Dava Guthmiller: The Key to an Empathetic Brand

The Empathy Edge · Mar 30, 2021 · 30m

How do you actually use your assumptions, experiences, and messaging to create a brand that truly connects with and speaks to people? Today Dava Guthmiller and I are going to tackle that very question. Dava is a believer in connections - what connects people with brands, eaters with foods, businesses with environments, creativity with the process, and communities with each other. We talk a lot about the creative process, the emotion behind all forms of creativity, and the role of empathy in the creative process as well as in connecting with your audience, be they consumers, constituents, or…