Latest / The One Small Change Podcast
Making Profitable and Purposeful Decisions
In this episode of One Small Change, Yvonne McCoy welcomes Beth Johnston, a dynamic sales trainer with over 35 years of expertise, to share how a seemingly small decision led to a profound transformation in her professional journey. The conversation dives deep into the universal nature of sales, the importance of identifying and standing in your unique value, and busts common myths and blocks entrepreneurs — especially heart-centered women — face around profit and selling. The guest also shares practical advice for building trust, communicating authentically, and reframing selling as serving…
The skinny
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