Latest / The SmallBizChat with Melinda Emerson / Hit It Or Quit It with Leticia Crippen and Reid Holmes

Transcript

Hit It Or Quit It with Leticia Crippen and Reid Holmes · The SmallBizChat with Melinda Emerson

• 0:02
  321.
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  Lift off.
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  Ending small business failure.
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  Welcome to the Small Biz Chat podcast with the number one small business expert, Melinda
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  Emerson.
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  Melinda's goal is to end small business failure, and she'll give you the information
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  you need to succeed and live the life you dream of.
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  Now here's your host, the smallbizchat lady herself, Melinda Emerson.
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  Have you subscribed to the Small Biz Chat podcast?
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  Well, it's time.
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  Every Wednesday, we offer listeners bite sized actionable tips to start and grow a successful
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  small business.
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  In just 20 minutes or so a week, you can get a ton of insight and resources to propel your
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  business forward.
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  Be sure to subscribe to the Small Biz Chat podcast today.
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  Welcome back to the Small Biz Chat podcast.
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  I'm Melinda Emerson, your host, America's number one small business expert.
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  And it's time for our favorite segment on the Small Biz Chat podcast.
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  We call it the hit it or quit it panel.
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  Now here's how it works.
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  Each and every guest is asked the exact same question.
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  You only have 30 seconds to answer.
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  And if you do not answer in 30 seconds, you get the cowbell.
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  I don't wanna give you that.
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  So what you do is not repeat somebody else's answer.
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  So if somebody takes your answer, you gotta go back to the drawing board, okay, and come up
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  with something else.
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  So I'm gonna invite my guest back, Leticia Crippen and Reid Holmes, And I'm going to
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  participate today too to make it fun.
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  And so we are going to talk about, we're going to talk about hit or quit it.
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  So our first question for the day, and I'm going to come to you, Leticia, first because
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  you've been on ICE the longest.
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  So what is your favorite podcast?
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  Favorite podcast, what do you got?
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  Well, I have to be honest, Melinda.
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  It's the small biz check podcast.
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  The amount of knowledge that I get from this podcast is just phenomenal, and I love sharing
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  with other people what I've learned, so I'm gonna say Small Biz Chat podcast.
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  Well, gold star for you for kissing up
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  for me.
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  I appreciate it.
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  It's the truth.
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  It's the truth.
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  You've been doing it a long time.
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  We have almost 300 episodes, so I really do appreciate that.
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  We have thousands and thousands of fans, so I'm I'm grateful to hear you say that.
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  Alright, Reid.
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  What is your favorite podcast?
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  It's called How I Built This, and it's, it's a podcast from I'm sorry.
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  I can't remember where it's from, but it's it's basically interviews with people who started
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  businesses and, you know, have and are probably pretty well known now and are are reasonably
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  successful.
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  And this is everything from, you know, that he interviewed a woman who, was lived in Texas and
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  started making muffins and built a $1,000,000 business making muffins.
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  And, and then and then you got the big ones like I'm gonna run out of time, but there are
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  the big ones.
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  It's really cool.
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  It's a great podcast.
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  Are you talking about the podcast with Guy Raz?
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  Yes.
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  That's it.
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  Yeah.
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  So you just took mine, but oh, shoot.
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  Okay.
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  So this is really funny.
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  So another podcast that I really like is Hidden Brain from NPR.
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  I like Oh,
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  that's a good one.
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  A little bit of a a data nerd, so I actually like Hidden Brain.
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  But I was gonna say, How I Made This by Guy Raz.
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  That's really funny that you took mine.
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  I have to give myself the cowbell.
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  Anyway alright.
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  Next question.
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  Reed, I'm gonna come to you first this time and then you, Leticia.
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  What is your favorite business app?
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  Favorite business app?
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  You know, as we talked about, I've left the corporate world, and I'm on my own now.
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  And so I have to say I've been, very, very happy with the Intuit app for, you know,
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  managing business finances and things like that.
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  Okay.
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  So so QuickBooks, is that what you're talking about?
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  Yeah.
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  That's it.
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  QuickBooks.
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  I, I know it is Intuit.
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  I I don't know why that's the only name I remember.
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  But, yeah, QuickBooks.
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  Well, Intuit bought it.
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  So yeah.
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  I mean Yeah.
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  Yeah.
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  But yeah.
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  QuickBooks.
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  I guess that's as good as any.
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  No.
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  I mean, it allows you to go, you know, or use your phone.
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  You you know, it's it's all in a cloud.
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  So it's it's, it's a really easy way to kind of manage taxes, manage accounts, that kind of
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  thing.
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  Mhmm.
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  Alright.
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  Leticia, what's your favorite app?
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  So I love Asana.
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  It really allows me to just manage my projects with my team and cross collaborate on things.
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  It the it's very user friendly.
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  I love the user experience.
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  It's I just love using it as a project management collaboration tool for creatives at
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  the very least.
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  Great.
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  Great.
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  It's good.
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  Project management tools are always great.
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  My favorite app is actually a scheduling app that I use.
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  It's called Mixmax.
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  And I love it because I have Calendly too, but I actually use Mixmax a lot more because if I
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  want to give somebody options for 3 different dates on my calendar, I can shoot them to them
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  in an email and whichever one they click on goes on their calendar and on mine.
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  And I love this app.
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  There's a lot more, marketing automation functionality to it, but the main function that
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  I use it for is actually scheduling.
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  And I love it.
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  Alright.
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  Next question.
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  Reed, I'm coming to you first for this one.
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  What is your favorite old school marketing tip?
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  What is my favorite old school marketing tip?
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  I think it's, don't tell people how good you are.
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  Tell people how good you can make them.
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  I like that.
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  Mhmm.
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  Leticia, what do you got?
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  So I I love word-of-mouth is, like, just my golden rule for getting information out there,
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  getting your business out there.
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  So I always say, tell anyone who would listen about your business.
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  I made so many connections by just sharing with people what I do, and then they, you know, lo
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  and behold, need services, or they know someone else that needs services, and I'm just that
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  word-of-mouth and connection has just always really helped bring in, business for me.
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  So I just think it still works like a gym.
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  Well, I would say my favorite old school marketing tip is pick up the phone and call
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  somebody.
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  It's amazing.
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  We all want to hide behind all this technology and and and I love LinkedIn.
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  Right?
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  You know, but I feel like the whole goal of social media has got to be to book a call.
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  Like, book a call.
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  That like, the magic happens over the phone.
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  And so I'm a big fan of of phone calls.
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  Alright.
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  Last question.
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  Leticia, I'm coming to you first this time.
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  What is your best business book you've ever read?
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  So the year of yes by Shonda Rhimes.
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  She is my favorite godmother in my mind, renowned producer and executive, and it it's
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  about women in business in a way and just how she lives in her truth and talks about how she
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  grew in, from writing to being an executive producer has really guided me in my director
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  and producer journey.
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  Love it.
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  Alright, Reed.
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  What do you got?
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  What's your favorite best pick of book you ever read?
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  That's a really good question.
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  I'm scrolling through my I'm scrolling through my audiobooks on Audible.
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  But, gosh, there's a lot of them.
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  I you know, you you made me think, Laeticia, of a book by, Tina Fey called Bossypants.
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  And it's not necessarily a business book, but what it taught me is the beauty of, improv and
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  how improv is a great way to kind of work with have the power of possible, the power of of of,
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  yes, yes, and.
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  I mean, that's kind of the secret to improv.
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  So I've I've kind of really internalized that.
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  And, I also recently read a book about Richard Branson called The Virgin Way.
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  And, you know, I a big I love these kinds of books that that I mean, it's kind of a 300 page
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  version of how I built this.
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  Right?
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  So, so I love those books because you find little things that you can you can do and learn
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  from those things.
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  So in those books.
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  And my favorite book is 10 x is easier than 2 x by Dan Sullivan.
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  I am a bibliophile.
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  I love books.
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  I have books all around me, audible everywhere.
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  But that book has been the most impactful for me in the past year.
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  And I change my favorite book, like, every 6 months, but I've been holding on to Dan's book
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  for a while.
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  So I love the book.
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  I've listened to it 2 or 3 times, and I've read it.
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  It's awesome.
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  It'll change your business perspective, and and and it'll change your life too.
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  And it's just a great read.
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  So I thank you both so much for being on this edition of the Small Business Chat podcast.
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  I thank you.
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  If you all are interested in getting help with your videos, you wanna talk to miss creative
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  strategist herself, Leticia Crippen.
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  You can reach her at touchmgmt.com.
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  You can also if you are interested in getting a brand consultant to work with you, Reid Holmes
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  has a brand new book out called Appreciated Branding.
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  Be sure to grab a copy of his book on Amazon.
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  It is a great book.
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  I've read the first few chapters, and it is amazing.
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  So go and grab this book.
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  And thank you all for joining me for another episode of the Small Biz Chat podcast.
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  If you're thinking about taking your business to the next level and you're a woman
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  entrepreneur, I have the thing for you.
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  You need to go and check out Small Biz Lady Academy.
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  It's our monthly membership site for women entrepreneurs.
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  If you're just starting or if you're ready to grow, we have an amazing platform we put
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  together of 16 years of my best content.
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  And guess what?
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  All of our content is available in English and Spanish.
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  So to my Latino sisters out here, I got you too.
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  So head over and check out smallbizladyacademy.com.
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  And with that, I will leave you with this.
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  When it comes to business and life, you never lose.
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  You either win or you learn.
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  God bless everybody.
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  See you next time.
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  Thanks for listening to the Small Biz Chat Podcast with Melinda Emerson.
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  Subscribe to this podcast wherever you listen to podcasts, and join us next Wednesday for
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  more fantastic information and interviews.
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  You can find more sources and small business success strategies by visiting Melinda's
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  website, succeed as your own boss.com.
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  Thanks again for listening, and we'll see you next week.