What Are the Major Differences Between PPC Ads on Mobile and Desktop? | Ep. #439

Marketing School - Digital Marketing and Online Marketing Tips · Oct 13, 2017 · 6m

In Episode #439, Eric and Neil discuss the major differences between PPC ads on mobile and desktop. Tune in to learn what you need to consider when creating a well-executed ad and the value of testing the experience on every single device.

Time Stamped Show Notes:

00:27 – Today’s topic: What Are the Major Differences Between PPC Ads on Mobile and Desktop?

00:37 – You get less text in mobile because of its limitations

00:50 – Mobile costs are cheaper

01:15 – You’ll see less snippets or other information with mobile ads

01:35 – When you’re doing mobile-based ads, you need to fine-tune your…