The Sports Tech Boom: Startups, Data & the Future of Sports | Sterling Mack from Sports Tech Atlanta

What’s really happening behind the scenes in sports?

Startups, data platforms, AI, and founders are reshaping the industry faster than ever.

In this episode, I talk with Sterling Mack, founder of Sports Tech Atlanta, about the rise of sports tech and where the biggest opportunities exist.

We dive into:

• Sports tech startup trends

• Investment and funding in sports

• The real challenges of building in sports

• How to break into the industry

• The future of innovation across leagues and teams

The skinny

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