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They Built It for Romance. People Chose Friendship | Kyle Venn
When Yik Yak matched thousands of students for a three-week experiment, the team expected almost everyone to want romance. What people actually reached for says something about all of us.In this clip from Connected Conversations, Kyle Venn, CEO of Yik Yak, walks Elena Petrova through a friendship-and-dating matching feature the team ran across a platform of about two million students. The part people used most was not the romantic match. It was the search for friends. One group matched on a shared love of baking, and by Kyle's account sent a thousand messages in two hours, revealed who they…
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