34. The Evolution of Digital Sales Strategy
In this episode of the B2B Sales Trends podcast, Harry Kendlbacher, CEO of Global Performance Group, interviews Gareth Jones, CEO of Oxygen, to unpack the transformative journey of digital sales. This episode offers a deep dive into Oxygen’s successful strategy of integrating marketing, sales, and customer service operations with HubSpot, leading to high customer retention and an impressive NPS score. Listeners will explore the pivotal role of evolving digital tools and AI in reshaping sales strategies, the importance of a robust tech stack, and the impact of core company values on sustaining…
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