Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / Fave Hits: 6 Quick Questions with Cyndi Ramirez-Fulton Founder of Chillhouse (Part 2)

Transcript

Fave Hits: 6 Quick Questions with Cyndi Ramirez-Fulton Founder of Chillhouse (Part 2) · Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

• 0:00
  Hey there, I'm recording this quick message to let you know that for the next few episodes, we'll be playing some of our favorite hits from the past year while we knuckle down on some very new exciting things we have in the works. If you missed these the first time around, they are so good and packed with so many learnings. And if you love them, remember to share with us on social media because we love it when you do that. Enjoy. Welcome back. Here are the six quick questions.
• 0:38
  So question number one is, what's your why? Why do you do what you do? I do what I do because I create experiences that I love.
• 0:48
  want for myself. Truly, there's nothing that I've done that I wasn't like, I need this. So my why is to create a better lifestyle for myself, as selfish as that sounds. Because I know if I'm creating a better lifestyle for myself, I'm creating a better lifestyle for other people in our community. So true. So true. Question number two is what do you think has been the number one marketing moment that's made your business pop?
• 1:16
  We've had so many random ones. I mean, we haven't had like Justin Bieber poster tips or anything like that. But we were on the Today Show not too long ago. The editor-in-chief of Allure, Michelle Lee, she talked about our tips so that we saw like our traffic and our sales spike incredibly high like that one day, which was really cool. So I guess that was the last one that we felt was like a big, big success for us.
• 1:43
  Hmm. That's a good one. Yeah. Question number three is where are you hanging out to get smarter? What books are you reading? Podcasts are you listening to or newsletters that you're subscribing to? I haven't been listening to too many podcasts to be completely honest. I've been a little consumed with, with work and all that, but yeah, I mean, I love listening in the past. I've loved listening to a lot of podcasts, obviously how I built this, my second life, you know, podcasts like yours. Yeah.
• 2:11
  I'm finding that I'm getting smarter weirdly through like, this may not sound that smart, but content like TikTok and like really random content that just I end up landing on. I think the algorithm is getting smarter and smarter and they're realizing I don't necessarily need the fluffy stuff and I'm starting to actually learn a lot in very bite-sized content, which for me works right now. So yeah, I've been getting fed a lot of like,
• 2:41
  five tips to do this, or here are some tricks for this platform and, or here are some, you know, whatever the content may be. And I'm saving a lot of that. And we're talking a lot about like a lot of these things that I'm learning and we're all learning around the office, AKA our Google Hangouts. So I'd say that right now, and I'm not always on Clubhouse, but I'm starting to become more curious. And I end up on chats every now and then that are very smart and
• 3:10
  Obviously, I follow really interesting people on there. So I like the idea of Clubhouse. I haven't fully like sucked the Kool-Aid yet, but I do think there is a lot of value to be found there as well.
• 3:21
  I feel the same about Clubhouse. I haven't totally nailed it yet. But when I'm like poking in and out, I have received some cool value from like other cool speakers. But when it comes to TikTok, I am so obsessed. And I literally also just think to myself, I learned the craziest stuff. Like just before I saw this video and it was like, hey, here's the best way to clean your blender. Like after you make a smoothie, you just put the dishwasher liquid in it and turn it on.
• 3:46
  And it cleans it and then you just rinse it out. It like zhuzhes it all up. So it takes all the fruit off the side. And I was like, shut up. This is the coolest thing. That's what I'm saying. I mean, we don't have to be learning. I don't know the craziest stuff, you know, from these like long podcasts or anything. I mean, of course, I think there is a difference if you really need to hone in on a skill.
• 4:06
  then there are good places to do that. But on a day-to-day, I feel like we are getting a lot of that content on the socials that we're already on. And we're like digesting a combination of really fun, easygoing, lighthearted stuff, but then also like tangible tips on how to do things that we never even knew we needed. Or, you know, or how to grow our socials or whatever it is that we actually do need. So I love that about...
• 4:33
  just what the algorithm's doing, which I know I shouldn't like the algorithm, but in a way I'm like, keep doing this. I'm into it. Yeah, me too. Me too. Question number four is how are you winning the day at the moment? What are your AM or PM rituals that keep you feeling happy and successful and motivated?
• 4:53
  My best days are really the days that I go to sleep early. I know it sounds like so like typical, but it's the days that I go to sleep early and I wake up early and I hang out with my baby. I have like a solid like hour with him and I actually like have a bit of a routine with him and then feed him and then also kind of like feed myself and my husband were, you know, it just, that to me, that whole sort of baby cooking breakfast, drinking like your matcha in the morning, I never knew I'd have that.
• 5:22
  To be completely honest, I was always like prior to having a child and prior to the pandemic where we were running to the office, it was like I'd get out of bed at like nine o'clock and then I was like out the door and then I barely make it to the office by 10. It was always just like a rush. And it's so nice to actually like go to sleep early and wake up and have like a normal night's sleep every now and well. It's not always because we still have a baby that's six and a half months old.
• 5:45
  course. So it's not, it's not perfect every day, but the days that it is, it feels so good. And those are always the days that I'm the most productive and I get a lot done and I feel really good about our life, you know, what we've built and having that moment to ourselves. And I,
• 6:00
  Similarly, it's crazy. I never thought I would say this stuff, but we like put them down at seven and like we, you know, pop open a bottle of wine and my husband cooks and we throw on a movie or a TV show and that's it. And like we just chill and we have like a very normal, nice night in. And of course, I love to dine out and all that, too. But I always find that those days are just the best when things are just calm around the house, you know, and I just feel so relaxed. Cozy. Yeah.
• 6:30
  Totally cozy. Question number five is if you only had a thousand dollars left in your business bank account, where would you spend it? I probably spend it on gifting when it comes to just making sure that we don't die as a business. And where would I spend my marketing dollars on? Just like where's the most important use of a dollar for you guys?
• 6:55
  I mean, if I'm trying to survive and get our sales back up, which is what I'm thinking of it in this capacity, it would be towards making sure I'm working with the people that we already have in our network, our community, gifting people that I know can amplify our products and our services.
• 7:13
  and begging them to help us out so that we don't go out of business. I think that's the biggest thing, like use the people that already love you and care about you in those moments. That was the first thing we did during the pandemic. We're like people, community,
• 7:28
  We need you. And they came through for us. So always look to the people like right in front of you. And of course, like people with the bigger audiences to help you get back on your feet. That's we've had to do it already. We didn't have a thousand dollars in our bank account. We had more than that, but we certainly have had to think that way in the past. Totally. Getting the people who really are already cheerleading for you.
• 7:51
  And last question, question number six is how do you deal with failure? What's your mindset and approach when things aren't going so well?
• 8:00
  I luckily have a pretty good outlook on failure. I failed multiple times. I don't come from much. I mean, this is my first business that if we failed, it would definitely be like, but I look at like individual little failures inside within like launches or within certain initiatives that we have going on. If they didn't really pop off, it's like, oh,
• 8:21
  okay, we tried it. So I look at failure like it's fine to test it. Of course, test whatever you think is going to work. And if it doesn't land, then now you know. And it's always a game of trial and error. I mean, Chill House is one company, but I like to think that we have a bunch of mini companies happening within our day-to-day just because we have so much going on and all these launches could be individual companies on their own. So yeah, I mean, I think certainly like,
• 8:51
  Never get so emotionally attached to something is, I think that's super important because when you do, that's when it failure hits you the hardest and,
• 9:00
  I think they're always going to things knowing that there could be a possibility that it doesn't pop off. But a lot of times you just kind of like end up learning and knowing what will work and what won't for your company. So I hope that we don't have any failures moving forward, but we have and we just kind of learn and grow. I really love that. What you just said about don't get too attached, too personally attached to something in case it doesn't work. I think that's a really great insight and a good thing for people to keep in mind.
• 9:29
  Yeah. Cindy, thank you so much for taking the time to be on Female Startup Club today. I have loved chatting with you and I am such a cheerleader of everything that you've been doing. So I will be following along and watching all these exciting launches. You're so sweet. Thank you. I'll have to get you some tips. Even though we're not available out there yet, I'll make sure we get you some. Thank you.
• 9:59
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 10:23
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 10:46
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that. Thank you.
• 11:01
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 11:26
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 11:48
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.