Latest / Five Star Life with Coach Seth

Stop Making Excuses: How Frankie Built a Business at 12
What’s stopping you from reaching your potential?
In this episode of Five Star Life, Coach Seth sits down with 12-year-old Frankie Martinez, a young man who is redefining what it means to "thrive." What started as a simple 4-H project in a backyard garden has evolved into Frankie’s Spicy Farm—a fully FDA-approved hot sauce company with a nationwide reach.
Frankie isn't your average seventh-grader. He’s navigating sophomore-level biology, playing competitive soccer, and managing a scaling business—all while voluntarily limiting his own screen time. Coach Seth and Frankie dive into the…
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