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#154. “Act like a shepherd”: The importance of messaging buy-in with Steve Earl
Throughout 2025, we’ll be exploring the path towards Presentation Excellence. One of the first steps to achieving such rare air is getting messaging buy-in. Without it, messaging adaption can never happen and it will have a huge impact on presentations throughout your organization.
Steve Earl, Executive Director of GhostRanch, has a rich enterprise tech background which afforded him the experience of “selling” messaging buy-in first-hand.
He shares 3 vital tips if you have also found yourself in these shoes, wondering how best to walk: 1) Think like a sales person 2) Communicate like it’s a…
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