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Guest Hypnotist Rich Guzzi on The Future of Hypnosis · The Hypnotist

0:05
Welcome to The Hypnotist, the show that gives you inside
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access to cutting edge hypnosis with real clients facing genuine
0:13
issues. Brought to you by the
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hypnotherapist, Demanded by celebrities, CEOs and even
0:18
royalty. Adam Cox.
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These recordings took place live from Evans Clinic in London's
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world famous Harley Street, so get yourself comfortable and
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enjoy today's episode of The Hypnotist.
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Hi, it's Adam here and welcome to today's episode of The
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Hypnotist. Unfortunately, I'm not going to
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be your hypnotist today. I'm actually blessed to have a
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guest hypnotist. Rich Guzzi, welcome to the show.
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Adam, how's it going, my man? Really good.
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Indeed, really good, so rich. You are a bit of a legend in the
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hypnosis world. But I'm curious because I don't
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actually know how you started out as a hypnotist and how you
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got to your kind of such acclaimed levels of of kind of,
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I would say status and and and kind of influence within the
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industry. So tell us, how did it all begin
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for you? I was a regular comedian first,
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so I would just do stand up comedy shows around the country.
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And I was doing OK and it wasn't, you know, it wasn't.
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I was a headliner, but not a big name.
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I'm playing this club in New Jersey and I was living on Long
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Island. So you, you leave way early.
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Of course there's a traffic situation.
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If you get there late, you know, you, you missed the gig.
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So you always leave super early. So you get there early and I
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grab something to eat before the show starts because you get
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there early a lot of times. So I'm talking with the club
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manager, this lady Sandy Depurna.
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We were friends for a long time. And she says, Rich, how you
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doing? I'm like, OK, we're just
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chatting up. She says, hey, did you hear, did
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you hear Otto and George on the Howard Stern show this morning?
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Now, Otto and George was this dirty puppet act.
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He had this. It was a really filthy puppet.
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And I did, I, I had watched, you know, listen to the show that
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morning and I said, yeah, he went out of control.
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She says, yeah, you know, Ed Rodriguez, who was the owner of
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Rascal says, yeah, I had a fire, Otto and George, because he was
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putting, you know, he was very, very racist.
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There was a racist puppet, by the way.
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It was a very racist puppet. So I got a had a fire, Otto and
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George, his managers with him, this guy Joe Miller, because I
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had to fire all Joe Miller's acts.
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So I got AI, got AI, even had a fire.
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Poor Denny Moore, the hypnotist. So I got to find another
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hypnotist, and I was just joking around.
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All I said was why? I can do the hypnotizing show
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for you. She goes, you can do the
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hypnotizing show. I said, yeah.
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I said I do the psychic guy. I can do the hypnotizing thing.
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I just do this psychic bit in my act.
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Remember John Edwards, the psychic guy where he would do
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the crossing over and talk to the dead people?
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I used to do a mock psychic bit in my comedy act.
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I said, yeah, I do the psychic thing.
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Hypnotize is the same thing. She says, OK, takes me in the
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back, opens the book up. She says there's the week.
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I said I got the week open and it pays three times the money I
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would normally make. I guess the hypnotizing guy made
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a lot of money. So I'm like, OK, I'll take the
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gig. I drove home that night back to
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Long Island saying, well, better learn how to do the hypnotizing
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show. So I knew nothing about
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hypnosis. So I, I buy this book and I'm
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reading the book and I'm like, man, this is all nonsense.
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I'm in big trouble here. You know, I'm in big trouble.
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So now I'm practicing all the stuff from the book after my
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regular comedy shows. I'm, I'm hypnotizing people at
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the bar, you know, trying to practice all this stuff.
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And I'm like, meanwhile, I have six weeks to prepare, by the
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way, and if this thing goes bad, it's going to be really bad,
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'cause it's a big venue and it's got a lot of notoriety here.
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I have to do a practice show and figure out, yes, I got to get
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all these pieces of the puzzle to work.
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So I do a practice show in a place where if it goes belly up,
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nobody's going to find out about it.
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Like, never work in Muskegon, MI ever again.
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That type of situation. So the guy ends up selling $5
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tickets for the show and there's like 300 people there.
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I do the first show and it actually worked.
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And I'm like, Oh my God, this is real.
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I actually hypnotize people. This is incredible.
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I did a second show in Altoona, PA.
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So I have two under my belt now. Rascals comes along six weeks
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later. So I'm like, OK, who shows up
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the first night? Danny Moore, the hypnotist and
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his manager. So I'm like, that's what now?
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And listen, I, I look back in retrospect, it's a smart move
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because they figure I, I stink up the stage, they save the day,
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get their gig back. It makes sense.
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So, but now I'm nervous. I'm, I'm never nervous on stage.
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But now I'm like, these guys know what they're doing.
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I don't. So I'm like, here's the plan.
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I'm still a great comedian. I'm gonna do 15 minutes of my
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best material, warm the crowd up, get them laughing hard,
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bring as many people on stage as possible to hypnotize whoever
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gets hypnotized. That's the show.
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All right, Goodness. That's exactly what I do 15
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minutes. I hit the crowd hard.
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I bring like 20 people on stage. We're all sitting all over each
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other. Four people end up getting
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hypnotized out of 20, but there were four good ones.
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It's it was a numbers game and that was enough to do the show.
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They left the middle of the show.
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They said he's got it. And my confidence grew.
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I did 7 shows that week at the at the venue.
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She hands me a check for three, $3000.
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I've never gotten paid $3000 before to do a gig.
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And I'm like, man, this is amazing.
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I just thought I went home back to Long Island on Monday.
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I go when I go to bank. I cashed a check and I'm like, I
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just figured I'd dodged a bullet.
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Like, all right, I got out of this.
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But here's the weird thing that happened.
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The phone starts ringing. Hey, man, I heard you do the
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hypnotizing show. Hey, I heard you do the
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hypnotizing. And all of a sudden I went from
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being like an older comic to being a young hypnotist and
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started getting more gigs as the hypnotizing guy, which paid a
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lot more money. And then I fell to the dark
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side. You know, why make it take, you
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know, a $500 or $1000 comedy gig when I could take a $3000
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hypnosis gig. And a year later, there was no
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comedy gigs on my schedule and only hypnosis gigs.
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And I became, you know, the hypnosis at in the comedy clubs.
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Then 2000 game along. Why 2K?
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And so the whole market's down. Then you had Y2K.
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Nobody knew who the president was. 911 have been back-to-back
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to back and the economy is in the toilet.
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So now strategic move. I went to all the comedy clubs
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and I said, hey, how about we do no guarantee and I'll take 75%
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of the door. And they all took it because
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there was no risk involved for them and they have a risk for
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another guy. And they would, you know, nobody
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showed up. They would have to pay a guy at
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$20,000 guarantee they'd get killed.
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So I said I'll take no guarantee, no guarantee whoever
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walks through the door and pays, I'll take a 75% of the gate.
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They all took it. And I cornered everybody else
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out of the market and I became the only comedian working the
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comedy clubs and that was it. The rest is history.
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It just built, built, built. And then the numbers grew
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because the show was a good show 'cause I already had the comedy
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shops. So I was a comedian doing
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hypnosis instead of a hit misses doing comedy.
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And the show really exploded. But then it went to a whole
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nother level. I'm working in El Paso, TX and
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after the show I've actually put my phone number on my website.
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I still do it. Then people say, oh man, aren't
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people like, you know, call you like crazy?
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So I said, actually, no, nobody abuses it.
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They just only call when they need you.
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This lady calls up in like a middle of the night and she
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says, I don't know what you did to my husband.
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He was on your show tonight and he came back from the war and
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he's got these night tremors stuff.
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He can't even sleep in the bed with me because he's scared he's
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going to kill me or something in the middle of the night.
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But now after your show, he's fixed.
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I, I, I got my husband back, my kids got their dad back.
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And I'm like, you got to be kidding me.
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And that happened just because I would do this good energy stuff
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at the end of the show when I took him out of hypnosis.
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And I'm like, man, people's lives are getting changed from
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this dopity comedy show I'm doing.
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So I started adding more of the self help stuff to the show,
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made it like an inspirational comedy show and bang, then
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things really took off and that was it. 300 shows a year for 30
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years in a row and I imagine. Doing that amount of hypnosis
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like your confidence must have, you know, already was high from
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being a a comedian, but just got more and more because you just
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kind of you know what to look for in terms of good subject.
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You know all the get outs if things aren't aren't going, You
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know just doing it so much must give you such resilience and
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confidence to handle anything. You know, it's, it's funny you
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say that because that's really the key to the game.
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If if you want to be good at hypnosis, that confidence level
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better be high, because a lot of hypnosis have the even even the
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clinical ones. You know, they have a client
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comes in and they, and they know how to recognize a tough client.
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They know it, you know, and all of a sudden they're like, man,
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what am I? What happens if this guy doesn't
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get deeply hypnotized? What's going to happen?
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And they had that stigma that their, their own stigma attached
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to hypnosis as well. What's going to happen now?
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And as a stage hypnotist, it's even worse, 'cause man, if that
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show goes bad, everybody's asking for their money back.
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The venue's, nobody wants to see that happen, but it happens a
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lot. And it, it you know, those
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you're spitting all the plates at the same time.
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You have to be able to think on your feet and you have to
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analyze every detail what's going on.
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I call it data mining. You're literally data mining
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from the time you walk into the building to do that show till
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the time you leave. You're always that mining for
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data. And you're looking for every
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every edge. It's like a blackjack player,
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you know, counting cards, looking for every little
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statistical edge on how the show is going to be that much better.
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And when you find something that really works, like why did that
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happen like that? And I'll go back to the video I
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always tell people, videotape every show, every session, you
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do videotape it. Because when something really
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good happens, why did that just happen?
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And let's see if we can recreate that all the time.
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And then when something bad happens, hey, we don't want that
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to happen anymore. Let's find out why it happened.
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So we make sure that doesn't happen any longer.
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You know, that's a real Mike. That's a very simple success
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formula. When something is good, keep
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doing that. When something's no good, don't
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do that no more, you know? Double down on what works and
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and mitigate the risks. And and I remember there was I
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think it was a Wimbledon where Serena Williams won every single
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match and I think she didn't even lose a set.
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And they asked her what she was going to do after winning,
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thinking like, I'll celebrate. And she said, I'm going to watch
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the videos of of every unforced error.
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You know that that's a champion mindset when you kind of always
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looking for a kind of a way to to kind of improve it.
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And that's, that's that kind of commitment and everyone's
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thinking she doesn't need to do that.
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She's already the best. But that's what keeps keep
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someone good is is kind of focusing on on on kind of how to
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get even better. Exactly.
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You know she's a champion for a reason.
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She's going to stay the champion because she's willing to outwork
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the rest of the people who are. Both are not doing it and she's
11:08
got natural ability. And then when that natural
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ability links up with the hard work, you got a Kobe Bryant, you
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know, you got, you know, you know, Magic Johnson, you got all
11:17
these great athletes, great performers, you know, great
11:21
artists because they're willing to put in the effort.
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And yes, they have a God-given talent a lot of times, but a lot
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of times it's learned and procured because they have
11:30
passion for it. So they're saying, hey, you know
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what, I'm going to go out and I'm going to do this because I
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want to do this. I want to make it happen, you
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know, so my brother is a great ballroom dancer, but he didn't
11:40
have a natural talent for it, but he saw it and it looked
11:42
elegant. And he said, man, I want to be
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this guy. And he became a great champion
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ballroom dancer because he put the effort in to make it happen.
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And that's what it takes. I tell people, you know,
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especially in the hypnosis community, the hypnosis world,
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if you do a a poor or fair show, it goes like this.
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After the show, Dude, I didn't want to pay you for that.
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That was ridiculous. That's, you know, all right,
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hey, here's your money. They they begrudgingly pay you,
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right? A good show.
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A good show means all right, what do I owe you, $1000?
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OK, here you go, 1000. Hey, Joe, you got those numbers
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and he's already moving on to his business.
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That's a good show. Then a great show is like, Oh my
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God, Adam, that was the most incredible thing I've ever seen.
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Man, I have to ask you, was that guy really hypnotized that big
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fat guy in the end? Yeah, it was.
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Wow, that's amazing. You know what?
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Here's your money. All right, Let's book this in
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again right away because I think this is incredible.
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That's a great show. And then there's excellence.
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Excellence goes like this. Whoa, You know what?
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Get your calendar. I want to book this in right now
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and do it 3 * a year. Do it 3 * a year.
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You like steak? You like lobster.
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Tell you. Hey, Mike, get rich and steak a
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lobster, right? Get his girlfriend too.
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Take care of that, right? All right, man, that was a mate
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and that's excellence. And that's the Serena Williams
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that we're looking for. We're looking for that
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excellence where once you do a gig, you do or you do a session
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or whatever, they they become ambassadors.
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And that's what hypnosis needs more of.
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We need ambassadors because there's still such a here we are
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2025, almost the almost 2026 at this point.
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Hypnosis got this massive stigma attached to it even in very
13:24
like, you know, outgoing States and parts of the world and
13:27
country, you know, where people are spiritual.
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It's still got AI used to live in California, Santa Monica,
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where those people are really into it.
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And there was still a massive stigma out there.
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And hypnosis is almost like a black art.
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Nobody understands it. So we have to show excellence
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and be create ambassadors with every piece, every person we
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come in contact with to show we have the greatest product in the
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world, we have the greatest way to make people's lives better.
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And if we do that, man, we have the keys to the Kingdom.
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If this gets on the map. And that's, that's the, the
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mission of hypnosisworld.com is to put hypnosis on the map where
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when you walk down the street, every person knows what hypnosis
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is, 'cause if you go to the mall and you ask 1000 people tell me
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everything you know about a hypnosis, they don't know
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anything. There's a lot of misconceptions
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and, and, and it's weird that the misconceptions.
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Are. For for many people, the first
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thing that comes to the mind, you know, oh, it's under the
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control of someone. You know, I'm going to
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completely, you know, I'm going to be told to do something I
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don't want to do or, and, and those kind of things.
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But, but I would say and, and, and this is the thing, when I
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was training to be a hypnotherapist, my teacher said
14:40
that stage hypnotists are not good for hypnotherapy because it
14:44
propagates some of those misconceptions.
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But my thought was the opposite. And that is that how a lot of
14:50
people become curious about hypnosis is because they see a
14:54
stage show and they're like, well, if that person there that
14:57
I know is doing those crazy things, then this is a powerful
15:00
thing. And I want to, I want to learn
15:01
more, more about it. What would you say to those
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people that feel that stage is is kind of like bad for
15:09
hypnotherapy? Yeah, I know.
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I've heard the same thing, you know, and that's a real shame.
15:16
You know, there was for 75 years, organizations would hold
15:22
the hypnosis industry back. You know, it was the good old
15:25
boy club and stage hypnosis was like, they would like the
15:29
heretic because they wanted to keep control of the masses and
15:34
say, hey, no, no, no, we're gonna do it like this.
15:37
But meanwhile, and again, I don't like a bad stage station
15:40
also show either I because I think it hurts the industry as
15:43
well. But when done properly, it
15:47
really is the first line of what the general public at large sees
15:54
because it's non threatening. So hey, let me hypnotize you to
15:58
quit smoking or lose weight. Oh, man, I don't know, man.
16:02
Giving him control on my mind. Yeah, all the stigmas attached.
16:06
Hey, let's go to a hypnosis show.
16:07
You see, you're gonna see Joe on stage do some wacky stuff.
16:09
All right, so you get introduced because, hey, let's have some
16:12
fun. But for me, it's all about the
16:15
transformation. When I watch the audience shift.
16:20
And it happens usually about 1/3 of the way through the show
16:25
because I'm adding little interjections throughout the
16:27
entire show that are proving to the audience that this is
16:30
something real that you can make your life better with.
16:34
And you can see them like this. Wait a minute, You see what he's
16:37
doing there? Wow, this is, this is
16:40
interesting because now, like I said, they were scared on a
16:44
roller coaster. And there's, there's people that
16:47
they're terrified that after that bid is over, you are so
16:51
brave to go on that ride. Remember, every time you conquer
16:53
a fear in your life, it becomes stronger in every other area of
16:55
your life. Today you conquered a huge feed,
16:57
became stronger and stronger. Your life becomes better and
16:58
better. A good job deep asleep and the
17:00
audience is like, whoa, you see what just happened there?
17:05
Powerful suggestion it was. And, and, and they have now been
17:08
transformed into men. Hypnosis is actually something
17:11
that we could use to make our life better here.
17:13
This is pretty interesting. And by the end of the show, a
17:17
good hypnosis show should have transported that audience to the
17:21
point where they're like, wow, I'm going to start using this in
17:25
my everyday life now. All right.
17:27
This was more than Funny Games. Yeah, I had a great time.
17:29
Yeah. I mean, Mike, man, you did some
17:31
funny stuff. That was you remembering this?
17:33
I don't remember any of it. Fantastic.
17:34
You had a great time. But now let's make our life
17:38
better. And every single person on the
17:40
planet needs a hypnotist. Everybody.
17:42
There's there's not one person who doesn't.
17:44
So if the world was known to this stuff, they.
17:48
They understood it. Bang.
17:50
Everybody be using it. So when somebody says that yes,
17:53
stage hypnosis is bad, yeah, you know what in the wrong hands it
17:57
is bad, but in the right hands, when taught properly, if, and
18:02
I'm not saying every clinical hypnotist should do a show.
18:05
However let's say you did one hypnodemo show type situation,
18:13
AI can guarantee without a shadow, without your skill level
18:15
as a hypnotist will go up dramatically.
18:18
That's not even a question because you will be under fire
18:23
to make sure that this happens. Probably this.
18:25
You're going to get these subjects deep.
18:27
Otherwise you're going to look like a dummy because the
18:29
audience, I always tell people, the audience does the work for
18:31
you. There's 10 people on the stage.
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If there's one person who's not a six or less, you know, on the,
18:38
on the SDL scale, 6 is like you can hallucinate negative.
18:42
My total hypnosis, his level's below 6.
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I fractured the subjects. They're actually below that.
18:48
You could tell them anything and they're going to follow the
18:49
directions. But if you have a four or five
18:52
on the stage, the audience is like this.
18:53
That guy's faking that guy. And as a professional hypnotist,
18:56
we know he's really hypnotized, but he's not good enough for a
18:59
show. And the same exact thing with
19:02
hypnosis in the clinical setting.
19:05
If you have a subject who's a three or 453 or 4IN that area,
19:09
right, that I call it limbo land, Yeah.
19:12
Hypnotize. Yeah.
19:13
And can you get the work done? Absolutely.
19:15
But a lot of times that subject goes home and says, man, that
19:19
hypnosis was a crock. You know what?
19:21
I just, I went to the gym myself.
19:23
I just went to the start of eating the right foods.
19:25
I lost the weight on my own. Meanwhile, we know that's not
19:27
what happened. The hypnotist actually did his
19:29
job or her job, but the subject doesn't believe it.
19:34
But they were three O 4 in that area where if they were a 5 or 6
19:39
or below, when they wake up, they're like this.
19:43
You have the tingling hands and the feet.
19:44
They're like, oh man, what just happened?
19:46
You know what happened? And you show them a video of
19:48
them laughing out, laughing uncontrollably.
19:50
They don't remember it and like, oh man, that's me.
19:53
Holy men. Wow.
19:55
And all of a sudden now they were really out.
19:57
Now you have the magic, you have the what I call the wow factor.
20:01
And that's what the that's what the general public in the
20:03
beginning needs. You need wow factor.
20:06
So if you do a show. Not even a full blown show, but
20:12
you do some type of performance demonstration of hypnosis, your
20:17
skill level will will rise. B.
20:20
What about the promotional aspect of it?
20:23
You know, people say, well man, how do you make so much money in
20:25
this business? I can tell you it's because I
20:27
did 10,000 shows. I, I hypnotized over 1,000,000
20:29
people and those people were experiencing what I did.
20:36
And that's advertising. When you do a show, that's
20:40
hypnosis advertising. And if you do a show even once a
20:46
month, that's, that's, you're getting paid to advertise at
20:49
this point now. So it's a good thing, but only
20:55
done properly. So if yes, if you want to do a
20:57
stage show, you want to do a stage performance, you want to
20:59
do a clinical. I, I, I like, I call them a
21:01
corporate, corporate presentations and stuff.
21:05
Those, all those, all the performances, That's what in my
21:07
book is performing hypnosis because you're performing for
21:11
either one person in the clinical setting or 1000 people
21:14
on a cruise ship, right? It's still a performance.
21:17
And that performance level that you can put out there is going
21:21
to make all the difference in the wow factor.
21:23
Because again, right now, until hypnosis gets put on the map
21:27
where everybody understands it, you got to give them the
21:29
zombies. That's what they see on TV in
21:31
the movies. You've got to give them the wow.
21:33
And what then? When that wow happens, though?
21:36
You now have excellence and now you have word of mouth.
21:39
You have everything you want. You have the hypnosis
21:42
ambassadors. So yeah.
21:44
Because the hypnosis experience itself becomes the convincer as
21:47
to how powerful it is because they're either experiencing it
21:50
or they're or they're witnessing it and.
21:52
And I've always thought that a great stage hypnotist can make
21:55
the transition to hypnotherapy much easier than a
21:58
hypnotherapist becoming a stage hypnotist because as you said,
22:02
there's lots more moving parts you have to kind of deliver, you
22:05
know, and, and all of those things.
22:07
Whereas A hypnotherapist, if they've got that person in the
22:10
room and it's not, not really a deep experience, then they, they
22:14
can just say, oh, but you know, that it's, it was still
22:16
hypnosis. But all our eyes are on you on
22:19
the, on the, on the, the, the stage.
22:21
And I, I found that when it was similar to you in the sense that
22:24
I, I volunteered for something without the actual skill set.
22:27
So there was a lady I met who had, she wanted this kind of
22:31
phobia core, she wanted a hypnotist to come along and, and
22:35
cure arachnophobes in, in a, in a single session.
22:37
And I said, I'll do that. Never, never did one phobia
22:40
client at all. So there I'm on my first day and
22:43
there's like a room full of 20 people, lifelong arachnophobes,
22:46
terrified. And then at the end they're
22:47
holding like tarantulas and spiders and all that kind of
22:50
stuff. But the confidence it gives you
22:51
working with a room and actually seeing the results in real time,
22:55
you can't get that if you're just one-on-one with the therapy
22:58
clients. You, you, you.
23:00
It's almost like training at altitude.
23:01
And when you go back to 1 to one clients, you feel like a almost
23:06
enhanced skill. You feel like a superpower.
23:08
Yeah, there's no question about it.
23:10
You know, it's, it's funny you say that because what you know,
23:13
you're, and again, that's why you're, you're successful.
23:16
You know, you, you put yourself into the game and you don't even
23:22
know how to play the game yet. You're like, OK, but I'm going
23:24
to do this now and you'll, I'll figure it out.
23:27
I'll. Figure it out.
23:27
That's the. Thing and and and that's what
23:29
makes you strong 'cause you'll figure it out and successful
23:33
people rise to the occasion. You know, when when the going
23:36
gets tough, the tough get going. OK, let's go.
23:38
Let's let's get let's get to work here.
23:41
And then the the great thing is once you learn specific
23:45
techniques on how to do the group setting it actually
23:51
becomes easier. I would much rather do a group
23:54
setting of of subjects then if you had to hypnotize one tough
24:00
subject. Bam bam.
24:03
So one tough subject requires you to be on your game big time.
24:08
So unless you have one plus you know you have the bell curve,
24:10
right? So there's 100 people in the
24:12
room, 10 are really good, 10 stink, and then ten are really
24:16
close. 10 are all the clothes on this side.
24:18
So let's say you get one of those guys who was really tough
24:20
to rock and he's just one-on-one.
24:25
You got to be on your game big time.
24:28
But let's say I had this rock, but he's with five other people
24:32
who are just saying neutral. I can get the rock a lot easier
24:38
because I could transfer energy from the regular ones to him and
24:42
get them, get them out right. So I'll pick off the wounded
24:46
wildebeest first and then start moving on.
24:50
Then once they see what's happening, like, oh, wait, look
24:52
at the way that guy went out. It was like, bang, you get him
24:54
too. So it's way easier when in the
24:57
group setting. Once you once you understand the
24:59
skill sets that that are are needed that one-on-one.
25:02
There's much more. It's the.
25:03
Hardest thing in hypnosis? Yeah, 'cause there's much more
25:06
kind of psychological principles than just hypnosis, 'cause
25:08
you've got expectations, social proof, compliance, you know,
25:13
the, the egos, they want to have a good time.
25:15
They don't want to, they don't want to be the one that kind of
25:17
gets funneled off the stage. So you've got many different
25:19
kind of psychological levers that you can kind of utilize to
25:22
kind of get the most in. You must feel like a, like a
25:25
conductor in an orchestra. You know, you've got the you've
25:28
got the, the kind of the musicians and your job is to
25:30
kind of get the most out of those, you know, on the on the
25:32
stage. It's.
25:33
You know, as I use the exact same thing, you're, you're the
25:35
conductor. It's, it's very interesting you
25:37
say that cause yeah, very astute 'cause that's exactly what it
25:40
is. You're a conductor of the
25:41
Symphony. These all the members in the
25:43
band and I got to get the band playing beautiful music.
25:46
This is, this is the group that I was that I was given today.
25:49
There's 102 hundred, 300 people in the audience.
25:51
This is the group I was given. I have to turn that group into
25:54
magnificence. So you're putting on a
25:59
conference close to Chicago mid America conference, October the
26:05
16th. I think it starts 17th.
26:08
Tell us, tell us why, because you've you've achieved a lot in
26:11
lots of different areas. Why take on a conference and why
26:14
you know, because there's lots, again, lots of moving parts in
26:16
organizing a conference. What what led you to kind of
26:19
take on this? Well, my, my buddy Richard
26:22
Nongard had had this conference and it was dying on the vine.
26:29
And he said you want, you want to take this thing over.
26:32
So I said, I'm going to take this thing over because this
26:36
shouldn't go away. It's been here for 40 years and
26:39
there's a lot of good people attached to this thing.
26:42
And I don't, I don't want to see this go away.
26:44
You know, we, we need good people out there, you know.
26:50
So I said this is also a way for hypnosis world to really get
26:54
more of the word out 'cause now I'll have control and do the way
26:57
I want to do it 'cause I've seen all the conferences and I said,
27:00
see what they do right? I see what they do wrong.
27:03
And I'm like, I have some new ideas for this.
27:05
So that's what we did. We took it and we said, all
27:08
right, let's, what do we, what do we got to do to make this
27:11
thing really amazing? So I said first and foremost, we
27:14
need some big headliners. So that's what I did.
27:19
I said, you know, listen, there's always great speakers
27:21
and, and, and coaches and trainers, practitioners at the
27:24
conferences, but I wanted to go above and beyond that.
27:26
I said I wanted to get like real heavy hitters that would
27:29
normally never be in a conference.
27:31
So that was step #1 So we did, we did, we accomplished that.
27:35
Then I said go in it, you know, like hypnosis conference, almost
27:40
like summer camp for hypnotists. You know, people like to see the
27:43
people they don't get to see all, all the time.
27:45
So it's got to be fun too. I want people to learn, but it's
27:49
got to be fun and 'cause I like to have fun.
27:52
It's, it's all about, you know, the, the experience.
27:55
They're having a good time. So I took some of the stuff from
27:58
the say the comedy hypnosis show and putting on events like that
28:03
and added it to our conference and we have a game show.
28:06
We have we have a hypnosis game show on Friday night and all the
28:09
questions are hypnosis esteemed and they're loaded obviously,
28:12
because I wrote them as a like a comedian, I wrote them.
28:14
It's like when you give the answers, they're going to be
28:16
like, you know, kind of funny and tricky, obviously sometimes
28:19
very naughty actually. But we do that on Friday, you
28:23
know, on on Saturday we have the giant gala and we have like, you
28:28
know, sitting with the stars, you know, because we have all
28:31
the dignitaries are going to be there.
28:32
And now we have a basically a red carpet event.
28:37
So it's, it's going to be just like if you went to the Academy
28:39
Awards, it'd be just like that. You know, we want to have that
28:42
level of enthusiasm. We have a photo booth.
28:46
You take photos with the stars. It's we have somebody taking
28:49
head shots, you know, 'cause people, you know, want to have
28:51
professional shots done for their website or for their
28:54
promotional materials. We got that coming in.
28:57
We're shooting a movie documentary, you know, all about
29:00
the past, present and future of hypnosis.
29:02
We want to make, we want to blow this thing up.
29:03
And then we close it all out on Sunday where all the attendees
29:11
are in one giant room. So we open the conference that
29:14
way where everybody's focusing on one vet.
29:19
And here's where the conference we have set the stage.
29:21
Then we do the breakout rooms, all the different trainers.
29:24
And then at the end we have the big guns coming out one 2-3 at
29:28
the end of the at the end of the event.
29:30
And then we have a pool party after that.
29:32
So, and we have giant and giant prizes.
29:36
You know, I said, you know what, yes, people give away books and
29:39
a couple little doodads. I want to go above and beyond
29:42
that too. Let's give away, let's give away
29:43
real prizes. So I got a $25,000 prize and I
29:46
got a $10,000 prize that we could be given away at the pool
29:50
party to give an incentive to stay to the end.
29:52
A lot of times you go to conference at the end, half the
29:56
people are gone. Kind of dwindles.
29:58
It dwindles down and I'm like, this is no good.
30:01
I want to make sure that this is an event that people are going
30:03
to stay all the way through and hypnosis is near and dear to my
30:08
heart. It, it really is.
30:09
I mean, if I'm, you know, 30 plus years doing this, I have 0
30:13
regrets because it's, it's changed my life in a good way.
30:17
I know I've changed millions of other lives out there, people
30:20
who've witnessed what we've done.
30:22
Now Hypnosis World is going to be the catalyst to get the
30:26
younger practitioners and the older practitioners as well, but
30:30
you know, to bring this forward now for the next century, for
30:33
the next 100 years, you know, and this conference builds upon
30:38
that. So every year we have an event
30:41
that all the people from Hypnosis World can go to and
30:44
meet and share our stories, share our knowledge.
30:49
And it, it kind of adds that extra component to the puzzle
30:53
that makes, that puts, that puts hypnosis on the map.
30:56
And I specifically went after a lot of new practitioners because
31:01
I want to get them trained up properly by mingling with the
31:05
bigger people saying here's the way to do professional hypnosis.
31:09
Here's the way how to really accelerate your practice.
31:13
Don't believe the stuff you've been told, you know, from the
31:17
old, the old groups, don't believe any of that stuff.
31:20
You can go out and you can have fun and you can help people.
31:25
And it's not a sin to get paid for your work.
31:28
A lot of people feel guilty about being paid to do hypnosis
31:33
on people and that hurts the business because if you can't
31:38
collect money for your, your skills and talents, you're,
31:41
you're, you're creating a lesser impact.
31:44
I tell people money is an impact tool.
31:47
You can create a larger impact when you have funds to get the,
31:51
get the awareness out there for yourself.
31:53
Hey, I can help people do this, that and the other thing.
31:55
Here's how we can do it. And you got the funding now to
31:58
make that happen. So don't feel guilty but getting
32:01
paid to do something. You're right, a lot of
32:03
hypnotherapists do feel guilty. And my, my belief is the, you
32:06
know, how much money you make is a reflection of the value you
32:08
create for the world. So if you're creating a lot of
32:11
value for the world, money's just a side effect of that.
32:13
Doesn't mean you're greedy, doesn't mean you're, you know
32:15
anything. It's just means you're doing
32:16
something right. It really is, you know, so this,
32:19
this conference was the last component that we needed to add
32:24
that piece of the puzzle. So as we wanted, you know, I
32:28
have a lot of people in my my regular elite family.
32:30
I call it, I call it the family. You know, my e-mail address is
32:33
thefamily@richguzzy.com. You know, it's kind of like I'm
32:35
like Don Corleone, I'm that guy. But I treat everybody like my
32:40
family members. So we have a lot of elite
32:42
members and those elite members want to have a place where we
32:47
can all get together at one time.
32:51
And that is again that we're doing that.
32:53
Actually we do it every Monday after after a conference.
32:56
All our elite members always meet on the Monday.
32:58
I take everybody out for dinner. We have the big family dinner
33:01
and it's a great, it's a great time.
33:04
So this conference actually gives us the ability to do that
33:08
even more and meet on a regular basis at least once a year.
33:12
We're definitely all getting together.
33:13
So that's. That's you mentioned those two
33:18
heavy hitters that you've got at the conference and, and Richard
33:21
Bandler was one of my inspirations for becoming a
33:23
hypnotist. I think he's a bit crazy, a bit
33:26
of a maverick, but an absolute genius.
33:27
You know, such a such a, you know, I, I, I do talks on nested
33:31
loops for for me, he's the, the expert on nested loops, such a
33:35
such a master. And you've got Chase Hughes as
33:37
well. Tell us a little bit about what
33:38
they're going to be doing at at the conference.
33:41
So when I first thought about the heavy hitters, I said, I got
33:46
to get headliners here. I got to get big names.
33:50
And again, not taking away from the other practitioners because
33:52
they're all amazing, but we needed to get those headline
33:55
names and what people said, Oh my God, wait a minute, Richard
33:58
Bandler is coming. And I, I, I really literally
34:01
went down the list and top of my list was I said, wait a minute,
34:04
Richard Bandler. That's the guy I got to get.
34:06
I got to, I got to get Richard Bandler.
34:08
And man, it took three months to get him it.
34:11
It wasn't easy. I was like, man, make a phone
34:14
call, hey man, wait to come to the conference.
34:16
It wasn't, it wasn't like that at all.
34:17
It took three months to make it happen.
34:19
We made it happen. His people are awesome and he's
34:22
awesome. So when we closed the deal, he
34:27
said I'm doing an event in Orlando.
34:31
Why don't you come hang out for free?
34:33
We get to hang out and talk a little bit, get kind of break
34:36
the ice and get the ball rolling.
34:38
So I mean, I've been free Richard Bandler training.
34:40
Of course I'm going all right. It was all week and I went.
34:45
Now again, I've been doing this a long time and I feel I'm a I'm
34:49
a great hypnotist, you know, especially when it comes to one
34:52
on ones, right in even like any scenario I can knock people out.
34:58
So, and I always thought that NLP was all right, it's OK, but
35:04
you know what, you do that to a sophisticated individual, it's
35:07
not going to work all that good. But then all of a sudden I saw
35:12
this guy, I went to Richard Bandler's training and I'm like,
35:15
wait a minute, this isn't even the same product.
35:19
This isn't what other people teaching at all.
35:22
This is so far above and beyond what what I thought NLP was,
35:28
'cause I saw him do things that were off the charts amazing that
35:32
were blowing me away. So I do an energy transfer
35:36
technique. I show people how you can do
35:37
digital downloads on people and you know, and this guy's doing
35:41
it to the 10th power. It's what I saw.
35:46
It was like, no, short of wizardry, like Harry Potter's
35:48
got nothing on this guy. It was incredible.
35:51
And I'm like, man, this is incredible.
35:54
We got this man, the Co creator of NLP, but the guy at our
36:00
conference with this level of skill, this needs to be out
36:04
there. This skill needs to be shown to
36:08
other practitioners. And what you.
36:11
I'm telling you, if you've never seen this before, you have to
36:13
see this because I was blown away.
36:16
And I'm. Listen, I'm a New Yorker.
36:18
I'm. We're skeptical people, you
36:20
know, we're always like this, you know, all this.
36:22
All New Yorkers descend to the pigeons.
36:24
OK. You know that guy?
36:25
Yeah, I know that guy. Yeah.
36:27
So. But when I saw this, this needs
36:31
to be out there. This training needs to be out
36:33
there. So thank God we got him.
36:37
Now. Chase is my buddy.
36:39
I remember Chase when he was. He came to my comedy show in
36:42
Virginia Beach. It was interesting because his
36:45
first date with his now wife was my comedy show, was my show.
36:50
And there was something about him.
36:52
He has me his card and, and people hand me cards every day
36:55
in the comedy club. But this guy was something
36:59
special. And I, I actually called the
37:02
card. I call, I called them and we
37:04
started chatting on the phone and I'm like, this guy is going
37:07
to be somebody for sure. He was still in the Navy at the
37:09
time. And I said I'm, you know, and
37:12
he's then we became we became friends immediately.
37:16
He sent me a copy of his book, the ellipsis manual, the
37:18
original book. And it was interesting when I
37:21
read the book, I'm like, this is the exact material I was going
37:23
to write myself. I was going to write this exact
37:25
book, but I was going to do a funny version of it, a comedy
37:29
version of it. And I'm like, thank God I didn't
37:31
because it would have been nothing to pick.
37:33
This is the right way. It should have been written
37:36
exact material, but done the proper way where I would have
37:42
joked it up a little bit too much and it wouldn't have been
37:45
the same, wouldn't have been as good.
37:47
So thank God, I I like I I saw that.
37:49
I read the book. And then he says, what am I
37:52
gonna do? I forget of the Navy.
37:53
I says, I I got you. Don't worry about it.
37:55
And then we started doing trainings together and next
37:58
thing you know meant Chase blew up.
38:00
You know, he's huge because he's got he's got it.
38:03
He's got what it takes. He's got all, he's got
38:05
knowledge, he's got the look, he's got the determination, he's
38:09
got the work ethic and he's got the pedigree.
38:12
So there's nothing he does not have.
38:14
And that's why again, he's he's a a a big star as well.
38:17
So again, that was an easy one. I made the phone call.
38:21
Chase, do me a favor, come to come to my event.
38:23
I want to blow this up. He goes, he has no problem and
38:26
he's actually making a tough flight.
38:28
He's flying from Hawaii to come, you know, to come to the event.
38:31
He's making the effort, but he's a top notch guy.
38:34
You know, I've had some celebrity friends in the past
38:38
and Anthony became really big. They changed their phone number.
38:42
You never hear from ever again. And this guy is not that.
38:46
This guy is a true friend and he has been my buddy from start to
38:51
finish. And he, he literally will give
38:54
me the shirt off his back. That's how good of a friend this
38:56
guy is. As no matter how big he gets, if
38:59
I, if I call him on the phone, he's answering the phone.
39:02
If I need something, he'll call. He'll, he'll call me back.
39:04
And that's a real friend. Yeah, because he doesn't need
39:07
anything for me anymore. He's huge.
39:11
He's still my friend. So that's the mark right there.
39:14
He's he's really, he's top flight and the, and the material
39:17
he's got is off the charts as well.
39:19
The stuff he can train, train you is like, again, it's it's
39:23
masterful. You know the the materials that
39:26
he has are about human excellence and how to persuade
39:31
an influence and be that person of influence yourself.
39:34
Is is bar none amongst the best I've ever seen.
39:37
No, I've, I've, I've seen Richard Bandler several times
39:39
and Chase Hughes once before and they're, they're both, you know,
39:42
some of the, some of the best, you know, out there.
39:44
So you've got some excellent headliners there and it seems
39:48
like you've got loads of like fun activities going on as well.
39:51
So if people are curious about this, because I appreciate it's
39:53
only about kind of four weeks away, where can people go?
39:57
And I'll make sure I put a link in the show notes so people can
40:00
actually kind of click that. But if there is there a website
40:02
for them to go to to find out more information?
40:05
Yes, it's hypnosis conference.org,
40:10
hypnosisconference.org. Easiest way to get there.
40:13
You click on it and it's got every detail of what's going on
40:18
and then some. We got a crazy deal on the
40:21
hotel, the official hotel that we're we're all going to be
40:24
staying at. I, I basically bought out the
40:25
entire hotel. I said we're going to take over
40:28
the entire, the entire building. We're taking over all the
40:31
restaurants. We take it, we're taking over
40:32
the whole day. It's going to be our party and
40:36
hypnosisworld.com, you know, my, my hypnosis website has
40:40
everything on there as well. So you go to hypnosisworld.com
40:43
or hypnosisconference.org. You'll get everything you need.
40:47
And it's got it's yeah, this will be the event of the
40:49
century. We're we're pulling all the
40:51
stops out. Amazing.
40:53
And I'm not quite as high profile as Richard Banner and
40:56
Chase Hughes or yourself, but I will be there as well.
40:58
So if you listen. You know, you, you, you, let me
41:01
tell you something, you were a great guy.
41:03
You know, again, not putting anything past all the other
41:07
presenters was we have 100 additional amazing presenters
41:11
and there's no stiffs in the lineup.
41:13
I went down that line and curated that entire thing
41:15
myself. And my girlfriend is a real
41:18
stickler when it comes to this stuff.
41:20
She doesn't want any stiffs. So yes, you, you were, you were,
41:25
you were a great get. You know when waste waste said,
41:27
wait a minute, this guy, this guy applied.
41:29
Yeah, Oh man, you got to have him that, but make sure he make
41:32
sure. He Claudia, Claudia nudged me to
41:34
do it. You know Claudia Ricard, she me
41:36
to kind of apply. I love her.
41:38
She's one of my black belts. Yeah, she's one of the black
41:40
belts in our in our elite family.
41:43
Yeah, no, she's she's she's amazing.
41:44
So the the website will be in the show notes.
41:48
Check that out. If you're listening or watching
41:49
on YouTube, I'm going to be there.
41:52
Richard Bannon's going to be there.
41:53
Rich Goose is going to be there, Chase Hughes and and lots of
41:55
other people as well. It's going to be a really fun
41:56
time. So check that out.
41:58
Rich, thank you so much for being a guest hypnotist today.
42:02
Adam, you are top notch again. That's that's why you deserve
42:05
everything you get because you, you do a top notch job.
42:08
You look the part you, you feel the part you, you're helping
42:11
people. That's all that matters, man.
42:13
Just put it out there, you know, show excellence every day.
42:16
Thank you so much for joining me on today's episode of The
42:20
Hypnotist. And if you've enjoyed this show
42:23
or got some benefit from it, you may know of one other friend or
42:29
family member that may also benefit from this hypnosis
42:33
session. In which case I'd like to ask a
42:35
favour of you. And that is if you could spend
42:38
10 seconds to share this episode with someone that you know that
42:43
may also benefit, that would really help me to access new
42:47
people that don't already know about this show.
42:51
Thank you very much for listening and I will see you
42:53
again on the next episode.