What Runs First? How to Prioritize Your Marketing | Ep. #648

Marketing School - Digital Marketing and Online Marketing Tips · May 10, 2018 · 10m

In episode #648, Eric and Neil discuss how to prioritize your marketing. Tune in to hear what you should be doing before anything else.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: What Runs First? How to Prioritize Your Marketing

[00:50] If you are improving every week by 1-2%, this means you are improving by 50% per year, which is a good place to be,

[01:16] Look at the funnel first: you can see in Google Analytics what’s working and what isn’t.

[01:41] From there, you can determine what to focus on.

[01:57] Look at what’s causing the biggest drop-off and run AB tests.

[02:38] If you…