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How Estee Lauder Built a Luxury Beauty Empire on Prestige and Scarcity
In this episode of The CEO Diary, Lucas and Luna unpack the strategy behind Estée Lauder's dominance in prestige beauty. They focus on the company's distribution playbook: how La Mer, Clinique, and MAC maintain scarcity by restricting sales to department stores and specialty retailers, avoiding mass-market channels. They discuss the 2024-2026 shift toward direct-to-consumer and the challenge of keeping luxury aura alive online. The hosts also examine Estée Lauder's China exposure, where counter-cyclical beauty spending has been a bright spot, and the recent CEO succession from…
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