SEO Tactics from the Frontline: Real User Behavior in AI Overviews - Part 2 of the UX Study Analysis

The Near Memo · May 21, 2025 · 24m

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Welcome to Part 2 of our deep dive into the most revealing SEO and UX research of 2025.

In this episode of the Near Memo podcast, Greg Sterling, Kevin Indig, and Eric Van Buskirk break down how users actually interact with AI Overviews on Google—and what that means for your SEO strategy moving forward.

00:55 – “Trust over Traffic: The SEO Paradigm Shift”

02:10 – “SEO as Traffic Cop, Not Traffic Driver”

03:33 – “Reddit, YouTube & Beyond: Tactical SEO Musts”

07:20 – “Google Killed the Small Guys”

09:05 – “Google’s Fear-Driven Strategy”

11:14 – “Redefining SEO Inside the Org”…