Latest / Profitable Christian Business / How to Build a Vision That Actually Drives Results | Dr. David Jones

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How to Build a Vision That Actually Drives Results | Dr. David Jones · Profitable Christian Business

• 0:01
  Hello everyone and welcome to another episode of the Profitable Christian Business.
• 0:05
  I'm your host Doug Greathouse and I am very pleased today to have who I think will become a new friend of mine, Dr.
• 0:12
  David Jones.
• 0:12
  We just met as of this podcast, but I already know based on my research about him, what you'll learn about in my introduction here in a minute, that he is someone that I'd like
• 0:21
  to get to know more and you're going to get to know more of through this episode.
• 0:26
  Today's episode is a powerful conversation about vision, leadership, and mental performance through a Christian lens.
• 0:32
  My guest today is Dr.
• 0:34
  David Jones, founder of is Good, one of the longest standing Christian marketing agencies in the world.
• 0:39
  David spent more than two decades helping organizations communicate their vision clearly, build strong brands, and align teams and purposes.
• 0:47
  But his journey to that work is anything but typical.
• 0:49
  Before building a globally recognized Christian marketing agency, Dave played professional hockey across Europe.
• 0:55
  leading in countries like Luxembourg, Russia, Slovakia, Switzerland, and Germany.
• 1:00
  That experience shaped how he thinks about performance, leadership, and mental toughness.
• 1:04
  Today, in addition to leading is Good, works as a sports and performance psychology consultant, helping elite athletes and executives unlock peak performance through mental
• 1:14
  toughness training systems.
• 1:16
  His clients include athletes from the NFL, NHL, CrossFit, and collegiate sports, as well as leaders and organizations looking to perform at their highest level.
• 1:24
  In this conversation, we're going to talk about why so many leaders struggle to communicate vision clearly, the connection between mental performance and leadership, how
• 1:32
  Christian organizations can build brands that truly reflect their mission, and what it really takes to build a powerful vision that people will rally around.
• 1:39
  If you're a Christian entrepreneur, leader, or founder trying to lead with clarity and conviction, this episode will give you a lot to think about.
• 1:47
  Welcome, Dave.
• 1:48
  Thanks, man.
• 1:49
  Who's this guy you're having on?
• 1:50
  Sounds amazing.
• 1:51
  ah
• 1:55
  So one of the things that really fascinated me right off the jump was I love the merge of athletics and business, right?
• 2:06
  And to know that you played hockey.
• 2:08
  And just for this, I'm not much of a hockey fan.
• 2:12
  I like college football.
• 2:14
  That's kind of my thing.
• 2:15
  But I love
• 2:18
  the mindset, especially to get to elite levels uh in athletics that it takes.
• 2:23
  So you spent years playing personal hockey across Europe before becoming Christian marketing leader.
• 2:29
  What's the most unexpected lesson hockey taught you about leadership or life?
• 2:35
  Um, the most unexpected lesson.
• 2:37
  Um, you know, I think it's a lesson that resonates with us all honestly.
• 2:43
  Um, you know, it's, it's something that I love to coach on.
• 2:46
  called peaks and valleys.
• 2:48
  You know, um, life isn't awesome all the time.
• 2:52
  You know, social media will tell us differently.
• 2:55
  Um, and so, you know, when we're, we're in a peak, that's awesome, but guess what's going to happen here to go into Valley.
• 3:03
  Mm-hmm.
• 3:04
  stinks to be in a valley, but guess what?
• 3:06
  You're going to go on a peak.
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  so most unexpected is I just thought, I guess in my twenties and thirties that life could be awesome all the time.
• 3:15
  And that's just how it works, you know, and I'll get to that awesome state and I'll reach utopia and things will be amazing.
• 3:24
  Yeah.
• 3:25
  So, uh, that's the most unexpected is that, know,
• 3:28
  You know, the destiny of a Christian really is that we're to glorify him with our talents and our abilities and the destiny, the journey is the destination.
• 3:38
  And we are in peaks and valleys and how we manage our stress and how we manage our anxiety is part of the game that we're playing.
• 3:46
  And that's so, I guess that's how I'd answer that.
• 3:50
  No, no, I love that.
• 3:51
  And I love how you frame that, that everyone puts their best foot forward on social media, right?
• 3:58
  oh Even when they're in the valleys, you don't get, some people will let you know, like, will be that authentic and let you peek behind, you know, when things aren't so good.
• 4:09
  So I love how you frame that because I think a lot of uh people don't realize, just,
• 4:18
  the ebb and flow of life is not represented in social media as it should be.
• 4:23
  Yeah.
• 4:23
  Yeah.
• 4:24
  So as a Christian business owner, you know, or Christian business leader, whether it's a nonprofit or for-profit, you know, we, um, you know, we have things that, excuse me, are
• 4:35
  going great, you know, sometimes and sometimes not.
• 4:38
  And so I kind of look at the journey is, you know, that we got to, we got to glorify him.
• 4:45
  in all situations, And in the peaks and in the valleys.
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  And so how do we do that?
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  And so what I'm really excited about is my next book that's coming out that's going to identify these toxic motivators.
• 4:58
  And I think we're going to talk about that, but we can wait or I reckon get into it now.
• 5:03
  Well, let's just see when you and I talk to Eric before we start.
• 5:06
  Eric, let's see where the Lord of Texas right?
• 5:10
  I kind of want to sit here for a minute because I think we can go a little bit deeper on this part of the conversation.
• 5:19
  And what I really want to get to is uh God shapes us, right?
• 5:25
  I think the hard thing to do as Christians is to praise the Lord for the valleys, for the struggles, right?
• 5:34
  When often we should be, because it's who we come out being on the other side, uh or Him, right?
• 5:46
  Yeah, I just think it's just super hard, know, because especially in the valley, I have this term, not my term, but one of the terms I studied through my doctor is called
• 5:56
  emotional intelligence.
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  is.
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  when we're in the valley, it's very much a survival space.
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  could be, know, financially or mentally, emotionally, physically or spiritually.
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  And, know, when you're in survivor mode, it's all about you, which means you're low emotional intelligence.
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  Everything goes through you.
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  And so you're very emotional.
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  You know, and so it's hard, it's almost counterproductive to how we're built as humans is that, you know, that we want to survive and we want to live.
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  And so it becomes all about us in those valleys.
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  And so that's where I think, you know, the Lord really says, okay, here's the test, you know.
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  Yeah.
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  Those of you that have watched episodes of this before, you may remember recently I had Bradley Hawkins on and Bradley Hawkins, kind of resonates this.
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  You see, he had built a, he had a billion dollars under management in his financial firm and it all collapsed.
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  And he talked about peaks and valleys oh and just how he talked about his transformation of who God allowed him to become from that.
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  And it was just amazing.
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  So yeah, awesome.
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  Yeah.
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  So, you know, those motivators in the valley are tough, you know, and so being able to...
• 7:17
  Recognize that you're in a valley be okay with it know that there's a bigger plan for your life There is multiple ways out not just one, you know, because I think that's what the
• 7:25
  adversary wants us to do is Is live in isolation and you know know that there's only one doorway You know and which is just not true, know, the room is in God's economy.
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  I believe that The room is huge There's multiple doors, you know When you know you when you're in that live in the net poverty mindset
• 7:47
  or that fixed mindset, you know, there's a very small uh room.
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  There's only one way out, which to me is a lie.
• 7:56
  Yeah, I love when we go deep at the very beginning of the podcast, but I'm going to bring us back out to the surface a little bit.
• 8:04
  Let's talk about travel a little bit because you've been around the world playing hockey and who knows what other adventures have taken you around the world.
• 8:12
  But do you have a favorite place or a culture that inspired you or anything like that?
• 8:19
  Well, I mean, I like to tell people I'm a right-wing, Bible-toting, gun-carrying Christian.
• 8:24
  That's who I am, you know?
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  So, I love America.
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  I really do.
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  But, you know, going outside of America and living in Germany for four years and seeing what that's like, I really enjoy the German people and the culture there.
• 8:41
  And just really not living in America for that time really opened my eyes to an America that I probably could never have seen.
• 8:49
  You know, and I was, you know, when you look at it through another nation's lens, it's different.
• 8:55
  Um, and so I would say Germany.
• 8:57
  Um, I also love, um, London, England.
• 9:01
  That was cool being there for a little while.
• 9:03
  Yeah.
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  Um, but you know, I'm an American.
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  I, this is home for me.
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  You know, I loved, I love to travel and see other stuff.
• 9:10
  Um, in the fall, I'm going to, um, Scotland.
• 9:13
  That'll be interesting.
• 9:15
  Um, but for the most part, you know, I love America, man.
• 9:19
  Nice.
• 9:20
  I would identify just like you did.
• 9:24
  Just question, just to talk about that a little bit further, when you talk about seeing it from a different lens, I could definitely get the appreciation once you've been in America
• 9:34
  and you go somewhere else, the appreciation for being American again.
• 9:38
  But also the perspective, do they, do you find that some of these other cultures have a negative perception based on what they don't know about America?
• 9:50
  Yeah, so this is just me, you know, again, I lived in Germany for four years and this was in my early twenties and you know, it really just opened my eyes on just how, oh man, I
• 10:05
  don't know if I want to say this, like, you know, on the world's, oh no, I'll just say it.
• 10:13
  I mean, I just feel like,
• 10:15
  Like, I love America, I love Americans, you know, but I just, you know, saw that we're fat, dumb, and happy.
• 10:23
  Like we have no clue of, you know, I think if you ask 10 people on the street, nine out of 10 of them can't name two other countries in the world.
• 10:34
  You know, we, you know, we're the bully on the block.
• 10:37
  I mean, we just do what we want when we want to do it.
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  And that through, you know, in this case, was living in Germany when Bill Clinton was president.
• 10:46
  And that was that whole Monica Lewinsky thing was going down.
• 10:51
  And, you know, it's just embarrassing.
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  It was just embarrassing that, you know, you know, the leader of the free world is having sexual relations with an intern.
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  You know, it's just like, what is America doing?
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  And I'm like, I don't know, man, this isn't, you know, and so I don't know.
• 11:09
  just, just didn't live in America in that time.
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  I saw it through the German lens and it was just, it was just disappointing.
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  And, you know, people didn't really care and we just got our way.
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  And what happened out of that?
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  Nothing, really.
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  You know, and just, you know, just abuse of power the way I looked at it.
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  And, you know, from the Germans perspective, it was like, gosh, these guys are just not very smart.
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  And the things that we could be doing that we're not doing and the things that we are doing, it just, it just didn't make a whole lot of sense to me.
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  And I don't know that I would have seen that if I was living in America during those times.
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  Yeah, and this is not a political podcast.
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  We could go off the rails with politics, but let's keep this, keep the Holy Spirit, us keep guiding us, not go down that rabbit hole that could be.
• 11:58
  uh So my next question is, when you're not building brands or coaching athletes, what's something that you like to do?
• 12:07
  Oh, I mean, I love to play golf.
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  I love personal development.
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  You know, I think right now in my phase of life, because I've, you know, played hockey and I did the CrossFit thing and you know, hockey is hard on your body and so is CrossFit.
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  think, you know, the next thing that at least what's in my purview is, you know, the mental, emotional, physical progression in personal development.
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  And I feel like golf does that.
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  You know, I feel like if you're not really focused in the moment, you know, it's going to show up in a bad shot.
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  You know, like everything just comes out in the shot if, if you're not focused or you don't have enough repetition behind.
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  So I've always chased development.
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  love it.
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  You know, um, you know, my doctor was a terminal degree and, know, chasing academic, you know, psychology and, you know, I, I achieved that, which is huge.
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  Took me 13 years.
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  But just seeing what was out there on the academic side um for sports psychology was really cool and interesting.
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  was an awesome growth period.
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  I still continue to read a lot of sports psychology journals.
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  um And so just chasing peak performance.
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  think, at one day, we're all going to answer the call, right?
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  And uh answering a call means well done, good and faithful servant.
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  And I just have this image of...
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  You know, God of, you're, you know, you die, go to heaven.
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  I don't know if this is true or not, but I just have this, this kind of idea that you're standing in front of Jesus and he says, here's who I created you to be.
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  And here's who you are.
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  And like that Delta, I just hope there's not a Delta there.
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  You know what I mean?
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  Like if it's a big Delta.
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  So I just, you know, I just love the idea of become a better version of me every single day.
• 14:03
  Yeah.
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  oh
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  You know, that means eating right, exercising, writing, you know, just, you know, that's what I'm into.
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  I think there'll be a gap for almost everybody, oh maybe not Billy Graham, but oh there'll be a little bit of gap for everybody because we're all fall short of the glory of Jesus,
• 14:27
  right?
• 14:28
  oh But just like you, I hope that the gap is not wide.
• 14:34
  oh But I love that.
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  I love that the way you presented that.
• 14:40
  picture of that.
• 14:40
  uh Real quick question, do you have a favorite athlete?
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  Um, well, I'm hockey guy.
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  So, you know, we, my family have two boys, they're 21 and 19 now.
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  And we talk about, you know, um, you know, the best athletes in the world.
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  And to me, like, you know, this has a kind of a, it's not about necessarily, you know, the amount of goals or assists or hoops or speed or time or whatever.
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  To me, it's yes, you have to dominate your sport, but you also have to be an ambassador in the community.
• 15:15
  Mm-hmm.
• 15:16
  And so for me, it's Wayne Gretzky.
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  Like you just don't see Wayne Gretzky out there doing dumb things like you see with other athletes.
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  So being an ambassador for the sport and truly being, you know, a legacy player means that, you know, you're just not doing dumb stuff.
• 15:37
  And so there that, that eliminates a lot of athletes.
• 15:40
  You know, I think, I think Wayne Gretzky is the antithesis of, you know, somebody who
• 15:46
  is a true ambassador for sport and definitely for hockey.
• 15:52
  Yeah, I grew up a Florida State Seminoles fan back in Bobby Valden days, right?
• 15:58
  And I thought Bobby Valden was one of those guys.
• 16:00
  And then some of, some of, not all of the athletes that came through Florida State, I think of the Derrick Brooks of the world, the Warwick Dunn, who just went out and served
• 16:11
  the community so well.
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  And that's one of the reasons that I was such a fan.
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  And now, now I live in the upstate of South Carolina, so I'm a Clemson fan.
• 16:18
  So Dabo Sweeney, I think, represents a lot of that.
• 16:23
  that good character, right?
• 16:24
  And he tries to instill that in his athletes as well.
• 16:27
  So that's another, that's a reason I'm a Clemson fan now.
• 16:31
  I think about what Gretzky did, I don't know if you know his stats, like 2,857 or 56 points in his career.
• 16:39
  Nobody's ever gonna catch him.
• 16:41
  Nobody.
• 16:43
  Now, Ovechkin just beat his scoring title, but as far as overall points, there's no one even close.
• 16:51
  I think Ron Francis is the closest with like 1,700 points, something like that.
• 16:55
  He'd have to play another 20 years to catch Gretzky.
• 16:59
  There's no other athlete in any other sport that has dominated the sport like Gratzky did.
• 17:05
  And, know, I can hear the haters now going, well, you know, they can get the puck off the ice and they had old skates and, you know, all that mess.
• 17:12
  But, you know, he just, he just dominated the sport for, for 20 some years and nobody's going to catch him.
• 17:21
  I mean, that's it.
• 17:21
  That's, that's incredible.
• 17:24
  like you're in a similar generation that I am.
• 17:26
  I haven't guessed your age yet, but we seemed to like, we were privileged.
• 17:30
  had Michael Jordan and Wayne Gretzky at the same time.
• 17:34
  Like the two goats of their individual sports, it's not an individual sport, but of their sports.
• 17:40
  uh It was a pretty amazing time to be a sports fan.
• 17:44
  Yeah.
• 17:46
  Yeah.
• 17:47
  So let's pivot a little bit to business.
• 17:50
  ah I want to ask uh one of our main questions of the proper Christian business, and that is our fill in the blank question.
• 17:58
  And so your fill in the blank question is the biggest mistake Christian leaders make when building a brand is blank.
• 18:06
  Yeah.
• 18:07
  So, you know, I kind of gravitate towards vision.
• 18:11
  You know, it's got to be short, portable, easy to understand, memorable, inspiring statement.
• 18:16
  You know, a lot of times we get thrown into a leadership or we grow the organization to a point where we don't know what it is.
• 18:24
  think it's always important to go back and look at that and then drive it into the culture.
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  and stay clean and concise.
• 18:31
  And then right behind that is this brand promise of here's exactly what we're going to do well, and then execute that well.
• 18:41
  And really the brand promises in its structure itself, you got to do it a thousand percent of the time.
• 18:49
  Like it just can't be something you think about.
• 18:51
  It's like walking.
• 18:53
  And so I think a lot of times we build these brands
• 18:59
  And, you know, we pivot too soon or we don't know where we're going.
• 19:06
  And, you know, I've set up a lot of brands over, over the last 25 years, and sometimes I've given up on them too early.
• 19:13
  And really it wasn't the brand or the messaging.
• 19:16
  was that this algorithm out there is so incredibly intuitive.
• 19:24
  And the algorithm talking about is really the one that's built by Amazon to get us to spend.
• 19:30
  Mm.
• 19:30
  the amount of impressions an American gets in America every single day is right about 17,000 impressions a day.
• 19:38
  We are bombarded with retargeting.
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  And so if you're a Christian leader out there listening to this podcast, you know, I want to encourage you to stay focused in the vision, but create enough top of the funnel
• 19:51
  impressions to drive.
• 19:54
  Right.
• 19:55
  Just to drive the whatever you're trying to do, whether it's a purchase or.
• 20:00
  a donation or get somebody to go to church.
• 20:02
  You know, we just don't create enough top of the funnel impressions and we give up and we change and we change and we change.
• 20:09
  And really, it's nobody's heard your message.
• 20:12
  Sorry, but you got to put some money behind the top of the funnel.
• 20:18
  We have rewind moments.
• 20:20
  call them rewind moments on the show.
• 20:22
  We might have several more coming up, but that is one of those rewind moments.
• 20:27
  Rewind and listen to everything that Dr.
• 20:30
  Dave just said, because I think a lot of people miss that.
• 20:35
  They give up too soon.
• 20:38
  just have not enough people have seen them.
• 20:40
  And maybe it's a...
• 20:43
  a revenue block, you know, that they just haven't put enough revenue behind the marketing in order to get people to see it.
• 20:52
  Or it's just the time thing that they just haven't given enough time.
• 20:55
  I love that.
• 20:57
  I want to kind of rewind myself into a little bit of your statement, too, about vision, because a lot of times I feel like there are companies out there that will just slap
• 21:07
  vision up on a wall, but they don't really embody it.
• 21:10
  So can you talk about
• 21:13
  what it takes a little bit to really embody the vision.
• 21:18
  Yeah, so when I, when R7 rolled out years ago, this is our framework, um I had Tom Adama, who was mentoring me and Tom was the right-hand man of John Maxwell at the time.
• 21:34
  And so he was really, you know, the, the architect behind vision and he mentored me and the three things he said were there's three problems with vision.
• 21:43
  Number one, you don't have it.
• 21:46
  Two, you don't believe it.
• 21:48
  and three are not communicating it.
• 21:51
  So just an example, again, this is not to make this a political statement, but if we go back to 2008 and we look at Obama's campaign, his campaign was change as we can.
• 22:03
  And everything was about change as we can.
• 22:05
  And he broadcasted that everywhere.
• 22:08
  Right.
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  And he rallied the nation, perhaps the world behind that vision.
• 22:12
  And we fast forward now to Donald Trump and we all know what it is.
• 22:15
  Right.
• 22:16
  Thanks.
• 22:17
  Make America great again.
• 22:19
  And so this top of the funnel, short, easy message is just driving everything.
• 22:25
  Now, how he's doing that, same thing with Obama, same thing with Trump.
• 22:29
  They don't know how.
• 22:31
  They don't have a clue, right?
• 22:32
  But they're figuring it out as they go.
• 22:34
  So really the vision's the why.
• 22:36
  And then the mission is the what, where, when, and how.
• 22:41
  And so this vision statement, you know, I kind of look at it like, I think we are from the same, same generation, but you know, remember there was Batman in the Batman Robin
• 22:50
  cartoons.
• 22:51
  And whenever there was a problem, the commissioner would go to the top of the building and flash the Batman logo into the sky and Batman would miraculously appear.
• 23:01
  And so this is what, this is what we need to do as our vision statement.
• 23:05
  It's kind of like that Batman signal in the skies.
• 23:07
  We have to put it out there.
• 23:09
  and we have to communicate it and we're going to get punched in the face.
• 23:12
  It's not going to work.
• 23:13
  People are going to say no, but they may know this person, may know that person.
• 23:16
  So you just drive it, drive it, drive it to the point where you're just exhausted.
• 23:22
  Then you drive it some more.
• 23:24
  You know, I don't think God puts a vision in your heart without the resources available to you to accomplish that vision.
• 23:30
  I think that's, think our God is sovereign.
• 23:32
  He loves us and he wants us to grow and flourish.
• 23:36
  So if you have something in your heart that's from him,
• 23:39
  That would be mean.
• 23:39
  Like, you know what mean?
• 23:41
  They'd be mean to give you a vision, not have any of the resources around, go figure it out.
• 23:45
  Like, I just don't think our God works that way.
• 23:48
  Yeah, I tell everybody and I run a morning Bible study every Friday morning and I, God has called me to do that.
• 23:58
  And even though I'm not a chapter and verse guy, I know like I can tell you the verse, but I can't tell you what chapter is it, right?
• 24:04
  There's a verse that you pray for wisdom and it'll be given to you.
• 24:09
  It's not, it might be given to you, it will be given to you.
• 24:13
  So just kind of along the same lines.
• 24:14
  It's not whether God,
• 24:18
  He wants to give it to you.
• 24:23
  So I want to know a little bit more about the vision behind uh is Good, how it got started, and why did you feel the need to start?
• 24:33
  What gap were you seeing uh in Christian marketing at the time?
• 24:37
  And just how did that all evolve?
• 24:41
  Yeah.
• 24:41
  So, um, I came out of playing pro hockey in Europe and I went to corporate America.
• 24:47
  You know, when you're playing pro hockey, it's like, you know, it's a different schedule than come to work from nine to five.
• 24:54
  And, know, you're allowed 30 minutes of lunch or whatever.
• 24:58
  And so I got into corporate America and I just, it just didn't work.
• 25:02
  You know, I was like, Lord, what do you have for my life?
• 25:04
  Cause this isn't like, like I need, you know, I want to feel empowered and fulfilled.
• 25:10
  And so I prayed a prayer right there at my desk and I saw, I was working for a TV station.
• 25:15
  I saw this list of Christian clients on the TV station.
• 25:19
  And I just, didn't hear an audible voice and go, man, I'll just start an ad agency.
• 25:22
  What do I call it?
• 25:24
  And again, I didn't hear like a voice, but I just marketing ministries.
• 25:28
  And I was like, ministries.
• 25:31
  That's a really dumb name.
• 25:33
  so like marketing and ministries too.
• 25:37
  And so, um, I got a lawyer.
• 25:39
  And the lawyer basically came back and said, it's available.
• 25:43
  And I was like, oh, maybe the Lord isn't so dumb after all.
• 25:47
  So, I incorporated the name in November of 2001.
• 25:52
  And so at the time, marketing ministries was, you know, kind of a liaison between the church and television broadcast.
• 25:59
  So we were media buyers.
• 26:01
  And so it wasn't until 2013, 2013, where I pivoted the company to a digital agency and I changed the name from.
• 26:08
  marketing ministries to M is good.
• 26:10
  So I tell people, I love the halo and the M's.
• 26:13
  I tell people that, you know, M is good, could be whatever you want.
• 26:16
  And it's going to be, it could be money, could be ministries, could be whatever.
• 26:22
  Marketing, miracles.
• 26:25
  Yeah, could be, it could be whatever you want.
• 26:26
  So it's kind of that juxtaposed name, like we see in the marketplace now, like Geico, you know, what's a Geico?
• 26:32
  Geico is government employee insurance company, but they use a Geco to say Geico, you know?
• 26:38
  What's a Verizon?
• 26:40
  Nobody knows what a Verizon is, you know?
• 26:43
  And so we were kind of going in that route of a more fun juxtaposed name.
• 26:49
  And is, I see your hat, is North Carolina part of the logo?
• 26:54
  It is in this hat and this version of it.
• 26:56
  Yeah.
• 26:57
  Yeah.
• 26:57
  But normally, no, it's just, it's just a logo, but yeah.
• 27:02
  Okay, nice, oh Let's talk about what you do with leaders and athletes, but around the psychology coaching.
• 27:10
  So how does faith change the way you teach people around handwind pressure, failure, success, et cetera?
• 27:18
  Yeah, so I mean, there's a philosophy here, obviously, that when we look at Ephesians 6, we're to put on the armor of God, right?
• 27:27
  And the breastplate of righteousness.
• 27:30
  And so I look at that as going to war, like when we're in a battle.
• 27:34
  So I do well with combat sports.
• 27:36
  uh
• 27:39
  with athletes.
• 27:40
  you know, we're we as Christians have to glorify him.
• 27:44
  And so we got to be prepared mentally, emotionally, physically and spiritually.
• 27:48
  And so what does that preparation look like?
• 27:50
  I call it plan to win.
• 27:51
  You these shirts to say plan to win.
• 27:53
  Just recently, I struck out when I say plan to dominate, you know, because, you know, as a Christian, I believe that we're called to glorify him and our and our Lord's awesome and
• 28:03
  he's prepared and he's thought of everything, you know, just look at.
• 28:07
  Just go outside and see how amazing it is outside.
• 28:10
  And so as we are built in his image, I believe that we should, you know, perform at our best.
• 28:16
  So whether it's, whether it's an executive or an athlete, you know, what are we doing to plan to win?
• 28:22
  And so then that opens up the door then to, okay, what am I eating?
• 28:27
  How am I exercising?
• 28:29
  What am I reading?
• 28:29
  Am I prepared?
• 28:30
  Am I not prepared?
• 28:31
  You know,
• 28:32
  Am I the fastest guy on the ice?
• 28:34
  Am I the slowest guy on the ice?
• 28:36
  Am I supposed to be fast?
• 28:37
  If I am fast, then how are we preparing to be fast?
• 28:40
  And so, we kind of go down this path.
• 28:43
  Does that answer the question?
• 28:46
  does, and I love, God is so awesome, because this theme, I know you don't know this, but the theme of the armor of God has been coming up for the last few weeks, like in Bible
• 28:58
  studies and conversations.
• 29:00
  So I really feel like for me, God wants that focus of putting on the armor of God and the way that I'm showing up, putting on the armor of God and encouraging others to do the same
• 29:13
  thing.
• 29:13
  I just.
• 29:15
  It was just interesting that you brought that up in the middle of this episode because I feel like every it's intertwined and God just works so beautifully.
• 29:24
  Yeah.
• 29:25
  Yeah.
• 29:25
  I mean, that's, I, so it's fun.
• 29:28
  It's fun to think about it that way.
• 29:30
  Right?
• 29:30
  Like where is my vulnerability?
• 29:32
  I need to work on that.
• 29:34
  That's a growth mindset.
• 29:35
  That's fun.
• 29:36
  You know, that's, that's, that's like saying, okay, I need to, this is where this toxic motivators come in, I believe, because, okay, what, if I know the enemy, like in, you
• 29:45
  know, with hockey, you know, it's easy cause you know, facing off against somebody or a team.
• 29:51
  You know, or basketball, football, same thing, baseball.
• 29:53
  It's like, okay, what do they do well?
• 29:55
  What don't they do well?
• 29:56
  And if there's a vulnerability there, then I need to know what it is so that we can win.
• 30:01
  And so I look at uh it the same way in terms of like the adversary.
• 30:07
  Like the adversary has got a game and he's playing it really well.
• 30:11
  And so these toxic motivators, I believe is poking the adversary, right?
• 30:16
  And saying, okay, I can see you fear.
• 30:18
  I can see you lust.
• 30:19
  I can see you anger and I see you pride.
• 30:22
  I call this flap.
• 30:22
  Like what's your flap?
• 30:24
  You know, if I know that I have lustful thoughts, not necessarily sexual lust, it could be, but like lustful things of a bigger house, you know, faster boat, a faster car,
• 30:36
  multiple cars, and that's getting me and keeping me in financial bondage.
• 30:40
  And I could say, okay, adversary, you're not going to get me on this.
• 30:43
  I'm not going to go spend that money.
• 30:45
  I am going to be, you know, playing better.
• 30:47
  You know, that to me,
• 30:49
  is glorifying the Lord and saying, okay, I am recognizing him.
• 30:52
  I'm recognizing the adversary and I'm being mindful about where I am vulnerable.
• 30:59
  This is my opponent I'm against.
• 31:02
  Yeah, that's so good.
• 31:04
  One of the other things I thought about while you saying that is how these themes, when people say, I don't know how they're related to Lord, I don't hear the Lord, right?
• 31:17
  He kind of brought up earlier that you didn't feel an audible, you didn't have an audible tone, but you knew it was from the Lord, right?
• 31:24
  And I feel like these type of themes, so ah if I encourage anyone, if you start to feel the theme, my God is interjecting like,
• 31:31
  Bringing the like these type of conversations or you keep hearing the same things over and over That is actually the Lord speaking to you.
• 31:38
  You're just not realizing it.
• 31:40
  You just got to get in tune, right?
• 31:43
  So Let's let's dive into power like the difference between a powerful brand and kind of just a Po hum brand if you will so what separates a brand that inspires people?
• 31:58
  From one that they will just ignore
• 32:00
  Yeah.
• 32:01
  So I wrote an article, maybe we can include it.
• 32:04
  It's called The Power of Thank You.
• 32:07
  So The Power of Thank You, I wrote a couple years ago.
• 32:10
  And you know, you and I grew up in a generation where like, you know, the thank you was somebody actually saying, thank you.
• 32:17
  This was a great, you know, experience.
• 32:19
  So, you know, they, they physically say that we're in a different space now.
• 32:27
  You know, the power of thank you now is in a star, four stars, three stars.
• 32:34
  You know, power of thank you now is people come back.
• 32:38
  You know, we vote with our feet.
• 32:41
  So we like it, we come back.
• 32:43
  We don't, leave.
• 32:45
  And so I think about a powerful brand is one that delivers on the expectation.
• 32:52
  I think of a weak brand is one that doesn't.
• 32:55
  I think of a weak brand is, the executives have never experienced their brand.
• 33:01
  A powerful brand, the executives have experienced their brand.
• 33:06
  They've put secret shoppers in the experience.
• 33:10
  You know, a weak brand, they don't know the vision.
• 33:13
  They don't know what they're trying to achieve.
• 33:15
  A powerful brand is doing that and then some.
• 33:19
  And so the power of thank you really resonates with, the executives thinking about every step of the consumer?
• 33:27
  This is a powerful statement.
• 33:28
  um The organization is not the hero.
• 33:33
  The client, the donor, the first time guest, they are the hero.
• 33:37
  The organization is their guide.
• 33:39
  So when you as an organizational leader talk about yourself all the time, you're not the hero.
• 33:47
  That's right.
• 33:48
  Yeah.
• 33:49
  Oh, that's so good.
• 33:52
  I'm not, I'm going to use, think about the best way to say this.
• 33:57
  I know someone that their company is going through a leadership change and they've had a very strong culture for a long number of years and it's built on that concept, right?
• 34:10
  They don't call them customers, they call them members, they call them, so they're,
• 34:17
  they're more in tune to that customer journey.
• 34:19
  And now the leadership seems to be leveling that culture.
• 34:24
  And it's one of the things that it was built on.
• 34:28
  And the person involved is just kind of like, I'm not sure.
• 34:33
  I like this direction.
• 34:35
  So I guess maybe give some insights on what you feel like.
• 34:42
  Have you ever experienced that, like where a leadership would come in and
• 34:46
  and maybe change the culture a little bit and have seen the positives or negatives on that.
• 34:52
  Yeah, I mean, I think inherently there's two tenants of a human being.
• 34:58
  You know, this is the pursuit of pleasure, the avoidance of pain.
• 35:03
  So when a new leadership comes in, you know, it's, like, you can't take the culture from A to Z overnight.
• 35:12
  You got to go A, B, C, D, E, know, over time.
• 35:16
  And we've seen this happen, you know, with the Bud Light.
• 35:20
  you know, experience.
• 35:21
  We've seen this with the Cracker Barrel experience where this new person at the top says, I'm going to flex right now.
• 35:29
  Like the Cracker Barrel thing gets me because it's like, okay, we're going to change the stores.
• 35:33
  We're going to change the logo.
• 35:34
  We're going to change all this stuff.
• 35:36
  like, and everybody's going to be happy with it because we've talked to 40 people and those 40 people are the people who doing the work.
• 35:42
  You know, I don't know what the numbers are, but like, she could have gotten her way if she just would have
• 35:50
  year one through three change the logo in some stores.
• 35:54
  Year four, five and six change out the restaurant theme and just kind of do it slowly.
• 36:01
  But she had to go on NBC and she had to tell everybody that she was doing everything right now.
• 36:07
  It's not gonna work.
• 36:08
  So we don't like change.
• 36:10
  We like pleasure.
• 36:11
  We like avoiding pain.
• 36:13
  And so new leadership's gotta be seriously aware of this.
• 36:18
  and make increment changes and bring people in to collaborate on those.
• 36:23
  It can't be their way.
• 36:24
  It's got to be a collaboration.
• 36:29
  So unless you're, you know...
• 36:34
  Unless you're Elon Musk with Twitter and you just go, we're going to clean house.
• 36:40
  You know, and you know, I mean, that's another way of doing it.
• 36:43
  We're just going to clean house.
• 36:44
  You know?
• 36:46
  And so, yeah, that's another way to do it.
• 36:48
  If you don't want to spread it out over time, you know, and you just want to bring in a whole nother thing.
• 36:53
  But I think they were really going from a liberal to a conservative sort of culture.
• 36:57
  And I don't think the liberal people were going to stick around anyway.
• 37:00
  So, you know, it's probably better.
• 37:03
  Yeah, I think there's underlying context and probably Emory's situation of whether if you really like, you know that the culture has got like, if it's a negative culture, you know,
• 37:14
  you've got to it quickly in order to scale on top of it.
• 37:19
  And I feel like that might've been the Twitter, what was going on there.
• 37:25
  I'd love to share one of our internal values with you and kind of get your thoughts around it.
• 37:30
  One of the things that we,
• 37:32
  uh our big proponents are is what I call value lead, right?
• 37:35
  We try and show value before even anyone does any business with us.
• 37:39
  We show value right away.
• 37:40
  Like we help them take one step forward, right?
• 37:43
  And whatever they're so that we can build that know, like and trust uh with them.
• 37:50
  So have you had any experience with other companies doing that?
• 37:55
  What are your insights around that?
• 37:56
  All right, so value leads, right?
• 37:59
  Like you want to value their values or your values with them.
• 38:04
  Well, let me clarify.
• 38:06
  So uh we have conversations with them.
• 38:10
  They want to accomplish x.
• 38:12
  Let us, as a company, help you take one step forward into that.
• 38:17
  Just before you even with any other, before you exchange value with us, we're giving you value.
• 38:24
  So let me help you take one step forward in that.
• 38:27
  So that kind of situation.
• 38:28
  Yeah.
• 38:29
  So, let me see if this will work.
• 38:32
  Um, I'm a hockey guy.
• 38:34
  Okay.
• 38:37
  So if ESPN emails me about all the other sports and maybe every fifth email is hockey, is that a good experience for me?
• 38:50
  Yeah.
• 38:51
  No, but if the NHL network gets me and emails me on the insights of the NHL, is that a good, is that a better experience?
• 39:00
  Yeah.
• 39:01
  Yeah.
• 39:01
  So, um, I kind of look at it as like, if we're gonna, if we're going to do a lead magnet or we're going to do something that's, you know, going to give this consumer value, we
• 39:12
  really got to know who we're talking to.
• 39:16
  Because we may think that this is valuable.
• 39:21
  But it may not be.
• 39:25
  Yeah, that's great insight.
• 39:28
  We could probably talk for 20, 30 minutes about knowing your ideal client, right?
• 39:35
  actually, let's sit here for a minute.
• 39:37
  So there are probably many people listening or watching that struggle with that.
• 39:42
  And we actually created a tool around this, believe it not, that struggle to know exactly who their target market is.
• 39:47
  Can you give some practical steps that they can take to really understand who their target market is?
• 39:54
  Yeah, so we would call this the target persona or the target avatar.
• 39:58
  So we actually built out an avatar for most of our clients to say, okay, here's household income, male, female, know, personal interests, you know, in the, you know, in the
• 40:11
  Christian space, we look at, you know, what kind of denomination they are.
• 40:16
  You know, Methodist, Baptist, Presbyterian, Evangelical.
• 40:19
  In the Evangelical space, there's like four different categories of Evangelical.
• 40:25
  And so we want to drive that and give that person a name and understand who we're talking to.
• 40:32
  And so this is a, this is a tough exercise.
• 40:34
  I'm sure you've done it before too.
• 40:35
  It's like, okay, who's your target audience?
• 40:37
  Is it male or female?
• 40:38
  And they go, well, it's really 50-50.
• 40:41
  And you go, okay, well.
• 40:44
  we're going to have to decide, you know, if it's male or female, you know, because if you don't do, if you don't decide on that and, and a lot of times when we look at the data,
• 40:55
  whether it's donor list or, you know, just the last five people that have been the last 10 people that interact, it usually skews in the Christian space.
• 41:05
  It usually skews female.
• 41:06
  So it's, I've done a lot of surveys and people that are interacting with the church is usually 65.
• 41:14
  to 70 % female.
• 41:17
  So I would just, if you're listening to this, I would just encourage you to really understand your avatar and then talk to that person and get as specific as possible.
• 41:25
  This is back to the toxic motivators because a lot of times leadership is fearful.
• 41:31
  Like you see these ads or these posters with everything on them.
• 41:38
  And to me, it's like, okay, this is fear.
• 41:41
  You know, this leadership's fearful that nobody ever is ever going to interact with their organization ever again.
• 41:46
  So we have to put everything on the poster.
• 41:49
  So when you're talking to both male and female, you're talking to nobody.
• 41:54
  It's back to my analogy of, know, if you're talking sports to me, I'm moderately interested.
• 42:00
  I'm going to unsubscribe or I'm just going to leave.
• 42:03
  You know, in fact, I listen to the NHL network every day and when they do a general sports update, I'm irritated.
• 42:11
  Cause all I have to do is go over to Mad Dog Radio and get that.
• 42:15
  I don't want to, I want to hear hockey.
• 42:18
  Right?
• 42:18
  And so it used to be, Doug, and we lived in this where it was NBC, ABC, and CBS.
• 42:27
  And then you remember when Fox came and it was like, Fox, they're going to do cartoons in prime time.
• 42:32
  That'll never work.
• 42:33
  You know, the young hip organit-leg broadcast station.
• 42:38
  the Simpsons is still going.
• 42:39
  It's still going after 30 some years, exactly.
• 42:43
  And so we had broadcast media years ago, and then we went from those three stations, the four stations to cable 600 stations.
• 42:52
  You know, you didn't have to watch ESP anymore.
• 42:54
  You can watch Speed Vision.
• 42:55
  You can just watch that.
• 42:57
  You know, and then the NHL network and then the football and the NFL network.
• 43:02
  And then you remember the whole
• 43:04
  with cable, could buy the NFL package and just get NFL all the time.
• 43:08
  And then satellite came and then everybody said, oh, VCRs are going away.
• 43:13
  And we're like, what?
• 43:14
  That was the best thing made ever.
• 43:16
  And you could record, you know?
• 43:19
  And now here we, you know, somebody said years ago, I remember 2010, people said, yeah, there's going to be a day where like, you don't have to have appointment television.
• 43:28
  You can just go and just watch it when you want to watch it.
• 43:30
  You can binge the whole season.
• 43:33
  That's gonna happen.
• 43:36
  You know?
• 43:37
  And so the days of broadcast are over.
• 43:39
  They've been over.
• 43:41
  And so you have to understand your audience.
• 43:44
  And this is what I was talking about earlier about the algorithm that Amazon built.
• 43:48
  It is so incredibly hyper-targeted on the retargeting to get you to buy that item.
• 43:55
  and like they know, man.
• 43:57
  It's so good.
• 43:59
  And a lot of times it's helpful for us, like, oh yeah, I do need that.
• 44:03
  They know more than we do.
• 44:07
  And so you have to, your avatar has to be tight.
• 44:14
  Yeah, I'm going to call that a rewind moment too, just to rewind because I find in lot of conversations that I have with businesses that are struggling, it's often, they haven't,
• 44:26
  that's a foundational thing.
• 44:28
  They haven't quite solved that, right?
• 44:31
  And it's more than likely based on that fear, their fear that if they don't try and appeal to everybody, they're not going to get business, which is exactly the wrong way to go
• 44:40
  about it.
• 44:43
  If you're unconvinced, A, B test.
• 44:45
  Do an ad for a male, do an ad for a female.
• 44:48
  You know, those are broad strokes of, you know, of targeting, but like it's got to be way more targeted than that.
• 44:56
  Like way more targeted, like down the personal interests.
• 45:01
  So let's talk about alignment a little bit.
• 45:04
  So we've talked a little bit about mission, vision, and culture.
• 45:08
  How can a leader align all those things most effectively?
• 45:13
  Well, would say it's not easy, right?
• 45:16
  It's something that you have to think about all the time.
• 45:20
  And as you bring new people into your team, you have to think about it all the time.
• 45:25
  You know, I kind of look at this sort of space as like you have a toddler and your toddler, you know, the Tommy Touch All stage, you know, where the kid just walking around
• 45:34
  touching everything.
• 45:36
  This is that space of your marketing, like your vision, your mission.
• 45:41
  How are you driving it?
• 45:42
  What's the experience?
• 45:44
  You know, what's the feedback?
• 45:46
  We have a new product.
• 45:48
  How do they experience it?
• 45:49
  What's that?
• 45:50
  You know, like it's it's constant.
• 45:52
  You have to think about it all the time and you have to get feedback all the time.
• 45:58
  So how do you do it?
• 46:00
  You pay attention, ask questions, drive it, look at it again and again and again and think about it.
• 46:08
  And then.
• 46:09
  I think this is the silver bullet of it all.
• 46:11
  There's not many silver bullets, but this one's a good one.
• 46:14
  It always works.
• 46:16
  Ask the people that are buying your product.
• 46:21
  Yeah, so true.
• 46:25
  That's so good.
• 46:26
  Awesome.
• 46:27
  Thank you for that.
• 46:28
  um
• 46:28
  say buy your product like loosely because if you're a church, ask people first time guess what they experienced and don't defend.
• 46:39
  Don't defend it.
• 46:41
  Understand it.
• 46:43
  Right.
• 46:44
  Yeah, that's, we started going to our church that we go to now about three years ago.
• 46:52
  it's time we thought we were going to go visit lot of churches, right?
• 46:56
  But it just took going to this church and hearing the pastor speak one time, right?
• 47:01
  And we, I think we might have visited one or two churches before we went to this church, but we weren't visiting any other churches after this because oh we knew that he was
• 47:11
  preaching straight from the Bible, right?
• 47:14
  uh And he was not skirting around skit sin.
• 47:18
  All right, he called it out for it is and uh He was he was very relatable at the same time.
• 47:25
  So uh The worship service also felt like the Holy Spirit was in it.
• 47:29
  So that also was good.
• 47:31
  But um Yeah, I kind of what you're saying.
• 47:34
  Like if he was to come ask us like What what was it that you know caught your attention about a church?
• 47:40
  did you want to decide to come members is because
• 47:43
  We feel like the Holy Spirit is here.
• 47:44
  We feel like you're preaching from the Bible and uh the Holy Spirit is guiding you.
• 47:55
  That's really good.
• 47:56
  so that's what you were looking for, right?
• 47:58
  And so they delivered on that expectation, which is really cool.
• 48:02
  Some people may be more worship minded.
• 48:05
  Like they have to have a killer worship team, you know?
• 48:07
  And so, you know, that kind of feedback and, okay, where's the vision of the organization and do we want to attract more Dugs?
• 48:14
  Is Doug our avatar and his family?
• 48:18
  You know, yes or no, you know?
• 48:20
  And so kind of looking at that experience and looking at where the leadership is going and saying, okay, we have a match here, now let's go find 100 more dugs.
• 48:29
  Yeah, I'll tell you that the Pactual of Glory to God, there's something that they're doing because when we joined, like we joined probably at the beginning of the real big growth,
• 48:45
  but they were once a small church.
• 48:47
  I think 10 years ago, they may have had 300 in the congregation.
• 48:53
  We are three services now and I think we're at like 2,500 people.
• 48:59
  uh and now building an extended campus in another city.
• 49:04
  uh So they're tracking a lot of me's.
• 49:09
  So uh it's really, really good.
• 49:12
  We love our church so much.
• 49:15
  So let's pivot just a second to failure.
• 49:19
  It's not when we're all going to fail at some point, right?
• 49:21
  uh A lot of people fail and that's kind of the end of it.
• 49:26
  They lose their confidence and
• 49:29
  But the people that I see really thrive are the people that fail and then rise from the ashes, kind of like what we talked about before.
• 49:37
  So can you speak about how someone can rebuild their confidence after failure?
• 49:43
  Yeah, so years ago I heard Michael Jordan say this and I've used this in my mental toughness training.
• 49:52
  He said, I've never failed.
• 49:54
  And I thought, oh man, he's a narc, he's a narcissist, know, like, and then he said, you know what, I've never looked at it as failed or success.
• 50:05
  I've looked at everything, just a learning opportunity.
• 50:08
  And so I think that, you know, as we learn, as we grow and as we change, you know, we're going to fail.
• 50:14
  That's part of the process.
• 50:16
  But if you have the short-term outlook on it, oh, I failed.
• 50:20
  You know, this is not going to do anything.
• 50:22
  You know, I like to say that I'm a, it's taken me 25 years to be an overnight success, you know?
• 50:29
  And so, you know, I think that if you quit, you know, you are failing, but if you look at it in terms of, okay.
• 50:38
  I'm learning is a, a opportunity growth mindset of, know, I tried this, didn't work.
• 50:44
  I shouldn't probably do that again.
• 50:46
  And what hasn't worked over here in this particular moment probably won't work over there.
• 50:50
  So me jumping organizations or me jumping teams or me getting into the portal, you know, and changing.
• 50:57
  Is that really going to change or change everything in different culture?
• 51:00
  It could, it definitely could.
• 51:02
  um But, you know, looking at it from a, I'm here to glorify the Lord perspective.
• 51:09
  You know, there is no silver bullet really, you know, in terms of this has to work this one time.
• 51:15
  We just recently were, we're going to bring on a new client and they said we have three months.
• 51:21
  And I was like, or actually it was three weeks.
• 51:23
  They're like, we have three weeks.
• 51:25
  And I was like, yeah, we're not interested.
• 51:29
  We're not interested.
• 51:30
  We'll pass because the marketing, you know, is for Easter.
• 51:34
  want us to stand up a campaign for Easter.
• 51:36
  And that was it.
• 51:36
  I'm like, yeah.
• 51:38
  It's just not how we do work around here.
• 51:40
  Like your marketing of the church isn't going to be successful or failure based upon Easter.
• 51:48
  know, marketing the church means marketing the kingdom of God over time.
• 51:52
  And so this Easter just happens to be one day on the calendar.
• 51:55
  What happens after Easter?
• 51:57
  You know, we're more about the relationship and the collaboration and how we're growing and learning from each other over time to build out, you know, something amazing in six to
• 52:07
  12 months.
• 52:08
  Three weeks.
• 52:09
  Good luck.
• 52:11
  Yeah, there's a business lesson right there.
• 52:15
  Don't look for long-term impact in that short-term time frame, right?
• 52:22
  Yeah, I've had a lot of different couples over the years, husband, wife combo that said, hey, we're going to mortgage the house and we're going to really go after this because we
• 52:32
  feel like God is calling us to this.
• 52:35
  And I've really said, you know, OK, I get that you're stepping out of faith.
• 52:40
  That's awesome.
• 52:42
  But this we can't really look at this as it's got to work in three months.
• 52:49
  Like don't mortgage a second house.
• 52:51
  Let's look for another way to increase revenue or donations to your organization over time.
• 53:00
  Because it's got to work in three months.
• 53:02
  I don't want a part of that culture.
• 53:03
  That's stressful, man.
• 53:05
  Although I like the accountability, but three months to stand up an organization and get this done?
• 53:14
  I just, you know, it's just, it's just not.
• 53:17
  especially in the startup thing or something like that, you may be able to make a lot of growth in a short period of time if you have a good foundation already set up.
• 53:26
  But most of the time, there's a lot of fixing the cracks in the foundation or establishing a foundation.
• 53:32
  Yeah.
• 53:33
  And, you know, in pivoting and seeing what's resonating, you know, with sort of the vision as the backdrop, like it takes probably six to nine months from the time I really
• 53:45
  understand my vision, six to nine months for you to actually believe it.
• 53:51
  And so, like, if we're going to work on your vision, stand up the organization, bring everybody in, it's got to work in three months.
• 54:00
  It's just not workable.
• 54:03
  I think this is a great pivot place and this is probably the question, I'll have one more question after this, this, I'm glad everybody stuck around for this part, because usually
• 54:11
  we ask this secret question much earlier in the episode, but I think this is a great place to ask this.
• 54:16
  So your secret question is what is the secret to creating a powerful vision?
• 54:24
  Um, hang on.
• 54:27
  Drive it.
• 54:28
  Be rigorous.
• 54:29
  Be detailed.
• 54:30
  You know, it's, it's, you know, be like, I call our R7 framework a process.
• 54:36
  It's not a program because you have to have room for the Holy Spirit.
• 54:40
  You got to have the room for prayer.
• 54:42
  You got to have room for it to breathe.
• 54:44
  And so in a process, you're allowed to breathe.
• 54:46
  So when you're talking about a vision statement, there are certain
• 54:50
  Um, there's a certain feeling you're going to get up and get from it.
• 54:54
  And it either happens one or two ways.
• 54:56
  You come up with it.
• 54:56
  This is it.
• 54:57
  I'm done.
• 54:57
  Let's drive it for the next three to five years.
• 55:00
  Or, you know, you come up with it go, I don't know.
• 55:03
  And then you start using it and it changes and it changes a little bit here and there.
• 55:07
  And then after six to nine months, it's okay.
• 55:09
  It's solidified.
• 55:11
  So I would have a long-term growth mindset when I look at this and be patient.
• 55:19
  Be mindful.
• 55:22
  Thank you so much, uh Dr.
• 55:24
  Dave.
• 55:24
  This has been so good to you.
• 55:26
  Is it okay calling you Dr.
• 55:27
  Dave?
• 55:27
  Yeah, Dr.
• 55:28
  Dave, Dave, know, some of my buddies call me Super Dave.
• 55:31
  So, it's whatever, man.
• 55:33
  Yeah.
• 55:34
  a throwback.
• 55:35
  Was that like somebody was on a motorcycle?
• 55:37
  I don't know.
• 55:37
  It seems like there was a Super Dave in history.
• 55:40
  Yeah.
• 55:42
  Nice.
• 55:43
  Nice.
• 55:43
  uh Thank you again.
• 55:46
  And we do ask one last question of every guest on the show.
• 55:51
  And that's because I feel like I don't want to leave any stone unturned, any wisdom left on the table that you wanted to pass along.
• 55:59
  with that, with that being said,
• 56:02
  The question that I'd like to ask you is there anything you'd like to share that we didn't already share already with the audience?
• 56:07
  Yeah, if you're listening to this, we talked a little bit about the toxic motivators.
• 56:11
  I'd encourage you to go to planthewintoday.com.
• 56:13
  It's a free assessment on which toxic motivator is holding you back.
• 56:22
  In that, uh if you leave your email, there's an automatic email drip campaign that will do a five-day devotional for you based on your toxic motivator.
• 56:34
  I love that because it's real, it's applicable, it's free, and it's something that you can make a change today with it.
• 56:43
  Awesome, yes, make sure to go check that out.
• 56:45
  That link will be below.
• 56:46
  oh Also, where else can they find out more about is Good or what else do have to offer?
• 56:52
  Yeah, and go to planowin.com and just, I'm sorry, if you can go to misgood.com and click on the chat and you can find us there.
• 57:01
  Nice.
• 57:02
  Well, thank you so much, Dr.
• 57:03
  Dave.
• 57:04
  And until next time, entrepreneurs, keep moving forward.
• 57:09
  Amen.