50MM Special | Who is the most marketable athlete on the planet today?
Who is the most marketable athlete on the planet today? What makes one athlete more marketable than another? How should the term ‘marketability’ be defined? What do brands look for when aligning with an athlete?
SportsPro has been asking itself such questions every year since it first released its annual ranking of the world’s 50 Most Marketable Athletes in 2010. The process of answering them has sparked some interesting debates and a constant reevaluation of what it means to be marketable at any given time.
In this special episode of the SportsPro Podcast, released to coincide with the 13th…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.