:41
  Jeff Hoffman: years
• 51:41
  Jeff Hoffman: increased
• 51:42
  Jeff Hoffman: on
• 51:42
  Jeff Hoffman: marketing.
• 51:44
  Jeff Hoffman: And
• 51:44
  Jeff Hoffman: then
• 51:45
  Jeff Hoffman: it
• 51:45
  Jeff Hoffman: can
• 51:45
  Jeff Hoffman: be
• 51:46
  Jeff Hoffman: switched
• 51:46
  Jeff Hoffman: as
• 51:46
  Jeff Hoffman: you
• 51:46
  Jeff Hoffman: start
• 51:47
  Jeff Hoffman: building
• 51:47
  Jeff Hoffman: a
• 51:47
  Jeff Hoffman: base.
• 51:48
  Jeff Hoffman: But
• 51:49
  Jeff Hoffman: I
• 51:49
  Jeff Hoffman: don't
• 51:50
  Jeff Hoffman: know
• 51:50
  Jeff Hoffman: what
• 51:50
  Jeff Hoffman: your
• 51:50
  Jeff Hoffman: percentage
• 51:51
  Jeff Hoffman: of
• 51:52
  Jeff Hoffman: spend
• 51:53
  Jeff Hoffman: on
• 51:53
  Jeff Hoffman: marketing
• 51:53
  Jeff Hoffman: is,
• 51:54
  Jeff Hoffman: but
• 51:55
  Jeff Hoffman: for
• 51:56
  Jeff Hoffman: any
• 51:56
  Jeff Hoffman: new
• 51:56
  Jeff Hoffman: business,
• 51:58
  Jeff Hoffman: it's
• 51:58
  Jeff Hoffman: got
• 51:58
  Jeff Hoffman: to
• 51:59
  Jeff Hoffman: be
• 51:59
  Jeff Hoffman: higher
• 52:00
  Jeff Hoffman: than
• 52:01
  Jeff Hoffman: an
• 52:01
  Jeff Hoffman: established
• 52:01
  Jeff Hoffman: park.
• 52:02
  Brian Searl: I
• 52:02
  Brian Searl: mean,
• 52:02
  Brian Searl: I
• 52:02
  Brian Searl: would
• 52:02
  Brian Searl: qualify
• 52:03
  Brian Searl: his
• 52:03
  Brian Searl: spend
• 52:03
  Brian Searl: on
• 52:04
  Brian Searl: Airbnb
• 52:04
  Brian Searl: as
• 52:05
  Brian Searl: marketing,
• 52:05
  Brian Searl: honestly.
• 52:06
  Jeff Hoffman: Yeah.
• 52:06
  Sandy Ellingson: Yeah.
• 52:07
  Sandy Ellingson: Absolutely.
• 52:08
  Robert Preston: Yeah,
• 52:08
  Robert Preston: so...
• 52:09
  Robert Preston: so
• 52:09
  Robert Preston: you
• 52:09
  Robert Preston: would
• 52:09
  Robert Preston: be
• 52:09
  Robert Preston: tracking
• 52:10
  Robert Preston: like
• 52:10
  Robert Preston: for
• 52:10
  Robert Preston: us
• 52:10
  Robert Preston: when
• 52:11
  Robert Preston: we
• 52:11
  Robert Preston: launch
• 52:11
  Robert Preston: a
• 52:11
  Robert Preston: brand
• 52:11
  Robert Preston: new
• 52:12
  Robert Preston: new
• 52:12
  Robert Preston: construction
• 52:12
  Robert Preston: property,
• 52:13
  Robert Preston: that
• 52:14
  Robert Preston: marketing
• 52:14
  Robert Preston: component
• 52:15
  Robert Preston: is
• 52:16
  Robert Preston: I
• 52:16
  Robert Preston: would
• 52:16
  Robert Preston: say
• 52:17
  Robert Preston: sometimes
• 52:18
  Robert Preston: the
• 52:18
  Robert Preston: magnitude
• 52:18
  Robert Preston: of
• 52:18
  Robert Preston: five
• 52:18
  Robert Preston: times
• 52:19
  Robert Preston: what
• 52:19
  Robert Preston: we'd
• 52:19
  Robert Preston: want
• 52:19
  Robert Preston: to
• 52:20
  Robert Preston: normally
• 52:20
  Robert Preston: be
• 52:20
  Robert Preston: spending.
• 52:22
  Robert Preston: And
• 52:22
  Robert Preston: we
• 52:22
  Robert Preston: think
• 52:23
  Robert Preston: about
• 52:23
  Robert Preston: that
• 52:23
  Robert Preston: really
• 52:24
  Robert Preston: like
• 52:24
  Robert Preston: a
• 52:24
  Robert Preston: CapEx
• 52:25
  Robert Preston: part
• 52:26
  Robert Preston: of
• 52:26
  Robert Preston: it
• 52:26
  Robert Preston: when
• 52:26
  Robert Preston: you're
• 52:26
  Robert Preston: launching
• 52:26
  Robert Preston: a
• 52:27
  Robert Preston: property.
• 52:28
  Robert Preston: And
• 52:28
  Robert Preston: then
• 52:28
  Robert Preston: the
• 52:28
  Robert Preston: flip
• 52:28
  Robert Preston: side,
• 52:29
  Robert Preston: you
• 52:29
  Robert Preston: know,
• 52:29
  Robert Preston: one
• 52:29
  Robert Preston: of
• 52:29
  Robert Preston: the
• 52:29
  Robert Preston: metrics
• 52:30
  Robert Preston: that...
• 52:30
  Robert Preston: that
• 52:31
  Robert Preston: you
• 52:31
  Robert Preston: would
• 52:31
  Robert Preston: certainly
• 52:32
  Robert Preston: want
• 52:32
  Robert Preston: to
• 52:32
  Robert Preston: be
• 52:32
  Robert Preston: tracking
• 52:33
  Robert Preston: is
• 52:33
  Robert Preston: the
• 52:34
  Robert Preston: delta
• 52:34
  Robert Preston: or
• 52:34
  Robert Preston: difference
• 52:35
  Robert Preston: between
• 52:35
  Robert Preston: OTA
• 52:36
  Robert Preston: reservations
• 52:37
  Robert Preston: per
• 52:37
  Robert Preston: month
• 52:37
  Robert Preston: and
• 52:37
  Robert Preston: per
• 52:38
  Robert Preston: year
• 52:39
  Robert Preston: versus
• 52:39
  Robert Preston: your
• 52:39
  Robert Preston: direct,
• 52:40
  Robert Preston: right?
• 52:40
  Robert Preston: And
• 52:40
  Robert Preston: so
• 52:41
  Robert Preston: like
• 52:41
  Robert Preston: everyone's
• 52:41
  Robert Preston: saying,
• 52:42
  Robert Preston: that
• 52:42
  Robert Preston: needs
• 52:42
  Robert Preston: to
• 52:42
  Robert Preston: be
• 52:43
  Robert Preston: inverted
• 52:43
  Robert Preston: relatively
• 52:44
  Robert Preston: quickly.
• 52:44
  Robert Preston: And
• 52:44
  Robert Preston: as
• 52:45
  Robert Preston: a...
• 52:45
  Robert Preston: really
• 52:45
  Robert Preston: a
• 52:45
  Robert Preston: key...
• 52:46
  Robert Preston: well
• 52:46
  Robert Preston: what
• 52:46
  Robert Preston: would
• 52:46
  Robert Preston: be
• 52:47
  Robert Preston: one
• 52:47
  Robert Preston: of
• 52:47
  Robert Preston: your
• 52:48
  Robert Preston: KPIs
• 52:48
  Robert Preston: from
• 52:48
  Robert Preston: your
• 52:48
  Robert Preston: effectiveness
• 52:49
  Robert Preston: of
• 52:49
  Robert Preston: marketing
• 52:50
  Robert Preston: in
• 52:50
  Robert Preston: general
• 52:50
  Robert Preston: is
• 52:51
  Robert Preston: that
• 52:51
  Robert Preston: you
• 52:51
  Robert Preston: start
• 52:51
  Robert Preston: to
• 52:51
  Robert Preston: see
• 52:51
  Robert Preston: that
• 52:52
  Robert Preston: ratio
• 52:52
  Robert Preston: of
• 52:52
  Robert Preston: direct
• 52:53
  Robert Preston: versus
• 52:53
  Robert Preston: OTA
• 52:54
  Robert Preston: change
• 52:54
  Robert Preston: significantly.
• 52:56
  Robert Preston: Faster
• 52:56
  Robert Preston: the
• 52:56
  Robert Preston: better,
• 52:56
  Robert Preston: of
• 52:57
  Robert Preston: course.
• 52:57
  Mike Harrison: I...
• 52:58
  Mike Harrison: I
• 52:58
  Mike Harrison: would
• 52:58
  Mike Harrison: caveat.
• 52:58
  Mike Harrison: I
• 52:59
  Mike Harrison: mean
• 52:59
  Mike Harrison: I'm
• 52:59
  Mike Harrison: sure
• 53:00
  Mike Harrison: the
• 53:00
  Mike Harrison: horse
• 53:00
  Mike Harrison: is
• 53:00
  Mike Harrison: dead
• 53:01
  Mike Harrison: somewhere
• 53:01
  Mike Harrison: on
• 53:01
  Mike Harrison: the
• 53:01
  Mike Harrison: floor.
• 53:02
  Mike Harrison: I
• 53:02
  Mike Harrison: would
• 53:03
  Mike Harrison: not
• 53:03
  Mike Harrison: allocate
• 53:04
  Mike Harrison: any
• 53:04
  Mike Harrison: market
• 53:05
  Mike Harrison: spend
• 53:05
  Mike Harrison: until
• 53:06
  Mike Harrison: you
• 53:06
  Mike Harrison: determine
• 53:07
  Mike Harrison: that
• 53:07
  Mike Harrison: it's
• 53:07
  Mike Harrison: the
• 53:07
  Mike Harrison: right
• 53:07
  Mike Harrison: customer.
• 53:08
  Mike Harrison: Like...
• 53:09
  Mike Harrison: like
• 53:09
  Mike Harrison: if
• 53:09
  Mike Harrison: you're
• 53:09
  Mike Harrison: gonna
• 53:09
  Mike Harrison: blow
• 53:09
  Mike Harrison: through
• 53:10
  Mike Harrison: a
• 53:10
  Mike Harrison: hundred
• 53:10
  Mike Harrison: grand
• 53:10
  Mike Harrison: for
• 53:10
  Mike Harrison: glamping
• 53:11
  Mike Harrison: but
• 53:11
  Mike Harrison: you
• 53:11
  Mike Harrison: really
• 53:11
  Mike Harrison: should
• 53:12
  Mike Harrison: have
• 53:12
  Mike Harrison: done
• 53:12
  Mike Harrison: hotel,
• 53:12
  Mike Harrison: then
• 53:13
  Mike Harrison: you
• 53:13
  Mike Harrison: just
• 53:13
  Mike Harrison: wasted
• 53:14
  Mike Harrison: them.
• 53:14
  Mike Harrison: So...
• 53:14
  Mike Harrison: so
• 53:14
  Mike Harrison: to
• 53:15
  Mike Harrison: me,
• 53:15
  Mike Harrison: the
• 53:15
  Mike Harrison: very
• 53:15
  Mike Harrison: first
• 53:16
  Mike Harrison: thing
• 53:16
  Mike Harrison: you
• 53:16
  Mike Harrison: got
• 53:16
  Mike Harrison: to
• 53:16
  Mike Harrison: do
• 53:16
  Mike Harrison: is
• 53:17
  Mike Harrison: decide:
• 53:17
  Mike Harrison: am
• 53:17
  Mike Harrison: I
• 53:17
  Mike Harrison: outdoor
• 53:18
  Mike Harrison: hotel
• 53:18
  Mike Harrison: or
• 53:18
  Mike Harrison: am
• 53:18
  Mike Harrison: I
• 53:18
  Mike Harrison: glamping?
• 53:19
  Mike Harrison: Do
• 53:19
  Mike Harrison: the
• 53:20
  Mike Harrison: research,
• 53:20
  Mike Harrison: you
• 53:20
  Mike Harrison: know,
• 53:20
  Mike Harrison: get
• 53:21
  Mike Harrison: analysis,
• 53:21
  Mike Harrison: make
• 53:22
  Mike Harrison: sure
• 53:22
  Mike Harrison: you
• 53:22
  Mike Harrison: understand
• 53:22
  Mike Harrison: who
• 53:22
  Mike Harrison: you
• 53:23
  Mike Harrison: are.
• 53:23
  Mike Harrison: Then
• 53:24
  Mike Harrison: I
• 53:24
  Mike Harrison: would
• 53:24
  Mike Harrison: go
• 53:24
  Mike Harrison: through
• 53:24
  Mike Harrison: your
• 53:25
  Mike Harrison: rebranding
• 53:25
  Mike Harrison: and
• 53:26
  Mike Harrison: then
• 53:26
  Mike Harrison: you
• 53:26
  Mike Harrison: can
• 53:26
  Mike Harrison: do
• 53:26
  Mike Harrison: your
• 53:26
  Mike Harrison: marketing
• 53:27
  Mike Harrison: budget
• 53:27
  Mike Harrison: and
• 53:27
  Mike Harrison: everything
• 53:27
  Mike Harrison: they
• 53:27
  Mike Harrison: just
• 53:28
  Mike Harrison: said
• 53:28
  Mike Harrison: is
• 53:28
  Mike Harrison: true.
• 53:29
  Mike Harrison: But
• 53:29
  Mike Harrison: if
• 53:29
  Mike Harrison: you
• 53:29
  Mike Harrison: do
• 53:29
  Mike Harrison: that
• 53:29
  Mike Harrison: in
• 53:29
  Mike Harrison: a
• 53:29
  Mike Harrison: vacuum
• 53:30
  Mike Harrison: without,
• 53:30
  Mike Harrison: you
• 53:30
  Mike Harrison: know,
• 53:30
  Mike Harrison: figuring
• 53:31
  Mike Harrison: out
• 53:31
  Mike Harrison: first
• 53:31
  Mike Harrison: who
• 53:31
  Mike Harrison: you
• 53:31
  Mike Harrison: want
• 53:31
  Mike Harrison: to
• 53:32
  Mike Harrison: be,
• 53:32
  Mike Harrison: then
• 53:33
  Mike Harrison: you
• 53:33
  Mike Harrison: know,
• 53:33
  Mike Harrison: your...
• 53:33
  Mike Harrison: your
• 53:33
  Mike Harrison: spend
• 53:34
  Mike Harrison: isn't
• 53:34
  Mike Harrison: gonna
• 53:34
  Mike Harrison: be
• 53:34
  Mike Harrison: effective.
• 53:35
  Saurav Ghosal: Yeah.
• 53:35
  Saurav Ghosal: I
• 53:35
  Saurav Ghosal: did
• 53:35
  Saurav Ghosal: want
• 53:36
  Saurav Ghosal: to
• 53:36
  Saurav Ghosal: ask
• 53:36
  Saurav Ghosal: a
• 53:36
  Saurav Ghosal: quick
• 53:36
  Saurav Ghosal: clarifying
• 53:37
  Saurav Ghosal: question.
• 53:37
  Saurav Ghosal: What
• 53:38
  Saurav Ghosal: is...
• 53:38
  Saurav Ghosal: what
• 53:38
  Saurav Ghosal: is
• 53:38
  Saurav Ghosal: an
• 53:38
  Saurav Ghosal: outdoor
• 53:39
  Saurav Ghosal: hotel?
• 53:39
  Saurav Ghosal: I
• 53:40
  Saurav Ghosal: mean,
• 53:40
  Saurav Ghosal: I
• 53:40
  Saurav Ghosal: actually
• 53:40
  Saurav Ghosal: am
• 53:41
  Saurav Ghosal: not
• 53:41
  Saurav Ghosal: familiar
• 53:41
  Saurav Ghosal: with
• 53:41
  Saurav Ghosal: the
• 53:41
  Saurav Ghosal: term.
• 53:42
  Saurav Ghosal: And
• 53:42
  Saurav Ghosal: how
• 53:42
  Saurav Ghosal: does
• 53:42
  Saurav Ghosal: it
• 53:43
  Saurav Ghosal: differ
• 53:43
  Saurav Ghosal: from
• 53:43
  Saurav Ghosal: glamping?
• 53:46
  Mike Harrison: I
• 53:46
  Mike Harrison: don't
• 53:47
  Mike Harrison: know,
• 53:47
  Mike Harrison: you
• 53:47
  Mike Harrison: put
• 53:47
  Mike Harrison: it
• 53:47
  Mike Harrison: on
• 53:47
  Mike Harrison: your
• 53:47
  Mike Harrison: website.
• 53:50
  Brian Searl: Well,
• 53:51
  Brian Searl: or
• 53:51
  Brian Searl: a
• 53:51
  Brian Searl: marketing
• 53:51
  Brian Searl: person
• 53:52
  Brian Searl: did.
• 53:53
  Jeff Hoffman: Yeah.
• 53:55
  Jeff Hoffman: The
• 53:55
  Jeff Hoffman: other
• 53:55
  Jeff Hoffman: thing...
• 53:55
  Jeff Hoffman: So,
• 53:56
  Jeff Hoffman: are
• 53:56
  Jeff Hoffman: you
• 53:57
  Jeff Hoffman: doing
• 53:57
  Jeff Hoffman: exit
• 53:57
  Jeff Hoffman: surveys
• 53:58
  Jeff Hoffman: on
• 53:59
  Jeff Hoffman: your
• 53:59
  Jeff Hoffman: guest?
• 53:59
  Jeff Hoffman: Are
• 54:00
  Jeff Hoffman: they...
• 54:00
  Jeff Hoffman: are
• 54:00
  Jeff Hoffman: they
• 54:01
  Jeff Hoffman: one-time...
• 54:02
  Jeff Hoffman: one-time
• 54:03
  Jeff Hoffman: renters
• 54:03
  Jeff Hoffman: or
• 54:04
  Jeff Hoffman: are
• 54:04
  Jeff Hoffman: you
• 54:04
  Jeff Hoffman: getting
• 54:04
  Jeff Hoffman: repeat
• 54:05
  Jeff Hoffman: business?
• 54:06
  Jeff Hoffman: Because
• 54:07
  Jeff Hoffman: a
• 54:07
  Jeff Hoffman: lot
• 54:07
  Jeff Hoffman: of...
• 54:07
  Jeff Hoffman: a
• 54:07
  Jeff Hoffman: lot
• 54:07
  Jeff Hoffman: of
• 54:07
  Jeff Hoffman: glamping
• 54:09
  Jeff Hoffman: I've
• 54:09
  Jeff Hoffman: found
• 54:09
  Jeff Hoffman: is
• 54:09
  Jeff Hoffman: a
• 54:09
  Jeff Hoffman: one
• 54:10
  Jeff Hoffman: and
• 54:10
  Jeff Hoffman: done.
• 54:11
  Jeff Hoffman: But
• 54:12
  Jeff Hoffman: if
• 54:12
  Jeff Hoffman: you
• 54:12
  Jeff Hoffman: can
• 54:13
  Jeff Hoffman: build
• 54:13
  Jeff Hoffman: that
• 54:13
  Jeff Hoffman: customer
• 54:14
  Jeff Hoffman: base
• 54:15
  Jeff Hoffman: and
• 54:16
  Jeff Hoffman: run
• 54:16
  Jeff Hoffman: specials
• 54:17
  Jeff Hoffman: during
• 54:17
  Jeff Hoffman: the
• 54:17
  Jeff Hoffman: winter
• 54:18
  Jeff Hoffman: and
• 54:18
  Jeff Hoffman: some
• 54:18
  Jeff Hoffman: of
• 54:18
  Jeff Hoffman: that,
• 54:18
  Jeff Hoffman: you
• 54:18
  Jeff Hoffman: may
• 54:19
  Jeff Hoffman: increase
• 54:20
  Jeff Hoffman: your
• 54:20
  Jeff Hoffman: occupancy
• 54:21
  Jeff Hoffman: in
• 54:21
  Jeff Hoffman: those
• 54:21
  Jeff Hoffman: off
• 54:21
  Jeff Hoffman: seasons.
• 54:23
  Jeff Hoffman: But
• 54:23
  Jeff Hoffman: what
• 54:23
  Jeff Hoffman: you're
• 54:23
  Jeff Hoffman: doing
• 54:23
  Jeff Hoffman: right
• 54:24
  Jeff Hoffman: now
• 54:24
  Jeff Hoffman: and
• 54:25
  Jeff Hoffman: what
• 54:25
  Jeff Hoffman: Robert
• 54:26
  Jeff Hoffman: and
• 54:26
  Jeff Hoffman: Mike...
• 54:28
  Jeff Hoffman: you
• 54:28
  Jeff Hoffman: know,
• 54:28
  Jeff Hoffman: part
• 54:29
  Jeff Hoffman: of
• 54:29
  Jeff Hoffman: what
• 54:30
  Jeff Hoffman: you
• 54:30
  Jeff Hoffman: have
• 54:30
  Jeff Hoffman: to
• 54:30
  Jeff Hoffman: do
• 54:30
  Jeff Hoffman: is
• 54:31
  Jeff Hoffman: build
• 54:31
  Jeff Hoffman: your
• 54:31
  Jeff Hoffman: customer
• 54:32
  Jeff Hoffman: base
• 54:32
  Jeff Hoffman: of
• 54:32
  Jeff Hoffman: your
• 54:33
  Jeff Hoffman: own
• 54:33
  Jeff Hoffman: customers
• 54:34
  Jeff Hoffman: that
• 54:34
  Jeff Hoffman: you
• 54:35
  Jeff Hoffman: build
• 54:35
  Jeff Hoffman: off
• 54:36
  Jeff Hoffman: of.
• 54:36
  Jeff Hoffman: That's
• 54:36
  Jeff Hoffman: going
• 54:37
  Jeff Hoffman: to
• 54:37
  Jeff Hoffman: take
• 54:37
  Jeff Hoffman: a
• 54:37
  Jeff Hoffman: while.
• 54:39
  Jeff Hoffman: You
• 54:39
  Jeff Hoffman: know,
• 54:39
  Jeff Hoffman: you...
• 54:39
  Jeff Hoffman: you
• 54:39
  Jeff Hoffman: can
• 54:39
  Jeff Hoffman: live
• 54:40
  Jeff Hoffman: day
• 54:40
  Jeff Hoffman: to
• 54:40
  Jeff Hoffman: day
• 54:40
  Jeff Hoffman: off
• 54:41
  Jeff Hoffman: of
• 54:41
  Jeff Hoffman: OTAs
• 54:43
  Jeff Hoffman: but
• 54:43
  Jeff Hoffman: eventually
• 54:44
  Jeff Hoffman: you
• 54:44
  Jeff Hoffman: have
• 54:44
  Jeff Hoffman: to
• 54:45
  Jeff Hoffman: have
• 54:45
  Jeff Hoffman: your
• 54:45
  Jeff Hoffman: own
• 54:46
  Jeff Hoffman: people
• 54:47
  Jeff Hoffman: that
• 54:47
  Jeff Hoffman: are
• 54:47
  Jeff Hoffman: in
• 54:47
  Jeff Hoffman: love
• 54:47
  Jeff Hoffman: with
• 54:47
  Jeff Hoffman: your
• 54:48
  Jeff Hoffman: property.
• 54:50
  Saurav Ghosal: Yeah,
• 54:50
  Saurav Ghosal: absolutely.
• 54:51
  Saurav Ghosal: We
• 54:51
  Saurav Ghosal: do...
• 54:51
  Saurav Ghosal: we
• 54:51
  Saurav Ghosal: do
• 54:51
  Saurav Ghosal: do
• 54:51
  Saurav Ghosal: exit
• 54:52
  Saurav Ghosal: surveys.
• 54:52
  Saurav Ghosal: Yeah.
• 54:53
  Saurav Ghosal: And
• 54:53
  Saurav Ghosal: so
• 54:53
  Saurav Ghosal: we're
• 54:53
  Saurav Ghosal: working
• 54:54
  Saurav Ghosal: on
• 54:54
  Saurav Ghosal: consolidating
• 54:54
  Saurav Ghosal: that
• 54:55
  Saurav Ghosal: data
• 54:55
  Saurav Ghosal: to
• 54:55
  Saurav Ghosal: get
• 54:55
  Saurav Ghosal: like
• 54:56
  Saurav Ghosal: suggestions
• 54:56
  Saurav Ghosal: on
• 54:57
  Saurav Ghosal: improvements
• 54:57
  Saurav Ghosal: and
• 54:57
  Saurav Ghosal: whatnot.
• 54:58
  Saurav Ghosal: So,
• 54:59
  Saurav Ghosal: yeah.
• 55:00
  Mike Harrison: An
• 55:00
  Mike Harrison: answer
• 55:00
  Mike Harrison: to
• 55:00
  Mike Harrison: your
• 55:00
  Mike Harrison: question,
• 55:01
  Mike Harrison: an
• 55:01
  Mike Harrison: outdoor
• 55:01
  Mike Harrison: hotel
• 55:02
  Mike Harrison: is
• 55:02
  Mike Harrison: really,
• 55:04
  Mike Harrison: you
• 55:04
  Mike Harrison: know,
• 55:05
  Mike Harrison: maybe
• 55:05
  Mike Harrison: a
• 55:05
  Mike Harrison: broad
• 55:05
  Mike Harrison: term
• 55:06
  Mike Harrison: for
• 55:06
  Mike Harrison: like
• 55:06
  Mike Harrison: hospitality
• 55:07
  Mike Harrison: accommodations
• 55:08
  Mike Harrison: that
• 55:08
  Mike Harrison: are
• 55:09
  Mike Harrison: connected
• 55:10
  Mike Harrison: to
• 55:10
  Mike Harrison: nature,
• 55:10
  Mike Harrison: right?
• 55:11
  Mike Harrison: And
• 55:11
  Mike Harrison: if
• 55:11
  Mike Harrison: you
• 55:11
  Mike Harrison: think
• 55:12
  Mike Harrison: of
• 55:12
  Mike Harrison: like,
• 55:12
  Mike Harrison: you
• 55:12
  Mike Harrison: know,
• 55:12
  Mike Harrison: maybe
• 55:12
  Mike Harrison: Ben
• 55:13
  Mike Harrison: Weprin's
• 55:13
  Mike Harrison: property,
• 55:14
  Mike Harrison: you
• 55:14
  Mike Harrison: know,
• 55:14
  Mike Harrison: the
• 55:14
  Mike Harrison: Oneras,
• 55:14
  Mike Harrison: the
• 55:14
  Mike Harrison: one
• 55:15
  Mike Harrison: he's
• 55:15
  Mike Harrison: building
• 55:15
  Mike Harrison: in
• 55:15
  Mike Harrison: Miami,
• 55:16
  Mike Harrison: you
• 55:16
  Mike Harrison: know,
• 55:18
  Mike Harrison: AutoCamp,
• 55:18
  Mike Harrison: you
• 55:18
  Mike Harrison: know,
• 55:18
  Mike Harrison: those
• 55:18
  Mike Harrison: are
• 55:18
  Mike Harrison: more
• 55:19
  Mike Harrison: like,
• 55:19
  Mike Harrison: you
• 55:19
  Mike Harrison: know,
• 55:19
  Mike Harrison: you
• 55:19
  Mike Harrison: know,
• 55:19
  Mike Harrison: outdoor
• 55:20
  Mike Harrison: hotels.
• 55:21
  Mike Harrison: Someone
• 55:21
  Mike Harrison: who
• 55:21
  Mike Harrison: has
• 55:22
  Mike Harrison: the
• 55:22
  Mike Harrison: exp...
• 55:22
  Mike Harrison: you
• 55:22
  Mike Harrison: know,
• 55:23
  Mike Harrison: and...
• 55:23
  Mike Harrison: and
• 55:23
  Mike Harrison: they're
• 55:23
  Mike Harrison: either
• 55:24
  Mike Harrison: very
• 55:24
  Mike Harrison: clear
• 55:24
  Mike Harrison: or
• 55:25
  Mike Harrison: they're
• 55:25
  Mike Harrison: very
• 55:25
  Mike Harrison: confusing,
• 55:26
  Mike Harrison: right?
• 55:26
  Mike Harrison: Glamping,
• 55:27
  Mike Harrison: people
• 55:27
  Mike Harrison: have
• 55:27
  Mike Harrison: a
• 55:27
  Mike Harrison: certain
• 55:27
  Mike Harrison: expectation
• 55:29
  Mike Harrison: of
• 55:29
  Mike Harrison: an
• 55:29
  Mike Harrison: escape.
• 55:30
  Mike Harrison: You
• 55:30
  Mike Harrison: know,
• 55:30
  Mike Harrison: and
• 55:30
  Mike Harrison: we've
• 55:30
  Mike Harrison: had
• 55:31
  Mike Harrison: so
• 55:31
  Mike Harrison: many
• 55:31
  Mike Harrison: discussions
• 55:31
  Mike Harrison: on
• 55:31
  Mike Harrison: this
• 55:32
  Mike Harrison: show
• 55:32
  Mike Harrison: of
• 55:32
  Mike Harrison: what
• 55:32
  Mike Harrison: glamping
• 55:32
  Mike Harrison: is,
• 55:33
  Mike Harrison: right?
• 55:33
  Mike Harrison: Is
• 55:33
  Mike Harrison: it
• 55:33
  Mike Harrison: two
• 55:33
  Mike Harrison: yurts
• 55:34
  Mike Harrison: on
• 55:34
  Mike Harrison: the
• 55:34
  Mike Harrison: side
• 55:34
  Mike Harrison: of
• 55:34
  Mike Harrison: the
• 55:34
  Mike Harrison: Grand
• 55:34
  Mike Harrison: Canyon?
• 55:35
  Mike Harrison: Is
• 55:35
  Mike Harrison: it
• 55:35
  Mike Harrison: park
• 55:35
  Mike Harrison: models
• 55:35
  Mike Harrison: in
• 55:36
  Mike Harrison: an
• 55:36
  Mike Harrison: RV
• 55:36
  Mike Harrison: resort?
• 55:37
  Mike Harrison: Is
• 55:37
  Mike Harrison: it
• 55:37
  Mike Harrison: 30
• 55:37
  Mike Harrison: glamping
• 55:38
  Mike Harrison: units
• 55:38
  Mike Harrison: only?
• 55:39
  Mike Harrison: You
• 55:39
  Mike Harrison: know,
• 55:40
  Mike Harrison: but...
• 55:40
  Mike Harrison: but
• 55:40
  Mike Harrison: Outdoor
• 55:40
  Mike Harrison: Hotel
• 55:41
  Mike Harrison: can
• 55:41
  Mike Harrison: be
• 55:41
  Mike Harrison: confusing.
• 55:42
  Mike Harrison: You
• 55:42
  Mike Harrison: know,
• 55:42
  Mike Harrison: it's
• 55:42
  Mike Harrison: a
• 55:42
  Mike Harrison: fact
• 55:43
  Mike Harrison: that
• 55:43
  Mike Harrison: you...
• 55:43
  Mike Harrison: you
• 55:43
  Mike Harrison: know,
• 55:43
  Mike Harrison: like
• 55:43
  Mike Harrison: you
• 55:44
  Mike Harrison: just
• 55:44
  Mike Harrison: asked
• 55:44
  Mike Harrison: what
• 55:44
  Mike Harrison: is
• 55:44
  Mike Harrison: it,
• 55:44
  Mike Harrison: right?
• 55:45
  Mike Harrison: And
• 55:45
  Mike Harrison: so
• 55:45
  Mike Harrison: to
• 55:45
  Mike Harrison: your
• 55:45
  Mike Harrison: customer,
• 55:46
  Mike Harrison: you
• 55:47
  Mike Harrison: also
• 55:47
  Mike Harrison: got
• 55:47
  Mike Harrison: to
• 55:47
  Mike Harrison: define
• 55:48
  Mike Harrison: that
• 55:48
  Mike Harrison: as
• 55:48
  Mike Harrison: well.
• 55:49
  Mike Harrison: But
• 55:49
  Mike Harrison: an
• 55:49
  Mike Harrison: Outdoor
• 55:49
  Mike Harrison: Hotel
• 55:49
  Mike Harrison: is
• 55:49
  Mike Harrison: a
• 55:50
  Mike Harrison: newer
• 55:50
  Mike Harrison: term
• 55:50
  Mike Harrison: for
• 55:51
  Mike Harrison: sure.
• 55:51
  Mike Harrison: And
• 55:51
  Mike Harrison: it's
• 55:52
  Mike Harrison: a
• 55:52
  Mike Harrison: really,
• 55:53
  Mike Harrison: really
• 55:53
  Mike Harrison: specialized
• 55:54
  Mike Harrison: market.
• 55:54
  Mike Harrison: And
• 55:54
  Mike Harrison: I'd
• 55:54
  Mike Harrison: be
• 55:55
  Mike Harrison: careful
• 55:55
  Mike Harrison: with
• 55:55
  Mike Harrison: that
• 55:55
  Mike Harrison: term.
• 55:56
  Mike Harrison: You
• 55:56
  Mike Harrison: know,
• 55:56
  Mike Harrison: I...
• 55:57
  Mike Harrison: I
• 55:57
  Mike Harrison: think
• 55:57
  Mike Harrison: you're
• 55:57
  Mike Harrison: either
• 55:57
  Mike Harrison: marketing
• 55:58
  Mike Harrison: yourself
• 55:58
  Mike Harrison: like
• 55:59
  Mike Harrison: an
• 55:59
  Mike Harrison: outdoor
• 55:59
  Mike Harrison: hotel
• 55:59
  Mike Harrison: or
• 56:00
  Mike Harrison: glamping.
• 56:01
  Mike Harrison: You
• 56:01
  Mike Harrison: know,
• 56:01
  Mike Harrison: but
• 56:01
  Mike Harrison: again,
• 56:01
  Mike Harrison: I
• 56:02
  Mike Harrison: think
• 56:02
  Mike Harrison: if
• 56:02
  Mike Harrison: you're
• 56:02
  Mike Harrison: outdoor
• 56:02
  Mike Harrison: hotel
• 56:03
  Mike Harrison: then
• 56:03
  Mike Harrison: you
• 56:03
  Mike Harrison: got
• 56:03
  Mike Harrison: to
• 56:03
  Mike Harrison: follow
• 56:03
  Mike Harrison: the,
• 56:04
  Mike Harrison: you
• 56:04
  Mike Harrison: know,
• 56:04
  Mike Harrison: the
• 56:04
  Mike Harrison: STAR
• 56:05
  Mike Harrison: reports
• 56:05
  Mike Harrison: and
• 56:05
  Mike Harrison: market
• 56:06
  Mike Harrison: like
• 56:06
  Mike Harrison: a
• 56:06
  Mike Harrison: hotel.
• 56:06
  Mike Harrison: If
• 56:07
  Mike Harrison: you're
• 56:07
  Mike Harrison: a
• 56:07
  Mike Harrison: glamping,
• 56:07
  Mike Harrison: then
• 56:07
  Mike Harrison: you
• 56:08
  Mike Harrison: got
• 56:08
  Mike Harrison: to
• 56:08
  Mike Harrison: pivot
• 56:08
  Mike Harrison: to
• 56:08
  Mike Harrison: outdoor
• 56:08
  Mike Harrison: hospitality
• 56:09
  Mike Harrison: and...
• 56:09
  Mike Harrison: and
• 56:10
  Mike Harrison: you
• 56:10
  Mike Harrison: know,
• 56:10
  Mike Harrison: leverage
• 56:10
  Mike Harrison: that.
• 56:11
  Mike Harrison: And
• 56:11
  Mike Harrison: you
• 56:11
  Mike Harrison: also
• 56:11
  Mike Harrison: got
• 56:12
  Mike Harrison: to
• 56:12
  Mike Harrison: think
• 56:12
  Mike Harrison: about
• 56:12
  Mike Harrison: what's
• 56:12
  Mike Harrison: coming
• 56:13
  Mike Harrison: to
• 56:13
  Mike Harrison: your
• 56:13
  Mike Harrison: customer's
• 56:14
  Mike Harrison: mind
• 56:14
  Mike Harrison: when
• 56:14
  Mike Harrison: you
• 56:14
  Mike Harrison: see
• 56:14
  Mike Harrison: that
• 56:14
  Mike Harrison: word
• 56:15
  Mike Harrison: too.
• 56:15
  Mike Harrison: Because
• 56:15
  Mike Harrison: the
• 56:15
  Mike Harrison: first
• 56:16
  Mike Harrison: time
• 56:16
  Mike Harrison: you
• 56:16
  Mike Harrison: said
• 56:16
  Mike Harrison: it,
• 56:16
  Mike Harrison: Mike,
• 56:16
  Mike Harrison: I
• 56:17
  Mike Harrison: thought
• 56:17
  Mike Harrison: about
• 56:17
  Mike Harrison: motel
• 56:18
  Mike Harrison: by
• 56:18
  Mike Harrison: the
• 56:18
  Mike Harrison: side
• 56:18
  Mike Harrison: of
• 56:18
  Mike Harrison: the
• 56:18
  Mike Harrison: road
• 56:18
  Mike Harrison: with
• 56:19
  Mike Harrison: the
• 56:19
  Mike Harrison: door
• 56:19
  Mike Harrison: open.
• 56:19
  Robert Preston: Yeah,
• 56:22
  Robert Preston: think
• 56:23
  Robert Preston: about
• 56:23
  Robert Preston: the
• 56:23
  Robert Preston: expense
• 56:23
  Robert Preston: side
• 56:23
  Robert Preston: of
• 56:23
  Robert Preston: it
• 56:23
  Robert Preston: too.
• 56:24
  Robert Preston: If
• 56:24
  Robert Preston: you
• 56:24
  Robert Preston: sell...
• 56:24
  Robert Preston: sell
• 56:25
  Robert Preston: someone
• 56:25
  Robert Preston: you're
• 56:25
  Robert Preston: a
• 56:25
  Robert Preston: hotel,
• 56:26
  Robert Preston: does
• 56:26
  Robert Preston: that
• 56:26
  Robert Preston: mean
• 56:26
  Robert Preston: you're
• 56:27
  Robert Preston: providing
• 56:28
  Robert Preston: daily
• 56:28
  Robert Preston: room
• 56:28
  Robert Preston: service?
• 56:29
  Robert Preston: Does
• 56:29
  Robert Preston: that
• 56:29
  Robert Preston: mean
• 56:29
  Robert Preston: you're
• 56:29
  Robert Preston: providing
• 56:30
  Robert Preston: daily,
• 56:31
  Robert Preston: you
• 56:31
  Robert Preston: know,
• 56:31
  Robert Preston: cleaning?
• 56:33
  Robert Preston: Where
• 56:33
  Robert Preston: that's
• 56:33
  Robert Preston: not...
• 56:34
  Robert Preston: that's
• 56:34
  Robert Preston: not
• 56:34
  Robert Preston: part
• 56:34
  Robert Preston: of
• 56:34
  Robert Preston: the...
• 56:34
  Robert Preston: the
• 56:35
  Robert Preston: glamping
• 56:35
  Robert Preston: industry
• 56:35
  Robert Preston: or
• 56:35
  Robert Preston: RV
• 56:36
  Robert Preston: industry
• 56:36
  Robert Preston: for
• 56:36
  Robert Preston: sure,
• 56:37
  Robert Preston: right?
• 56:37
  Robert Preston: There's
• 56:37
  Robert Preston: no
• 56:37
  Robert Preston: expectation
• 56:38
  Robert Preston: that
• 56:39
  Robert Preston: housekeeping
• 56:39
  Robert Preston: comes
• 56:40
  Robert Preston: in
• 56:40
  Robert Preston: daily
• 56:40
  Robert Preston: and
• 56:40
  Robert Preston: restocks
• 56:41
  Robert Preston: and
• 56:41
  Robert Preston: stuff.
• 56:41
  Robert Preston: But
• 56:42
  Robert Preston: maybe
• 56:42
  Robert Preston: if
• 56:42
  Robert Preston: you're
• 56:42
  Robert Preston: an
• 56:42
  Robert Preston: outdoor
• 56:43
  Robert Preston: hotel,
• 56:43
  Robert Preston: it's
• 56:44
  Robert Preston: possible
• 56:44
  Robert Preston: that
• 56:44
  Robert Preston: that
• 56:45
  Robert Preston: expectation
• 56:45
  Robert Preston: exists
• 56:45
  Robert Preston: and
• 56:46
  Robert Preston: which
• 56:46
  Robert Preston: would
• 56:47
  Robert Preston: drastically
• 56:47
  Robert Preston: change
• 56:48
  Robert Preston: your,
• 56:49
  Robert Preston: you
• 56:49
  Robert Preston: know,
• 56:49
  Robert Preston: expense
• 56:49
  Robert Preston: modeling
• 56:50
  Robert Preston: and
• 56:50
  Robert Preston: staffing
• 56:51
  Robert Preston: and
• 56:51
  Robert Preston: stuff.
• 56:51
  Robert Preston: So
• 56:53
  Robert Preston: it's
• 56:53
  Robert Preston: a
• 56:53
  Robert Preston: tricky
• 56:53
  Robert Preston: situation.
• 56:54
  Robert Preston: Sandy's
• 56:54
  Robert Preston: been
• 56:54
  Robert Preston: on...
• 56:56
  Robert Preston: this
• 56:56
  Robert Preston: is
• 56:56
  Robert Preston: one
• 56:56
  Robert Preston: of
• 56:56
  Robert Preston: her
• 56:56
  Robert Preston: tasks
• 56:57
  Robert Preston: is
• 56:57
  Robert Preston: to
• 56:57
  Robert Preston: give
• 56:57
  Robert Preston: definition
• 56:58
  Robert Preston: to
• 56:58
  Robert Preston: these
• 56:58
  Robert Preston: terms.
• 56:59
  Sandy Ellingson: Exactly.
• 57:00
  Sandy Ellingson: And
• 57:01
  Sandy Ellingson: yeah.
• 57:01
  Sandy Ellingson: And
• 57:01
  Sandy Ellingson: give
• 57:02
  Sandy Ellingson: definitions
• 57:02
  Sandy Ellingson: to
• 57:02
  Sandy Ellingson: the
• 57:02
  Sandy Ellingson: terms
• 57:03
  Sandy Ellingson: and
• 57:04
  Sandy Ellingson: have
• 57:04
  Sandy Ellingson: classifications
• 57:05
  Sandy Ellingson: for
• 57:05
  Sandy Ellingson: parks
• 57:06
  Sandy Ellingson: so
• 57:06
  Sandy Ellingson: that
• 57:06
  Sandy Ellingson: we
• 57:06
  Sandy Ellingson: know
• 57:07
  Sandy Ellingson: because
• 57:07
  Sandy Ellingson: to
• 57:07
  Sandy Ellingson: me,
• 57:08
  Sandy Ellingson: you
• 57:08
  Sandy Ellingson: know,
• 57:09
  Sandy Ellingson: a
• 57:09
  Sandy Ellingson: long-term
• 57:09
  Sandy Ellingson: stay
• 57:10
  Sandy Ellingson: park
• 57:10
  Sandy Ellingson: is
• 57:10
  Sandy Ellingson: not
• 57:11
  Sandy Ellingson: a...
• 57:11
  Sandy Ellingson: is
• 57:12
  Sandy Ellingson: not
• 57:12
  Sandy Ellingson: a
• 57:12
  Sandy Ellingson: hosp...
• 57:13
  Sandy Ellingson: outdoor
• 57:13
  Sandy Ellingson: hospitality
• 57:15
  Sandy Ellingson: camping
• 57:15
  Sandy Ellingson: park.
• 57:16
  Sandy Ellingson: It's
• 57:16
  Sandy Ellingson: not
• 57:16
  Sandy Ellingson: transient.
• 57:17
  Sandy Ellingson: Camping
• 57:17
  Sandy Ellingson: is...
• 57:18
  Sandy Ellingson: is
• 57:18
  Sandy Ellingson: a
• 57:18
  Sandy Ellingson: vacation
• 57:19
  Sandy Ellingson: rental
• 57:19
  Sandy Ellingson: kind
• 57:19
  Sandy Ellingson: of
• 57:19
  Sandy Ellingson: thing.
• 57:20
  Sandy Ellingson: But
• 57:20
  Sandy Ellingson: I
• 57:21
  Sandy Ellingson: do
• 57:21
  Sandy Ellingson: have...
• 57:21
  Sandy Ellingson: I
• 57:21
  Sandy Ellingson: have
• 57:21
  Sandy Ellingson: loved
• 57:22
  Sandy Ellingson: this
• 57:22
  Sandy Ellingson: conversation.
• 57:23
  Sandy Ellingson: To
• 57:23
  Sandy Ellingson: me,
• 57:23
  Sandy Ellingson: it
• 57:23
  Sandy Ellingson: has
• 57:24
  Sandy Ellingson: felt
• 57:24
  Sandy Ellingson: more
• 57:24
  Sandy Ellingson: strategic
• 57:25
  Sandy Ellingson: than
• 57:25
  Sandy Ellingson: any
• 57:25
  Sandy Ellingson: of
• 57:25
  Sandy Ellingson: the
• 57:26
  Sandy Ellingson: other
• 57:26
  Sandy Ellingson: conversations
• 57:26
  Sandy Ellingson: we've
• 57:27
  Sandy Ellingson: been
• 57:27
  Sandy Ellingson: a
• 57:28
  Sandy Ellingson: part
• 57:28
  Sandy Ellingson: of.
• 57:28
  Sandy Ellingson: I
• 57:28
  Sandy Ellingson: love...
• 57:29
  Sandy Ellingson: I
• 57:29
  Sandy Ellingson: love
• 57:29
  Sandy Ellingson: how
• 57:29
  Sandy Ellingson: we've
• 57:29
  Sandy Ellingson: kind
• 57:29
  Sandy Ellingson: of
• 57:29
  Sandy Ellingson: collaborated
• 57:30
  Sandy Ellingson: to
• 57:30
  Sandy Ellingson: come
• 57:31
  Sandy Ellingson: up
• 57:31
  Sandy Ellingson: with
• 57:31
  Sandy Ellingson: ideas
• 57:32
  Sandy Ellingson: for
• 57:32
  Sandy Ellingson: our
• 57:32
  Sandy Ellingson: guest.
• 57:33
  Sandy Ellingson: I
• 57:33
  Sandy Ellingson: like...
• 57:33
  Sandy Ellingson: I
• 57:34
  Sandy Ellingson: want
• 57:34
  Sandy Ellingson: to
• 57:34
  Sandy Ellingson: propose
• 57:35
  Sandy Ellingson: a
• 57:35
  Sandy Ellingson: topic
• 57:35
  Sandy Ellingson: for
• 57:35
  Sandy Ellingson: us.
• 57:37
  Sandy Ellingson: As
• 57:37
  Sandy Ellingson: you
• 57:37
  Sandy Ellingson: guys
• 57:37
  Sandy Ellingson: were
• 57:37
  Sandy Ellingson: all
• 57:38
  Sandy Ellingson: talking
• 57:38
  Sandy Ellingson: in
• 57:38
  Sandy Ellingson: my
• 57:38
  Sandy Ellingson: head,
• 57:39
  Sandy Ellingson: you
• 57:39
  Sandy Ellingson: know,
• 57:39
  Sandy Ellingson: I'm
• 57:40
  Sandy Ellingson: constantly
• 57:40
  Sandy Ellingson: thinking
• 57:40
  Sandy Ellingson: reimagining
• 57:41
  Sandy Ellingson: space.
• 57:42
  Sandy Ellingson: But
• 57:43
  Sandy Ellingson: today
• 57:43
  Sandy Ellingson: I
• 57:43
  Sandy Ellingson: was
• 57:43
  Sandy Ellingson: thinking
• 57:44
  Sandy Ellingson: about
• 57:44
  Sandy Ellingson: reimagining
• 57:45
  Sandy Ellingson: the
• 57:45
  Sandy Ellingson: proforma.
• 57:46
  Sandy Ellingson: Like
• 57:47
  Sandy Ellingson: what
• 57:47
  Sandy Ellingson: would
• 57:47
  Sandy Ellingson: it
• 57:47
  Sandy Ellingson: look
• 57:48
  Sandy Ellingson: like
• 57:48
  Sandy Ellingson: if
• 57:48
  Sandy Ellingson: we
• 57:49
  Sandy Ellingson: were
• 57:49
  Sandy Ellingson: building
• 57:49
  Sandy Ellingson: a
• 57:49
  Sandy Ellingson: proforma
• 57:50
  Sandy Ellingson: for
• 57:51
  Sandy Ellingson: a
• 57:51
  Sandy Ellingson: park
• 57:51
  Sandy Ellingson: that
• 57:52
  Sandy Ellingson: said
• 57:52
  Sandy Ellingson: in
• 57:52
  Sandy Ellingson: January
• 57:53
  Sandy Ellingson: and
• 57:53
  Sandy Ellingson: February
• 57:55
  Sandy Ellingson: 60%
• 57:55
  Sandy Ellingson: occupancy
• 57:56
  Sandy Ellingson: is
• 57:56
  Sandy Ellingson: what
• 57:56
  Sandy Ellingson: we're
• 57:56
  Sandy Ellingson: planning
• 57:57
  Sandy Ellingson: for.
• 57:58
  Sandy Ellingson: So
• 57:58
  Sandy Ellingson: that
• 57:58
  Sandy Ellingson: anything
• 57:59
  Sandy Ellingson: else
• 57:59
  Sandy Ellingson: is
• 57:59
  Sandy Ellingson: gravy.
• 58:00
  Sandy Ellingson: And
• 58:00
  Sandy Ellingson: when
• 58:00
  Sandy Ellingson: you
• 58:01
  Sandy Ellingson: build
• 58:01
  Sandy Ellingson: that
• 58:01
  Sandy Ellingson: out,
• 58:02
  Sandy Ellingson: you
• 58:02
  Sandy Ellingson: know
• 58:02
  Sandy Ellingson: that
• 58:02
  Sandy Ellingson: you're
• 58:03
  Sandy Ellingson: not
• 58:03
  Sandy Ellingson: gonna
• 58:03
  Sandy Ellingson: reach
• 58:04
  Sandy Ellingson: 100%,
• 58:05
  Sandy Ellingson: right?
• 58:05
  Sandy Ellingson: You
• 58:06
  Sandy Ellingson: need
• 58:06
  Sandy Ellingson: to
• 58:06
  Sandy Ellingson: reach
• 58:06
  Sandy Ellingson: more
• 58:07
  Sandy Ellingson: in
• 58:07
  Sandy Ellingson: the
• 58:07
  Sandy Ellingson: other
• 58:07
  Sandy Ellingson: months,
• 58:08
  Sandy Ellingson: which
• 58:08
  Sandy Ellingson: you
• 58:08
  Sandy Ellingson: know
• 58:08
  Sandy Ellingson: you'll
• 58:08
  Sandy Ellingson: do,
• 58:09
  Sandy Ellingson: right?
• 58:09
  Sandy Ellingson: But
• 58:09
  Sandy Ellingson: at
• 58:10
  Sandy Ellingson: least
• 58:10
  Sandy Ellingson: I
• 58:11
  Sandy Ellingson: think
• 58:11
  Sandy Ellingson: setting
• 58:11
  Sandy Ellingson: expectations
• 58:12
  Sandy Ellingson: is
• 58:12
  Sandy Ellingson: so
• 58:12
  Sandy Ellingson: important.
• 58:13
  Sandy Ellingson: And
• 58:14
  Sandy Ellingson: I
• 58:14
  Sandy Ellingson: think
• 58:14
  Sandy Ellingson: especially
• 58:15
  Sandy Ellingson: during
• 58:15
  Sandy Ellingson: COVID
• 58:15
  Sandy Ellingson: we...
• 58:16
  Sandy Ellingson: we
• 58:16
  Sandy Ellingson: created
• 58:17
  Sandy Ellingson: this
• 58:17
  Sandy Ellingson: expectation
• 58:18
  Sandy Ellingson: that
• 58:18
  Sandy Ellingson: every
• 58:19
  Sandy Ellingson: park
• 58:19
  Sandy Ellingson: ought
• 58:20
  Sandy Ellingson: to
• 58:20
  Sandy Ellingson: be
• 58:20
  Sandy Ellingson: 100%
• 58:20
  Sandy Ellingson: occupied
• 58:21
  Sandy Ellingson: all
• 58:21
  Sandy Ellingson: the
• 58:21
  Sandy Ellingson: time.
• 58:22
  Sandy Ellingson: And...
• 58:23
  Sandy Ellingson: and
• 58:23
  Sandy Ellingson: I
• 58:23
  Sandy Ellingson: kind
• 58:23
  Sandy Ellingson: of
• 58:23
  Sandy Ellingson: believe
• 58:24
  Sandy Ellingson: the
• 58:24
  Sandy Ellingson: old
• 58:24
  Sandy Ellingson: adage
• 58:24
  Sandy Ellingson: from
• 58:24
  Sandy Ellingson: the
• 58:25
  Sandy Ellingson: church,
• 58:25
  Sandy Ellingson: when
• 58:25
  Sandy Ellingson: your
• 58:25
  Sandy Ellingson: pews
• 58:26
  Sandy Ellingson: are
• 58:26
  Sandy Ellingson: 80%
• 58:26
  Sandy Ellingson: occupied,
• 58:27
  Sandy Ellingson: you
• 58:27
  Sandy Ellingson: need
• 58:27
  Sandy Ellingson: to
• 58:27
  Sandy Ellingson: build.
• 58:28
  Sandy Ellingson: You
• 58:28
  Sandy Ellingson: need
• 58:28
  Sandy Ellingson: to
• 58:28
  Sandy Ellingson: always
• 58:28
  Sandy Ellingson: have
• 58:29
  Sandy Ellingson: 20%
• 58:29
  Sandy Ellingson: occupancy
• 58:30
  Sandy Ellingson: for
• 58:30
  Sandy Ellingson: people
• 58:31
  Sandy Ellingson: to
• 58:31
  Sandy Ellingson: come
• 58:31
  Sandy Ellingson: in
• 58:31
  Sandy Ellingson: at
• 58:31
  Sandy Ellingson: the
• 58:31
  Sandy Ellingson: last
• 58:32
  Sandy Ellingson: minute.
• 58:32
  Sandy Ellingson: But
• 58:33
  Sandy Ellingson: I
• 58:33
  Sandy Ellingson: would
• 58:33
  Sandy Ellingson: love
• 58:33
  Sandy Ellingson: to
• 58:34
  Sandy Ellingson: dive
• 58:34
  Sandy Ellingson: deeper
• 58:35
  Sandy Ellingson: into
• 58:36
  Sandy Ellingson: how
• 58:36
  Sandy Ellingson: do
• 58:36
  Sandy Ellingson: we
• 58:36
  Sandy Ellingson: create
• 58:37
  Sandy Ellingson: a
• 58:37
  Sandy Ellingson: proforma?
• 58:38
  Sandy Ellingson: And
• 58:38
  Sandy Ellingson: are
• 58:38
  Sandy Ellingson: we
• 58:39
  Sandy Ellingson: just
• 58:39
  Sandy Ellingson: always
• 58:39
  Sandy Ellingson: doing
• 58:40
  Sandy Ellingson: it
• 58:40
  Sandy Ellingson: the
• 58:40
  Sandy Ellingson: same
• 58:40
  Sandy Ellingson: way
• 58:40
  Sandy Ellingson: we've
• 58:40
  Sandy Ellingson: always
• 58:41
  Sandy Ellingson: done
• 58:41
  Sandy Ellingson: it?
• 58:41
  Sandy Ellingson: Or
• 58:42
  Sandy Ellingson: are
• 58:42
  Sandy Ellingson: there
• 58:42
  Sandy Ellingson: things
• 58:43
  Sandy Ellingson: we
• 58:43
  Sandy Ellingson: need
• 58:43
  Sandy Ellingson: to
• 58:43
  Sandy Ellingson: take
• 58:43
  Sandy Ellingson: into
• 58:44
  Sandy Ellingson: consideration
• 58:44
  Sandy Ellingson: now
• 58:45
  Sandy Ellingson: with
• 58:46
  Sandy Ellingson: the
• 58:46
  Sandy Ellingson: advent
• 58:46
  Sandy Ellingson: of
• 58:47
  Sandy Ellingson: all
• 58:47
  Sandy Ellingson: the
• 58:47
  Sandy Ellingson: different
• 58:47
  Sandy Ellingson: varying
• 58:48
  Sandy Ellingson: types
• 58:48
  Sandy Ellingson: of
• 58:49
  Sandy Ellingson: stays?
• 58:50
  Sandy Ellingson: Does
• 58:50
  Sandy Ellingson: that
• 58:51
  Sandy Ellingson: need
• 58:51
  Sandy Ellingson: to
• 58:51
  Sandy Ellingson: change?
• 58:52
  Sandy Ellingson: That's
• 58:52
  Sandy Ellingson: to
• 58:53
  Sandy Ellingson: you,
• 58:53
  Sandy Ellingson: Brian.
• 58:54
  Brian Searl: Well,
• 58:55
  Brian Searl: that's
• 58:55
  Brian Searl: to
• 58:55
  Brian Searl: my
• 58:55
  Brian Searl: other
• 58:56
  Brian Searl: guests
• 58:56
  Brian Searl: here.
• 58:56
  Brian Searl: You
• 58:56
  Brian Searl: guys
• 58:56
  Brian Searl: want
• 58:56
  Brian Searl: to
• 58:57
  Brian Searl: have
• 58:57
  Brian Searl: a
• 58:57
  Brian Searl: discussion
• 58:57
  Brian Searl: on
• 58:57
  Brian Searl: that
• 58:57
  Brian Searl: next
• 58:58
  Brian Searl: month?
• 59:00
  Robert Preston: No
• 59:00
  Robert Preston: prob.
• 59:01
  Robert Preston: My
• 59:02
  Robert Preston: opinion
• 59:02
  Robert Preston: will
• 59:02
  Robert Preston: be
• 59:02
  Robert Preston: pretty
• 59:02
  Robert Preston: short
• 59:03
  Robert Preston: on
• 59:03
  Robert Preston: that
• 59:03
  Robert Preston: one.
• 59:03
  Robert Preston: But
• 59:03
  Robert Preston: we
• 59:04
  Robert Preston: can
• 59:04
  Robert Preston: dive
• 59:04
  Robert Preston: into
• 59:05
  Robert Preston: the
• 59:05
  Robert Preston: details.
• 59:05
  Sandy Ellingson: Now,
• 59:06
  Sandy Ellingson: I
• 59:06
  Sandy Ellingson: listen...
• 59:06
  Jeff Hoffman: It
• 59:06
  Jeff Hoffman: gives
• 59:07
  Jeff Hoffman: us
• 59:07
  Jeff Hoffman: a
• 59:07
  Jeff Hoffman: month
• 59:08
  Jeff Hoffman: to
• 59:08
  Jeff Hoffman: rebuild
• 59:09
  Jeff Hoffman: the
• 59:09
  Jeff Hoffman: whole
• 59:09
  Jeff Hoffman: accounting
• 59:09
  Jeff Hoffman: system
• 59:10
  Jeff Hoffman: for
• 59:10
  Jeff Hoffman: the...
• 59:11
  Jeff Hoffman: the
• 59:11
  Jeff Hoffman: nation.
• 59:12
  Jeff Hoffman: It's...
• 59:12
  Jeff Hoffman: it's
• 59:12
  Jeff Hoffman: doable.
• 59:14
  Sandy Ellingson: Well
• 59:15
  Sandy Ellingson: we
• 59:15
  Sandy Ellingson: don't
• 59:15
  Sandy Ellingson: have
• 59:15
  Sandy Ellingson: to
• 59:15
  Sandy Ellingson: rebuild
• 59:15
  Sandy Ellingson: the
• 59:15
  Sandy Ellingson: whole
• 59:16
  Sandy Ellingson: thing.
• 59:17
  Sandy Ellingson: Just
• 59:17
  Sandy Ellingson: sections
• 59:17
  Sandy Ellingson: of
• 59:18
  Sandy Ellingson: it.
• 59:18
  Sandy Ellingson: And
• 59:19
  Sandy Ellingson: now
• 59:19
  Sandy Ellingson: that
• 59:19
  Sandy Ellingson: we've
• 59:19
  Sandy Ellingson: got
• 59:19
  Sandy Ellingson: AI,
• 59:19
  Sandy Ellingson: we
• 59:20
  Sandy Ellingson: don't
• 59:20
  Sandy Ellingson: even
• 59:20
  Sandy Ellingson: need
• 59:20
  Sandy Ellingson: to
• 59:20
  Sandy Ellingson: do
• 59:21
  Sandy Ellingson: that.
• 59:21
  Sandy Ellingson: We
• 59:21
  Sandy Ellingson: just
• 59:21
  Sandy Ellingson: tell
• 59:21
  Sandy Ellingson: it
• 59:21
  Sandy Ellingson: to
• 59:22
  Sandy Ellingson: do
• 59:22
  Sandy Ellingson: it.
• 59:23
  Jeff Hoffman: Okay.
• 59:23
  Sandy Ellingson: Right?
• 59:25
  Sandy Ellingson: No.
• 59:26
  Brian Searl: All
• 59:26
  Brian Searl: right.
• 59:27
  Brian Searl: We
• 59:27
  Brian Searl: gotta
• 59:27
  Brian Searl: wrap
• 59:27
  Brian Searl: the
• 59:27
  Brian Searl: show.
• 59:27
  Brian Searl: We're
• 59:27
  Brian Searl: a
• 59:27
  Brian Searl: couple
• 59:28
  Brian Searl: minutes
• 59:28
  Brian Searl: late.
• 59:28
  Brian Searl: We
• 59:29
  Brian Searl: have
• 59:29
  Brian Searl: no
• 59:29
  Brian Searl: outro
• 59:29
  Brian Searl: today.
• 59:29
  Brian Searl: Scott
• 59:30
  Brian Searl: Bahr
• 59:30
  Brian Searl: is
• 59:30
  Brian Searl: traveling.
• 59:31
  Brian Searl: So
• 59:31
  Brian Searl: we'll
• 59:31
  Brian Searl: be
• 59:31
  Brian Searl: back
• 59:31
  Brian Searl: next
• 59:31
  Brian Searl: week,
• 59:32
  Brian Searl: but
• 59:32
  Brian Searl: other
• 59:32
  Brian Searl: than
• 59:32
  Brian Searl: that,
• 59:32
  Brian Searl: we'll
• 59:33
  Brian Searl: see
• 59:33
  Brian Searl: you
• 59:33
  Brian Searl: on
• 59:33
  Brian Searl: another
• 59:33
  Brian Searl: episode
• 59:34
  Brian Searl: of
• 59:34
  Brian Searl: MC
• 59:34
  Brian Searl: Fireside
• 59:34
  Brian Searl: Chats.
• 59:35
  Brian Searl: Thanks
• 59:35
  Brian Searl: to
• 59:35
  Brian Searl: Sandy,
• 59:35
  Brian Searl: Robert,
• 59:35
  Brian Searl: Mike,
• 59:36
  Brian Searl: Saurav,
• 59:37
  Brian Searl: and
• 59:37
  Brian Searl: Jeff
• 59:38
  Brian Searl: for
• 59:38
  Brian Searl: joining
• 59:38
  Brian Searl: us.
• 59:39
  Brian Searl: Appreciate
• 59:39
  Brian Searl: you
• 59:39
  Brian Searl: guys
• 59:39
  Brian Searl: and
• 59:40
  Brian Searl: hope
• 59:40
  Brian Searl: you
• 59:40
  Brian Searl: have
• 59:40
  Brian Searl: a
• 59:40
  Brian Searl: great
• 59:40
  Brian Searl: day.
• 59:40
  Brian Searl: See
• 59:41
  Brian Searl: ya.
• 59:41
  Jeff Hoffman: Thank
• 59:41
  Jeff Hoffman: you.
• 59:41
  Sandy Ellingson: Bye
• 59:42
  Sandy Ellingson: everybody.
• 59:42
  Saurav Ghosal: Thank
• 59:42
  Saurav Ghosal: you.