From The Experience Economy to The Transformation Economy / Joe Pine / Ep. #246
A few months ago I finally hit a major milestone...
After years of putting it off, I finally started taking golf lessons.
Jasper, my coach (or "pro" as they say in the golf world), has been helping me develop a proper swing. But being me, I just can't help but look at Jasper through a service design lens.
What is he actually selling me? Or better yet: what am I actually buying?
Right now, I pay by the hour. That buys me Jasper’s time and a bit of grass to practice on.
But what if I didn’t pay for the service, which is just time well saved, but rather for the outcome?
What if Jasper promised…
The skinny
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