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The Most Impactful Marketing Article Neil & Eric Read for 2020 | Ep. #1382
In episode #1382, we are going to talk about the most impactful marketing article that we have read for 2020! That's right, we each share the most valuable piece of content for marketing we have encountered this year. We describe the experience spectrum and making better content before diving into one-time offers and how to improve your up-sell strategy.
TIME-STAMPED SHOW NOTES:
[00:25] Today’s topic: The Most Impactful Marketing Article that We Have Read for 2020.
[00:35] The experience spectrum and the overload of garbage content.
[03:02] One-time offers and making money through up-sells…
The skinny
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