Farming for Flavor: How Maker’s Mark Is Scaling Regenerative Agriculture

Journey To Regeneration · Feb 19, 2026 · 41m

In this episode of Journey to Regeneration, Christopher Marquis speaks with Rob Samuels, eighth-generation whiskey maker and Managing Director of Kentucky bourbon brand Maker’s Mark, about embedding regeneration at the core of a global business. Samuels explains how Maker’s Mark connects its stewardship of soil health, grain varietals, water stewardship, and American white oak forestry directly to flavor and product integrity. The conversation explores the company’s transition to regenerative practices across 50,000 acres of partner farmland, and its investment in mapping the genome of…