Why Value Should be the Chief Revenue Officer (CRO) Focus
The research is clear, that one of the differentiating characteristics of top performers compared to “middlers” and laggards, is that the top performers excel at Value Selling. Why is Value Selling such a key performance characteristic today, especially for growth stage organizations?
In this conversation we grab a coffee with experienced growth-stage CRO and sales performance expert Sherri Sklar, to discuss the imperative to transform from a product-led to value-centric commercial approach.
We outline the challenges to change, and discuss in detail her 7 C’s for value program success.
The skinny
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