eCommerce, Clearly | Episode 8: Inside India's Jewellery E-commerce Engine
A few weeks ago, I ordered a piece of jewellery from GIVA.
What I expected was a beautiful product.
What I didn’t expect was a two-day delivery, OTP verification, seamless communication and an experience that felt remarkably similar to ordering from Amazon.
That one purchase sent me down a rabbit hole.
I spent the next few weeks studying India’s jewellery ecommerce industry—not from a marketing lens, but from an operator’s perspective.
In this episode of eCommerce, Clearly, we reverse engineer how some of India’s leading jewellery brands, including GIVA, BlueStone, CaratLane, Candere and…
The skinny
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