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How to use behavioral science to best target your buyer and market to them
Most brands are trying to persuade people instead of understanding what actually makes them care. Kevin Perlmutter shows why the real competitive advantage is emotional insight—and how the brands that win are designed around how people want to feel. Carol Schultz sits down with Kevin, founder and chief brand strategist at Limbic Brand Evolution and author of Brand Desire, to unpack why traditional brand strategy often misses the mark. Kevin explains how his work in neuroscience and behavioral science reshaped the way he thinks about customer motivation, loyalty, and messaging—and why…
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