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How LEGO Rebuilt Its Brand Brick by Brick
In this episode of Marketing Made Simple, Lucas and Luna explore how LEGO staged one of the most remarkable brand turnarounds in modern marketing history. Facing near-bankruptcy in 2003, LEGO doubled down on its core product, rebuilt its community, and embraced co-creation without losing control. Lucas unpacks the 'LEGO Idea' strategy, the role of AFOLs (adult fans of LEGO), and how the brand turned a potential crisis into a lasting cultural phenomenon. He shares specific examples like the LEGO Ideas platform and the company's disciplined approach to licensing. Luna questions…
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