Agentic AI and the new delegation of consumer choice
New research by PHD and WARC explores the scale, timeline and implications of agentic AI for the wider marketing ecosystem. PHD's Rohan Tambyrajah and WARC's David Tiltman join Anna Hamill to discuss the implications for marketing as decision-making increasingly evolves from human consumers to machine intermediaries, including the 'Four Modes' frameworks, and key recommendations to navigate this new dynamic. Read 'From abundance to agents: How the delegation of choice is transforming marketing' on WARC…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.