Comms lessons from the ultimate crisis, a podcast sponsored by Real Chemistry
The importance of scientific communications has never been more evident as it is now. A major reason stems from the myriad comms pitfalls that appeared during COVID-19, particularly the early days.
From real-time information challenges to opinions being misinterpreted as fact, Real Chemistry’s Jennifer Gottlieb dissects the root of the COVID-19 comms problems that kept leaders such as her so busy from the get-go.
When she confronts a particularly difficult scenario, one of the first questions she asks – Is this a crisis or a PR crisis? Knowing that answer impacts the response tremendously…
The skinny
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