Latest / Wedding Pros who are ready to grow - with Becca Pountney / Behind the scenes of Wedding MBA 2024!

Transcript

Behind the scenes of Wedding MBA 2024! · Wedding Pros who are ready to grow - with Becca Pountney

• 0:57
  Just
• 0:57
  last
• 0:57
  week
• 0:57
  I
• 0:58
  returned
• 0:58
  from
• 0:58
  Las
• 0:59
  Vegas
• 0:59
  where
• 0:59
  I
• 0:59
  was
• 1:00
  speaking
• 1:00
  at
• 1:00
  and
• 1:00
  attending
• 1:01
  Wedding
• 1:02
  mba.
• 1:03
  Wedding
• 1:03
  MBA
• 1:03
  is
• 1:04
  the
• 1:04
  place
• 1:04
  to
• 1:04
  go
• 1:05
  if
• 1:05
  you're
• 1:05
  a
• 1:05
  wedding
• 1:05
  professional
• 1:06
  or
• 1:06
  wedding
• 1:06
  educator
• 1:07
  and
• 1:08
  I
• 1:08
  had
• 1:08
  a
• 1:08
  phenomenal
• 1:09
  time.
• 1:09
  In
• 1:09
  today's
• 1:10
  episode,
• 1:10
  I'm
• 1:10
  going
• 1:10
  to
• 1:10
  be
• 1:11
  sharing
• 1:11
  with
• 1:11
  you
• 1:11
  some
• 1:11
  of
• 1:11
  the
• 1:11
  things
• 1:12
  I
• 1:12
  took
• 1:12
  away
• 1:12
  from
• 1:13
  this
• 1:13
  year's
• 1:13
  conference
• 1:14
  and
• 1:14
  also
• 1:14
  some
• 1:14
  of
• 1:15
  the
• 1:15
  other
• 1:15
  guests
• 1:15
  are
• 1:15
  going
• 1:15
  to
• 1:15
  be
• 1:16
  sharing
• 1:16
  things
• 1:16
  they
• 1:16
  took
• 1:17
  away
• 1:17
  too.
• 1:18
  This
• 1:18
  year
• 1:18
  for
• 1:18
  the
• 1:18
  first
• 1:18
  time,
• 1:19
  I
• 1:19
  took
• 1:19
  along
• 1:19
  some
• 1:20
  English
• 1:20
  friends
• 1:20
  with
• 1:20
  me
• 1:21
  to
• 1:21
  experience
• 1:21
  the
• 1:22
  conference
• 1:22
  as
• 1:22
  well,
• 1:23
  so
• 1:23
  you'll
• 1:23
  be
• 1:23
  hearing
• 1:23
  from
• 1:24
  some
• 1:24
  of
• 1:24
  them
• 1:24
  later
• 1:24
  too.
• 1:26
  I'm
• 1:26
  Becca
• 1:26
  Poutney,
• 1:27
  wedding
• 1:27
  business
• 1:27
  marketing
• 1:28
  expert,
• 1:28
  speaker
• 1:29
  and
• 1:29
  blogger,
• 1:29
  and
• 1:29
  you're
• 1:30
  listening
• 1:30
  to
• 1:30
  the
• 1:30
  Wedding
• 1:31
  Pros
• 1:31
  who
• 1:31
  Are
• 1:31
  Ready
• 1:31
  to
• 1:32
  Grow
• 1:32
  podcast.
• 1:33
  I'm
• 1:34
  here
• 1:34
  to
• 1:34
  share
• 1:34
  with
• 1:34
  you
• 1:34
  actionable
• 1:35
  tips,
• 1:35
  strategies
• 1:36
  and
• 1:36
  real
• 1:36
  life
• 1:37
  examples
• 1:37
  to
• 1:38
  help
• 1:38
  you
• 1:38
  take
• 1:38
  your
• 1:38
  wedding
• 1:39
  business
• 1:39
  to
• 1:39
  the
• 1:39
  next
• 1:39
  level.
• 1:40
  If
• 1:40
  you
• 1:41
  are
• 1:41
  an
• 1:41
  ambitious
• 1:41
  wedding
• 1:42
  business
• 1:42
  owner
• 1:43
  that
• 1:43
  wants
• 1:43
  to
• 1:43
  take
• 1:43
  your
• 1:44
  passion
• 1:44
  and
• 1:44
  use
• 1:44
  it
• 1:45
  to
• 1:45
  build
• 1:45
  a
• 1:45
  profitable,
• 1:46
  sustainable
• 1:46
  business
• 1:47
  doing
• 1:47
  what
• 1:47
  you
• 1:47
  love,
• 1:48
  then
• 1:48
  you're
• 1:48
  in
• 1:48
  the
• 1:48
  right
• 1:49
  place.
• 1:49
  Let's
• 1:50
  get
• 1:50
  going
• 1:50
  with
• 1:50
  today's
• 0:54
  episode.
• 1:52
  As
• 1:52
  someone
• 1:52
  from
• 1:53
  England,
• 1:53
  it's
• 1:53
  really
• 1:54
  hard
• 1:54
  to
• 1:54
  explain
• 1:55
  the
• 1:55
  vast
• 1:55
  scale
• 1:56
  and
• 1:56
  size
• 1:57
  of
• 1:57
  a
• 1:57
  wedding
• 1:57
  industry
• 1:58
  conference
• 1:58
  out
• 1:58
  in
• 1:59
  Las
• 1:59
  Vegas.
• 1:59
  Wedding
• 2:00
  MBA
• 2:00
  has
• 2:01
  approximately
• 2:01
  6,000
• 2:02
  attendees.
• 2:03
  That
• 2:03
  covers
• 2:04
  everyone
• 2:04
  from
• 2:05
  photographers
• 2:05
  to
• 2:06
  officians,
• 2:06
  from
• 2:07
  DJs
• 2:07
  to
• 2:07
  venue
• 2:08
  owners,
• 2:08
  florist,
• 2:09
  cake
• 2:09
  makers,
• 2:10
  and
• 2:10
  everyone
• 2:10
  in
• 2:11
  between.
• 2:11
  And
• 2:11
  they're
• 2:12
  all
• 2:12
  there
• 2:12
  for
• 2:12
  one
• 2:12
  reason,
• 2:13
  to
• 2:13
  further
• 2:14
  their
• 2:14
  wedding
• 2:15
  education.
• 2:15
  And
• 2:15
  this
• 2:16
  year
• 2:16
  I
• 2:16
  spoke
• 2:16
  on
• 2:17
  stage
• 2:17
  for
• 2:17
  the
• 2:17
  first
• 2:17
  time
• 2:18
  too
• 2:18
  when
• 2:18
  I
• 2:19
  gave
• 2:19
  my
• 2:19
  session,
• 2:20
  oh
• 2:20
  snap.
• 2:20
  Where
• 2:20
  I
• 2:21
  was
• 2:21
  talking
• 2:21
  all
• 2:21
  about
• 2:22
  business
• 2:22
  first
• 2:22
  impressions
• 2:23
  to
• 2:23
  a
• 2:23
  packed
• 2:24
  room
• 2:24
  that
• 2:24
  sat
• 2:25
  a
• 2:25
  thousand
• 2:25
  people.
• 2:26
  So
• 2:27
  today
• 2:27
  I
• 2:27
  want
• 2:27
  to
• 2:27
  talk
• 2:27
  to
• 2:28
  you
• 2:28
  about
• 2:28
  what
• 2:28
  I
• 2:28
  learned
• 2:29
  this
• 2:29
  year
• 2:29
  and
• 2:30
  why.
• 2:30
  I
• 2:30
  think
• 2:30
  you
• 2:31
  should
• 2:31
  also
• 2:31
  put
• 2:32
  Wedding
• 2:32
  MBA
• 2:32
  on
• 2:33
  your
• 2:33
  2025
• 2:34
  bucket
• 2:34
  list.
• 2:34
  One
• 2:35
  of
• 2:35
  the
• 2:35
  first
• 2:35
  things
• 2:36
  that
• 2:36
  I
• 2:36
  took
• 2:36
  away
• 2:37
  from
• 2:37
  this
• 2:37
  year's
• 2:37
  conference
• 2:38
  is
• 2:38
  how
• 2:38
  great
• 2:39
  it
• 2:39
  is
• 2:39
  to
• 2:39
  be
• 2:39
  in
• 2:39
  a
• 2:40
  room
• 2:40
  with
• 2:40
  so
• 2:40
  many
• 2:40
  different
• 2:41
  people
• 2:41
  for
• 2:42
  finding
• 2:42
  creative
• 2:43
  inspiration.
• 2:44
  I
• 2:44
  think
• 2:44
  sometimes
• 2:45
  we
• 2:45
  can
• 2:45
  get
• 2:45
  a
• 2:45
  little
• 2:45
  bit
• 2:46
  stuck
• 2:46
  stuck
• 2:46
  in
• 2:46
  our
• 2:46
  businesses.
• 2:47
  I
• 2:47
  think
• 2:47
  we
• 2:47
  can
• 2:47
  get
• 2:47
  a
• 2:47
  bit
• 2:47
  stale.
• 2:48
  We
• 2:48
  see
• 2:48
  the
• 2:49
  same
• 2:49
  things
• 2:49
  over
• 2:49
  and
• 2:49
  over
• 2:50
  again
• 2:50
  on
• 2:50
  other
• 2:51
  people's
• 2:51
  Instagram
• 2:51
  feeds
• 2:52
  and
• 2:52
  on
• 2:52
  our
• 2:52
  own
• 2:52
  Instagram
• 2:53
  feeds
• 2:53
  and
• 2:54
  it
• 2:54
  can
• 2:54
  get
• 2:54
  a
• 2:54
  little
• 2:55
  bit
• 2:55
  boring.
• 2:55
  But
• 2:56
  when
• 2:56
  you
• 2:56
  step
• 2:56
  outside
• 2:56
  of
• 2:57
  your
• 2:57
  comfort
• 2:57
  zone
• 2:58
  and
• 2:58
  go
• 2:58
  to
• 2:58
  somewhere
• 2:58
  like
• 2:59
  Las
• 2:59
  Vegas
• 3:00
  for
• 3:00
  a
• 3:00
  conference
• 3:01
  like
• 3:01
  this,
• 3:01
  it
• 3:01
  really
• 3:02
  does
• 3:02
  get
• 3:02
  that
• 3:02
  creative
• 3:03
  inspiration
• 3:04
  going.
• 3:04
  I
• 3:04
  mean,
• 3:05
  just
• 3:05
  walking
• 3:05
  around
• 3:05
  Las
• 3:06
  Vegas
• 3:06
  itself
• 3:07
  is
• 3:07
  amazing.
• 3:08
  You
• 3:08
  see
• 3:08
  things
• 3:08
  that
• 3:09
  you
• 3:09
  haven't
• 3:09
  seen
• 3:09
  anywhere
• 3:10
  else.
• 3:10
  The
• 3:10
  creative
• 3:11
  inspiration
• 3:11
  is
• 3:11
  definitely
• 3:12
  flowing.
• 3:12
  You
• 3:13
  realize
• 3:13
  how
• 3:13
  much
• 3:13
  bigger
• 3:14
  and
• 3:14
  better
• 3:14
  things
• 3:14
  can
• 3:14
  be
• 3:15
  than
• 3:15
  what
• 3:15
  you
• 3:15
  do
• 3:15
  at
• 3:16
  the
• 3:16
  moment.
• 3:16
  But
• 3:16
  then
• 3:16
  at
• 3:17
  the
• 3:17
  conferences
• 3:17
  set,
• 3:18
  there
• 3:18
  were
• 3:18
  so
• 3:18
  many
• 3:19
  great
• 3:19
  sessions
• 3:19
  on
• 3:20
  things
• 3:20
  like
• 3:20
  upcoming
• 3:21
  trends,
• 3:21
  things
• 3:22
  that
• 3:22
  are
• 3:22
  going
• 3:23
  on
• 3:23
  in
• 3:23
  the
• 3:23
  industry,
• 3:24
  and
• 3:24
  the
• 3:24
  creativity
• 3:25
  that
• 3:25
  you
• 3:26
  see
• 3:26
  at
• 3:26
  a
• 3:26
  conference
• 3:27
  like
• 3:27
  this
• 3:27
  is
• 3:28
  insane.
• 3:28
  From
• 3:28
  the
• 3:29
  bouquet
• 3:29
  building
• 3:29
  competition
• 3:30
  that
• 3:30
  was
• 3:30
  going
• 3:30
  on
• 3:31
  where
• 3:31
  people
• 3:31
  are
• 3:32
  creating
• 3:32
  the
• 3:32
  most
• 3:32
  fantastic
• 3:33
  bouquets,
• 3:34
  through
• 3:34
  to
• 3:34
  the
• 3:34
  expo
• 3:35
  stands
• 3:35
  that
• 3:35
  were
• 3:35
  displaying
• 3:36
  new
• 3:36
  and
• 3:36
  unusual
• 3:37
  work,
• 3:38
  to
• 3:38
  all
• 3:38
  of
• 3:38
  the
• 3:38
  inspiration
• 3:39
  inside
• 3:39
  of
• 3:39
  the
• 3:39
  talks,
• 3:40
  honestly,
• 3:40
  your
• 3:40
  creativity
• 3:41
  can't
• 3:41
  help
• 3:42
  but
• 3:42
  flow.
• 3:43
  And
• 3:43
  sometimes
• 3:43
  I
• 3:43
  think
• 3:43
  as
• 3:44
  wedding
• 3:44
  business
• 3:44
  owners,
• 3:44
  it's
• 3:45
  really
• 3:45
  important
• 3:45
  that
• 3:45
  you
• 3:45
  think
• 3:46
  outside
• 3:46
  of
• 3:46
  the
• 3:46
  box.
• 3:47
  So
• 3:47
  where
• 3:47
  could
• 3:48
  you
• 3:48
  get
• 3:48
  some
• 3:48
  creative
• 3:49
  inspiration
• 3:49
  from?
• 3:50
  Look
• 3:50
  at
• 3:50
  fashion,
• 3:51
  look
• 3:51
  at
• 3:51
  what's
• 3:52
  going
• 3:52
  on
• 3:52
  in
• 3:52
  the
• 3:53
  world
• 3:53
  around
• 3:53
  you,
• 3:54
  look
• 3:54
  at
• 3:54
  upcoming
• 3:55
  movies
• 3:55
  and
• 3:55
  see
• 3:55
  where
• 3:56
  you
• 3:56
  can
• 3:56
  get
• 3:56
  some
• 3:56
  creative
• 3:57
  inspiration
• 3:57
  for
• 3:58
  your
• 3:58
  next
• 3:58
  project
• 3:58
  in
• 3:59
  your
• 3:59
  wedding
• 3:59
  business.
• 3:59
  The
• 4:00
  second
• 4:00
  thing
• 4:00
  I
• 4:00
  love
• 4:01
  at
• 4:01
  wedding
• 4:01
  MBA
• 4:02
  when
• 4:02
  I'm
• 4:02
  walking
• 4:02
  around
• 4:03
  the
• 4:03
  expo
• 4:03
  is
• 4:04
  seeing
• 4:04
  all
• 4:04
  of
• 4:04
  the
• 4:04
  amazing
• 4:05
  tech
• 4:05
  tools
• 4:06
  that
• 4:06
  are
• 4:06
  coming
• 4:06
  into
• 4:07
  our
• 4:07
  market.
• 4:08
  Even
• 4:08
  since
• 4:09
  last
• 4:09
  year,
• 4:09
  there
• 4:09
  are
• 4:10
  new
• 4:10
  tools
• 4:11
  coming
• 4:11
  out
• 4:11
  that
• 4:11
  are
• 4:12
  designed
• 4:12
  to
• 4:12
  help
• 4:13
  you
• 4:13
  with
• 4:13
  your
• 4:13
  customer
• 4:14
  experience,
• 4:14
  designed
• 4:15
  to
• 4:15
  help
• 4:15
  you
• 4:15
  have
• 4:16
  an
• 4:16
  easier
• 4:16
  life.
• 4:17
  Tools
• 4:17
  that
• 4:17
  help
• 4:17
  you
• 4:18
  with
• 4:18
  your
• 4:18
  invoices,
• 4:19
  your
• 4:19
  contracts,
• 4:20
  getting
• 4:20
  people
• 4:20
  to
• 4:21
  sign
• 4:21
  things,
• 4:22
  creatively
• 4:22
  letting
• 4:23
  you
• 4:23
  share
• 4:23
  mood
• 4:23
  boards
• 4:24
  with
• 4:24
  each
• 4:24
  other.
• 4:24
  There
• 4:25
  are
• 4:25
  so
• 4:25
  many
• 4:25
  great
• 4:25
  tech
• 4:26
  tools
• 4:26
  out
• 4:26
  there
• 4:27
  and
• 4:27
  being
• 4:27
  at
• 4:27
  the
• 4:27
  conference
• 4:28
  is
• 4:28
  a
• 4:28
  great
• 4:28
  place
• 4:28
  to
• 4:29
  go
• 4:29
  and
• 4:29
  hear
• 4:29
  from
• 4:29
  some
• 4:30
  of
• 4:30
  the
• 4:30
  founders,
• 4:31
  find
• 4:31
  out
• 4:31
  what
• 4:31
  makes
• 4:31
  their
• 4:31
  tools
• 4:32
  different
• 4:32
  and
• 4:33
  find
• 4:33
  the
• 4:33
  right
• 4:33
  one
• 4:33
  for
• 4:33
  you.
• 4:34
  Sometimes
• 4:34
  it's
• 4:35
  really
• 4:35
  hard
• 4:35
  to
• 4:35
  compare
• 4:36
  the
• 4:36
  different
• 4:36
  tools
• 4:37
  when
• 4:37
  you're
• 4:37
  online,
• 4:37
  but
• 4:38
  actually
• 4:38
  being
• 4:38
  in
• 4:38
  person
• 4:39
  and
• 4:39
  going
• 4:39
  to
• 4:39
  speak
• 4:40
  to
• 4:40
  the
• 4:40
  founders
• 4:40
  or
• 4:40
  going
• 4:40
  to
• 4:41
  speak
• 4:41
  to
• 4:41
  the
• 4:41
  people
• 4:41
  on
• 4:41
  the
• 4:41
  stands
• 4:42
  and
• 4:42
  getting
• 4:42
  the
• 4:42
  demonstrations,
• 4:43
  hearing
• 4:44
  how
• 4:44
  they
• 4:44
  work,
• 4:44
  hearing
• 4:45
  why
• 4:45
  they
• 4:45
  would
• 4:45
  suit
• 4:46
  you
• 4:46
  better
• 4:46
  or
• 4:47
  worse
• 4:47
  than
• 4:47
  something
• 4:47
  else
• 4:48
  is
• 4:48
  really
• 4:49
  inspiring.
• 4:49
  So
• 4:50
  it's
• 4:50
  amazing
• 4:50
  to
• 4:50
  see
• 4:51
  how
• 4:51
  many
• 4:51
  different
• 4:51
  tools
• 4:51
  are
• 4:51
  coming
• 4:52
  into
• 4:52
  the
• 4:52
  market.
• 4:52
  If
• 4:52
  you
• 4:53
  haven't
• 4:53
  had
• 4:53
  a
• 4:53
  look
• 4:54
  recently
• 4:54
  at
• 4:54
  some
• 4:54
  of
• 4:55
  the
• 4:55
  tech
• 4:55
  tools,
• 4:55
  then
• 4:56
  let
• 4:56
  me
• 4:56
  urge
• 4:56
  you
• 4:57
  to
• 4:57
  do
• 4:57
  that.
• 4:57
  For
• 4:57
  example,
• 4:58
  I
• 4:58
  spent
• 4:58
  some
• 4:58
  time
• 4:59
  on
• 4:59
  the
• 4:59
  Bright
• 5:00
  Biz
• 5:00
  stand.
• 5:00
  It's
• 5:00
  a
• 5:01
  great
• 5:01
  CRM
• 5:01
  tool
• 5:01
  that
• 5:01
  I
• 5:02
  use
• 5:02
  myself.
• 5:02
  I
• 5:02
  also
• 5:03
  spent
• 5:03
  some
• 5:03
  time
• 5:03
  on
• 5:03
  the
• 5:04
  visualist
• 5:05
  stand.
• 5:05
  Great.
• 5:05
  If
• 5:06
  you're
• 5:06
  a
• 5:06
  creative
• 5:06
  business
• 5:07
  owner
• 5:07
  that
• 5:07
  wants
• 5:07
  to
• 5:07
  put
• 5:08
  together
• 5:08
  creative
• 5:08
  mood
• 5:09
  boards
• 5:09
  as
• 5:09
  well
• 5:09
  as
• 5:09
  do
• 5:10
  the
• 5:10
  automations
• 5:10
  and
• 5:10
  things
• 5:11
  like
• 5:11
  that
• 5:11
  as
• 5:11
  well.
• 5:11
  So
• 5:12
  if
• 5:12
  it's
• 5:12
  been
• 5:12
  a
• 5:12
  while
• 5:12
  since
• 5:13
  you've
• 5:13
  checked
• 5:13
  out
• 5:13
  some
• 5:13
  of
• 5:13
  the
• 5:14
  different
• 5:14
  tech
• 5:14
  options
• 5:15
  available
• 5:15
  to
• 5:15
  you,
• 5:16
  I
• 5:16
  promise
• 5:16
  you
• 5:17
  there
• 5:17
  are
• 5:17
  still
• 5:18
  more
• 5:18
  coming
• 5:18
  onto
• 5:18
  the
• 5:19
  market.
• 5:19
  So
• 5:19
  now
• 5:19
  is
• 5:20
  a
• 5:20
  great
• 5:20
  time
• 5:20
  to
• 5:20
  look
• 5:20
  into
• 5:21
  them
• 5:21
  and
• 5:21
  find
• 5:21
  one
• 5:22
  that's
• 5:22
  going
• 5:22
  to
• 5:22
  help
• 5:22
  make
• 5:22
  your
• 5:23
  business
• 5:23
  life
• 5:23
  easier.
• 5:24
  The
• 5:24
  third
• 5:24
  thing
• 5:25
  I
• 5:25
  love
• 5:25
  at
• 5:25
  the
• 5:26
  conference
• 5:26
  is
• 5:27
  always
• 5:27
  hearing
• 5:27
  about
• 5:28
  the
• 5:28
  latest
• 5:28
  trends.
• 5:29
  There's
• 5:29
  an
• 5:29
  amazing
• 5:30
  talk
• 5:30
  on
• 5:30
  the
• 5:31
  second
• 5:31
  day
• 5:31
  that's
• 5:31
  given
• 5:32
  by
• 5:32
  Megan
• 5:32
  Ely
• 5:33
  and
• 5:33
  Terrica
• 5:34
  each
• 5:34
  year
• 5:34
  where
• 5:34
  they
• 5:35
  talk
• 5:35
  about
• 5:35
  the
• 5:35
  upcoming
• 5:36
  trends
• 5:36
  and
• 5:36
  they
• 5:36
  spend
• 5:37
  hours
• 5:37
  putting
• 5:37
  together
• 5:38
  the
• 5:38
  trends.
• 5:38
  Now,
• 5:38
  some
• 5:39
  of
• 5:39
  them
• 5:39
  are
• 5:39
  a
• 5:39
  bit
• 5:39
  nuts,
• 5:40
  like
• 5:40
  the
• 5:40
  Brussels
• 5:41
  sprout
• 5:42
  display
• 5:43
  that
• 5:43
  they
• 5:43
  had
• 5:44
  on
• 5:44
  the
• 5:44
  screen.
• 5:45
  But
• 5:45
  actually
• 5:45
  what
• 5:45
  I
• 5:45
  found
• 5:46
  when
• 5:46
  I
• 5:46
  went
• 5:46
  last
• 5:47
  year
• 5:47
  is
• 5:47
  some
• 5:47
  of
• 5:47
  the
• 5:47
  things
• 5:48
  that
• 5:48
  I
• 5:48
  thought
• 5:48
  were
• 5:48
  a
• 5:48
  bit
• 5:48
  crazy,
• 5:49
  I'm
• 5:49
  already
• 5:50
  starting
• 5:50
  to
• 5:50
  see
• 5:50
  come
• 5:50
  into
• 5:51
  our
• 5:51
  wedding
• 5:51
  market
• 5:51
  out
• 5:52
  here
• 5:52
  in
• 5:52
  the
• 5:52
  uk.
• 5:53
  So
• 5:53
  actually
• 5:53
  it's
• 5:54
  really
• 5:54
  helpful
• 5:54
  to
• 5:54
  be
• 5:54
  a
• 5:55
  step
• 5:55
  ahead
• 5:55
  and
• 5:55
  hear
• 5:56
  what
• 5:56
  the
• 5:56
  trends
• 5:57
  are.
• 5:57
  I
• 5:57
  think
• 5:57
  particularly
• 5:58
  here
• 5:58
  in
• 5:58
  the
• 5:58
  uk,
• 5:58
  we
• 5:59
  tend
• 5:59
  to
• 5:59
  see
• 6:00
  the
• 6:00
  trends
• 6:00
  coming
• 6:00
  from
• 6:01
  the
• 6:01
  US
• 6:01
  first
• 6:02
  and
• 6:02
  we're
• 6:02
  a
• 6:02
  little
• 6:02
  bit
• 6:02
  later
• 6:03
  to
• 6:03
  catch
• 6:03
  on
• 6:03
  to
• 6:03
  them.
• 6:04
  So
• 6:04
  by
• 6:04
  being
• 6:05
  an
• 6:05
  English
• 6:06
  person,
• 6:06
  going
• 6:06
  out
• 6:06
  to
• 6:06
  the
• 6:07
  conference
• 6:07
  and
• 6:07
  hearing
• 6:07
  these
• 6:08
  trends
• 6:08
  first
• 6:09
  sets
• 6:09
  you
• 6:09
  apart
• 6:09
  from
• 6:10
  your
• 6:10
  competitors
• 6:10
  because
• 6:11
  actually
• 6:11
  you
• 6:11
  can
• 6:11
  bring
• 6:12
  them
• 6:12
  here
• 6:12
  first
• 6:12
  and
• 6:13
  learn
• 6:13
  from
• 6:13
  them
• 6:13
  too.
• 6:13
  It's
• 6:14
  also
• 6:14
  exciting
• 6:14
  to
• 6:14
  see
• 6:15
  what
• 6:15
  those
• 6:15
  trends
• 6:16
  are.
• 6:16
  They're
• 6:16
  great
• 6:16
  for
• 6:16
  thinking
• 6:17
  about
• 6:17
  ideas
• 6:17
  for
• 6:18
  styled
• 6:18
  shoots
• 6:18
  and
• 6:19
  being
• 6:19
  different
• 6:20
  as
• 6:20
  well.
• 6:20
  As
• 6:20
  I
• 6:20
  mentioned
• 6:21
  in
• 6:21
  last
• 6:21
  week's
• 6:21
  podcast,
• 6:22
  one
• 6:22
  of
• 6:22
  the
• 6:22
  other
• 6:22
  big
• 6:22
  trends
• 6:23
  that's
• 6:23
  coming
• 6:23
  through
• 6:24
  is
• 6:24
  experiential
• 6:25
  offering.
• 6:25
  So
• 6:26
  how
• 6:26
  can
• 6:26
  you
• 6:26
  create
• 6:26
  things
• 6:27
  to
• 6:27
  be
• 6:27
  more
• 6:27
  of
• 6:27
  an
• 6:27
  experience
• 6:28
  with
• 6:28
  your
• 6:29
  catering,
• 6:29
  with
• 6:29
  your
• 6:29
  cake,
• 6:30
  all
• 6:30
  that
• 6:30
  kind
• 6:30
  of
• 6:30
  things?
• 6:31
  I
• 6:31
  also
• 6:31
  went
• 6:31
  to
• 6:32
  an
• 6:32
  amazing
• 6:32
  cake
• 6:33
  trends
• 6:34
  session
• 6:34
  with
• 6:35
  my
• 6:35
  friend
• 6:35
  Janae
• 6:36
  who
• 6:36
  was
• 6:36
  giving
• 6:36
  that
• 6:36
  and
• 6:36
  I
• 6:37
  loved
• 6:37
  all
• 6:37
  of
• 6:37
  the
• 6:37
  inspiration
• 6:38
  she
• 6:38
  was
• 6:38
  sharing
• 6:38
  about
• 6:38
  the
• 6:39
  cake
• 6:39
  trends
• 6:39
  that
• 6:39
  are
• 6:39
  coming.
• 6:40
  And
• 6:40
  I
• 6:40
  think
• 6:40
  again,
• 6:41
  depending
• 6:41
  on
• 6:41
  your
• 6:41
  speciality,
• 6:42
  when
• 6:42
  you
• 6:42
  go
• 6:42
  to
• 6:42
  a
• 6:43
  conference
• 6:43
  like
• 6:43
  this,
• 6:43
  there
• 6:43
  are
• 6:44
  trend
• 6:44
  sessions
• 6:44
  for
• 6:45
  each
• 6:45
  of
• 6:45
  the
• 6:45
  different
• 6:45
  specialities,
• 6:46
  there
• 6:46
  are
• 6:46
  different
• 6:46
  talks
• 6:47
  and
• 6:47
  ideas
• 6:47
  for
• 6:48
  different
• 6:48
  specialties.
• 6:49
  And
• 6:49
  so
• 6:49
  whatever
• 6:49
  it
• 6:49
  is
• 6:49
  that
• 6:50
  you
• 6:50
  do,
• 6:50
  whether
• 6:50
  or
• 6:51
  not
• 6:51
  you
• 6:51
  go
• 6:51
  to
• 6:51
  your
• 6:51
  own
• 6:51
  talk
• 6:52
  or
• 6:52
  another
• 6:52
  one,
• 6:52
  there's
• 6:53
  really
• 6:53
  is
• 6:54
  a
• 6:54
  lot
• 6:54
  that
• 6:54
  you
• 6:54
  can
• 6:54
  learn
• 6:55
  in
• 6:55
  terms
• 6:55
  of
• 6:55
  what's
• 6:55
  coming
• 6:56
  out,
• 6:56
  in
• 6:56
  terms
• 6:56
  of
• 6:56
  flavors
• 6:57
  in
• 6:57
  cakes
• 6:57
  and
• 6:57
  textures
• 6:58
  in
• 6:58
  cakes
• 6:58
  and
• 6:59
  all
• 6:59
  of
• 6:59
  that
• 6:59
  good
• 6:59
  stuff
• 7:00
  as
• 7:00
  well.
• 7:01
  So
• 7:01
  I
• 7:01
  always
• 7:01
  love
• 7:02
  hearing
• 7:02
  about
• 7:02
  the
• 7:02
  trends,
• 7:03
  think
• 7:03
  it's
• 7:03
  really
• 7:03
  exciting
• 7:04
  to
• 7:04
  see
• 7:04
  what's
• 7:04
  coming
• 7:05
  and
• 7:05
  I
• 7:05
  think
• 7:05
  it's
• 7:06
  really
• 7:06
  inspirational.
• 7:07
  And
• 7:07
  I
• 7:07
  know
• 7:07
  that
• 7:07
  my
• 7:07
  guests
• 7:08
  who
• 7:08
  went
• 7:08
  along
• 7:08
  to
• 7:08
  that
• 7:09
  talk
• 7:09
  are
• 7:09
  feeling
• 7:10
  super
• 7:10
  inspired
• 7:10
  and
• 7:11
  have
• 7:11
  lots
• 7:11
  of
• 7:11
  ideas
• 7:11
  that
• 7:11
  they're
• 7:12
  wanting
• 7:12
  to
• 7:12
  bring
• 7:12
  back
• 7:13
  here
• 7:13
  to
• 7:13
  England
• 7:14
  now.
• 7:14
  So
• 7:14
  watch
• 7:15
  this
• 7:15
  space
• 7:16
  to
• 7:16
  see
• 7:16
  what
• 7:16
  they
• 7:16
  do
• 7:16
  with
• 7:17
  that.
• 7:17
  Okay.
• 7:17
  The
• 7:17
  fourth
• 7:18
  thing
• 7:18
  I
• 7:18
  always
• 7:19
  love
• 7:19
  about
• 7:19
  any
• 7:19
  conference,
• 7:20
  and
• 7:20
  particularly
• 7:20
  going
• 7:21
  to
• 7:21
  mba,
• 7:22
  is
• 7:22
  the
• 7:22
  in
• 7:22
  person
• 7:23
  connection.
• 7:24
  Nothing
• 7:24
  beats
• 7:25
  being
• 7:25
  in
• 7:25
  person.
• 7:26
  I
• 7:26
  always
• 7:27
  love
• 7:27
  to
• 7:27
  meet
• 7:27
  people
• 7:27
  that
• 7:27
  I've
• 7:28
  interviewed
• 7:28
  on
• 7:28
  my
• 7:28
  podcast.
• 7:29
  Maybe
• 7:29
  I've
• 7:29
  had
• 7:30
  speak
• 7:30
  in
• 7:30
  my
• 7:30
  membership,
• 7:31
  maybe
• 7:31
  that
• 7:31
  I've
• 7:31
  met
• 7:31
  online
• 7:32
  or
• 7:32
  have
• 7:32
  heard
• 7:33
  my
• 7:33
  podcast.
• 7:33
  Maybe
• 7:34
  they're
• 7:34
  Instagram
• 7:34
  followers,
• 7:35
  maybe
• 7:35
  they've
• 7:35
  now
• 7:35
  read
• 7:36
  my
• 7:36
  book.
• 7:36
  And
• 7:37
  I
• 7:37
  just
• 7:37
  love
• 7:37
  meeting
• 7:38
  in
• 7:38
  person.
• 7:38
  There
• 7:38
  is
• 7:39
  nothing
• 7:39
  better
• 7:39
  than
• 7:39
  meeting
• 7:40
  people
• 7:40
  in
• 7:40
  real
• 7:40
  life
• 7:41
  rather
• 7:41
  than
• 7:41
  through
• 7:42
  a
• 7:42
  screen.
• 7:42
  And
• 7:43
  I
• 7:43
  think
• 7:43
  we
• 7:44
  forget
• 7:44
  how
• 7:45
  much
• 7:45
  in
• 7:45
  person
• 7:46
  connection
• 7:46
  makes
• 7:46
  a
• 7:47
  difference,
• 7:47
  how
• 7:47
  much
• 7:48
  faster
• 7:48
  a
• 7:48
  relationship
• 7:49
  builds
• 7:49
  when
• 7:49
  you
• 7:50
  spend
• 7:50
  some
• 7:50
  time
• 7:50
  together
• 7:50
  in
• 7:51
  person
• 7:51
  rather
• 7:51
  than
• 7:51
  just
• 7:52
  chatting
• 7:52
  online.
• 7:53
  And
• 7:53
  I
• 7:53
  want
• 7:53
  to
• 7:54
  encourage
• 7:54
  you,
• 7:54
  if
• 7:54
  you're
• 7:54
  listening
• 7:55
  to
• 7:55
  this,
• 7:55
  to
• 7:55
  get
• 7:55
  some
• 7:56
  in
• 7:56
  person
• 7:56
  connection,
• 7:56
  whether
• 7:57
  that's
• 7:57
  going
• 7:57
  to
• 7:57
  a
• 7:57
  formal
• 7:58
  networking
• 7:58
  meeting,
• 7:59
  a
• 7:59
  social
• 7:59
  meetup,
• 8:00
  a
• 8:00
  conference,
• 8:01
  what
• 8:01
  are
• 8:01
  you
• 8:01
  doing
• 8:02
  over
• 8:02
  the
• 8:02
  next
• 8:02
  three
• 8:02
  months
• 8:03
  to
• 8:03
  ensure
• 8:03
  that
• 8:03
  you
• 8:04
  are
• 8:04
  getting
• 8:04
  that
• 8:04
  in
• 8:04
  person
• 8:05
  connection?
• 8:05
  Because
• 8:06
  I
• 8:06
  guarantee
• 8:06
  you
• 8:07
  it
• 8:07
  will
• 8:07
  do
• 8:07
  good
• 8:07
  things
• 8:08
  for
• 8:08
  your
• 8:08
  business.
• 8:08
  I
• 8:09
  loved
• 8:09
  going
• 8:09
  back
• 8:10
  and
• 8:10
  meeting
• 8:10
  people
• 8:11
  that
• 8:11
  I'd
• 8:11
  seen
• 8:11
  at
• 8:12
  last
• 8:12
  year's
• 8:12
  conference
• 8:13
  and
• 8:13
  rekindling
• 8:14
  those
• 8:14
  friendships
• 8:14
  is
• 8:15
  like
• 8:15
  seeing
• 8:15
  old
• 8:15
  friends
• 8:16
  again,
• 8:16
  catching
• 8:17
  up,
• 8:17
  seeing
• 8:17
  how
• 8:17
  they're
• 8:17
  doing,
• 8:18
  talking
• 8:18
  about
• 8:18
  what's
• 8:18
  going
• 8:19
  on
• 8:19
  in
• 8:19
  their
• 8:19
  business
• 8:19
  and
• 8:20
  just
• 8:20
  geeking
• 8:20
  out
• 8:20
  really
• 8:20
  about
• 8:21
  all
• 8:21
  things
• 8:21
  wedding
• 8:21
  industry
• 8:22
  that
• 8:22
  my
• 8:22
  normal
• 8:22
  friends
• 8:23
  don't
• 8:23
  want
• 8:23
  to
• 8:23
  necessarily
• 8:24
  be
• 8:24
  talking
• 8:24
  about,
• 8:25
  but
• 8:25
  yet
• 8:25
  these
• 8:25
  people
• 8:26
  really
• 8:26
  do.
• 8:26
  So
• 8:27
  put
• 8:27
  yourself
• 8:27
  in
• 8:27
  the
• 8:27
  right
• 8:28
  rooms.
• 8:28
  Connection
• 8:29
  really
• 8:29
  is
• 8:29
  key
• 8:30
  and
• 8:30
  being
• 8:30
  in
• 8:30
  person
• 8:31
  beats
• 8:31
  anything
• 8:32
  online
• 8:32
  in
• 8:32
  my
• 8:33
  opinion.
• 8:33
  Okay,
• 8:33
  the
• 8:33
  fifth
• 8:34
  thing
• 8:34
  I
• 8:34
  want
• 8:34
  to
• 8:34
  share
• 8:34
  is
• 8:34
  some
• 8:34
  of
• 8:35
  the
• 8:35
  key
• 8:35
  themes
• 8:35
  that
• 8:36
  I
• 8:36
  saw
• 8:36
  coming
• 8:36
  out
• 8:37
  in
• 8:37
  the
• 8:37
  talks
• 8:38
  this
• 8:38
  year.
• 8:38
  So
• 8:38
  at
• 8:39
  Wedding
• 8:39
  MBA
• 8:39
  there
• 8:39
  are
• 8:40
  so
• 8:40
  many
• 8:41
  speakers,
• 8:41
  I
• 8:41
  think
• 8:41
  it's
• 8:42
  over
• 8:42
  100
• 8:42
  speakers
• 8:43
  and
• 8:43
  there
• 8:43
  are
• 8:43
  some
• 8:44
  small
• 8:44
  talks,
• 8:44
  some
• 8:44
  big
• 8:45
  talks,
• 8:45
  some
• 8:46
  specific
• 8:46
  talks.
• 8:46
  So
• 8:46
  like
• 8:47
  I
• 8:47
  said,
• 8:47
  for
• 8:47
  cake
• 8:47
  makers
• 8:48
  and
• 8:48
  then
• 8:48
  some
• 8:48
  of
• 8:48
  the
• 8:48
  big
• 8:48
  stage
• 8:49
  talks
• 8:49
  which
• 8:49
  are
• 8:50
  more
• 8:50
  marketing
• 8:50
  based,
• 8:51
  that's
• 8:51
  what
• 8:51
  I
• 8:51
  did
• 8:51
  while
• 8:52
  I
• 8:52
  was
• 8:52
  talking
• 8:52
  about
• 8:53
  business
• 8:53
  first
• 8:53
  impressions.
• 8:54
  But
• 8:54
  even
• 8:55
  when
• 8:55
  I
• 8:55
  looked
• 8:55
  across
• 8:55
  the
• 8:56
  program
• 8:56
  and
• 8:56
  attended
• 8:56
  some
• 8:57
  of
• 8:57
  the
• 8:57
  talks,
• 8:57
  there
• 8:57
  were
• 8:57
  some
• 8:58
  real
• 8:58
  key
• 8:58
  themes
• 8:59
  coming
• 8:59
  out
• 9:00
  which
• 9:00
  I
• 9:00
  think
• 9:00
  are
• 9:00
  continuing
• 9:01
  to
• 9:01
  be
• 9:02
  big
• 9:02
  for
• 9:02
  you
• 9:03
  in
• 9:03
  2025
• 9:04
  and
• 9:04
  beyond.
• 9:05
  So
• 9:05
  the
• 9:05
  first
• 9:05
  one
• 9:05
  was
• 9:06
  a
• 9:06
  lot
• 9:06
  of
• 9:06
  sessions
• 9:06
  and
• 9:07
  a
• 9:07
  lot
• 9:07
  of
• 9:07
  people
• 9:07
  talking
• 9:08
  about
• 9:08
  AI.
• 9:09
  AI
• 9:09
  is
• 9:09
  here
• 9:09
  to
• 9:10
  stay
• 9:10
  and
• 9:10
  it's
• 9:10
  improving
• 9:11
  all
• 9:11
  of
• 9:11
  the
• 9:11
  time.
• 9:12
  So
• 9:12
  thinking
• 9:13
  about
• 9:13
  how
• 9:13
  you're
• 9:13
  using
• 9:14
  AI
• 9:14
  in
• 9:14
  your
• 9:14
  business,
• 9:15
  how
• 9:15
  you
• 9:15
  can
• 9:15
  use
• 9:15
  it
• 9:16
  to
• 9:16
  improve
• 9:16
  your
• 9:16
  processes,
• 9:17
  how
• 9:17
  you
• 9:17
  can
• 9:18
  use
• 9:18
  it
• 9:18
  to
• 9:18
  help
• 9:18
  with
• 9:19
  your
• 9:19
  marketing,
• 9:20
  all
• 9:20
  of
• 9:20
  that
• 9:20
  good
• 9:20
  stuff
• 9:21
  and
• 9:21
  the
• 9:21
  software
• 9:22
  and
• 9:22
  the
• 9:22
  way
• 9:22
  they're
• 9:22
  bringing
• 9:22
  AI
• 9:23
  in
• 9:24
  as
• 9:24
  well.
• 9:24
  So
• 9:25
  if
• 9:25
  you
• 9:25
  haven't
• 9:25
  done
• 9:25
  much
• 9:26
  training
• 9:26
  or
• 9:26
  you
• 9:26
  don't
• 9:27
  really
• 9:27
  understand
• 9:27
  AI
• 9:28
  and
• 9:28
  how
• 9:28
  you
• 9:28
  can
• 9:28
  use
• 9:28
  it
• 9:28
  in
• 9:28
  your
• 9:29
  business
• 9:29
  yet,
• 9:29
  that's
• 9:30
  definitely
• 9:30
  one
• 9:30
  to
• 9:30
  pay
• 9:30
  attention
• 9:31
  to.
• 9:31
  I
• 9:31
  think
• 9:32
  it's
• 9:32
  only
• 9:32
  going
• 9:32
  to
• 9:33
  increase
• 9:33
  the
• 9:33
  second
• 9:34
  key
• 9:34
  Theme
• 9:34
  was
• 9:35
  pricing.
• 9:35
  Obviously
• 9:36
  I
• 9:36
  talked
• 9:36
  about
• 9:36
  it
• 9:36
  in
• 9:36
  my
• 9:37
  talk,
• 9:37
  but
• 9:37
  I
• 9:37
  know
• 9:37
  it
• 9:37
  was
• 9:38
  talked
• 9:38
  about
• 9:38
  in
• 9:38
  other
• 9:38
  places
• 9:39
  as
• 9:39
  well.
• 9:39
  And
• 9:40
  that's
• 9:40
  the
• 9:40
  importance
• 9:41
  of
• 9:41
  transparent
• 9:41
  pricing.
• 9:42
  One
• 9:42
  of
• 9:42
  the
• 9:42
  things
• 9:42
  I
• 9:43
  said
• 9:43
  in
• 9:43
  my
• 9:43
  talk
• 9:43
  was
• 9:44
  when
• 9:44
  was
• 9:44
  the
• 9:44
  last
• 9:44
  time
• 9:45
  you
• 9:45
  ordered
• 9:45
  a
• 9:46
  taxi
• 9:46
  by
• 9:46
  phoning
• 9:47
  up
• 9:47
  the
• 9:47
  taxi
• 9:48
  company
• 9:48
  or
• 9:48
  booked
• 9:48
  a
• 9:48
  hotel
• 9:49
  by
• 9:49
  phoning
• 9:49
  up
• 9:50
  the
• 9:50
  hotel?
• 9:50
  Probably
• 9:51
  forever
• 9:51
  ago
• 9:51
  because
• 9:52
  we
• 9:52
  don't
• 9:52
  need
• 9:52
  to.
• 9:52
  We
• 9:53
  can
• 9:53
  do
• 9:53
  it
• 9:53
  all
• 9:53
  on
• 9:53
  an
• 9:53
  app,
• 9:54
  we
• 9:54
  can
• 9:54
  do
• 9:54
  it
• 9:54
  all
• 9:54
  on
• 9:54
  Google.
• 9:55
  Why
• 9:55
  would
• 9:55
  we
• 9:55
  pick
• 9:55
  up
• 9:55
  the
• 9:56
  phone
• 9:56
  to
• 9:56
  book
• 9:56
  a
• 9:56
  taxi?
• 9:57
  So
• 9:57
  my
• 9:57
  question
• 9:57
  to
• 9:58
  the
• 9:58
  audience
• 9:58
  was,
• 9:59
  so
• 9:59
  why
• 9:59
  are
• 9:59
  you
• 9:59
  making
• 9:59
  your
• 10:00
  couples
• 10:00
  pick
• 10:00
  up
• 10:01
  a
• 10:01
  phone
• 10:01
  or
• 10:01
  get
• 10:01
  on
• 10:02
  a
• 10:02
  call
• 10:02
  with
• 10:02
  you
• 10:02
  before
• 10:02
  you
• 10:03
  tell
• 10:03
  them
• 10:03
  how
• 10:03
  much
• 10:03
  something
• 10:04
  costs?
• 10:04
  Price
• 10:04
  transparency.
• 10:05
  You
• 10:05
  know,
• 10:05
  I'm
• 10:06
  big
• 10:06
  on
• 10:06
  it,
• 10:06
  but
• 10:07
  it
• 10:07
  definitely
• 10:07
  is
• 10:07
  coming
• 10:08
  through
• 10:08
  that
• 10:08
  we
• 10:08
  need
• 10:08
  to
• 10:09
  be
• 10:09
  talking
• 10:09
  about
• 10:09
  pricing
• 10:10
  in
• 10:10
  2024
• 10:11
  and
• 10:11
  beyond.
• 10:11
  So
• 10:12
  if
• 10:12
  you
• 10:12
  are
• 10:12
  still
• 10:13
  resisting
• 10:13
  the
• 10:13
  urge
• 10:13
  to
• 10:13
  talk
• 10:14
  about
• 10:14
  pricing
• 10:14
  on
• 10:14
  your
• 10:14
  website,
• 10:15
  let
• 10:15
  me
• 10:15
  encourage
• 10:16
  you
• 10:16
  to
• 10:16
  rethink.
• 10:17
  And
• 10:17
  as
• 10:17
  I
• 10:17
  always
• 10:17
  say,
• 10:18
  the
• 10:18
  minimum
• 10:18
  you
• 10:18
  should
• 10:19
  have
• 10:19
  is
• 10:19
  a
• 10:19
  from
• 10:19
  price
• 10:20
  but
• 10:20
  the
• 10:20
  more
• 10:20
  transparent
• 10:21
  you
• 10:21
  can
• 10:21
  be,
• 10:21
  the
• 10:21
  better.
• 10:22
  The
• 10:22
  other
• 10:22
  thing
• 10:22
  that
• 10:22
  I
• 10:22
  always
• 10:23
  talk
• 10:23
  about
• 10:23
  a
• 10:23
  lot,
• 10:24
  so
• 10:24
  you
• 10:24
  hear
• 10:24
  me
• 10:24
  talking
• 10:24
  about
• 10:25
  it,
• 10:25
  but
• 10:25
  also
• 10:25
  kept
• 10:25
  coming
• 10:26
  up
• 10:26
  a
• 10:26
  lot,
• 10:26
  was
• 10:27
  automation.
• 10:27
  And
• 10:27
  it
• 10:28
  was
• 10:28
  interesting
• 10:28
  because
• 10:29
  there
• 10:29
  were
• 10:29
  definitely
• 10:29
  two
• 10:30
  sides
• 10:30
  to
• 10:30
  the
• 10:30
  story.
• 10:30
  There
• 10:31
  were
• 10:31
  some
• 10:31
  people
• 10:31
  that
• 10:32
  were
• 10:32
  talking
• 10:32
  about
• 10:32
  the
• 10:33
  importance
• 10:33
  of
• 10:33
  automation
• 10:34
  and
• 10:34
  making
• 10:34
  sure
• 10:35
  you
• 10:35
  have
• 10:35
  those
• 10:35
  automated
• 10:36
  follow
• 10:36
  ups
• 10:36
  automatic
• 10:37
  responses
• 10:37
  to
• 10:37
  your
• 10:38
  emails
• 10:38
  and
• 10:38
  I
• 10:39
  totally
• 10:39
  agree.
• 10:39
  However,
• 10:40
  there
• 10:40
  were
• 10:40
  still
• 10:40
  some
• 10:41
  people
• 10:41
  talking
• 10:41
  about
• 10:41
  how
• 10:42
  they
• 10:42
  don't
• 10:42
  like
• 10:42
  automation
• 10:43
  and
• 10:43
  how
• 10:43
  they
• 10:44
  want
• 10:44
  to
• 10:44
  make
• 10:44
  everything
• 10:45
  personalized.
• 10:46
  Now,
• 10:46
  I
• 10:46
  believe
• 10:47
  there
• 10:47
  is
• 10:47
  a
• 10:47
  bit
• 10:47
  of
• 10:47
  a
• 10:47
  middle
• 10:48
  ground
• 10:48
  here.
• 10:48
  I
• 10:49
  don't
• 10:49
  think
• 10:49
  you
• 10:49
  need
• 10:49
  to
• 10:49
  be
• 10:49
  one
• 10:50
  way
• 10:50
  or
• 10:50
  the
• 10:50
  other.
• 10:50
  I
• 10:50
  do
• 10:51
  think
• 10:51
  your
• 10:51
  automation
• 10:51
  is
• 10:52
  important
• 10:52
  because
• 10:52
  I
• 10:52
  think
• 10:53
  most
• 10:53
  of
• 10:53
  you
• 10:53
  aren't
• 10:53
  going
• 10:54
  to
• 10:54
  be
• 10:54
  replying
• 10:54
  as
• 10:55
  quick
• 10:55
  as
• 10:55
  you
• 10:55
  need
• 10:55
  to
• 10:56
  and
• 10:56
  quite
• 10:56
  often
• 10:56
  we
• 10:56
  get
• 10:57
  caught
• 10:57
  up
• 10:57
  and
• 10:57
  it's
• 10:57
  a
• 10:57
  couple
• 10:58
  of
• 10:58
  days
• 10:58
  before
• 10:58
  we
• 10:59
  reply
• 10:59
  to
• 10:59
  an
• 10:59
  inquiry
• 11:00
  and
• 11:00
  chances
• 11:00
  are
• 11:00
  they've
• 11:01
  booked
• 11:01
  someone
• 11:01
  else.
• 11:02
  At
• 11:02
  the
• 11:02
  same
• 11:02
  time.
• 11:03
  I
• 11:03
  do
• 11:03
  believe
• 11:03
  the
• 11:04
  customer
• 11:04
  experience
• 11:05
  is
• 11:05
  important
• 11:05
  and
• 11:06
  the
• 11:06
  personal
• 11:06
  touch
• 11:06
  is
• 11:07
  also
• 11:07
  important.
• 11:08
  So
• 11:08
  there
• 11:08
  are
• 11:08
  ways
• 11:08
  we
• 11:09
  can
• 11:09
  do
• 11:09
  both.
• 11:09
  For
• 11:10
  example,
• 11:10
  one
• 11:11
  of
• 11:11
  the
• 11:11
  techniques
• 11:11
  I've
• 11:11
  been
• 11:12
  seeing
• 11:12
  and
• 11:12
  talking
• 11:12
  about
• 11:13
  recently
• 11:13
  is
• 11:13
  where
• 11:14
  you
• 11:14
  fill
• 11:14
  in
• 11:14
  an
• 11:15
  inquiry
• 11:15
  form
• 11:15
  on
• 11:15
  your
• 11:15
  website
• 11:16
  and
• 11:16
  and
• 11:16
  straight
• 11:16
  away
• 11:17
  you
• 11:17
  get
• 11:17
  that
• 11:17
  automatic
• 11:18
  response
• 11:18
  which
• 11:18
  is
• 11:19
  hey,
• 11:19
  thanks
• 11:19
  for
• 11:19
  inquiring.
• 11:20
  Here's
• 11:20
  a
• 11:20
  reminder
• 11:21
  of
• 11:21
  our
• 11:21
  price
• 11:21
  list
• 11:22
  or
• 11:22
  our
• 11:22
  brochure.
• 11:23
  Here's
• 11:23
  the
• 11:23
  next
• 11:23
  steps.
• 11:24
  Jump
• 11:24
  on
• 11:24
  a
• 11:24
  call,
• 11:24
  here's
• 11:25
  a
• 11:25
  link
• 11:25
  to
• 11:25
  my
• 11:25
  calendar.
• 11:26
  I
• 11:26
  think
• 11:26
  that
• 11:26
  can
• 11:26
  go
• 11:26
  automatically,
• 11:27
  but
• 11:27
  then
• 11:28
  when
• 11:28
  you
• 11:28
  do
• 11:28
  get
• 11:28
  a
• 11:28
  chance
• 11:29
  in
• 11:29
  the
• 11:29
  next
• 11:29
  24
• 11:30
  hours.
• 11:30
  You
• 11:30
  can
• 11:30
  also
• 11:30
  send
• 11:31
  a
• 11:31
  personal
• 11:31
  follow
• 11:32
  up
• 11:32
  and
• 11:32
  say
• 11:32
  hey,
• 11:33
  hopefully
• 11:33
  you
• 11:33
  got
• 11:33
  my
• 11:33
  automated
• 11:34
  email
• 11:34
  with
• 11:34
  all
• 11:34
  the
• 11:34
  information
• 11:35
  but
• 11:35
  and
• 11:36
  then
• 11:36
  put
• 11:36
  in
• 11:36
  something
• 11:36
  personal,
• 11:37
  the
• 11:37
  venue
• 11:37
  you're
• 11:37
  working
• 11:38
  at.
• 11:38
  I've
• 11:38
  worked
• 11:38
  out
• 11:38
  loads
• 11:38
  of
• 11:39
  time.
• 11:39
  I
• 11:39
  love
• 11:39
  it.
• 11:39
  I
• 11:39
  love
• 11:40
  your
• 11:40
  Harry
• 11:40
  Potter
• 11:40
  themed
• 11:41
  wedding.
• 11:41
  Whatever
• 11:41
  it
• 11:41
  is,
• 11:42
  you
• 11:42
  can
• 11:42
  still
• 11:42
  do
• 11:42
  both.
• 11:43
  So
• 11:43
  just
• 11:43
  because
• 11:43
  you
• 11:44
  automate
• 11:44
  doesn't
• 11:44
  mean
• 11:45
  you
• 11:45
  can't
• 11:45
  be
• 11:45
  personalized
• 11:46
  as
• 11:46
  well.
• 11:47
  So
• 11:47
  yes,
• 11:47
  there
• 11:47
  was
• 11:48
  a
• 11:48
  big
• 11:48
  hot
• 11:48
  topic
• 11:48
  on
• 11:49
  automation
• 11:49
  but
• 11:49
  I
• 11:49
  think
• 11:50
  that
• 11:50
  you
• 11:50
  can
• 11:50
  be
• 11:50
  down
• 11:51
  the
• 11:51
  middle
• 11:51
  somewhere.
• 11:51
  The
• 11:52
  next
• 11:52
  hot
• 11:52
  topic
• 11:53
  was
• 11:53
  of
• 11:53
  course
• 11:53
  Gen
• 11:54
  Z
• 11:54
  again,
• 11:54
  something
• 11:55
  I've
• 11:55
  been
• 11:55
  talking
• 11:55
  about
• 11:55
  a
• 11:56
  lot
• 11:56
  over
• 11:56
  the
• 11:56
  last
• 11:57
  year
• 11:57
  or
• 11:57
  so
• 11:57
  because
• 11:58
  Gen
• 11:58
  Z
• 11:58
  are
• 11:58
  coming
• 11:59
  and
• 11:59
  more
• 11:59
  and
• 12:00
  more
• 12:00
  of
• 12:00
  our
• 12:00
  wedding
• 12:01
  clients
• 12:01
  are
• 12:01
  going
• 12:02
  to
• 12:02
  be
• 12:02
  from
• 12:02
  Gen
• 12:02
  Z
• 12:03
  and
• 12:03
  they
• 12:03
  do
• 12:03
  look
• 12:03
  at
• 12:03
  the
• 12:03
  world
• 12:04
  differently.
• 12:04
  And
• 12:04
  so
• 12:04
  there
• 12:04
  was
• 12:05
  lots
• 12:05
  of
• 12:05
  conversations
• 12:06
  about
• 12:06
  that,
• 12:07
  about
• 12:07
  how
• 12:07
  they
• 12:07
  live
• 12:07
  their
• 12:08
  life,
• 12:08
  they're
• 12:08
  the
• 12:08
  Internet
• 12:09
  generation,
• 12:09
  how
• 12:10
  they
• 12:10
  are
• 12:10
  existing,
• 12:10
  expecting
• 12:11
  to
• 12:11
  work
• 12:11
  with
• 12:12
  you
• 12:12
  and
• 12:12
  what
• 12:12
  they're
• 12:13
  looking
• 12:13
  for
• 12:13
  in
• 12:13
  terms
• 12:14
  of
• 12:14
  experience
• 12:15
  as
• 12:15
  well.
• 12:15
  The
• 12:16
  final
• 12:16
  two
• 12:16
  things
• 12:16
  that
• 12:17
  came
• 12:17
  up
• 12:17
  a
• 12:17
  lot
• 12:18
  I
• 12:18
  think
• 12:18
  kind
• 12:18
  of
• 12:18
  crossover
• 12:19
  but
• 12:19
  I
• 12:19
  put
• 12:19
  them
• 12:19
  as
• 12:20
  two
• 12:20
  different
• 12:20
  ones.
• 12:20
  The
• 12:20
  first
• 12:21
  one
• 12:21
  is
• 12:21
  finding
• 12:22
  your
• 12:22
  usp
• 12:22
  so
• 12:23
  really
• 12:23
  leaning
• 12:24
  into
• 12:24
  what
• 12:24
  it
• 12:24
  is
• 12:25
  that
• 12:25
  you
• 12:25
  do
• 12:25
  that's
• 12:26
  different
• 12:26
  to
• 12:26
  everyone
• 12:27
  else.
• 12:27
  How
• 12:27
  not
• 12:27
  to
• 12:27
  be
• 12:28
  vanilla,
• 12:28
  how
• 12:28
  to
• 12:28
  make
• 12:29
  sure
• 12:29
  you're
• 12:29
  standing
• 12:29
  out
• 12:30
  as
• 12:30
  a
• 12:30
  business
• 12:30
  and
• 12:30
  you're
• 12:31
  not
• 12:31
  just
• 12:31
  another
• 12:32
  florist,
• 12:32
  another
• 12:33
  cake
• 12:33
  maker,
• 12:33
  but
• 12:34
  actually
• 12:34
  you've
• 12:34
  got
• 12:34
  something
• 12:34
  to
• 12:35
  hang
• 12:35
  your
• 12:35
  hat
• 12:35
  on
• 12:35
  for
• 12:36
  people
• 12:36
  to
• 12:36
  send
• 12:37
  people
• 12:37
  to
• 12:37
  you
• 12:37
  for.
• 12:37
  Like
• 12:38
  you've
• 12:38
  got
• 12:38
  to
• 12:38
  go
• 12:38
  to
• 12:38
  this
• 12:38
  cake
• 12:39
  maker,
• 12:39
  they
• 12:39
  excel
• 12:40
  in
• 12:40
  making
• 12:40
  gluten
• 12:41
  free
• 12:41
  wedding
• 12:41
  cakes
• 12:41
  or
• 12:42
  you
• 12:42
  have
• 12:42
  to
• 12:42
  go
• 12:42
  to
• 12:42
  the
• 12:42
  this
• 12:43
  florist
• 12:43
  if
• 12:43
  you
• 12:43
  want
• 12:44
  roses
• 12:44
  because
• 12:44
  their
• 12:45
  rose
• 12:45
  decorations
• 12:46
  are
• 12:46
  insanely
• 12:47
  incredible.
• 12:47
  I
• 12:48
  don't
• 12:48
  know
• 12:48
  what
• 12:48
  it
• 12:48
  is
• 12:48
  for
• 12:48
  you,
• 12:48
  but
• 12:49
  thinking
• 12:49
  about
• 12:49
  what
• 12:49
  it
• 12:50
  is
• 12:50
  that
• 12:50
  makes
• 12:50
  you
• 12:51
  different
• 12:51
  and
• 12:51
  your
• 12:51
  USP
• 12:52
  and
• 12:52
  alongside
• 12:53
  that
• 12:54
  daring
• 12:54
  to
• 12:54
  be
• 12:55
  different.
• 12:55
  So
• 12:55
  some
• 12:55
  of
• 12:55
  the
• 12:56
  trends
• 12:56
  that
• 12:56
  I
• 12:56
  was
• 12:57
  seeing
• 12:57
  coming
• 12:57
  out
• 12:57
  in
• 12:58
  the
• 12:58
  talks
• 12:58
  and
• 12:58
  in
• 12:58
  the
• 12:59
  trends
• 12:59
  talk
• 12:59
  particularly
• 13:00
  are
• 13:00
  that
• 13:00
  people
• 13:01
  are
• 13:01
  looking
• 13:01
  for
• 13:01
  different.
• 13:01
  They're
• 13:02
  looking
• 13:02
  for
• 13:02
  bold,
• 13:03
  they're
• 13:03
  loving
• 13:03
  the
• 13:03
  bold
• 13:04
  colors,
• 13:04
  the
• 13:05
  do
• 13:05
  things
• 13:05
  differently,
• 13:05
  the
• 13:06
  anti
• 13:06
  tradition,
• 13:07
  the
• 13:07
  you
• 13:07
  know,
• 13:08
  having
• 13:08
  your
• 13:08
  cake
• 13:09
  all
• 13:09
  the
• 13:09
  way
• 13:09
  along
• 13:09
  a
• 13:10
  table
• 13:10
  where
• 13:10
  people
• 13:11
  could
• 13:11
  just
• 13:11
  eat
• 13:11
  it
• 13:11
  from
• 13:12
  their
• 13:12
  seats
• 13:12
  or
• 13:13
  having
• 13:13
  donuts
• 13:14
  on
• 13:14
  fire
• 13:14
  cooked
• 13:15
  live
• 13:15
  in
• 13:15
  front
• 13:15
  of
• 13:15
  you,
• 13:16
  all
• 13:16
  sorts
• 13:16
  of
• 13:16
  crazy
• 13:17
  stuff.
• 13:17
  But
• 13:17
  it's
• 13:17
  like
• 13:18
  dare
• 13:18
  to
• 13:18
  be
• 13:18
  different,
• 13:19
  stop
• 13:19
  trying
• 13:19
  to
• 13:19
  blend
• 13:20
  in
• 13:20
  with
• 13:20
  the
• 13:20
  crowd
• 13:20
  and
• 13:21
  actually
• 13:21
  lean
• 13:21
  into
• 13:21
  who
• 13:21
  you
• 13:22
  are
• 13:22
  and
• 13:22
  what
• 13:22
  you
• 13:22
  do
• 13:22
  and
• 13:23
  be
• 13:23
  creative,
• 13:23
  get
• 13:23
  creative
• 13:24
  with
• 13:24
  your
• 13:24
  ideas
• 13:24
  and
• 13:25
  think
• 13:25
  about
• 13:25
  new
• 13:25
  things
• 13:26
  that
• 13:26
  you
• 13:26
  could
• 13:26
  be
• 13:26
  doing.
• 13:27
  I
• 13:27
  think
• 13:27
  the
• 13:27
  other
• 13:28
  thing
• 13:28
  that
• 13:28
  I
• 13:28
  love
• 13:29
  about
• 13:29
  Wedding
• 13:29
  MBA
• 13:30
  is
• 13:30
  just
• 13:31
  the
• 13:31
  coming
• 13:31
  together
• 13:32
  of
• 13:32
  so
• 13:32
  many
• 13:33
  different
• 13:33
  people.
• 13:33
  And
• 13:34
  for
• 13:34
  those
• 13:34
  of
• 13:34
  us
• 13:34
  coming
• 13:35
  over
• 13:35
  from
• 13:35
  the
• 13:35
  uk,
• 13:36
  it
• 13:36
  really
• 13:36
  is
• 13:37
  overwhelming.
• 13:37
  Vegas
• 13:38
  is
• 13:38
  overwhelming
• 13:38
  in
• 13:38
  the
• 13:39
  first
• 13:39
  place.
• 13:39
  If
• 13:39
  you've
• 13:39
  ever
• 13:40
  been.
• 13:40
  It
• 13:40
  is
• 13:40
  huge.
• 13:41
  You've
• 13:41
  never
• 13:41
  seen
• 13:41
  anything
• 13:42
  like
• 13:42
  it.
• 13:42
  It
• 13:42
  is
• 13:42
  overwhelming.
• 13:43
  The
• 13:43
  machines
• 13:43
  are
• 13:44
  flashing,
• 13:44
  the
• 13:44
  hotels
• 13:45
  are
• 13:45
  bigger
• 13:45
  than
• 13:45
  any
• 13:45
  other
• 13:46
  hotel
• 13:46
  you've
• 13:46
  ever
• 13:46
  seen,
• 13:47
  and
• 13:47
  the
• 13:47
  scale
• 13:47
  of
• 13:48
  everything
• 13:48
  is
• 13:48
  just
• 13:48
  overwhelming.
• 13:49
  But
• 13:49
  also,
• 13:50
  stepping
• 13:51
  into
• 13:51
  a
• 13:51
  little
• 13:52
  taste
• 13:52
  of
• 13:52
  Wedding
• 13:52
  MBA
• 13:53
  and
• 13:53
  seeing
• 13:53
  a
• 13:53
  taste
• 13:53
  of
• 13:54
  the
• 13:54
  American
• 13:54
  wedding
• 13:54
  market
• 13:55
  also
• 13:55
  feels
• 13:55
  overwhelming
• 13:56
  to
• 13:56
  us.
• 13:56
  And
• 13:57
  chatting
• 13:57
  to
• 13:57
  the
• 13:57
  UK
• 13:58
  guests
• 13:58
  that
• 13:58
  came
• 13:59
  over,
• 13:59
  one
• 13:59
  of
• 13:59
  the
• 14:00
  big
• 14:00
  words
• 14:00
  that
• 14:00
  they
• 14:01
  kept
• 14:01
  saying
• 14:01
  to
• 14:01
  me
• 14:01
  was,
• 14:02
  what
• 14:02
  has
• 14:02
  amazed
• 14:03
  me
• 14:03
  is
• 14:03
  the
• 14:04
  size
• 14:04
  and
• 14:04
  the
• 14:05
  scale
• 14:05
  of
• 14:06
  the
• 14:06
  industry
• 14:06
  here
• 14:06
  in
• 14:06
  the
• 14:07
  US
• 14:07
  and
• 14:07
  how
• 14:07
  much
• 14:08
  we
• 14:08
  can
• 14:08
  learn
• 14:08
  from
• 14:09
  that
• 14:09
  as
• 14:09
  the
• 14:10
  UK
• 14:10
  people,
• 14:10
  because
• 14:11
  we
• 14:11
  are
• 14:11
  used
• 14:11
  to
• 14:11
  things
• 14:12
  being
• 14:12
  small.
• 14:12
  We're
• 14:12
  used
• 14:13
  to
• 14:13
  things
• 14:13
  being
• 14:13
  the
• 14:13
  way
• 14:13
  they
• 14:14
  are.
• 14:14
  But
• 14:14
  actually,
• 14:15
  our
• 14:15
  industry
• 14:15
  is
• 14:15
  massive.
• 14:16
  Our
• 14:16
  industry
• 14:16
  is
• 14:16
  global.
• 14:17
  People
• 14:17
  are
• 14:17
  coming
• 14:17
  from
• 14:18
  the
• 14:18
  States
• 14:18
  to
• 14:18
  get
• 14:18
  married
• 14:18
  all
• 14:19
  the
• 14:19
  time,
• 14:19
  and
• 14:19
  people
• 14:20
  from
• 14:20
  here
• 14:20
  are
• 14:20
  getting
• 14:20
  married
• 14:20
  in
• 14:21
  the
• 14:21
  States.
• 14:21
  Right.
• 14:21
  The
• 14:21
  world
• 14:22
  is
• 14:22
  a
• 14:22
  big
• 14:22
  old
• 14:23
  place,
• 14:23
  but
• 14:23
  we're
• 14:24
  all
• 14:24
  part
• 14:24
  of
• 14:25
  it.
• 14:25
  And
• 14:25
  so
• 14:25
  I
• 14:25
  think
• 14:26
  one
• 14:26
  of
• 14:26
  the
• 14:26
  great
• 14:26
  things
• 14:26
  about
• 14:26
  going
• 14:27
  to
• 14:27
  a
• 14:27
  conference
• 14:27
  like
• 14:27
  this
• 14:28
  is
• 14:28
  the
• 14:28
  reminder
• 14:28
  of
• 14:29
  the
• 14:29
  size
• 14:29
  and
• 14:29
  scale
• 14:29
  of
• 14:30
  our
• 14:30
  industry,
• 14:30
  a
• 14:30
  reminder
• 14:31
  to
• 14:31
  think
• 14:31
  bigger
• 14:31
  and
• 14:32
  better,
• 14:32
  to
• 14:32
  really
• 14:33
  value
• 14:33
  what
• 14:33
  we
• 14:34
  do
• 14:34
  and
• 14:34
  realize
• 14:34
  we
• 14:34
  can
• 14:35
  set
• 14:35
  ourselves
• 14:35
  apart.
• 14:36
  Those
• 14:36
  people
• 14:36
  that
• 14:37
  came
• 14:37
  to
• 14:37
  Wedding
• 14:37
  MBA
• 14:38
  from
• 14:38
  England
• 14:39
  have
• 14:39
  set
• 14:39
  themselves
• 14:40
  apart
• 14:40
  by
• 14:40
  doing
• 14:41
  that,
• 14:41
  because
• 14:41
  not
• 14:41
  many
• 14:42
  people
• 14:42
  step
• 14:42
  out
• 14:43
  their
• 14:43
  comfort
• 14:43
  zone,
• 14:43
  get
• 14:44
  on
• 14:44
  an
• 14:44
  airplane
• 14:44
  and
• 14:45
  go
• 14:45
  and
• 14:45
  better
• 14:45
  their
• 14:45
  business
• 14:46
  by
• 14:46
  learning
• 14:46
  from
• 14:47
  the
• 14:47
  experts
• 14:47
  in
• 14:48
  the
• 14:48
  us.
• 14:48
  And
• 14:48
  so,
• 14:49
  for
• 14:49
  those
• 14:49
  of
• 14:49
  you
• 14:49
  that
• 14:49
  did
• 14:49
  come
• 14:50
  this
• 14:50
  year,
• 14:50
  I
• 14:50
  want
• 14:50
  to
• 14:51
  commend
• 14:51
  you
• 14:51
  because
• 14:51
  I
• 14:51
  know
• 14:52
  it's
• 14:52
  going
• 14:52
  to
• 14:52
  have
• 14:52
  a
• 14:52
  positive
• 14:53
  impact
• 14:53
  on
• 14:53
  your
• 14:53
  business.
• 14:54
  I
• 14:54
  know
• 14:54
  from
• 14:54
  talking
• 14:55
  to
• 14:55
  you
• 14:55
  through
• 14:55
  the
• 14:55
  week
• 14:56
  how
• 14:56
  excited
• 14:56
  you
• 14:57
  were,
• 14:57
  how
• 14:57
  many
• 14:57
  creative
• 14:58
  ideas
• 14:58
  were
• 14:58
  flowing,
• 14:59
  how
• 14:59
  many
• 14:59
  new
• 14:59
  ideas
• 15:00
  you've
• 15:00
  got
• 15:00
  to
• 15:01
  take
• 15:01
  back
• 15:01
  into
• 15:01
  your
• 15:02
  businesses.
• 15:02
  And
• 15:02
  I
• 15:03
  think
• 15:03
  going
• 15:03
  to
• 15:03
  an
• 15:03
  event
• 15:04
  like
• 15:04
  this
• 15:04
  just
• 15:04
  gives
• 15:05
  you
• 15:05
  a
• 15:05
  fresh
• 15:05
  perspective
• 15:06
  on
• 15:06
  your
• 15:06
  business.
• 15:07
  It
• 15:07
  reignites
• 15:08
  your
• 15:08
  passion
• 15:08
  for
• 15:08
  what
• 15:09
  you
• 15:09
  do,
• 15:09
  and
• 15:09
  it
• 15:09
  reignites
• 15:10
  your
• 15:10
  ideas.
• 15:11
  And
• 15:11
  I
• 15:11
  know
• 15:11
  that
• 15:11
  it's
• 15:12
  definitely
• 15:12
  done
• 15:12
  that
• 15:12
  for
• 15:13
  me
• 15:13
  this
• 15:13
  week.
• 15:13
  If
• 15:14
  you
• 15:14
  were
• 15:14
  there
• 15:14
  at
• 15:14
  the
• 15:14
  conference,
• 15:15
  I
• 15:15
  hope
• 15:15
  that
• 15:15
  it's
• 15:16
  given
• 15:16
  you
• 15:16
  a
• 15:16
  new
• 15:17
  perspective.
• 15:17
  I
• 15:17
  hope
• 15:17
  it's
• 15:18
  given
• 15:18
  you
• 15:18
  new
• 15:18
  ideas
• 15:19
  to
• 15:19
  implement
• 15:19
  into
• 15:19
  your
• 15:20
  business.
• 15:20
  And
• 15:20
  the
• 15:21
  big
• 15:21
  thing
• 15:21
  you
• 15:21
  need
• 15:21
  to
• 15:21
  remember
• 15:22
  now
• 15:22
  is
• 15:22
  now
• 15:22
  you're
• 15:23
  home.
• 15:23
  You
• 15:23
  got
• 15:23
  to
• 15:23
  turn
• 15:24
  those
• 15:24
  ideas
• 15:24
  into
• 15:25
  action.
• 15:25
  There's
• 15:25
  no
• 15:26
  point
• 15:26
  having
• 15:26
  pages
• 15:26
  and
• 15:27
  pages
• 15:27
  of
• 15:27
  notes,
• 15:27
  closing
• 15:28
  your
• 15:28
  notebook
• 15:28
  and
• 15:28
  putting
• 15:29
  it
• 15:29
  on
• 15:29
  the
• 15:29
  shelf
• 15:29
  until
• 15:30
  next
• 15:30
  year.
• 15:30
  Instead,
• 15:31
  go
• 15:31
  through
• 15:31
  those
• 15:32
  notes
• 15:32
  and
• 15:32
  realize
• 15:33
  now
• 15:33
  you
• 15:33
  need
• 15:34
  to
• 15:34
  take
• 15:34
  action
• 15:34
  on
• 15:35
  what
• 15:35
  you've
• 15:35
  learned
• 15:35
  and
• 15:35
  make
• 15:35
  a
• 15:36
  difference
• 15:36
  in
• 15:36
  your
• 15:37
  business.
• 15:37
  Because
• 15:37
  just
• 15:38
  1%
• 15:38
  of
• 15:38
  difference
• 15:39
  is
• 15:39
  huge
• 15:40
  when
• 15:40
  it
• 15:40
  comes
• 15:40
  to
• 15:40
  business
• 15:41
  opportunities.
• 15:42
  I
• 15:42
  love
• 15:42
  wedding
• 15:43
  mba.
• 15:43
  I
• 15:43
  hope
• 15:44
  to
• 15:44
  be
• 15:44
  back
• 15:44
  again
• 15:45
  very,
• 15:45
  very
• 15:45
  soon.
• 15:46
  In
• 15:46
  just
• 15:46
  a
• 15:46
  moment,
• 15:46
  you're
• 15:47
  going
• 15:47
  to
• 15:47
  hear
• 15:47
  some
• 15:47
  of
• 15:47
  the
• 15:47
  attendees
• 15:48
  talking
• 15:48
  about
• 15:49
  their
• 15:49
  experiences.
• 15:49
  I
• 15:50
  chatted
• 15:50
  with
• 15:50
  attendees
• 15:51
  across
• 15:51
  the
• 15:51
  week
• 15:51
  on
• 15:52
  my
• 15:52
  little
• 15:52
  microphone
• 15:53
  that
• 15:53
  attaches
• 15:53
  to
• 15:53
  my
• 15:53
  phone.
• 15:54
  So
• 15:54
  please
• 15:54
  bear
• 15:55
  with
• 15:55
  me.
• 15:55
  It
• 15:55
  is
• 15:55
  very
• 15:55
  loud.
• 15:56
  There
• 15:56
  are
• 15:56
  a
• 15:56
  lot
• 15:56
  of
• 15:57
  people
• 15:57
  there,
• 15:57
  and
• 15:57
  so
• 15:57
  not
• 15:58
  all
• 15:58
  of
• 15:58
  the
• 15:58
  audio
• 15:58
  quality
• 15:59
  is
• 15:59
  as
• 15:59
  good
• 15:59
  as
• 16:00
  I'd
• 16:00
  like
• 16:00
  it
• 16:00
  to
• 16:00
  be.
• 16:01
  But
• 16:01
  I
• 16:01
  think
• 16:01
  what
• 16:01
  they
• 16:01
  have
• 16:02
  to
• 16:02
  say
• 16:02
  is
• 16:02
  worth
• 16:03
  listening
• 16:03
  to.
• 16:03
  So
• 16:03
  you'll
• 16:04
  hear
• 16:04
  them
• 16:04
  introduce
• 16:04
  themselves,
• 16:05
  you'll
• 16:05
  hear
• 16:05
  them
• 16:05
  talk
• 16:05
  about
• 16:06
  why
• 16:06
  they
• 16:06
  came
• 16:06
  to
• 16:06
  the
• 16:07
  conference,
• 16:07
  and
• 16:07
  also
• 16:08
  you'll
• 16:08
  hear
• 16:08
  them
• 16:08
  talk
• 16:08
  about
• 16:09
  some
• 16:09
  of
• 16:09
  the
• 16:09
  amazing
• 16:10
  things
• 16:10
  that
• 16:10
  they
• 16:10
  took
• 16:11
  away
• 16:11
  and
• 16:11
  learned.
• 16:12
  Hi,
• 16:12
  Maria
• 16:13
  Romano
• 16:13
  here,
• 16:14
  the
• 16:14
  owner
• 16:14
  of
• 16:14
  True
• 16:14
  Love
• 16:15
  Knots,
• 16:15
  located
• 16:16
  in
• 16:16
  the
• 16:16
  wedding
• 16:17
  capital
• 16:17
  of
• 16:17
  the
• 16:17
  world,
• 16:18
  Las
• 16:18
  Vegas,
• 16:18
  Nevada.
• 16:19
  How
• 16:19
  can
• 16:19
  I
• 16:19
  stay
• 16:20
  away
• 16:20
  from
• 16:20
  wedding
• 16:21
  mba?
• 16:21
  It's
• 16:21
  my
• 16:22
  third
• 16:22
  year.
• 16:23
  And
• 16:23
  you
• 16:23
  know
• 16:23
  what?
• 16:23
  It
• 16:23
  really
• 16:24
  is
• 16:24
  a
• 16:24
  must
• 16:24
  if
• 16:25
  you
• 16:25
  really
• 16:25
  want
• 16:25
  to
• 16:26
  keep
• 16:26
  your
• 16:26
  pulse
• 16:26
  on
• 16:26
  what's
• 16:27
  going
• 16:27
  on,
• 16:27
  what's
• 16:28
  going
• 16:28
  to
• 16:28
  attract
• 16:28
  your
• 16:28
  clients.
• 16:29
  Because
• 16:29
  that's
• 16:29
  ever
• 16:30
  changing
• 16:30
  and
• 16:31
  you
• 16:31
  want
• 16:31
  to
• 16:31
  be
• 16:32
  just
• 16:32
  ahead
• 16:32
  of
• 16:33
  the
• 16:33
  curve.
• 16:33
  This
• 16:33
  is
• 16:33
  the
• 16:34
  place
• 16:34
  to
• 16:34
  be.
• 16:34
  Hi,
• 16:34
  I'm
• 16:35
  Melody
• 16:35
  Kerrigan
• 16:35
  and
• 16:36
  I'm
• 16:36
  from
• 16:37
  River
• 16:37
  House
• 16:37
  Lodge
• 16:38
  in
• 16:38
  Bendoord.
• 16:39
  I
• 16:39
  mean,
• 16:39
  the
• 16:39
  highlights
• 16:39
  are
• 16:40
  always
• 16:40
  just
• 16:40
  in
• 16:40
  the
• 16:40
  education.
• 16:41
  I
• 16:41
  think
• 16:41
  from
• 16:42
  the
• 16:42
  different
• 16:42
  speakers,
• 16:43
  there's
• 16:43
  always
• 16:43
  something
• 16:44
  new
• 16:44
  that
• 16:45
  you
• 16:45
  can
• 16:45
  learn
• 16:46
  and
• 16:46
  throw
• 16:46
  and
• 16:47
  be
• 16:47
  better
• 16:47
  at.
• 16:47
  My
• 16:47
  name
• 16:47
  is
• 16:48
  Kira
• 16:48
  Cross
• 16:48
  and
• 16:48
  I'm
• 16:49
  the
• 16:49
  founder
• 16:49
  and
• 16:49
  CEO
• 16:50
  of
• 16:50
  Wedding
• 16:50
  Dates.
• 16:51
  And
• 16:51
  we
• 16:51
  provide
• 16:52
  venue
• 16:52
  software
• 16:53
  called
• 16:53
  WedPro
• 16:53
  to
• 16:54
  wedding
• 16:54
  venues.
• 16:54
  The
• 16:54
  impact
• 16:55
  that
• 16:55
  this
• 16:55
  is
• 16:55
  going
• 16:55
  to
• 16:55
  have
• 16:56
  on
• 16:56
  my
• 16:56
  business
• 16:56
  is
• 16:57
  going
• 16:57
  to
• 16:57
  make
• 16:57
  me
• 16:57
  think
• 16:58
  bigger.
• 16:58
  And
• 16:59
  I'm
• 16:59
  all
• 16:59
  about
• 17:00
  scale
• 17:00
  at
• 17:00
  the
• 17:01
  moment,
• 17:01
  really
• 17:01
  focusing
• 17:02
  on
• 17:02
  that.
• 17:02
  And
• 17:03
  this
• 17:03
  has
• 17:03
  just
• 17:03
  blown
• 17:04
  my
• 17:04
  mind
• 17:05
  wide
• 17:05
  open
• 17:05
  of
• 17:06
  all
• 17:06
  the
• 17:06
  opportunities
• 17:07
  there
• 17:07
  are
• 17:07
  for
• 17:07
  my
• 17:08
  business
• 17:08
  and
• 17:08
  how
• 17:08
  I
• 17:09
  can
• 17:09
  scale
• 17:09
  it
• 17:09
  and
• 17:09
  expand
• 17:10
  into
• 17:10
  the
• 17:10
  U.S.
• 17:10
  hi,
• 17:11
  I'm
• 17:11
  Sam
• 17:11
  Morris
• 17:11
  and
• 17:12
  I'm
• 17:12
  from
• 17:12
  Party
• 17:12
  Event.
• 17:13
  We
• 17:13
  are
• 17:13
  a
• 17:14
  wedding
• 17:14
  mini
• 17:14
  golf
• 17:14
  business
• 17:15
  based
• 17:15
  in
• 17:15
  the
• 17:15
  uk.
• 17:16
  One
• 17:16
  of
• 17:17
  the
• 17:17
  highlights
• 17:18
  was
• 17:18
  learning
• 17:18
  to
• 17:18
  put
• 17:19
  yourself
• 17:19
  out
• 17:19
  there
• 17:19
  as
• 17:20
  different
• 17:20
  to
• 17:21
  everyone
• 17:21
  else
• 17:21
  because
• 17:22
  there's
• 17:22
  a
• 17:22
  lot
• 17:23
  of
• 17:23
  sameness
• 17:24
  in
• 17:24
  the
• 17:24
  wedding
• 17:24
  industry.
• 17:25
  Hi,
• 17:25
  my
• 17:25
  name
• 17:25
  is
• 17:25
  Elijah
• 17:26
  Pasquet
• 17:27
  of
• 17:27
  Pasquet
• 17:28
  Photography.
• 17:29
  I
• 17:29
  got
• 17:29
  some
• 17:29
  cool
• 17:29
  tips
• 17:30
  today
• 17:30
  on
• 17:30
  how
• 17:31
  to,
• 17:31
  you
• 17:31
  know,
• 17:31
  more
• 17:31
  naturally
• 17:32
  pose.My
• 17:32
  brides
• 17:32
  and
• 17:32
  the
• 17:32
  people
• 17:32
  that
• 17:32
  I'm
• 17:32
  working,
• 17:32
  working
• 17:32
  with.
• 17:32
  So
• 17:32
  it's
• 17:32
  been
• 17:32
  really
• 17:32
  good.
• 17:38
  Hi,
• 17:39
  my
• 17:39
  name
• 17:39
  is
• 17:39
  Kenesha
• 17:39
  Primus
• 17:40
  and
• 17:40
  I'm
• 17:40
  a
• 17:40
  wedding
• 17:41
  and
• 17:41
  event
• 17:41
  designer
• 17:42
  from
• 17:42
  Trinidad
• 17:42
  and
• 17:42
  Tobago.
• 17:43
  I
• 17:43
  learned
• 17:44
  we
• 17:44
  have
• 17:44
  to
• 17:44
  get
• 17:45
  over
• 17:45
  perfectionism.
• 17:46
  We
• 17:46
  have
• 17:46
  to
• 17:46
  get
• 17:47
  over
• 17:47
  it
• 17:47
  and
• 17:47
  get
• 17:47
  things
• 17:48
  done.
• 17:48
  Hi,
• 17:49
  I
• 17:49
  am
• 17:49
  Cheryl
• 17:50
  Frank
• 17:50
  and
• 17:51
  I
• 17:51
  am
• 17:51
  from
• 17:51
  Menorah,
• 17:52
  Ohio
• 17:53
  and
• 17:53
  I
• 17:53
  am
• 17:53
  a
• 17:53
  wedding
• 17:54
  and
• 17:54
  event
• 17:54
  planner
• 17:54
  at
• 17:55
  the
• 17:55
  Everly.
• 17:55
  One
• 17:56
  of
• 17:56
  the
• 17:56
  biggest
• 17:56
  highlights
• 17:57
  was
• 17:57
  just
• 17:57
  adding
• 17:58
  some
• 17:58
  razzle
• 17:59
  dazzle
• 17:59
  zazzle
• 18:00
  to
• 18:01
  the
• 18:01
  trends
• 18:01
  that
• 18:02
  are
• 18:02
  coming
• 18:03
  up
• 18:03
  and
• 18:03
  already
• 18:03
  happening
• 18:04
  and
• 18:04
  turn
• 18:05
  them
• 18:05
  into
• 18:06
  better
• 18:06
  options
• 18:06
  that
• 18:07
  work
• 18:07
  for
• 18:07
  our
• 18:07
  budgets
• 18:08
  for
• 18:08
  the
• 18:08
  brides
• 18:09
  and
• 18:09
  grooms
• 18:09
  that
• 18:09
  we
• 18:09
  have.
• 18:10
  Hi,
• 18:10
  I'm
• 18:10
  Eric
• 18:11
  Ocampo.
• 18:11
  I'm
• 18:11
  the
• 18:12
  Director
• 18:12
  of
• 18:12
  Business
• 18:12
  Growth
• 18:13
  and
• 18:13
  Success
• 18:13
  here
• 18:13
  at
• 18:14
  writbiz.
• 18:14
  We
• 18:14
  came
• 18:15
  to
• 18:15
  Wedding
• 18:15
  MBA
• 18:15
  to
• 18:15
  be
• 18:16
  able
• 18:16
  to
• 18:16
  connect
• 18:16
  directly
• 18:16
  with
• 18:17
  our
• 18:17
  clients,
• 18:17
  to
• 18:18
  be
• 18:18
  able
• 18:18
  to
• 18:18
  hear
• 18:18
  what
• 18:18
  it
• 18:18
  is
• 18:18
  that
• 18:19
  they
• 18:19
  need
• 18:19
  from
• 18:19
  us,
• 18:20
  to
• 18:20
  be
• 18:20
  able
• 18:20
  to
• 18:20
  streamline
• 18:20
  their
• 18:21
  business.
• 18:21
  And
• 18:21
  that
• 18:22
  SMS
• 18:22
  is
• 18:22
  vitally
• 18:23
  important
• 18:23
  to
• 18:23
  your
• 18:23
  business.
• 18:24
  It's
• 18:24
  been
• 18:24
  talked
• 18:24
  about
• 18:25
  in
• 18:25
  almost
• 18:25
  all
• 18:25
  of
• 18:25
  the
• 18:25
  talks.
• 18:28
  Hi,
• 18:28
  I'm
• 18:28
  Kate
• 18:28
  from
• 18:28
  the
• 18:28
  Wedding
• 18:28
  House
• 18:28
  in
• 18:28
  the
• 18:28
  uk.I'd
• 18:28
  be
• 18:28
  really
• 18:29
  open
• 18:29
  minded,
• 18:30
  maybe
• 18:30
  set
• 18:30
  yourself
• 18:31
  some
• 18:31
  goals.
• 18:31
  There's
• 18:32
  a
• 18:32
  lot
• 18:32
  of
• 18:32
  information
• 18:32
  to
• 18:32
  take
• 18:33
  on
• 18:33
  board
• 18:33
  but
• 18:33
  you
• 18:33
  can't
• 18:34
  do
• 18:34
  it
• 18:34
  all.
• 18:34
  So
• 18:34
  prioritize
• 18:34
  what
• 18:34
  you
• 18:34
  think
• 18:34
  is
• 18:34
  key.
• 18:36
  Hi,
• 18:36
  I'm
• 18:36
  Nikita
• 18:37
  from
• 18:37
  Guides
• 18:37
  to
• 18:37
  Brides.
• 18:38
  I'm
• 18:38
  the
• 18:38
  head
• 18:39
  of
• 18:39
  strategy
• 18:39
  there
• 18:39
  and
• 18:39
  we're
• 18:39
  from
• 18:40
  the
• 18:40
  uk.
• 18:40
  In
• 18:40
  this
• 18:40
  industry,
• 18:41
  it's
• 18:41
  quite
• 18:41
  oversaturated
• 18:42
  in
• 18:42
  certain
• 18:43
  aspects
• 18:43
  and
• 18:43
  if
• 18:43
  you
• 18:44
  can
• 18:44
  be
• 18:44
  different,
• 18:44
  if
• 18:44
  you
• 18:44
  can
• 18:45
  have
• 18:45
  a
• 18:45
  USP
• 18:46
  in
• 18:46
  some
• 18:46
  way
• 18:47
  that's
• 18:47
  going
• 18:47
  to
• 18:47
  help
• 18:47
  you
• 18:48
  stand
• 18:48
  out.
• 18:48
  I
• 18:48
  am
• 18:49
  Alison
• 18:49
  Hargreaves.
• 18:50
  I
• 18:50
  am
• 18:51
  the
• 18:51
  founder
• 18:51
  and
• 18:51
  director
• 18:52
  of
• 18:52
  Guides
• 18:53
  for
• 18:53
  Brides
• 18:53
  and
• 18:54
  Beyond
• 18:54
  Weddings.
• 18:55
  So
• 18:55
  I've
• 18:55
  been
• 18:55
  a
• 18:56
  couple
• 18:56
  of
• 18:56
  times
• 18:56
  in
• 18:56
  the
• 18:57
  past
• 18:57
  and
• 18:58
  always
• 18:58
  find
• 18:58
  it
• 18:58
  really
• 18:59
  valuable
• 18:59
  for
• 19:00
  keeping
• 19:00
  a
• 19:01
  step
• 19:01
  ahead
• 19:01
  of
• 19:02
  the
• 19:02
  latest
• 19:03
  trends.
• 19:03
  But
• 19:03
  it's
• 19:03
  also
• 19:04
  the
• 19:04
  most
• 19:04
  phenomenal
• 19:05
  opportunity
• 19:06
  to
• 19:06
  network
• 19:07
  with
• 19:07
  really
• 19:08
  ambitious
• 19:08
  businesses.
• 19:09
  Hello
• 19:09
  everyone,
• 19:10
  my
• 19:10
  name
• 19:10
  is
• 19:10
  Rachel
• 19:11
  Hadziak.
• 19:12
  I
• 19:12
  am
• 19:12
  the
• 19:12
  business
• 19:13
  development
• 19:14
  and
• 19:14
  Event
• 19:14
  manager
• 19:15
  at
• 19:15
  Newfield.
• 19:16
  So
• 19:16
  it
• 19:17
  is
• 19:17
  to
• 19:17
  learn
• 19:18
  the
• 19:18
  latest
• 19:19
  and
• 19:19
  the
• 19:19
  greatest,
• 19:20
  surround
• 19:21
  myself
• 19:21
  with
• 19:21
  like
• 19:21
  minded
• 19:22
  people.
• 19:22
  Hi,
• 19:23
  this
• 19:23
  is
• 19:23
  Shannon
• 19:23
  Underwood,
• 19:24
  the
• 19:24
  conference
• 19:24
  director
• 19:25
  and
• 19:25
  Vice
• 19:25
  president
• 19:26
  of
• 19:26
  the
• 19:26
  Wedding
• 19:26
  mba.
• 19:27
  We
• 19:27
  just
• 19:27
  had
• 19:28
  so
• 19:28
  many
• 19:29
  great
• 19:29
  attendees.
• 19:30
  We
• 19:30
  had
• 19:30
  over
• 19:31
  6,000
• 19:31
  people,
• 19:32
  which
• 19:32
  is
• 19:32
  really
• 19:32
  incredible.
• 19:33
  Our
• 19:33
  exhibits
• 19:34
  looked
• 19:35
  incredible.
• 19:35
  I
• 19:35
  really
• 19:36
  think
• 19:36
  our
• 19:36
  exhibitors
• 19:37
  brought
• 19:37
  their
• 19:37
  A
• 19:37
  game.
• 19:37
  Their
• 19:38
  booths
• 19:38
  were
• 19:39
  super
• 19:39
  decorated.
• 19:40
  They
• 19:40
  brought
• 19:40
  their
• 19:40
  best
• 19:41
  product,
• 19:41
  their
• 19:41
  best
• 19:41
  staffing
• 19:42
  and
• 19:42
  our
• 19:43
  classes
• 19:43
  were
• 19:43
  really
• 19:44
  unique
• 19:44
  and
• 19:45
  I
• 19:45
  love
• 19:45
  the
• 19:46
  topics
• 19:46
  that
• 19:46
  we
• 19:46
  had
• 19:46
  this
• 19:47
  year.
• 19:47
  You
• 19:47
  should
• 19:47
  come
• 19:47
  to
• 19:48
  next
• 19:48
  year's
• 19:48
  Wedding
• 19:48
  MBA
• 19:49
  because
• 19:50
  we
• 19:50
  are
• 19:50
  looking
• 19:51
  at
• 19:51
  always
• 19:51
  evolving,
• 19:52
  changing,
• 19:53
  doing
• 19:53
  new
• 19:53
  things.
• 19:54
  We're
• 19:54
  going
• 19:54
  to
• 19:54
  be
• 19:54
  doing
• 19:54
  more
• 19:55
  with
• 19:55
  hands
• 19:55
  on
• 19:56
  demos,
• 19:56
  which
• 19:57
  we
• 19:57
  did
• 19:57
  a
• 19:57
  little
• 19:57
  pilot
• 19:58
  program
• 19:58
  here
• 19:59
  this
• 19:59
  year.
• 19:59
  It
• 19:59
  went
• 20:00
  fantastic.
• 20:01
  So
• 20:01
  for
• 20:01
  next
• 20:02
  year
• 20:02
  we
• 20:02
  would
• 20:02
  absolutely
• 20:03
  love
• 20:04
  to
• 20:04
  do
• 20:04
  it
• 20:04
  in
• 20:05
  a
• 20:05
  bigger
• 20:05
  way,
• 20:05
  get
• 20:06
  the
• 20:06
  audience
• 20:06
  more
• 20:07
  involved
• 20:07
  with
• 20:07
  each
• 20:08
  and
• 20:08
  every
• 20:08
  presentation
• 20:08
  that
• 20:09
  we
• 20:09
  can
• 20:10
  and
• 20:10
  just
• 20:11
  see
• 20:11
  what
• 20:11
  they
• 20:11
  want
• 20:12
  to
• 20:12
  see
• 20:12
  for
• 20:13
  next
• 20:13
  year.
• 20:13
  Wedding
• 20:14
  MBA
• 20:14
  2024.
• 20:15
  You
• 20:16
  were
• 20:16
  amazing.
• 20:16
  I've
• 20:17
  taken
• 20:17
  away
• 20:17
  so
• 20:18
  much
• 20:18
  inspiration
• 20:19
  and
• 20:19
  I'm
• 20:19
  sure
• 20:19
  the
• 20:19
  other
• 20:20
  attendees
• 20:20
  have
• 20:21
  too.
• 20:21
  And
• 20:21
  hopefully
• 20:21
  if
• 20:21
  you've
• 20:22
  listened
• 20:22
  to
• 20:22
  this
• 20:22
  episode,
• 20:23
  you've
• 20:23
  taken
• 20:23
  away
• 20:24
  a
• 20:24
  little
• 20:24
  taste
• 20:24
  of
• 20:24
  what
• 20:25
  the
• 20:25
  conference
• 20:25
  is
• 20:25
  like
• 20:26
  and
• 20:26
  learned
• 20:26
  some
• 20:26
  things
• 20:26
  that
• 20:26
  you
• 20:27
  could
• 20:27
  also
• 20:27
  implement
• 20:28
  into
• 20:28
  your
• 20:28
  business.
• 20:29
  If
• 20:29
  you're
• 20:29
  thinking
• 20:29
  about
• 20:30
  going
• 20:30
  to
• 20:30
  wedding
• 20:30
  MBA
• 20:31
  in
• 20:31
  2025,
• 20:32
  the
• 20:32
  dates
• 20:32
  are
• 20:33
  already
• 20:33
  available.
• 20:33
  It
• 20:34
  will
• 20:34
  be
• 20:34
  happening
• 20:34
  next
• 20:35
  November.
• 20:35
  Reach out
• 20:36
  to
• 20:36
  me,
• 20:36
  let's
• 20:36
  chat
• 20:37
  and
• 20:37
  I
• 20:37
  can
• 20:37
  talk
• 20:37
  to
• 20:37
  you
• 20:38
  about
• 20:38
  how
• 20:38
  to
• 20:38
  get
• 20:38
  the
• 20:38
  most
• 20:39
  out
• 20:39
  of
• 20:39
  the
• 20:39
  conference
• 20:40
  and
• 20:40
  how
• 20:40
  to
• 20:40
  get
• 20:40
  your
• 20:41
  tickets.
• 20:41
  I'll
• 20:42
  see
• 20:42
  you
• 20:42
  next
• 20:42
  time.