DTC Podcast | Ep 637: “Find Them Now, Sell Them in November”: Pilothouse’s 8-Week Black Friday Prep Playbook
https://directtoconsumer.typeform.com/DTC-Brand?utm_source=podcast-637&utm_medium=podcast Subscribe to DTC Newsletter – https://dtcnews.link/signup pilothouse.co Every year around this time, Eric and Jacob record some version of this episode. This is their seventh Black Friday together, and the through-line hasn’t changed: brands sprint through summer, look up at the end of October, and realize the Halloween sale and Black Friday are on top of them with none of the groundwork done. If you run meaningful spend on Meta, this is the checklist to work through before the CPM…
The skinny
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